Corporate social responsibility (CSR) refers to businesses taking responsibility for their impact on society beyond short-term profits. While CSR has existed for a long time, it grew in prominence in the late 20th century as expectations increased that businesses should address social and environmental issues. There are arguments both for and against CSR, but increasingly companies see value in CSR for reputation and attracting ethical consumers. In India, large companies commonly engage in CSR activities, though some see it more as public relations than meaningful contribution to society.
Corporate social responsibility (CSR) explores businesses' responsibilities to society beyond legal and economic obligations. While having no set definition, CSR generally involves balancing economic, environmental, and social imperatives. It addresses how companies manage their relationships and impacts on stakeholders like employees, customers, investors, and local communities. Debate around CSR concerns whether businesses' sole purpose is maximizing shareholder value or if they have broader duties. The concept has evolved from early 20th century critiques of large corporations' power and influences to today's focus on sustainability and managing social and environmental risks for long-term success.
This document provides an overview of corporate social responsibility (CSR) including definitions of CSR, different views on CSR, and arguments for and against CSR. It defines CSR as a voluntary commitment by companies to behave ethically and improve quality of life for stakeholders. There are two main views on CSR - the shareholder view that a company's only responsibility is to maximize shareholder wealth, and the stakeholder view that companies should treat all stakeholders with dignity. The document also discusses whether companies should be involved in CSR and outlines some pros and cons of CSR engagement.
Corporate Social Responsibility (CSR) refers to voluntary actions that businesses take to operate in an economically, socially, and environmentally sustainable manner. CSR acknowledges that companies have a responsibility to various stakeholders, including employees, customers, investors, communities, and the environment. CSR involves businesses integrating social and environmental concerns into their operations and interactions with stakeholders on a voluntary basis.
Corporate social responsibility (CSR) is defined as businesses behaving ethically and contributing to economic development while improving quality of life for employees, local communities, and society. Businesses depend on society for infrastructure, workforce, consumers, and more, so they have a responsibility to give back. CSR can be implemented through adopting strong values, generating stakeholder intelligence, and responding positively to stakeholder issues. It provides benefits like improved reputation, sales, employee retention, and risk management. CSR addresses issues like community assistance, health/welfare, education, human rights, and the environment. Responsibilities include product quality, reasonable prices, ethical advertising, and supporting community programs.
Corporate Social Responsibility - An OverviewVineet Murli
This document discusses the concept of corporate social responsibility (CSR). It defines CSR as companies taking responsibility for their environmental and social impacts and engaging in activities that benefit society beyond legal requirements. The document outlines the basic principles of CSR, including that businesses are interconnected with society and have responsibilities beyond profit and shareholders. It also provides examples of CSR initiatives in India and discusses approaches companies take to CSR.
The document discusses the evolution of corporate social responsibility (CSR) globally and in India over several phases from the 19th century to present. It provides definitions of CSR and outlines key events and developments in different decades that helped define CSR. In India specifically, CSR evolved from early philanthropic activities to becoming a strategic business practice. The document also examines CSR practices of Infosys company and concludes that CSR has both an ethical and business component in India.
Corporate social responsibility: How economic is it to be socially responsible??kirmanialika
This document discusses corporate social responsibility (CSR). It defines CSR as companies managing business processes to have an overall positive social impact, and embracing responsibility for actions to encourage positive environmental, consumer, employee, community, and stakeholder impacts. CSR involves balancing economic, legal, ethical, and philanthropic responsibilities. The document outlines the historical development of CSR and key CSR issues. It discusses arguments for and against CSR, and provides an example of CSR practices at ITC Limited in India. In conclusion, it argues that while CSR limits profits, businesses impact many people and have a social responsibility to consider people and the planet, not just profits.
The document discusses corporate social responsibility (CSR). It defines CSR as a business's commitment to operate ethically and contribute to sustainable development. The document outlines the benefits of CSR, including attracting customers and investment. It presents a pyramid of CSR that progresses from economic responsibilities to legal, ethical, and philanthropic responsibilities. The document emphasizes the importance of CSR for business success and community welfare. It provides examples of how companies like Toms Shoes and Starbucks implement CSR initiatives around issues like poverty, sustainability, and social justice.
Corporate social responsibility (CSR) explores businesses' responsibilities to society beyond legal and economic obligations. While having no set definition, CSR generally involves balancing economic, environmental, and social imperatives. It addresses how companies manage their relationships and impacts on stakeholders like employees, customers, investors, and local communities. Debate around CSR concerns whether businesses' sole purpose is maximizing shareholder value or if they have broader duties. The concept has evolved from early 20th century critiques of large corporations' power and influences to today's focus on sustainability and managing social and environmental risks for long-term success.
This document provides an overview of corporate social responsibility (CSR) including definitions of CSR, different views on CSR, and arguments for and against CSR. It defines CSR as a voluntary commitment by companies to behave ethically and improve quality of life for stakeholders. There are two main views on CSR - the shareholder view that a company's only responsibility is to maximize shareholder wealth, and the stakeholder view that companies should treat all stakeholders with dignity. The document also discusses whether companies should be involved in CSR and outlines some pros and cons of CSR engagement.
Corporate Social Responsibility (CSR) refers to voluntary actions that businesses take to operate in an economically, socially, and environmentally sustainable manner. CSR acknowledges that companies have a responsibility to various stakeholders, including employees, customers, investors, communities, and the environment. CSR involves businesses integrating social and environmental concerns into their operations and interactions with stakeholders on a voluntary basis.
Corporate social responsibility (CSR) is defined as businesses behaving ethically and contributing to economic development while improving quality of life for employees, local communities, and society. Businesses depend on society for infrastructure, workforce, consumers, and more, so they have a responsibility to give back. CSR can be implemented through adopting strong values, generating stakeholder intelligence, and responding positively to stakeholder issues. It provides benefits like improved reputation, sales, employee retention, and risk management. CSR addresses issues like community assistance, health/welfare, education, human rights, and the environment. Responsibilities include product quality, reasonable prices, ethical advertising, and supporting community programs.
Corporate Social Responsibility - An OverviewVineet Murli
This document discusses the concept of corporate social responsibility (CSR). It defines CSR as companies taking responsibility for their environmental and social impacts and engaging in activities that benefit society beyond legal requirements. The document outlines the basic principles of CSR, including that businesses are interconnected with society and have responsibilities beyond profit and shareholders. It also provides examples of CSR initiatives in India and discusses approaches companies take to CSR.
