iGiving offers tools to help companies combine corporate social responsibility initiatives and marketing campaigns on Facebook. It launched in Singapore in 2012 and has since partnered with charities across Asia. iGiving's platform allows company fans to choose which charities receive donations, empowering fans and increasing engagement. This helps companies improve their Facebook page's "edge ranking" and get a higher return on marketing investments.
With over 500 million users worldwide and unprecedented targeting capabilities, Facebook offers a unique opportunity to efficiently connect with your customers before they even search for your products. In this detailed overview of Ads and Pages, you will learn all about Facebook's product offerings, audience breakdown, best practice and position on gaming. The session will also allow time for a comprehensive Q&A session.
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Presentation from the March 21st webinar hosted by Kenshoo Social and Shoutlet exploring the convergence of paid, owned, and earned social media and how to take advantage of this new landscape on Facebook.
Quality of content in Facebook matters. There is more to publishing content than broadcasting messages. This document outlines 7 types of Facebook content to keep in your calendar.
This presentation shows the 24 metrics which Social Media Hub uses to measure strategic objectives on social media.
For the full webinar of this slides, please visit http://www.socialmediahub.com.sg/ (Under the Webinars section)
@buzzsocially Pollinate Offers to the Masses! Build Likes and Followers,Daily Deals, Contests! BUZZSOCIALLY: The Most Advanced Integrated Social Marketing Platform To Date!
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More and more business try to distinguish themselves to the customer through CSR, Corporate Social Responsibility. We, veterinarians, should do the same with our practices. But, if you actively invest in CSR, you need to extend this behavior in all your activities in order to be trustworthy. We veterinarians have a great benefit compared to all those other businesses. We are trustworthy and authentic. We care, because that's what we do. Take a look at this presentation and see the opportunities!
@buzzsocially Pollinate Offers to the Masses! Build Likes and Followers,Daily Deals, Contests! BUZZSOCIALLY: The Most Advanced Integrated Social Marketing Platform To Date!
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More and more business try to distinguish themselves to the customer through CSR, Corporate Social Responsibility. We, veterinarians, should do the same with our practices. But, if you actively invest in CSR, you need to extend this behavior in all your activities in order to be trustworthy. We veterinarians have a great benefit compared to all those other businesses. We are trustworthy and authentic. We care, because that's what we do. Take a look at this presentation and see the opportunities!
Entreprise et ONG : Impact de la cocréation sur les consommateurs et l'image de marque, à travers la RSE (cas Carrefour - WFF)
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- Déterminer la perception qu’ont les consommateurs concernant l'engagement des enseignes de grande distribution en terme d’environnement
- Déterminer la perception de l’opinion publique au sujet des ONG
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Memoire de magister en management de l'innovation et de la technologie ( ecole normale superieure d'enseignement technologique / Oran Algérie), presenté par M. FERHANE Fethi doctorant en marketing université d'Oran.
Un enjeu de taille
Enjeux pour la société et les Sciences
Les nanotechnologies et l’émergence de nouveaux risques
Etude sur la transparence des sociétés du Stoxx 600
Opportunités pour l’environnement et la santé
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Questions de consommateurs, réponses de marques.
Une étude de l’IFM financée par le Défi portant sur les évolutions enregistrées dans les consciences et les comportements dans le contexte de la crise.
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What do we want from our Facebook fans?Mat Morrison
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What are Fans for?
Fra Markedu's Facebook markedsføring og tips webseminar på dansk
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1. What is Social Media ROI?
2. What can I measure – Non-Quantitative vs Quantitative data?
3. How to measure my Social Media ROI on my social media program or campaign?
4. A look at Facebook Insights with Interpretation and Analysis
What really drives engagement?
Most brands treat social media like traditional marketing. With crowdsourcing and co-creation, you can make your brand stay top of mind with fans.
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Is your marketing user-centered?
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This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
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This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
2. Achievements so far
Launched in Singapore in December 2012
June 2012 in Austrailia
Set up online B2C auction based fundraising
platform
Partnered with global charity organisations
across Singapore, India
Reached out to 2000+ people across
Facebook, communities
3. iGiving offers tools for corporates to
empower their Facebook fans
Agencies can enable corporates to improve
Facebook edge ranking through social-good
campaigns
Fans can be empowered to choose and share
Fans can be empowered to choose and share
which charity they would like corporate to
which charity they would like corporate to
donate to
donate to
Agencies can ensure corporates better use CSR
and Marketing budgets in social media
marketing
Corporates increase ROI on Facebook marketing
Corporates increase ROI on Facebook marketing
by being able to reach with their commercials to
by being able to reach with their commercials to
fans’ walls
fans’ walls
4. Coca Cola invested heavily in Facebook
community building, is it paid back?
