Cross-media convergence involves two companies collaborating on media projects, such as film production and distribution. Synergy is when non-media companies collaborate on complementary products to promote a film. For Marvel, collaborating with Disney expanded their audience reach and production capabilities. For Lionsgate, collaborating with Color Force improved film quality for The Hunger Games, while synergy with game/app companies expanded the franchise. Heyday Films benefited from Studio Canal's distribution expertise for Paddington, while synergy with iTunes expanded the film's audience. Warp Films' production of '71 benefited from funding from multiple film companies.
This document discusses cross-media convergence, synergy, and provides examples of how they benefit film production companies. Cross-media convergence involves two companies collaborating on film production, distribution, or marketing. Synergy involves two companies from different industries collaborating on complementary media products. The document then analyzes benefits of cross-media convergence and synergy for Marvel collaborating with Disney, Lionsgate collaborating with other companies, Heyday Films collaborating with Studio Canal and iTunes, and Warp Films collaborating with other production companies.
Walt Disney became the parent company of Marvel Entertainment in 2009 for $4.24 billion. This deal allowed Disney to further expand its dominance in the film industry through horizontal integration. Disney and Marvel are successful due to their popular characters like Mickey Mouse and The Avengers. Some impacts of the deal include Disney gaining power as a monopoly and combining two large audiences. However, issues could arise from Disney not fully owning all Marvel characters and being inexperienced with comic books.
The document outlines 17 advertising campaigns across various verticals. For each campaign it lists the advertiser, campaign name, and interactive features included in the creative such as expandable components, videos, scrolling products, social media integration, and data collection. The features provide interactivity to engage users.
Jack Nadel International is a promotional marketing company that has been in business since 1953. It provides a wide range of promotional services including branded and non-branded merchandise, marketing campaigns, and event support. It has offices worldwide and works with major clients across industries. JNI offers full-service promotional solutions tailored to clients' needs and budgets.
The document discusses key aspects of the film industry including production, distribution, marketing, and exhibition. It explains how a single company may own multiple companies across different stages of the industry through horizontal and vertical integration. The goal is to understand how different institutions work together and target audiences through the cultural circuit of production, media text, and consumption.
Warp Films and Film 4 Productions would have distributed and co-produced the media product. They specialize in independent, low-budget social realism films and have a history of successful collaborations. Pathe would have distributed the film. The film would have been released in arthouse cinemas and marketed through social media and word-of-mouth to attract its niche audience.
Columbia Pictures and Universal Pictures are both film production and distribution subsidiaries of larger media conglomerates that allow them to benefit from synergies across different business units. Columbia Pictures, owned by Sony Entertainment, has produced popular teen comedies like Superbad and social films. Universal Pictures, owned by Comcast and General Electric, has particularly found success distributing the American Pie franchise of R-rated teen comedies. Their parent company ownership allows both studios to heavily market and widely distribute films, helping teen comedy genres find large audiences and box office revenues.
This document discusses cross-media convergence, synergy, and provides examples of how they benefit film production companies. Cross-media convergence involves two companies collaborating on film production, distribution, or marketing. Synergy involves two companies from different industries collaborating on complementary media products. The document then analyzes benefits of cross-media convergence and synergy for Marvel collaborating with Disney, Lionsgate collaborating with other companies, Heyday Films collaborating with Studio Canal and iTunes, and Warp Films collaborating with other production companies.
Walt Disney became the parent company of Marvel Entertainment in 2009 for $4.24 billion. This deal allowed Disney to further expand its dominance in the film industry through horizontal integration. Disney and Marvel are successful due to their popular characters like Mickey Mouse and The Avengers. Some impacts of the deal include Disney gaining power as a monopoly and combining two large audiences. However, issues could arise from Disney not fully owning all Marvel characters and being inexperienced with comic books.
The document outlines 17 advertising campaigns across various verticals. For each campaign it lists the advertiser, campaign name, and interactive features included in the creative such as expandable components, videos, scrolling products, social media integration, and data collection. The features provide interactivity to engage users.
Jack Nadel International is a promotional marketing company that has been in business since 1953. It provides a wide range of promotional services including branded and non-branded merchandise, marketing campaigns, and event support. It has offices worldwide and works with major clients across industries. JNI offers full-service promotional solutions tailored to clients' needs and budgets.
The document discusses key aspects of the film industry including production, distribution, marketing, and exhibition. It explains how a single company may own multiple companies across different stages of the industry through horizontal and vertical integration. The goal is to understand how different institutions work together and target audiences through the cultural circuit of production, media text, and consumption.
Warp Films and Film 4 Productions would have distributed and co-produced the media product. They specialize in independent, low-budget social realism films and have a history of successful collaborations. Pathe would have distributed the film. The film would have been released in arthouse cinemas and marketed through social media and word-of-mouth to attract its niche audience.
Columbia Pictures and Universal Pictures are both film production and distribution subsidiaries of larger media conglomerates that allow them to benefit from synergies across different business units. Columbia Pictures, owned by Sony Entertainment, has produced popular teen comedies like Superbad and social films. Universal Pictures, owned by Comcast and General Electric, has particularly found success distributing the American Pie franchise of R-rated teen comedies. Their parent company ownership allows both studios to heavily market and widely distribute films, helping teen comedy genres find large audiences and box office revenues.
