Why engagement matters and how Digibonus can help you to boost your onlien

1. Introducing
Digibonus
The best way to engage your community
www.digibonus.com

2. Social media dilemma…
Ok, now
what?
394,434 fans!
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3. Unlocking business potential of social
Engagement provides tools that capture value from your community
Many brands neglect this step
Fans engage
with content
Fan Business
acquisition Brand
benefits
Viral
provides
spread
content
Engagement

4. Key takeaway
Engagement
is what makes a brand’s
community valuable
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5. But what is engagement ?
Engagement is Engagement is not
Dynamic fans eager Passive fans flooded
to interact with corporate
with your community information
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6. Benefits of engagement
Brand affinity Reach
The power of
Engagement
Social data Ambassadorship
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7. Fans share what they love about your brand!
Interactions create more posts on the timeline further boosting visibility
«I bet you can’t «I just got to the Nike
beat my score in store and won a photo
the PriceMinister op with Beckham!»
quiz!»
Make it easy for
your fans to talk
about you
«Here is a photo of
us at that awesome
«I vote for
hotel. We entered
the RSX
their photo contest.
camera»
Please vote for us!»
«I just signed up
for the Digibonus
webinar. Join me!»
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8. Ok so engagement is a good idea but…
But how do I
Create engagement
???
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9. Engagement requires content on your page
Fans engage
with content
Viral
Brand provides spread
content Engagement
• Relevant brand news
– Hard to control timing and frequency
• On-page experiences
– Can be tailored to encourage engagement and sharing
– Brand controls timing and content
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10. Digibonus enables engaging on-page experiences
Example of some recent campaigns created using Digibonus
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11. Create experiences for your fans in 5 easy steps
Focus on what you want to do not how you must make it happen
1 2 3 4 5
Pick a Customize Apply your Publish and Monitor
campaign to content to brand promote on performance
fit your maximize identity Facebook, and collect
objectives engagement web or mobile data
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12. Easy to use platform
Build your user journey Design your look-and-feel
Schedule Publish to Facebook, web and mobile
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13. Catalog of ready-to-use templates
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14. Facebook, web and mobile
Facebook
Mobile
Web
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15. Feed data collected from fans to your CRM
• API’s to interconnect CRM
• Tagging systems to dynamically transfer data
• Data mapping
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16. A few examples
What our customers are doing
it to obtain great results!
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17. Case study: Priceminister e-store
Objectives
• Create a buzz
• Engage fanbase
• Recruit fans
Concept
Fans test their general knowledge
in a exam and compare their
socres on facebook.
Results
• Engagement: 17%
• Recruitment: +7%
• Buzz: +30% increase in “talking
about” metrics
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18. Case study: Tourism Bahamas election
Objectives
• Boost visibility of destination
• Engage fanbase
Concept
Weekly elections on a variety of
themes related to the islands (best
golf course, best place to dive, etc.)
Results
• Engagement: 30% over 60 days
• Every week 5% of fanbase viewed
presentations of islands
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19. Case study: Fun Radio
Objectives
• Recruit fans
• Engage community
Concept
Daily instant win with compelling
prizes requiring fans to answer
questions on featured celebrities
Results
• Engagement: 9%
• 13% growth in fanbase
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20. Some of our customers
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21. … and some of their kudos
«Digibonus gives me the independence and creative
freedom to create the campaigns I want. Everything is
managed from A to Z without any hassle which helps
tremendously in reaching our goals ! »
Thomas Durand -Media365
«Loyalty is all about understanding our readers… how do
we address them in an environment that is as personal
as Facebook? … Digibonus offers an excellent solution
that support a rich variety of scenarios.»
Michel F, head of marketing, 20minutes internet site
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22. Digibonus benefits
• You will love how easily you can
create branded experiences for
your community on Facebook,
mobile and the web
• Your IT department will love how
easily it connects with your CRM
• Your fans will love the ways they
can interact with your brand
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23. Love your fans
Contact us:
Jean-Marc Holder // P. +33634023188 // E. jm@digibonus.com //
www.digibonus.com // www.facebook.com/digibonus // twitter.com/digibonus
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