To Reach 57m Fans --6% of
To Reach 57m Fans 6% of
Facebook audience
Facebook audience
Typical Post Exposure
87 Likes 0,00015%
(applause rate)
1 Share 0,0000017%
(amplification rate)
3 0,000005%
Comment (conversion rate)
Doesn't look like Coke
Doesn't look like Coke
has return on investment
has return on investment
5. WWF enjoys power of social network
without investing
Community of 1M Fans built
Community of 1M Fans built
organically
organically
Typical Post Exposure
1078 Likes 0,1%
(1000x higher)
143 Shares 0,015% (10000x
more)
91 0,0091% (2000x
Comment more)
WWF is 1000 times more efficient
WWF is 1000 times more efficient
in Facebook than Coca Cola
in Facebook than Coca Cola
6. Edge-ranking is the key metric for long-
term success on Facebook
Edge Rank – defines how corporate can reach out to fans’ walls =
Facebook uses it to decide on priority of posting messages on the wall.
Function (Conversion, Applause, Amplification rate)
7. iGiving increase EdgeRank through
socially driven content
WWF wants to raise funds to fight Panda extinction Corporate wants to support WWF
WWF wants to raise social awareness for the cause BUT direct donation hardly helps increase awareness
either for corporate or for charity
Social Causes create Marketing budget to
more attention. Get increase Edge Rank –
corporate donations in a Donate 1$ on behalf of a
smart way. Corporate corporate fan
FB Page
People share their Empower corporate fans
experience and support to make decision how
charities corporate should donate
People like to share socially driven content that charities Corporate invests heavily in development of Facebook fan
propagate on Facebook base to have millions of Likes
Corporate can leverage fans’ motivation to increase their Fans do not interact (Comment or Share) corporate
Facebook Edge Rank content easily
Investments in Facebook rarely paid back
Disclaimer: All logos are used only as examples
8. “You Share - We Donate” is one-click
FB app for social good campaigns
CLICK HERE
CLICK HERE
for DEMO
for DEMO
9. iGiving will change CSR through three
key Facebook product line-ups
YOU SHARE. WE DONATE User shares thoughts on why donating to charity is important.
User win corporate products
Corporate donates to specific charity - user endorsed
Eg: User SHARES thoughts how Dell can help WWF
YOU PERFORM. WE DONATE
YOU PERFORM. WE DONATE
Users do an act which attracts media attention to support
corporate and cause - shares on Facebook
Corporate donates to User’s favorite charity and user wins
exciting prizes
Eg : Flash mobs , Wall paintings, Street plays about corporate
YOU CHAMPION. WE DONATE
User “volunteers” time in certain charities he/she likes.
Corporate donates for time given by user and impact made.
User wins corporate products and shares on FB how
corporate made it happen
10. iGiving is the only corporate socially
driven campaigns platform
11. iGiving provides a range of services and
back end support
Designing customized Facebook app
Designing customized Facebook app
Content creation –social good campaigns and
Content creation –social good campaigns and
related posts on FB and twitter.
related posts on FB and twitter.
Long term social good programs
Long term social good programs
Collating worldwide charity databases.
Collating worldwide charity databases.
Matching charity to corporates:
Matching charity to corporates:
regional , ,campaign related, cause related.
regional campaign related, cause related.
Delivery of donations to charities.
Delivery of donations to charities.
Edge Rank tracker.
Edge Rank tracker.
Update of fans from charity on how funds are
Update of fans from charity on how funds are
being utilized, further engagement on
being utilized, further engagement on
corporate Facebook page.
corporate Facebook page.
14. Learning from chase community about
empowering fans approach
Worked through Facebook to
Worked through Facebook to
empower fans
empower fans
SMART CSR + Marketing
5 Million USD Donated total amount
200 Charities matched
2.5 Million cast No of FANS 3.6 Million
votes ( 70% amplification rate ! )
1 month Period of campaign
Fans SHARE every post but chase bank
Fans SHARE every post but chase bank
and community giving are separate
and community giving are separate
CHASE BANK CHASE COMMUNITY GIVING