Our integrated communications agency provides strategic communications services including public relations, social media management, crisis communications, and content creation. We have a team of experts with diverse experience across various industries. Some of our recent successful campaigns include launching the lowest cost eBook reader in the UK, generating national media coverage around innovative grocery products for various supermarkets, and creating awards to recognize customer choice.
The document discusses the impact of developing digital media technologies on media institutions and audiences. For institutions, technologies have led to a rise in blockbuster films through advanced formats like 3D and 4D. However, this has negatively impacted independent films with smaller budgets. New distribution technologies through social media and online platforms allow major studios to heavily promote films, but independents can also use these low-cost tools. For audiences, digital media provides more convenient access to a diverse array of films through streaming services and online distribution across various devices. Overall, digital technologies are changing how both institutions and audiences interact with media.
Eyeblaster Case Study Pepsi Refresh Everything Dear Mr PresidentEyeblaster Spain
R/GA and Pepsi launched a "Dear Mr. President" campaign aligned with President Obama's inauguration to raise awareness of Pepsi's refreshed brand and logo. The campaign engaged millennials through social media like Facebook and YouTube, encouraging them to upload video messages using an interactive banner ad. Over 700 videos were submitted generating millions of views, helping the campaign become the #1 sponsored YouTube page and gaining over 175,000 new Facebook fans. The campaign successfully tapped into the enthusiasm for President Obama and change to reposition Pepsi as a youthful, challenging brand.
Proforma is a full-service creative agency that provides integrated marketing solutions for its clients. It helps clients connect with consumers through promotional campaigns, events, and multimedia content. Proforma uses creativity and innovation to explore possibilities that make a measurable difference for its clients' marketing communications. Some of its services include implementing incentive programs, designing direct marketing campaigns, and generating buzz for events.
Proforma is a solutions-driven graphic communications company
with a history of success connecting brands with consumers.
While some companies simply provide products, Proforma
provides integrated solutions that deliver your message, change perceptions and drive sales. Think of us as your full-service creative agency without the agency fees.
This document discusses various aspects of digital and non-digital advertising. It provides examples of advantages and disadvantages of different distribution and consumption methods. Gunn's categories of comparison and parody are explained with examples. Analysis is given of advertising conventions used in specific poster and billboard examples, highlighting techniques like imagery, bold titles, contrasting colors, slogans, branding, and structured content.
The document provides summaries of 5 advertising campaigns:
1) Haagen Dazs' "Crafted" documentary film campaign
2) Skittles' Broadway musical campaign "Broadway the Rainbow"
3) bubly's celebrity partnership campaign including Ellen DeGeneres
4) e.l.f. Cosmetics' "Beautyscape Bahamas" social media contest
For each campaign, the document analyzes the strategy and proposes potential extensions, such as incorporating more social media for Haagen Dazs or influencer marketing for bubly.
The document traces the history of American advertising from 1704 to 2008, highlighting several milestones. It begins with the first newspaper advertisement in 1704 and discusses the growth of the advertising industry throughout the 18th and 19th centuries with the introduction of agencies and conventions. Key 20th century developments included the first use of sex appeal in ads in 1911, declines during the Great Depression, the formation of the War Advertising Council in 1942, and bans on cigarette advertising in the 1960s. The document also notes the rise of environmental and "green" claims in advertising from the 1970s onward, as well as the expansion onto new platforms like the internet and mobile.
ADVE709 Weekly Assignment 1 Jennifer SlogarJenniferSlogar
The document discusses three advertising campaigns:
1) Valspar's "Color for the Colorblind" campaign in 2015 centered around a documentary to help people understand colorblindness. They used social media, websites, print ads, and store installations.
2) Coca-Cola Canada's "Play a Coke" campaign in 2016 featured packaging with scannable Spotify codes, Spotify ads, social media videos and influencers to integrate Coke into summer.
3) matchaLOVE's "Stay Grounded" campaign in 2017 in the US used social media, digital ads, and influencers to promote their energy-boosting matcha drinks.
Working Title is a British film company founded in 1983 and based in London. It began as a small independent studio focusing on British films but has grown larger through its partnership with Universal Studios. Working Title is known for producing culturally British films using UK locations, directors, crews, and actors like Hugh Grant. Though backed by a major studio, it maintains an independent style and cultural focus. Warp Films is also an independent UK company based in Sheffield and London producing unique and original films that push boundaries, as seen in the successful 2006 film This is England about skinhead culture. Both emphasize British identity and culture in their productions.
The document discusses key concepts related to media convergence including cross-media convergence, synergy, technological convergence, proliferation of hardware/software, prosumers, merchandising, and co-production. It provides examples for each term, such as how Guardians of the Galaxy allows consumption of visual media and soundtrack together, and how Warp Films involves untrained actors from the audience in films like 71 to make audiences producers.
This document summarizes several key issues in contemporary media ownership and practice:
1) Independents have less established reputations than conglomerates, making it harder for them to get funding and collaboration from other companies. Conglomerates can benefit from vertical integration across multiple stages of film production and distribution.