The document discusses the evolution of corporate social responsibility (CSR) globally and in India over several phases from the 19th century to present. It provides definitions of CSR and outlines key events and developments in different decades that helped define CSR. In India specifically, CSR evolved from early philanthropic activities to becoming a strategic business practice. The document also examines CSR practices of Infosys company and concludes that CSR has both an ethical and business component in India.
Corporate social responsibility: How economic is it to be socially responsible??kirmanialika
This document discusses corporate social responsibility (CSR). It defines CSR as companies managing business processes to have an overall positive social impact, and embracing responsibility for actions to encourage positive environmental, consumer, employee, community, and stakeholder impacts. CSR involves balancing economic, legal, ethical, and philanthropic responsibilities. The document outlines the historical development of CSR and key CSR issues. It discusses arguments for and against CSR, and provides an example of CSR practices at ITC Limited in India. In conclusion, it argues that while CSR limits profits, businesses impact many people and have a social responsibility to consider people and the planet, not just profits.
The document discusses corporate social responsibility (CSR). It defines CSR as a business's commitment to operate ethically and contribute to sustainable development. The document outlines the benefits of CSR, including attracting customers and investment. It presents a pyramid of CSR that progresses from economic responsibilities to legal, ethical, and philanthropic responsibilities. The document emphasizes the importance of CSR for business success and community welfare. It provides examples of how companies like Toms Shoes and Starbucks implement CSR initiatives around issues like poverty, sustainability, and social justice.
The document discusses adopting a corporate social responsibility (CSR) initiative. It provides an overview of CSR including its definition, importance, and relevance today due to changing social expectations, increasing affluence, and globalization. It outlines the CSR requirements for qualifying companies under the Companies Bill in India, including constituting a CSR committee and spending at least 2% of profits on CSR activities in areas like education, healthcare, and environment sustainability. Non-compliance can result in penalties.
The document discusses corporate social responsibility (CSR) objectives, methodologies, concepts, and implementation strategies. The key objectives of CSR discussed are harnessing growth for sustainable development, preserving the environment and community welfare, and creating income growth and jobs. The document outlines CSR concepts like the pyramid of CSR and its four pillars. It provides examples of CSR strategies like ITC's e-Choupal initiative in India which created a virtual marketplace and social benefits for farmers. The summary discusses benefits of CSR like shared value and competitiveness, and challenges like lack of commitment and financial resources.
This document discusses corporate social responsibility (CSR) in detail. It provides meanings and definitions of CSR, outlines the responsibilities of businesses towards various stakeholders like society, government, shareholders, employees and consumers. It also discusses various CSR principles and strategies, models of CSR like Friedman model and Carroll model, best practices, and the need for CSR. The document is a comprehensive overview of the topic of CSR.
CSR has evolved from early philanthropy to now focus on sustainability. It began in the 1800s with responsible organizations, was defined in the 1950s, and grew in the 1990s with models like the CSR pyramid. Today, CSR addresses the UN's sustainable development goals through programs in environment, society and governance to benefit stakeholders and align business with social values.
The document discusses corporate social responsibility (CSR) concepts and practices of Microsoft in India. It defines CSR as a business's commitment to contribute to economic development while improving quality of life of the community. It outlines Microsoft's global revenue and employee size. It then describes Microsoft's CSR projects in India focusing on education, skills development, gender equality, use of technology for social good, and disaster relief. Specific CSR programs discussed are Partners in Learning, YouthSpark, Project Saksham, and the Connect IT program.
This document discusses stakeholder theory and the responsibilities of corporations towards their various stakeholders. It defines stakeholder theory as a framework that addresses moral and ethical values in business management. A corporation has responsibilities towards both internal stakeholders like shareholders, employees, and management as well as external stakeholders like customers, suppliers, creditors, competitors, society, and the government. The document provides examples of specific responsibilities towards each stakeholder group and concludes that an ethical organization recognizes its duties towards all stakeholders.
The document discusses corporate social responsibility (CSR) and related concepts. It outlines factors driving the need for CSR like globalization and irresponsible behavior by companies. CSR aims to improve society and the environment through sustainable business practices. Developing an effective CSR strategy involves assessing stakeholders, building support, and implementing and monitoring programs. Reporting and metrics help ensure accountability and measure CSR impacts.
Corporate social responsibility (CSR) refers to integrating social and environmental concerns into business operations and interactions with stakeholders on a voluntary basis. CSR suggests companies have a duty to care for society. The document discusses definitions of CSR, models of CSR, ways companies demonstrate CSR, benefits of CSR like improved reputation and employee engagement, the importance of CSR, components of CSR, and concludes that CSR improves company image when tailored to the business without compromising productivity or profits.
Corporate social responsibility (CSR) originated in the late 1960s and early 1970s after multinational corporations formed the term "stakeholder". CSR aims to embrace responsibility for a company's actions and encourage a positive environmental and social impact. It also helps guide an organization's mission and values. CSR involves operating businesses ethically and contributing to economic and social development. While approaches to CSR vary by country, common practices include community development, philanthropy, education programs, and environmental initiatives. However, some criticize CSR as a distraction from ethical issues or for being used for commercial benefit rather than true social responsibility.
The document discusses the triple bottom line (TBL) framework which evaluates organizational or business performance across three dimensions: social, environmental and financial. The TBL framework originated in the 1990s and differs from traditional accounting approaches by including ecological and social measures. It considers a company's responsibilities to extend beyond shareholders to stakeholders. The three pillars of TBL are people, planet and profits. While TBL provides a comprehensive sustainability assessment, challenges include difficulty quantifying social and environmental factors and potential management conflicts between short-term profits and long-term sustainability goals.
This document provides an introduction to corporate social responsibility (CSR), including a definition, reasons for adopting CSR programs, potential objections to CSR, and how CSR programs can be communicated and reported. It discusses the business advantages of CSR in areas like human resources, risk management, and brand differentiation. It also presents alternative viewpoints on CSR and considers frameworks for CSR reporting, including using triple bottom line accounting and standards from organizations like the Global Reporting Initiative.
Corporate social responsibility is becoming a renewed focus for companies. Non-profits can position themselves as a resource for companies seeking to integrate social responsibility into their business strategies. Successful corporate-nonprofit partnerships integrate the non-profit's mission and services into the company's CSR efforts in a way that provides value for both organizations. Non-profits must be prepared to demonstrate how their expertise can help companies achieve their social responsibility and business goals.