2) Cross-media convergence and synergy between companies in different media sectors can increase audience reach and promotional opportunities. Conglomerates are better positioned to leverage synergies due to their reputations and industry dominance.
3) New technologies like HD, 3D, and online/social media marketing have changed production and promotion, appealing to wider audiences but potentially disadvantaging those without online access. However,
This document provides case studies for 5 films: '71, Paddington, The Theory of Everything, Guardians of the Galaxy, and Spectre. For each film, it summarizes the genre, themes, style, target audience, and size of the potential target audience based on an analysis of the document. The films cover various genres including drama, action, comedy, and sci-fi and have audiences ranging from niche to very broad depending on the film.
The BFI in London is categorized as a mini-major cinema institution in the UK, with 6 auditoriums showing films. Approximately 70% of films shown are independent productions from Europe distributed through festivals. While the BFI provides exposure for independent films, the smaller audience reached may not be financially beneficial compared to large conglomerate distributors. However, the BFI's focus on supporting independent cinema aligns with its non-profitable educational mission.
The overall trend in UK film consumption has increased since 2002, as evidenced by the rising number of cinema sites. Films are most popular among those aged 15-25 and 30+, while both males and females watch films depending on the intended audience. The majority of UK film audiences are white. Technology plays a significant role in how people access films, through online streaming/rental services and television, reducing cinema admissions. Larger Hollywood studios produce the most popular films in the UK. The types of films enjoyed depends on the audience's socioeconomic group.
Proliferation of film technology has benefited independent film producers by making high-quality equipment more accessible and affordable. This has allowed independents to produce films that rival major studio productions in quality, despite smaller budgets. Specifically, the independent war film '71 was able to use various cameras and capture fast-paced shots that increased the professionalism and quality of the film through the widespread availability of advanced filming technology.
This document provides case studies and background information on several film production and distribution companies. It examines the production companies behind films like Rogue One, Fantastic Beasts and Where to Find Them, The Girl With All the Gifts, and others. It provides details on budgets, revenues, marketing strategies, distribution methods, and exhibition for each film. It also summarizes several prominent production companies like Lucasfilm, Warner Bros, Heyday Films, and independent funders like the BFI, outlining their objectives, films produced, and partner relationships.
The document discusses various technological developments in film and their advantages and disadvantages for both audiences and institutions. It covers advances in audio and video recording technology, special effects, pre-production software, the internet, and the transition from film reels to digital formats. Overall, technologies have provided higher production values and new creative possibilities, but have also increased costs and sometimes decreased authenticity for audiences.
Proliferation in hardware refers to an increase in film production technology like cameras that more people can access to become prosumers who create their own content. Technological convergence is the ability of one technology, like a phone, to perform multiple tasks such as making calls, accessing the internet, reading newspapers, and setting alarms.
The document discusses film consumption trends in the UK. It finds that young people aged 15-24 most commonly watch films at cinemas, though these numbers have declined with the rise of online streaming services. Older age groups, such as those aged 55+, have seen increases in cinema viewing possibly due to more free time. Representation of ethnic minorities and disabled groups across distribution platforms is low. Lack of representation provides less incentive for these groups to watch films. Improving diverse representation would help engage more viewers. Traditional methods of TV and DVD remain common ways to watch films, though online streaming services are growing in popularity.
Media ownership refers to the process by which companies can own media outlets. It can be examined by looking at advantages and disadvantages of both large conglomerates and smaller independent companies. Sony and MGM produced the film Skyfall as a large conglomerate, benefiting from cross-promotion across industries, while Ill Manors was produced independently with a smaller budget of £100,000 but greater creative freedom. Independent companies face challenges distributing films on a smaller marketing budget.
The document discusses key aspects of the film industry process including production, distribution, and exhibition. It explains that production involves pre-production, production, and post-production. Distribution involves marketing and getting copies of films to exhibitors, who then show the films to audiences in cinemas or homes. The film industry aims to achieve synergy across production, distribution, and related products through various forms of ownership models and convergence.
Our integrated communications agency provides strategic communications services including public relations, social media management, crisis communications, and content creation. We have a team of experts with diverse experience across various industries. Some of our recent successful campaigns include launching the lowest cost eBook reader in the UK, generating national media coverage around innovative grocery products for various supermarkets, and creating awards to recognize customer choice.
The document discusses the impact of developing digital media technologies on media institutions and audiences. For institutions, technologies have led to a rise in blockbuster films through advanced formats like 3D and 4D. However, this has negatively impacted independent films with smaller budgets. New distribution technologies through social media and online platforms allow major studios to heavily promote films, but independents can also use these low-cost tools. For audiences, digital media provides more convenient access to a diverse array of films through streaming services and online distribution across various devices. Overall, digital technologies are changing how both institutions and audiences interact with media.
Eyeblaster Case Study Pepsi Refresh Everything Dear Mr PresidentEyeblaster Spain
R/GA and Pepsi launched a "Dear Mr. President" campaign aligned with President Obama's inauguration to raise awareness of Pepsi's refreshed brand and logo. The campaign engaged millennials through social media like Facebook and YouTube, encouraging them to upload video messages using an interactive banner ad. Over 700 videos were submitted generating millions of views, helping the campaign become the #1 sponsored YouTube page and gaining over 175,000 new Facebook fans. The campaign successfully tapped into the enthusiasm for President Obama and change to reposition Pepsi as a youthful, challenging brand.
Proforma is a full-service creative agency that provides integrated marketing solutions for its clients. It helps clients connect with consumers through promotional campaigns, events, and multimedia content. Proforma uses creativity and innovation to explore possibilities that make a measurable difference for its clients' marketing communications. Some of its services include implementing incentive programs, designing direct marketing campaigns, and generating buzz for events.
Proforma is a solutions-driven graphic communications company
with a history of success connecting brands with consumers.
While some companies simply provide products, Proforma
provides integrated solutions that deliver your message, change perceptions and drive sales. Think of us as your full-service creative agency without the agency fees.
This document discusses various aspects of digital and non-digital advertising. It provides examples of advantages and disadvantages of different distribution and consumption methods. Gunn's categories of comparison and parody are explained with examples. Analysis is given of advertising conventions used in specific poster and billboard examples, highlighting techniques like imagery, bold titles, contrasting colors, slogans, branding, and structured content.
The document provides summaries of 5 advertising campaigns:
1) Haagen Dazs' "Crafted" documentary film campaign
2) Skittles' Broadway musical campaign "Broadway the Rainbow"
3) bubly's celebrity partnership campaign including Ellen DeGeneres
4) e.l.f. Cosmetics' "Beautyscape Bahamas" social media contest
For each campaign, the document analyzes the strategy and proposes potential extensions, such as incorporating more social media for Haagen Dazs or influencer marketing for bubly.
The document traces the history of American advertising from 1704 to 2008, highlighting several milestones. It begins with the first newspaper advertisement in 1704 and discusses the growth of the advertising industry throughout the 18th and 19th centuries with the introduction of agencies and conventions. Key 20th century developments included the first use of sex appeal in ads in 1911, declines during the Great Depression, the formation of the War Advertising Council in 1942, and bans on cigarette advertising in the 1960s. The document also notes the rise of environmental and "green" claims in advertising from the 1970s onward, as well as the expansion onto new platforms like the internet and mobile.
ADVE709 Weekly Assignment 1 Jennifer SlogarJenniferSlogar
The document discusses three advertising campaigns:
1) Valspar's "Color for the Colorblind" campaign in 2015 centered around a documentary to help people understand colorblindness. They used social media, websites, print ads, and store installations.
2) Coca-Cola Canada's "Play a Coke" campaign in 2016 featured packaging with scannable Spotify codes, Spotify ads, social media videos and influencers to integrate Coke into summer.
3) matchaLOVE's "Stay Grounded" campaign in 2017 in the US used social media, digital ads, and influencers to promote their energy-boosting matcha drinks.
Working Title is a British film company founded in 1983 and based in London. It began as a small independent studio focusing on British films but has grown larger through its partnership with Universal Studios. Working Title is known for producing culturally British films using UK locations, directors, crews, and actors like Hugh Grant. Though backed by a major studio, it maintains an independent style and cultural focus. Warp Films is also an independent UK company based in Sheffield and London producing unique and original films that push boundaries, as seen in the successful 2006 film This is England about skinhead culture. Both emphasize British identity and culture in their productions.
The document discusses key concepts related to media convergence including cross-media convergence, synergy, technological convergence, proliferation of hardware/software, prosumers, merchandising, and co-production. It provides examples for each term, such as how Guardians of the Galaxy allows consumption of visual media and soundtrack together, and how Warp Films involves untrained actors from the audience in films like 71 to make audiences producers.
This document summarizes several key issues in contemporary media ownership and practice:
1) Independents have less established reputations than conglomerates, making it harder for them to get funding and collaboration from other companies. Conglomerates can benefit from vertical integration across multiple stages of film production and distribution.
2) Cross-media convergence and synergy between companies in different media sectors can increase audience reach and promotional opportunities. Conglomerates are better positioned to leverage synergies due to their reputations and industry dominance.
3) New technologies like HD, 3D, and online/social media marketing have changed production and promotion, appealing to wider audiences but potentially disadvantaging those without online access. However,
This document provides case studies for 5 films: '71, Paddington, The Theory of Everything, Guardians of the Galaxy, and Spectre. For each film, it summarizes the genre, themes, style, target audience, and size of the potential target audience based on an analysis of the document. The films cover various genres including drama, action, comedy, and sci-fi and have audiences ranging from niche to very broad depending on the film.
The BFI in London is categorized as a mini-major cinema institution in the UK, with 6 auditoriums showing films. Approximately 70% of films shown are independent productions from Europe distributed through festivals. While the BFI provides exposure for independent films, the smaller audience reached may not be financially beneficial compared to large conglomerate distributors. However, the BFI's focus on supporting independent cinema aligns with its non-profitable educational mission.