1) The document discusses the history and evolution of corporate social responsibility (CSR) in India, from ancient texts to modern laws.
2) It outlines the four phases of CSR in India and examines the Companies Act of 2013 which mandates that large companies spend 2% of profits on CSR activities.
3) While CSR spending has increased, challenges remain around a lack of transparency, clear guidelines, and ensuring activities benefit marginalized groups as intended by the law.
CSR refers to the economic, ethical, legal, and discretionary responsibilities of organizations to society. Firms have moral obligations along with earning profits and following laws. CSR policies aim to integrate public interest into decisions and balance stakeholders, planet, and profits. CSR involves various voluntary efforts to address societal and environmental issues in a responsible manner that benefits both society and the company. The history of CSR began in the 18th century but the concept gained prominence in the 1960s-1970s as societal expectations of businesses increased regarding civil rights, consumerism, and environmentalism.
CORPORATE SOCIAL RESPONSIBILITY - Background & Implications In IndiaSatyaki Chowdhury
This Presentation on CSR will give you the very core idea of what is CSR, how it evolved, what are it's applications, its effect on the aspect of Business & Some examples of CSR's Involvement in India!!!!
The Slide No. 25 contains a Youtube Video. The link is given below :
https://www.youtube.com/watch?v=o0Ur-JqQmvQ
Hope you will get a basic idea of CSR from the presentation.
Thank You.
The document discusses the concepts of corporate social responsibility and the triple bottom line. It defines CSR as companies voluntarily contributing to society and the environment. The triple bottom line concept proposes that companies are responsible to stakeholders, not just shareholders, in the areas of people, planet and profit. This means having socially fair labor practices, sustainable environmental practices, and generating real economic benefits for local communities. The document also outlines some arguments for and against CSR, as well as the history and key issues related to CSR practices.
What is CSR, History and Phases of CSR, Constituents of CSR, CSR Development in India, CSR Law - Sec 135, Why CSR, Benefits of CSR, CSR Life Cycle, CSR Process, CSR Initiative.
This document discusses corporate social responsibility (CSR). It defines CSR as aligning a company's activities with stakeholder expectations regarding social, economic, and environmental impacts. The document outlines a company's responsibilities to society, government, shareholders, employees, and consumers. It discusses benefits of CSR like winning new business and enhancing reputation. The document also presents arguments both for and against companies taking on CSR initiatives.
Values-based leadership focuses on using core personal and organizational values to guide decisions and strategy. The presentation discusses the importance of values in providing guidance, navigating differences, and changing over time. It also describes how values can be implicit or explicit in an organization. The speaker's core values are determined through a values inventory assessing importance of values like achievement, creativity, and spirituality. Alignment of personal values with those of superiors, peers and subordinates is important for effective leadership.
The document provides an outline for a lecture on corporate social responsibility (CSR). It discusses the types and nature of social responsibilities, CSR principles and strategies, models of CSR, best practices, the need for CSR, and arguments for and against CSR. Examples of CSR programs and initiatives from companies like Tesco, Vodafone, and HSBC are also summarized. The document aims to educate about the concept of CSR and how companies can integrate social and environmental concerns into their business operations and interactions with stakeholders.
The document discusses adopting a corporate social responsibility (CSR) initiative. It provides an overview of CSR including its definition, importance, and relevance today due to changing social expectations, increasing affluence, and globalization. It outlines the CSR requirements for qualifying companies under the Companies Bill in India, including constituting a CSR committee and spending at least 2% of profits on CSR activities in areas like education, healthcare, and environment sustainability. Non-compliance can result in penalties.
The document discusses corporate social responsibility (CSR) objectives, methodologies, concepts, and implementation strategies. The key objectives of CSR discussed are harnessing growth for sustainable development, preserving the environment and community welfare, and creating income growth and jobs. The document outlines CSR concepts like the pyramid of CSR and its four pillars. It provides examples of CSR strategies like ITC's e-Choupal initiative in India which created a virtual marketplace and social benefits for farmers. The summary discusses benefits of CSR like shared value and competitiveness, and challenges like lack of commitment and financial resources.
This document discusses corporate social responsibility (CSR) in detail. It provides meanings and definitions of CSR, outlines the responsibilities of businesses towards various stakeholders like society, government, shareholders, employees and consumers. It also discusses various CSR principles and strategies, models of CSR like Friedman model and Carroll model, best practices, and the need for CSR. The document is a comprehensive overview of the topic of CSR.
CSR has evolved from early philanthropy to now focus on sustainability. It began in the 1800s with responsible organizations, was defined in the 1950s, and grew in the 1990s with models like the CSR pyramid. Today, CSR addresses the UN's sustainable development goals through programs in environment, society and governance to benefit stakeholders and align business with social values.
The document discusses corporate social responsibility (CSR) concepts and practices of Microsoft in India. It defines CSR as a business's commitment to contribute to economic development while improving quality of life of the community. It outlines Microsoft's global revenue and employee size. It then describes Microsoft's CSR projects in India focusing on education, skills development, gender equality, use of technology for social good, and disaster relief. Specific CSR programs discussed are Partners in Learning, YouthSpark, Project Saksham, and the Connect IT program.
This document discusses stakeholder theory and the responsibilities of corporations towards their various stakeholders. It defines stakeholder theory as a framework that addresses moral and ethical values in business management. A corporation has responsibilities towards both internal stakeholders like shareholders, employees, and management as well as external stakeholders like customers, suppliers, creditors, competitors, society, and the government. The document provides examples of specific responsibilities towards each stakeholder group and concludes that an ethical organization recognizes its duties towards all stakeholders.
The document discusses corporate social responsibility (CSR) and related concepts. It outlines factors driving the need for CSR like globalization and irresponsible behavior by companies. CSR aims to improve society and the environment through sustainable business practices. Developing an effective CSR strategy involves assessing stakeholders, building support, and implementing and monitoring programs. Reporting and metrics help ensure accountability and measure CSR impacts.
Corporate social responsibility (CSR) refers to integrating social and environmental concerns into business operations and interactions with stakeholders on a voluntary basis. CSR suggests companies have a duty to care for society. The document discusses definitions of CSR, models of CSR, ways companies demonstrate CSR, benefits of CSR like improved reputation and employee engagement, the importance of CSR, components of CSR, and concludes that CSR improves company image when tailored to the business without compromising productivity or profits.