The overall trend in UK film consumption has increased since 2002, as evidenced by the rising number of cinema sites. Films are most popular among those aged 15-25 and 30+, while both males and females watch films depending on the intended audience. The majority of UK film audiences are white. Technology plays a significant role in how people access films, through online streaming/rental services and television, reducing cinema admissions. Larger Hollywood studios produce the most popular films in the UK. The types of films enjoyed depends on the audience's socioeconomic group.
Proliferation of film technology has benefited independent film producers by making high-quality equipment more accessible and affordable. This has allowed independents to produce films that rival major studio productions in quality, despite smaller budgets. Specifically, the independent war film '71 was able to use various cameras and capture fast-paced shots that increased the professionalism and quality of the film through the widespread availability of advanced filming technology.
This document provides case studies and background information on several film production and distribution companies. It examines the production companies behind films like Rogue One, Fantastic Beasts and Where to Find Them, The Girl With All the Gifts, and others. It provides details on budgets, revenues, marketing strategies, distribution methods, and exhibition for each film. It also summarizes several prominent production companies like Lucasfilm, Warner Bros, Heyday Films, and independent funders like the BFI, outlining their objectives, films produced, and partner relationships.
The document discusses various technological developments in film and their advantages and disadvantages for both audiences and institutions. It covers advances in audio and video recording technology, special effects, pre-production software, the internet, and the transition from film reels to digital formats. Overall, technologies have provided higher production values and new creative possibilities, but have also increased costs and sometimes decreased authenticity for audiences.
Proliferation in hardware refers to an increase in film production technology like cameras that more people can access to become prosumers who create their own content. Technological convergence is the ability of one technology, like a phone, to perform multiple tasks such as making calls, accessing the internet, reading newspapers, and setting alarms.
The document discusses film consumption trends in the UK. It finds that young people aged 15-24 most commonly watch films at cinemas, though these numbers have declined with the rise of online streaming services. Older age groups, such as those aged 55+, have seen increases in cinema viewing possibly due to more free time. Representation of ethnic minorities and disabled groups across distribution platforms is low. Lack of representation provides less incentive for these groups to watch films. Improving diverse representation would help engage more viewers. Traditional methods of TV and DVD remain common ways to watch films, though online streaming services are growing in popularity.
Media ownership refers to the process by which companies can own media outlets. It can be examined by looking at advantages and disadvantages of both large conglomerates and smaller independent companies. Sony and MGM produced the film Skyfall as a large conglomerate, benefiting from cross-promotion across industries, while Ill Manors was produced independently with a smaller budget of £100,000 but greater creative freedom. Independent companies face challenges distributing films on a smaller marketing budget.
The document discusses key aspects of the film industry process including production, distribution, and exhibition. It explains that production involves pre-production, production, and post-production. Distribution involves marketing and getting copies of films to exhibitors, who then show the films to audiences in cinemas or homes. The film industry aims to achieve synergy across production, distribution, and related products through various forms of ownership models and convergence.
What kind of media institution might distribute yourgracelaura
The document discusses different types of media institutions that could distribute a media product. It describes media conglomerates as large companies that own many mass media companies and have the financial resources to create high quality, popular films. However, they often recycle old storylines. Independent film companies have more original stories but smaller budgets and distribution. The document concludes that an independent film company would best distribute the media product due to its low budget, less advanced equipment, and unique storyline.
The document discusses potential distributors for an independent horror/slasher film. It notes that while the filmmakers' project was initially intended to use imaginary independent companies, they were told to create their own production and distribution companies to get more marks. Some real independent companies known for horror films that inspired their names are mentioned. The document then explains that independent films have more limited distribution options compared to mainstream films due to smaller budgets. Independent films often use social media and limited cinema screenings for distribution whereas mainstream films can get wider theatrical releases and use various traditional marketing avenues.
The document discusses media convergence in the film industry, which involves combining old and new media in production, distribution, and exhibition. It provides examples like magazines producing websites, TV creating interactive channels, and films being distributed digitally. Media convergence can also involve collaborations between industries like film and music. Synergy is when two or more entities have a larger combined effect and is seen in production through collaborations, and in distribution through coordinated release of related products. The film Quantum is used as an example where production involved 3D specialists, distribution released related beer and perfume, and marketing involved cross-promotion with Sony games. Attack the Block also used online and radio convergence for its campaign. Large companies have an advantage in synergizing efforts across
Gravity was a highly successful blockbuster film produced by Warner Bros. Entertainment and distributed across multiple formats. Large production companies like Warner Bros. are able to invest significant funds into films and leverage their reputation to attract wide audiences. Gravity benefited from being produced and distributed through collaboration between major studios like Warner Bros. and smaller companies. Its release in formats like 3D, Blu-Ray, and streaming services maximized revenue from various audience segments.
The document discusses the structure and ownership of media companies. It describes different types of ownership including private, public service, independent, conglomerate, and vertical and horizontal integration. It provides examples of each type, noting advantages and disadvantages. The document also discusses cross-media convergence, synergy, and changes to Apple's structure over time.