Corporate social responsibility (CSR) originated in the late 1960s and early 1970s after multinational corporations formed the term "stakeholder". CSR aims to embrace responsibility for a company's actions and encourage a positive environmental and social impact. It also helps guide an organization's mission and values. CSR involves operating businesses ethically and contributing to economic and social development. While approaches to CSR vary by country, common practices include community development, philanthropy, education programs, and environmental initiatives. However, some criticize CSR as a distraction from ethical issues or for being used for commercial benefit rather than true social responsibility.
The document discusses the triple bottom line (TBL) framework which evaluates organizational or business performance across three dimensions: social, environmental and financial. The TBL framework originated in the 1990s and differs from traditional accounting approaches by including ecological and social measures. It considers a company's responsibilities to extend beyond shareholders to stakeholders. The three pillars of TBL are people, planet and profits. While TBL provides a comprehensive sustainability assessment, challenges include difficulty quantifying social and environmental factors and potential management conflicts between short-term profits and long-term sustainability goals.
This document provides an introduction to corporate social responsibility (CSR), including a definition, reasons for adopting CSR programs, potential objections to CSR, and how CSR programs can be communicated and reported. It discusses the business advantages of CSR in areas like human resources, risk management, and brand differentiation. It also presents alternative viewpoints on CSR and considers frameworks for CSR reporting, including using triple bottom line accounting and standards from organizations like the Global Reporting Initiative.
Corporate social responsibility is becoming a renewed focus for companies. Non-profits can position themselves as a resource for companies seeking to integrate social responsibility into their business strategies. Successful corporate-nonprofit partnerships integrate the non-profit's mission and services into the company's CSR efforts in a way that provides value for both organizations. Non-profits must be prepared to demonstrate how their expertise can help companies achieve their social responsibility and business goals.
1) The document discusses the history and evolution of corporate social responsibility (CSR) in India, from ancient texts to modern laws.
2) It outlines the four phases of CSR in India and examines the Companies Act of 2013 which mandates that large companies spend 2% of profits on CSR activities.
3) While CSR spending has increased, challenges remain around a lack of transparency, clear guidelines, and ensuring activities benefit marginalized groups as intended by the law.
CSR refers to the economic, ethical, legal, and discretionary responsibilities of organizations to society. Firms have moral obligations along with earning profits and following laws. CSR policies aim to integrate public interest into decisions and balance stakeholders, planet, and profits. CSR involves various voluntary efforts to address societal and environmental issues in a responsible manner that benefits both society and the company. The history of CSR began in the 18th century but the concept gained prominence in the 1960s-1970s as societal expectations of businesses increased regarding civil rights, consumerism, and environmentalism.
CORPORATE SOCIAL RESPONSIBILITY - Background & Implications In IndiaSatyaki Chowdhury
This Presentation on CSR will give you the very core idea of what is CSR, how it evolved, what are it's applications, its effect on the aspect of Business & Some examples of CSR's Involvement in India!!!!
The Slide No. 25 contains a Youtube Video. The link is given below :
https://www.youtube.com/watch?v=o0Ur-JqQmvQ
Hope you will get a basic idea of CSR from the presentation.
Thank You.
The document discusses the concepts of corporate social responsibility and the triple bottom line. It defines CSR as companies voluntarily contributing to society and the environment. The triple bottom line concept proposes that companies are responsible to stakeholders, not just shareholders, in the areas of people, planet and profit. This means having socially fair labor practices, sustainable environmental practices, and generating real economic benefits for local communities. The document also outlines some arguments for and against CSR, as well as the history and key issues related to CSR practices.
What is CSR, History and Phases of CSR, Constituents of CSR, CSR Development in India, CSR Law - Sec 135, Why CSR, Benefits of CSR, CSR Life Cycle, CSR Process, CSR Initiative.
This document discusses corporate social responsibility (CSR). It defines CSR as aligning a company's activities with stakeholder expectations regarding social, economic, and environmental impacts. The document outlines a company's responsibilities to society, government, shareholders, employees, and consumers. It discusses benefits of CSR like winning new business and enhancing reputation. The document also presents arguments both for and against companies taking on CSR initiatives.
Values-based leadership focuses on using core personal and organizational values to guide decisions and strategy. The presentation discusses the importance of values in providing guidance, navigating differences, and changing over time. It also describes how values can be implicit or explicit in an organization. The speaker's core values are determined through a values inventory assessing importance of values like achievement, creativity, and spirituality. Alignment of personal values with those of superiors, peers and subordinates is important for effective leadership.
The document provides an outline for a lecture on corporate social responsibility (CSR). It discusses the types and nature of social responsibilities, CSR principles and strategies, models of CSR, best practices, the need for CSR, and arguments for and against CSR. Examples of CSR programs and initiatives from companies like Tesco, Vodafone, and HSBC are also summarized. The document aims to educate about the concept of CSR and how companies can integrate social and environmental concerns into their business operations and interactions with stakeholders.
Business exists within society and depends on it for resources like raw materials, labor, and land. As a result, businesses have a duty to help address major societal problems like pollution. Many companies now take steps to be more socially responsible through initiatives like planting trees near factories and providing free healthcare services. One such initiative is Novartis' Arogya Parivar program, which aims to improve healthcare access for underserved rural communities in India through social business approaches. The program establishes community health networks across villages to increase awareness, accessibility, affordability and adaptability of healthcare services and medicines for over 42 million people. Novartis also follows ethical marketing practices governed by local laws, providing accurate product information to customers and healthcare professionals
The document discusses whether corporate social responsibility (CSR) is genuinely used to benefit society or merely as a marketing tool. It covers the evolution and strategies of marketing CSR, similarities between public relations and CSR, and how CSR affects brand image. Specifically, it examines how CSR can be viewed differently depending on whether one's perspective is from marketing or CSR professionals, with the former seeing CSR as incorporating duty while the latter may see it as empty promises for marketing purposes.
The document provides an overview of corporate social responsibility (CSR) through a presentation by R.K. Sahoo on August 14, 2012. It defines CSR as a company's commitment to operate in an economically, socially, and environmentally sustainable manner. The presentation discusses the importance of CSR and outlines how companies can integrate the principles of CSR, such as by respecting human rights, protecting the environment, and contributing to local communities.
Sumarse is a nonprofit association in Panama that is the local network of the United Nations Global Compact. It promotes corporate social responsibility and sustainable development in Panama by encouraging CSR practices in companies and forming partnerships between different sectors of society. Sumarse provides training programs to build capacity in CSR, generates awareness of CSR issues, and has a growing membership base of companies, NGOs, universities and other organizations in Panama committed to sustainable development.
The document discusses the nexus between corporate social responsibility (CSR) and marketing, and how true sustainable marketing requires integrating sustainability throughout the product lifecycle and addressing evolving social and environmental issues. It defines sustainable development as meeting present needs without compromising future generations' ability to meet their own needs. True sustainable marketing integrates marketing strategy with product innovation, production processes, reducing carbon footprints, packaging, and transportation to achieve sustainability goals.
iGiving offers tools to help companies combine corporate social responsibility initiatives and marketing campaigns on Facebook. It launched in Singapore in 2012 and has since partnered with charities across Asia. iGiving's platform allows company fans to choose which charities receive donations, empowering fans and increasing engagement. This helps companies improve their Facebook page's "edge ranking" and get a higher return on marketing investments.
The Social Practice - CSR and the reputation of veterinary practiceRené van den Bos
More and more business try to distinguish themselves to the customer through CSR, Corporate Social Responsibility. We, veterinarians, should do the same with our practices. But, if you actively invest in CSR, you need to extend this behavior in all your activities in order to be trustworthy. We veterinarians have a great benefit compared to all those other businesses. We are trustworthy and authentic. We care, because that's what we do. Take a look at this presentation and see the opportunities!
This document discusses strategies for small to medium enterprises (SMEs) to implement corporate social responsibility (CSR) planning. It identifies key stakeholders both internal and external and considers how to balance business goals with stakeholder needs. The document provides tools and guidance for SMEs on developing a CSR mission and messaging, implementing sustainable practices, engaging in multi-channel marketing and measuring the impact of CSR efforts. The overall aim is to help SMEs meet stakeholder needs while navigating CSR concepts.
GlaxoSmithKline (GSK) is a global pharmaceutical company headquartered in London. In India, GSK has been committed to social and health initiatives since 1977 through various development programs implemented in partnership with local organizations. GSK's rural initiative in India is undertaken by its trust GRAMIN AAROGYA VIKAS SANSTHA (GAVS), which operates mobile clinics and health camps to serve 15 villages in Nashik District. GAVS also runs vocational training centers, preschools, and shelter homes to support health, education, and employment in rural communities.
Entreprise et ONG : Impact de la cocréation sur les consommateurs et l'image de marque, à travers la RSE (cas Carrefour - WFF)
Ce mémoire s’appuie sur une étude quantitative menée auprès d'un échantillon représentatif de 101 individus . Cette enquête terrain permet de :
- Déterminer la perception qu’ont les consommateurs concernant l'engagement des enseignes de grande distribution en terme d’environnement
- Déterminer la perception de l’opinion publique au sujet des ONG
- Déterminer la perception des consommateurs concernant la cocréation entre une ONG et une entreprise à travers la RSE
Nike faced criticism for sweatshop labor and poor working conditions at its overseas factories. It responded by implementing an ethical code of conduct, commissioning an independent study of its factories, creating a social responsibility department, and donating money to charity. The document discusses various criticisms of marketing practices such as deceptive advertising, high-pressure sales tactics, producing unsafe products, and neglecting disadvantaged consumers. It also covers topics like environmental sustainability, corporate social responsibility, and businesses' responsibilities to society.
This document provides an overview of corporate social responsibility (CSR). It defines CSR as a self-regulating business model that helps companies monitor their impact on stakeholders and ensure they operate legally and ethically. The document discusses the business case for CSR, including benefits like risk management, brand differentiation and improved human resources. It also notes criticisms of CSR, such as concerns that it distracts from economic roles or is just superficial. The document provides context on the development of CSR and approaches companies take in implementing it.
The document discusses time value of money concepts including present and future value, compound interest, annuities, loans, mortgages, and other applications. Key equations for present value, future value, and annuities are presented along with examples showing how to apply the equations and use a financial calculator to solve time value of money problems.
This document discusses socio-technical systems (STS), which are systems that include both technical and social elements, such as people, processes, and technologies. It provides examples of STS, including websites and healthcare systems. It discusses the history of STS, from its origins in analyzing work systems to its modern applications. It also compares STS design to user-centered design, noting that STS takes a more holistic view. The document outlines challenges of designing STS and considerations such as balancing user, business, and technical needs. It emphasizes the importance of a systems thinking approach and involving users in design.
The document discusses how business, government, and society objectives intersect and influence each other. It uses the example of a chocolate company, N&N, and explains that the company's goal is to maximize profits, society's goal is access to necessities like food and healthcare, and the government's goal is regulation for fairness and protection. The objectives are interrelated, as society wants food which benefits N&N's profits, and government ensures N&N operates ethically to not harm society or the environment. Three models are mentioned to explain how the objectives interact: market capitalism, state capitalism, and corporate social responsibility.
Corporate social responsibility (CSR) refers to a company's obligation to consider the interests of society through its activities and business
relationships. The document discusses CSR in the context of the global electronics industry supply chain. It identifies key social issues like gender
inequality and discrimination. Environmental issues discussed include pollution and e-waste. Economic issues discussed are tax havens and special
economic trading zones. The document also provides examples of CSR programs addressing communities and education in developing countries.
Corporate Social Responsibility And A CompanyAshley Thomas
Here are the key points I gathered from the document:
- Corporate social responsibility (CSR) refers to a company's obligation to consider the interests of society and take responsibility for its impact on stakeholders such as customers, employees, investors, communities, and the environment.
- CSR goes beyond legal compliance and involves voluntary activities that improve societal well-being. It is about how a company manages its economic, social, and environmental effects as well as its relationships with stakeholders.
- While CSR can help build goodwill and a positive brand image over time, some companies see it as too costly or slow to generate benefits. Implementing CSR activities also requires time and resources which could impact short-term profits.
- The
This document defines and discusses the concept of corporate social responsibility (CSR). It provides several definitions of CSR from different sources that generally portray CSR as operating a business in a socially and environmentally responsible manner that meets ethical standards and stakeholder expectations. The document traces the origins and development of CSR from the 1950s to the present. It also outlines some of the main arguments for why CSR is important for businesses, such as risk management, human resources, and brand differentiation.
This document summarizes a journal article about the impact of globalization and international business on corporate social responsibility. It discusses how CSR has become an increasingly important issue due to factors like globalization, the proliferation of multinational corporations, and increased access to information. While the concept of CSR is not new, debates around corporate duties to stakeholders beyond shareholders have occurred throughout the 20th century and continue today in the global environment. The article reviews different definitions of CSR and highlights ongoing discussions around whether corporations should solely focus on maximizing shareholder value or consider broader stakeholders.