The document discusses key aspects of successful film marketing campaigns. It notes that advertising is crucial to raise public awareness of a film and shape its perception. Today, the movie itself is just one part of a wider narrative that extends across media platforms. Successful campaigns use multiple cross-media platforms like print, radio, TV, and the web to reach mass audiences. They maintain continuity across marketing products in areas like layout, fonts, colors and imagery to create a cohesive brand identity and user experience. The document examines Christopher Nolan's highly successful Inception campaign as an example, highlighting its cryptic trailers, extensive poster campaign, comic book prequels, and use of online and social media to build anticipation among consumers.
The document discusses synergy and cross-media convergence in the film industry. It defines synergy as the simultaneous release of multiple related products to promote each other, like a film and its soundtrack. Cross-media convergence involves combining different mediums, like film, television, and websites. Large media conglomerates can best take advantage of synergy by using all their subsidiary companies to promote linked products. For example, a film studio and record label under the same parent company can work together to promote a film and its soundtrack. The document also discusses how synergy was used for The Hobbit film franchise through related products and marketing across media.
Frozen was distributed by Disney, which helped contribute to its success due to Disney's large fan base and status as one of the major film studios. The film utilized new technologies like 3D and was widely available through various digital formats and platforms, making it accessible to broad audiences around the world. This enhanced distribution and marketing aided the film in grossing over $1.2 billion globally. Disney effectively leveraged the film's popularity through lucrative merchandising deals worldwide.
A large film conglomerate like Disney or 20th Century Fox would be the best choice to distribute my film because they have larger budgets for production and marketing. Their widespread brand recognition would help the film reach a wider audience. Both companies use various subsidiaries like music and games to synergistically promote films across different media. While it would be difficult for a smaller company to get my film produced, Lions Gate could still effectively distribute it since they have experience distributing hit films like The Hunger Games and have the finances to market the film well to audiences.
The document discusses how independent films would be distributed as real media products. It explains that independent distributors like Verve, Vertigo, and Warp Films specialize in distributing independent films in cinemas and on DVD worldwide. Warp Films is identified as a suitable distributor because they target distinctive content like the filmmaker's genre. The role of distributors is described as getting the film to a paying audience by identifying the target demographic and negotiating with exhibitors to show the film. With new online distribution methods, distributors now spend more on digital promotion through short trailers and screenings to build hype around a film's release.
Our film will be distributed by the independent production company February Films and distribution company Jaman. As a low budget student film, a larger mainstream production or distribution company would not be suitable. Jaman will provide a local cinematic, DVD, and online release through Vimeo, allowing our local audience to access the film. As we are independently produced and not owned by a major conglomerate, we will rely on online platforms like YouTube, Facebook, Twitter, and Tumblr to distribute the film and reach our target audience.
Here is a 5 sentence paragraph using terminology from the document:
Large companies like Sony benefit more from synergy and cross media convergence than smaller companies due to their size and being conglomerates. As a conglomerate, Sony owns subsidiaries across different media like film studios, record labels, and electronics manufacturers. This allows Sony to leverage synergies between these divisions to promote linked products from its movies, soundtracks, and electronics. Smaller independent companies like those behind Ill Manors lack this vertical integration and diversity of ownership, limiting their ability to coordinate synergistic campaigns. The uneven playing field advantages conglomerates that can utilize their portfolio of companies to maximize profits through cross-promotional opportunities not available to smaller firms.
The document discusses branding, 360 degree branding, synergy, and convergence in relation to films. It provides examples of how films use various marketing techniques across different media platforms to build recognition and target audiences. Specifically, it discusses how films employ branding conventions like logos and slogans in advertising. It also gives examples of how films use 360 degree branding by targeting audiences across print, social media, technology, and broadcast. The document further explains how production companies form synergistic partnerships and how films demonstrate convergence by combining different media like apps and websites to promote the film to wider audiences.
This document discusses key aspects of film distribution and marketing. It defines film distribution as dealing with releasing a film through marketing campaigns and cinema showings. A film distributor works with filmmakers, exhibitors, and partners to develop a distribution plan to get the film in front of audiences. The plan considers the release date, target audience, and marketing budget. An important part of the plan is the marketing strategy, which uses various advertising, publicity, and promotional tactics like trailers, partnerships, and merchandise to generate awareness and interest in the film. Reach, or exposing the film to many people across different media platforms, is important for a film's success but must be supported by a quality film for it to be successful.
The document discusses potential film distributors for a dystopian horror film. It analyzes Universal and Lionsgate as options, citing their success distributing similar genres. Universal has had recent horror and dystopian film successes. Lionsgate has found huge success with the Hunger Games franchise and other films. Both companies work with subsidiary distributors worldwide and self-distribute for increased profits. They would be suitable partners to distribute the film globally through national theater chains for broad audience reach.
This document discusses key topics related to media production, distribution, and audiences. It provides sample past exam questions focusing on how media products reach audiences within specific media areas. Key areas to study include production, distribution, marketing, exhibition, the impact of new technologies, convergence, and specific film industries. The importance of cross-media convergence and synergy for institutions and audiences is emphasized. Digital screens are growing in number, and case studies of films like Avatar, The Dark Knight, Harry Brown, and Street Dance 3D are presented to illustrate these concepts.