This document provides an introduction to corporate social responsibility (CSR). It defines CSR as how companies manage business processes to produce an overall positive impact on society. The document discusses the evolution of CSR and key drivers like demands for greater disclosure and growing investor pressure. It outlines economic, legal, ethical, and philanthropic responsibilities under CSR. Examples of CSR programs at companies like IBM and Avon are provided. The benefits of CSR like strengthened branding and attracting employees are also summarized. Throughout, the document emphasizes that CSR requires companies to consider their impact on stakeholders and society as a whole.
Unit 1. Introduction to Corporate Social Responsibility.pptRohitPawar477072
This document provides an introduction to the concept of corporate social responsibility (CSR). It defines CSR as how companies manage their business processes to positively impact society. The document outlines the evolution of CSR from the 1950s to present day. It discusses drivers of CSR like investor pressure and defines benefits like strengthened brands and attracting employees. Examples of CSR programs from companies like IBM and Avon are provided. Challenges faced by companies like Coca-Cola in India are also summarized. The document examines perspectives on CSR from business and economics lenses. It analyzes the relationship between CSR and social legitimacy as well as the evolving roles of stakeholders in CSR.
Corporate social responsibility 4 generations of csrritiruchi
The document discusses the three generations of corporate social responsibility (CSR). The first generation focused on corporate philanthropy. The second generation sees CSR as an integral part of long-term business strategy. A third generation is needed where whole markets and public policies support sustainability and addressing social issues. However, questions remain around the appropriate roles and responsibilities of businesses versus governments and civil society.
The concept of social responsibility among businessmen, particularly in India, is not new and can be easily seen in the form of magnificent temples, high mosques, large dharmshalas and great educational institutions. Indian literature is full of incidents when business- men have gone out of the way to help extract kings and societies out of crises. Many Indian businesses are known for staying one step ahead of the government, as far as the welfare of employees and societies is concerned.
Corporate social responsibility emerged in the 1960s as companies faced increasing pressure to address harmful impacts of their operations. CSR involves voluntary commitments by companies beyond legal and economic obligations. It can be defined as accommodating corporate behavior to societal values and expectations. There are various approaches to CSR, including Milton Friedman's view that a company's only responsibility is to increase profits legally, and Archie Carroll's view that companies have economic, legal, ethical, and discretionary responsibilities. Arguments for and against CSR center around profit maximization, resource fit, and lack of accountability.
- CSR emerged in the 1960s as companies faced increasing pressure to address harmful impacts of operations traditionally handled by governments.
- CSR can be defined as accommodating corporate behavior to societal values and expectations beyond legal and economic requirements.
- There are arguments both for and against CSR, relating to profit maximization, resource fit with social issues, and lack of corporate accountability. However, CSR can also improve corporate image, attract employees, and minimize government intervention.
This document provides an overview of corporate social responsibility (CSR). It discusses the historical evolution of CSR, defining CSR, why CSR is important, and arguments against CSR. It also describes different types of CSR strategies and how to develop an effective CSR strategy. The document outlines key concepts like the triple bottom line approach and environmental sustainability. It discusses cause-related marketing and standardization of CSR practices.
This document discusses corporate social responsibility (CSR) in India, including its dimensions and challenges. It begins by providing background on CSR and defining it as companies integrating social and environmental concerns voluntarily into their business operations and interactions with stakeholders. The document then examines drivers of CSR like demands for disclosure, customer and investor pressure. It outlines dimensions of CSR like economic, legal, ethical and discretionary responsibilities. Challenges of CSR in India are also summarized, such as lack of community participation, need to build local capacities, issues of transparency and non-availability of clear guidelines. Examples are provided of CSR practices by Indian companies Reliance and Tata.
This document discusses the relationship between business and society. It defines corporate social responsibility as businesses respecting cultural differences and building skills in employees, communities, and governments. CSR involves unifying economic, social and environmental development through sustainable practices. Companies analyze stakeholder needs to strengthen their market position. The document provides examples of CSR programs from Indian companies, including community development, health assistance, and disaster relief. It also discusses corporate governance, scandals, social issues related to gender and caste, the role of non-profits, and social entrepreneurship engaging youth to solve social problems.
Stakeholder theory, ethics and the return on customerekanovich
This document discusses corporate social responsibility (CSR) and its relationship to business profitability and customer satisfaction. It provides background on the evolution of CSR, from early philanthropic activities to today's strategic integration of social and environmental issues. The document examines different theories around CSR, including stakeholder theory. It argues that modern consumers expect companies to implement CSR strategies and that CSR can be competitively advantageous by increasing customer satisfaction and loyalty. Overall, the document suggests that CSR allows companies to redefine profit maximization and increase their "return on customer."
Stakeholder theory, ethics and the return on customerekanovich
This document discusses the evolution of corporate social responsibility (CSR) theory and practice. It defines CSR as a company's duty to consider the interests of stakeholders such as employees, communities, and society. The document traces the roots of CSR back to Andrew Carnegie's ideas of charity and stewardship. It outlines key developments in CSR, from early community relations and contributions, to modern strategic integration of social and environmental issues. The document argues that modern consumers expect companies to have CSR strategies and that CSR can increase customer satisfaction and profits. It examines the relationship between CSR, customer returns, and shareholder value.
Cretical perspective of Corporate social responsibility in developing countriesM Umair Mani
This document discusses corporate social responsibility (CSR) in developing countries from a critical perspective. It notes that while CSR is often touted as benefiting poverty alleviation and development goals, current CSR approaches have limitations. The document explores definitions of CSR, criticisms of CSR including that it is "bad capitalism" or "weak CSR is bad development." It argues a critical research agenda is needed to better understand CSR's potential and limitations for development.
The document discusses corporate social responsibility (CSR). It provides an introduction to CSR, explaining that CSR involves businesses self-regulating to ensure they comply with ethical standards and positively impact stakeholders. The document then discusses approaches to CSR, benefits of CSR, and criticisms of CSR. It analyzes issues around using CSR to address crises and problems of relying solely on government regulation of businesses.
1) The document discusses corporate social responsibility (CSR) training initiatives by multinational enterprises in developing countries. It aims to analyze how these initiatives contribute to human capital development.
2) While CSR expectations of businesses have increased, there is debate around whether CSR should be a priority or if the primary responsibility is to shareholders. However, many firms see CSR as important for sustainable business development and managing stakeholder expectations.