The document discusses different types of media ownership including private, public service, independent, conglomerate, and horizontal and vertical integration. Private ownership can lead to better quality products due to competition but also profit over public interest. Public service receives funding from various sources and aims for public service. Independent businesses are sole proprietorships with one owner controlling the business. Conglomerates own large numbers of companies in various media through policies that facilitate global control. Horizontal integration combines production stages of a small number of units while vertical integration owns companies across the supply chain.
This presentation was made for my A2 media coursework. In this task, I looked at film studio's, what make them successful and the differences between independent film companies and conglomerates.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
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A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
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বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
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This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
2. Cross- media convergence
Cross-media convergence is the coming together of two companies either
horizontally or vertically (and sometimes both).
In collaboration, the two companies work together in order to assist in the:
production, distribution or exhibiting of a film. Cross media convergence
can also be used to market a film.
For example, the independent company of Working title has been able to
apply cross media convergence through their merging and collaboration
with the conglomerate Universal studios, Working Title in which they were
able to benefit from the influence of Universal Studios in order to gain
access to high profile actors. Thus increasing their overall mainstream
potential audience appeal.
3. Synergy
Synergy is when two companies, specialising within 2 different industries, work
together in order to achieve something that could not have been done
independently.
The two companies work together, in which both work upon the same idea,
which can be used to promote their own company, yet benefits both
collaborating groups.
During synergy both collaborating company's release their products at the
same time.
Examples of synergy can include that of merchandise (such as games,
soundtracks and posters- which are used to entice its audiences and further
promote the film)- synergistic collaboration focuses upon the creation of non-
media products in order to support the film.
4. The difference between the two:
Cross media convergence- this term refers to
companies working together, either horizontally of
vertically, in which they produce media products,
and are able to advantage from this collaboration.
Synergy- this term refers to 2 companies working
together to produce two media products that are
released at the same time and benefit both
companies- these products can be non-media
related, like that of merchandise
5. Benefits of cross media convergence
for: Marvel
Benefits:
By working with Disney Marvel has been able to broaden the quality of their products. For example, when
creating ‘Guardians of the Galaxy’ Marvel was able to take of advantage of Disney’s high dominance within the
film industry in order to gain access to well known actors, such as Chris Pratt, Vin Diesel and Bradley Cooper.
This was an advantage that Marvel may not have been able to gain one their own, and thus Disney is effective
in enhancing the capabilities of Marvels creation of media products. Also Disney’s distribution of the film
allowed for Marvel to gain coverage for reaching their intended target audiences, as by having Disney’s name
associated with the film, this also allowed for an increased audience appeal, as Marvel were able to build upon
their own fan base with that of Disney’s successful audience following. Therefore, Marvel were also able to
gain an increased overall audience appeal and attraction for their film.
Which media industries do they have presence in?
Marvel possess a presence within the: films, comic, television and gaming industries. These industries are also
heavily covered by Disney and thus Marvel are able to effectively compliment and enhance their stance within
these industries through the support of the great conglomerate Disney, therefore by being associated with
Disney, Marvels standing with the media industry has become increasingly dominant. Disney possesses a
standing within: television – Disney Channel, abc productions , Freeform and ESPN.
How did different areas of the Walt Disney company work together to ensure the success of
Guardians of the Galaxy?
Disney contributed to the distribution of ‘Guardians of the Galaxy’, allowing for Disney’s conglomerate
dominance to enhance the overall audience appeal and reach this film was able to gain. Also by covering this
sector, Marvel were able to focus upon the creation of the film, in which through the extensive funding of
Disney, the heavily CGI dependent film was possessed the necessary funding in order to produce a films that
was a spectacle, and thus increasing the overall audience appeal through the increased quality of the film.
Also by assisting in distribution Disney’s dominating standing with the film industry allowed for the film to be
released internationally, thus reaching a greater range of audiences on a global basis, thus benefiting both
companies in regards to audience appeal and revenue.
6. Benefits of synergy:
By working in collaboration with companies specialising within
the industries, Marvel has been able to release a range of
products that help to promote their media products.
For example Marvel worked in collaboration with Lego in order to
produce a range of products based upon Marvel’s ‘Guardians of
the Galaxy’, this was effective in enticing a greater target
audience for the film, as Lego’s successful customer following
with the toy industry, entices their members to find appeal within
Marvel’s film industry, thus by working together both companies
are able to gain a larger range of potential customers, as a result
of benefitting off of one another audience/customer appeal.
7. Benefits of cross media
convergence for: Lionsgate
When producing ‘The Hunger Games: Mockingjay part 1’ Lionsgate were able to
successfully distribute the film, in which their rather dominant standing as a mini-
major company allowed for the film to possess a successful audience reach, both
nationally (within the US) and globally. However in regards to benefiting from cross-
media convergence this was only to an extent. This is because Lionsgate worked
with the production company of Colour force, although allowed for Lionsgate to focus
their funding more upon the distribution and marketing of the film, with the limited
influence that colour possesses in regards to production their presence did not
greatly benefit the film financially or in regards attracting a larger audience, as their
name lacks the recognisable reputation for quality that producers such as Universal
possess. However, in regards to Colour Force’s contribution to the production of this
film, this was rather great. This is because Colour force are somewhat revered for
their skill in creating films based upon books, such as their successful interpretation
of ‘diary of a wimpy kid’, this production skill resulted in successfully contributing the
success of the quality of the film, as the received great audience appeal, in which its
success can be inferred from its box office grossing of $755.4 million, which is a
great profit in comparison to their budget of $155 million. Thus revealing Cross
media convergence to have contributed to the overall quality and success of the
production stage, in which Lionsgate could then focus their influence upon ensuring
their film reached its intended target audience.
8. Benefits of Synergy
Lionsgate worked with the companies of: Yahoo, Kabam, Samsung and
Tumblr. This was highly beneficial for Lionsgate in increasing the overall
audience appeal for both ‘The Hunger Games-Mockingjay Part 1’ as well as
the participating collaborating companies. This is because, for example
through Kabam’s release of ‘The Hunger Games; Mockingjay’ app mobile
game, the product company's success was enhanced by the popularity of
Lionsgate's film, and Lionsgate’s potential audience members were
broadened through people who became enticed to see the film through
entertainment provided by the film based game. Also through possessing
pages upon online sites such as Tumblr, the overall target audience
regarding the reach of the film was increased. This collaboration also helped
Tumblr, whose ‘The Hunger Games: Mockingjay’ Page gained an increased
popularity and potential audience members as a result of fans of the newly
released film.
9. Benefits of cross media convergence
for: Heyday Films
By relying upon the expertise of Studio canal when distributing
Heyday’s film, ‘Paddington’, Heyday films were able to benefit from
the dominance that this company possesses in regards to reaching
specific target audiences . Through this distribution coverage,
Heyday were able to contribute the majority of their efforts upon the
creation of their film, thus saving funding in regards to contributing
the overall film experience, for example the realism of the CGI of the
film’s animal protagonist, in which the films effects were met with
highly positive reviews. Also as a distribution company this was also
able to benefit Studio Canal I which their film distribution coverage
was able to be increased with the collaboration of such films,
therefore proving successful in assisting Heyday films in
establishing a good target audience reach and appeal (as Studio
Canal helped to distribute the film internationally) and thus
increasing the overall film revenue and audience success.
10. Synergy
In regards to the synergy of ‘Paddington’, Heyday productions
worked in collaboration with ITunes, in which the company
released Paddington app based upon the released film. This
collaboration was effective in enticing a greater audience for both
ITunes, in which fans of the film were able to find the film based
game more relatable and appealing, as well as benefitting the
audience appeal of Heyday film’s ‘Paddington’ as audience
members of ITunes would most likely come into contact wit the
existence of this product, thus raising an awareness of the film
and therefore that of the potential target audience. Thus Heyday
were able to benefit from synergy in this way. However, their
overall audience did also derive from the iconic children’s books
in which the film is based.
11. Benefits of cross media
convergence for: Warp Films
In regards to the production stage of Warp Film’s ‘71’ this was able
to benefit greatly in regards to film quality through the cross media
collaboration of: Crab Apple Films, Warp Films, Film4, BFI Film
Fund, Screen Yorkshire, Creative Scotland. These companies
were effective in assisting Warp in the creation of a realistic film,
contributing to the historical accuracy of the films content well as
assisting in the speed in which the film was able to be produced.
However in regards to the effectiveness of this collaboration it can
be seen that although a high quality film was created, in regards to
the profits produced, this was not a success. This is because the
film was unable to raise in revenue above their initial budget (in
which the figures were: a budget of £8.1 million yet a $2.9 million
revenue). Therefore in regards to this collaboration the production
stage benefitted however , the actual exchange of the film did not,
as this was evidently not high enough in order to create a profit.
This also reveals that the films collaboration with the highly
established distribution company of Studio Canal was somewhat
unsuccessful as although their influence may have increased the
revenue slightly, this still evidently lacked the impact that Warp
needed in order for the film to emerge a financial success.
12. Synergy
In regards Warp Films application of synergy when promoting their film ‘71’, this
played a somewhat unsubstantial role within the company. This is because unlike
that of conglomerate companies, Warp Films holds the status of an independent. As
a result of this status in comparison to the dominance4 of conglomerates, such as
Disney and Universal Studios, Warp Films possessing a significantly less amount of
influence and reputation within the film industry. Therefore in regards to convincing
institutions of company and product release collaboration, Warp Films lacks the
capability and recourses to achieve this, in regards to highly revered conglomerates.
Also however, due to Warp’s ethos to create films that celebrate and express the art
and originality of film, rather than to appeal to a mass audience, using such a
technique is not a priority that Warp holds, as the release of two products and
collaboration with another company, may both take away from the companies initial
focus to produce an artful and creative film and may also possess audience
increasing effects that independents, like Warp films, are not particularly interested
in. Therefore in regards to synergy this was used very little by Warp Films, however
some collaboration with companies such as SavyPress in order to advertise their film
was used (therefore revealing their marketing reliance to be far more dominant within
cross media convergence rather than spending funds upon the creation of additional
film promoting products).