3) The document reviews CSR strategies and initiatives of multinational enterprises, and aims to provide recommendations to better engage companies in long-term human capital development through CSR.
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2. The Concept
Definitions
1. Corporate social responsibility (CSR) can be defined as the "economic, legal, ethical,
and discretionary expectations that society has of organizations at a given point in
time" (Carroll and Buchholtz)
2. The World Business Council in its publication wrote that "Corporate Social
Responsibility is the continuing commitment by business to behave ethically and
contribute to economic development while improving the quality of life of the
workforce and their families as well as of the local community and society at large“
CSR is a form of corporate self-regulation integrated into a business model. It is when
a corporation realizes its responsibility towards its stakeholders and other members in
the public sphere.
An ethical and moral component is underpinned in this rapidly developing concept.
The concept of CSR means that organizations have moral, ethical, and philanthropic
responsibilities in addition to their responsibilities to earn a fair return for investors and
comply with the legal norms.
3. It emphasizes on the realization of the ethical responsibility towards the „stakeholders‟.
According to Post, Lawrence, and Weber – “stakeholders are individuals and groups that
are affected by an organization's policies, procedures, and actions.”
The PRIMARY stakeholders, such as employees and owners have specific legal rights
and expectations in regard to the organization's operations while the SECONDARY
stakeholders not, but may perceive that they have moral rights.
CSR is synchronized with the concept of “sustainability in Development”. In 1987, the UN
appointed Brundtland commission which defined sustainable development as
'development which meets the needs of the present without compromising the ability of
future generations to meet their own needs.' Since then, the concept has caught up very
fast. CSR introduces the concept of “sustainability” into business operations meaning that
business organizations do not just become wealth hoarding chambers but also fulfill their
duty towards the larger community by investing in socially benefiting concerns. Our planet
has limited resources. Corporations and industrial houses cannot go on exploiting this
wealth without significant efforts for its refurbishment.
CSR is holistic in its approach. It does not include only one aspect but embraces all
aspects that a corporate organization touches and affects.
4. SUSTAINABILITY IN BUSINESS
It stresses the need to change from the old
sector-centered ways of doing business to
the modern approaches of high level integration,
coordination and cooperation in the operations
while at the same time addressing
efficiently the environmental and social issues.
An organization needs to be accountable for its
actions. Of all forms of social accounting, the
most widely used is called the „Triple Bottom Line‟ accounting. This term was coined by
John Elkington in 1994. It measure the success of an organization as per the following three
factors: economic, ecological and social. Later on, the concept of “People, Planet, Profit”
was added to the triple bottom line.
• In other words, today‟s business operations do not limit itself to mere adherence to the
legal norms while solely working on profit maximization. The whole idea of CSR ensures
that organizations be pro-active in their efforts to be beneficial to the larger community as
they use its resources to reach higher levels of profits.
5. HISTORY
The concept of corporate citizenship has existed for a long time however it came to be
recognized only since the 1970‟s. CSR in its contemporary shape is of recent origin. It is
accurate to say that all societies at all points of time have had expectations that
organizations would act responsibly.
In the eighteenth century the great economist Adam Smith suggested that the needs and
desires of society could best be met by the interaction of individuals and organizations in the
marketplace. This view expressed more than 200 years ago still forms the basis of modern
day economies. The industrial revolution brought in tremendous changes in the
industry, especially in Europe and America. Business organizations and enterprises sprang up
in large number.
In the late 19th century many of these individuals believed and practiced a philosophy that
came to be called "Social Darwinism". This type of philosophy justified cutthroat, even
brutal, competitive strategies. Thus one finds that even though some of these tycoons were
big philanthropists donating millions, the companies that made them rich were practicing
business methods that, by today's standards at least, were exploitative of workers.
6. By the 1960‟s the business world gradually began to accept additional responsibilities other
than making a profit and conforming to the laws. Furthermore, society began to expect
business to voluntarily participate in solving societal problems.
The phrase CSR was coined in 1953
with the publication of Bowen's 'Social Responsibility of Businessmen„. Growing
literacy, affluence, mass communication and many other factors paced up the
development of significant corporate citizenship.
In 1976, the OECD, a grouping of 30 powerful industrialised countries, recognising the
complications associated with companies operating across borders, established a set of
guidelines to ease the workings of globalisation.
Such initiatives got a major boost when in 2000 the United Nations adopted the UNGC, a
ten principle based framework for businesses to adopt sustainable and socially responsible
policies.
“We need business to give practical meaning and reach to the values and principles
that connect cultures and people everywhere.” - Ban Ki-moon, Secretary-General of the
United Nations
7. The 2002 session of the World Economic Forum witnessed the drafting of a joint statement
entitled Global corporate citizenship: the leadership challenge for CEOs&boards.
At its General Assembly in Stockholm, Sweden, in September 2002, the International
Standardization Organization decided that the time had come to consider the value of
developing management standards on CSR. This resolution recognized the value of the ISO
14000 environmental management system standard in improving the efficiency of
corporate environmental management. Along with this, ISO 26000 is the recognized
international standard for CSR which is currently being drafted.
Arguments against CSR
The company makes profit and the society benefits. Is it really possible ?
The primary motive of business is to earn profits for its owners and investors and it should
focus on profit-making.
Giving away shareholder‟s money for charity purposes is wrong.
Assuming social responsibility leads to a competitive disadvantage.
Those in the corporate world are not equipped to deal with social problems.
CSR is a strategy for avoiding regulation and also to gain competitive advantage.
Highlighting their „best‟ practices to divert attention from their „bad‟ practices.
8. Arguments in favor of CSR
The rise of the modern corporation created and continues to create many social problems.
Therefore, the corporate world should assume responsibility for addressing these problems.
In the long run, it is in corporations' best interest to assume social responsibilities.
Large corporations have huge reserves of human and financial capital. They should
devote at least some of their resources to addressing social issues.
The corporate world has some of the brightest minds in the world, and it possesses
tremendous financial resources.
„Ethical consumerism‟ is catching up with people.
CSR can serve as the USP that companies look for their products.
Corporations are keen to avoid interference in their business through taxation or
regulations.
CSR in contemporary times
CSR has continued to grow with almost all the major business houses joining the
bandwagon. Though, all this is really skeptical. There have been cases of companies
giving up their CSR contributions in times of financial crisis. Also, critics argue that it has
just been a deception without any major contribution to the welfare of the society.
9. 'The twentieth century has been characterised by three developments of great political
importance: the growth of democracy, the growth of corporate power and the growth of
corporate propaganda to protect corporate power against democracy.' – Alex Carey.
On the other hand, a significant number of investors are keeping track of a company‟s social
decisions in order to decide of their investment. Many believe that it adds to the company‟s
reputation more than the brand image. This is pretty obvious in the first world. In the rich
countries, the consumer trend is marked by a growing consciousness regarding a company‟s
social responsibility. Socially Responsible Investment (SRI) is being highly emphasized upon
these days.
Scenario in India
Corporate Social Responsibility (CSR) has been on the agenda in India for a considerable
period. Most big Indian corporations are engaged in some CSR activities. As is the case in
many countries, the private sector is generally more active in this area than the
governmental/public sector.
A National Foundation for Corporate Governance (NFCG) has been established by the
Ministry of Corporate Affairs.
India being a member of the International Labour Organization (ILO) has ratified 40 of its
conventions. However in certain areas of key concern India is still lagging behind.
10. Labour laws
India has altogether ratified 333 labour laws. However, these vary in terms of
implementation. The Minimum Wage Act was implemented in 1948. Since, most of the
labour is in the informal sector its implementation still remains a far-fetched reality.
Bonded labour is another serious issue to be dealt with.
Environment laws
The main law on environment and production is The Environment (Protection) Act (1986).
This law gives the central government the authority to protect and improve
environmental quality, as well as control and reduce pollution.Many bodies like the CII
and the Indian Chamber of commerce have taken several energy efficient initiatives.
Right to Information and Corruption
India currently ranks 84th in the Corruption Perceptions Index devised by Transparency
International.
The introduction of RTI in 2005 has led to changes in the transparency regarding
establishment and implementation of strategies, programmes and laws.
• Even much before the issue became a global concern, India was aware of corporate social
responsibility (CSR), due to the efforts of organisations such as the Tata Group.
Corporate companies like ITC have made farmer development a vital part of its business
strategy, and made major efforts to improve the livelihood standards of rural
communities.
11. IT companies like TCS and Wipro have developed software to help teachers and children in
schools across India to further the cause of education.
• Banks and insurance companies are targeting migrant labourers and street vendors to
help them through micro-credits and related schemes.
• In June 2008, a survey was carried out by TNS India (a research organization) and the
Times Foundation with the aim of providing an understanding of the role of corporations in
CSR. The findings revealed that over 90 per cent of all major Indian organizations surveyed
were involved in CSR initiatives. An estimated 100 corporate foundations and 25 foreign
firms are involved in CSR activities in India, but statistics on input and output are elusive.
• The Indian corporate sector spent US$ 6.31 billion on social expenditure during 2007-08, up
from US$ 3.68 billion spent during the previous fiscal.
The need is for a better tie-up between corporations and government so that significant
betterment is achieved. This is not merely a game of expenditure and revenue but of „real‟
change. It is time that businesses play their proactive role with this realization.
12. • India based Satyam Computers which is a leading global consulting and IT
service company leverages its core business namely Information
Technology to bridge the yawning digital divide between the urban and
rural areas. Satyam has integrated its business with in built social values
and is a staunch community reformer. Satyam views its socially
responsible initiatives as an important strategic aspect for the long term
sustainability of the organization. This case focuses on the Gram IT
approach, an initiative taken by the Byrraju Foundation, an NGO promoted
by Satyam Computers. Gram IT takes business process outsourcing to the
educated unemployed youth in villages. It is an initiative that enables rural
youth to create wealth by honing their computer and English skills for
world class service delivery. Gram IT was such a unique model that it is
found near perfect for rural India. For this venture, Satyam bagged the
Asian CSR award under poverty alleviation category in 2007. The case
examines how this unique technology platform can endure the teething
troubles usually associated with growing economies.
13. • The case discusses about carbon credit trading, one of the most controversial
trade in the world. Post industrial era of human civilization had collided with the
earth’s environmental system resulting in disastrous effects that are strong enough
to threaten the biodiversity of the earth. Emission of GHGs and toxic co-pollutants
had made earth a boiling pot as the heat-trapping CO2 concentration in the
atmosphere is rising steadily to 450 parts per million. With the concern of
scientists and environmentalists increasing, countries of the world were forced to
make a collective effort through Kyoto Protocol in 1997. Though many global
initiatives have been taken with the mission of reducing GHG emissions, lack of co-
operation from major polluters like US and China have affected the effective
implementation of protocol.
• However, as emission reductions became a major concern, Kyoto Protocol initiated
mechanism of carbon trading. Though carbon trading helps in the reduction of
GHG emissions, many activists and analysts who point to the other side of it are
afraid about the negative effects it can have. However, carbon credit trading has
opened a new arena of profit making for developing countries that have lesser
emission levels. Sustainability being taken to the core strategy to gain competitive
advantage, developing climate related strategies would become a critical success
factor of corporate bodies.
14. CSR is at the juncture of its development. CSR can
become a tool of corporations to be used
tactically to defuse criticism and protect their
image or it can become an effective tool in truly
democratic societies to make corporations
socially and environmentally responsible by
creating a sustainable business ethos. In thinking
about probable outcomes, Allen White recently
prepared a paper addressing the future of CSR
ten years from now by imaginatively pondering
on the characteristics and implications of three
plausible outcomes.
15. The fad-and-fade scenario
White depicts this scenario, under a severe
economic global crisis, where “CSR, once viewed
as irreversibly destined to become integral to
corporate strategy, management and
governance, has proven to be fragile and
transient. Attention of business and government
turns to basic economic survival and recovery
from the crisis. CSR moves quietly into hibernation
with an uncertain future, characterized by
practices associated with its earliest
phase, namely compliance and philanthropy.
16. The transition-and-transformation scenario
In this scenario, White envisions the failure of
CSR as an instrument of corporations to behave
responsibly due to intensifying ecological stresses
and social inequalities16 despite the incremental
progress achieved in labour, human rights and
environmental practice. The implication is that a
business-driven CSR, voluntary and self-
regulated, was not up to the job of building a
social, economic and environmentally-sustainable
ethos and was deemed a failure by most
stakeholders.
17. The embed-and-integrate scenario
This scenario is depicted as the triumph of the
CSR movement, for companies have moved to
embed CSR as a core part of corporate strategy
and operations. As White asserts, For large and
small, public and private companies alike, CSR is
the rule; the small fraction of firms that fail to
grasp this find themselves increasingly at a
competitive disadvantage.