Recommended
Recommended
More Related Content
What's hot
What's hot (17)
Viewers also liked
Viewers also liked (10)
Similar to Monetizing Social Media
Similar to Monetizing Social Media (20)
Monetizing Social Media
- 2. Direct Marketing 1:1 versus SVM • Direct Marketing is linear 1-1 where BuzzSocially is Social Viral Marketing (SVM) seeks to obtain a geometric progressive response. • The most sophisticated social viral marketing platform allowing any brand product or service to stimulate its customer base to refer their friends and family. Linear Geometric Response Response Progression Progression Yes / No
- 3. The Process of Social Viral Sharing SOCIALLY VIRAL Responder Influential Responder Responder Influential Responder Influential Responder Each shared response intends to induce other responses. Individual social influence plays a huge role. Virally Influential Person BuzzSocially enables (VIP) businesses to identify and target the virally influential Responder people in your client/customer network thus offers can become “socially viral” much faster and more consistently
- 4. Driving Forces in purchasing decision 54% 47% 42% 31% Word of Mouth Website Email Review Sites Of Americans believe online word of mouth 66% 49% is HIGHLY credible. Of all brand-related conversations are “mostly positive” The average online review is 9 in 10 4.3 stars out of 5. Word of mouth conversations about brands are offline Sources: Experian | Harris Interactive | Keller Fay Group | RightNow | Wall Street Journal
- 5. BuzzSocially can… INCREASE DECREASE • Email & Text marketing database • Cost per lead/conversion • Sales & Profits • Marketing Costs • Brand loyalty • Reliance on Daily Deal sites • Brand awareness • Social chatter • Social ranking for SEO • Positive online reviews • Customer Retention IDENTIFY • Early adopters of a new product or service • Which Social Networks provide the most value • Your brands most influential customers
- 6. Who uses BuzzSocially? Any product service or brand can benefit from BuzzSocially. Products Services Brands
- 7. BuzzSocially Components cial Go So Website Traffic
- 8. BuzzSocially Process Share to Earn 50% Off Urban Air Jump Passes
- 9. How Do I Get Started? Choose a campaign to launch Website cial Go So Traffic
- 10. Getting Started Develop Your Seed Marketing Materials SEED MARKETING OPTIONS oEmail oOnline Ads oDirect Mail oTV oRadio oText/SMS oBillboard oOutdoor
- 11. Customize Survey Questions
- 12. Customize Your Landing Page
- 13. Customize Call To Action Page Social Share / Contest Daily Deal Share to Earn 50% Off Urban Air Jump Passes Facebook Like / Twitter Follow
- 14. Customize Social Channel Posts Get 50% OFF Urban Air Trampoline Park Voted No.1 for birthday parties and family fun. Trampoline Dodgeball, Foam pit, Tumble Track.
- 15. Customize Voucher Coupon
- 16. Hit the LAUNCH button LAUNCH
- 17. View Results Real-Time Dashboards Reports • Seed Report • Viralbility Report • Influencer Report • Poll Report • Lead Report • Redemption Report
- 18. Coming Soon Social Ambassador Program • Why are the celebrities the only ones that get perks to endorse a product or service? • Customers earn points towards cool items every time they share with friends and family who become fans of the product or service
- 19. Social Ambassador Program A weekly email is sent to each Social Ambassador with a variety of posts to choose from. A post is selected and sent out via Social Networks. Customers Earn Points Based On: •The number of times they have shared •Friends who have clicked on their posts •Friends who have converted •Friends Who have converted and shared •Friends who have converted, shared and enrolled as an SA
- 20. Case Study • Seeds: 5,000 direct mail pieces • Landing Page Hits: 14,124 – response rate 279.8% • Conversions: 5,200 – Conversion rate 36.8% • Viralbility 1,218 users posted 6,499 clicked on post 115 users posted 1,185 clicked on post • Redemption: 1,300 – redemption rate 25%
- 21. Case Study • Seeds: 27,687 emails deployed • Open Rate: 26.3% (6608 of emails sent) 3.86x more • Click-Through: 2.3% (664 of emails sent) effective due to Buzz Socially • Landing Page Hits: 2,477 – response rate 8.9% • Conversions: 670 – Conversion rate 27% of people who landed on page • Viralbility 352 users posted 6,499 clicked on post 53 users posted 454 clicked on post
Editor's Notes
- Welcome to BuzzSocially. Social Media is coming unto it’s own. Tools are in the marketplace to help you expand, grow, and communicate with your market. BuzzSocially helps you monetize your growing network. We want to introduce you to the most integrated social sharing platform to date.
- Where direct marketing is a linear 1:1 progression of response, Social Viral Marketing stimulates a network of people by encouraging sharing of offers, deals, information, and value propositions. SVM and the idea of going viral is obtaining a geometric response progression.
- No, not a visual depiction of the spread of Mad Cow disease – we’re actually diagraming the sharing process or “ BUZZ ” action in an active social network. We recognize the responders on the outer edges here first who have somewhat smaller/lesser influence to drive masses, slowly influencing their downstream/network. We can see early value disparity between responders who have low levels of influence and those with immediate higher social reaction. The idea for any social campaign is to go viral through connecting with the highest influential streams. Those considered very influential people (VIP) have a pulse on the market, their friends AND are followed by others like them. Finding VIP ’ s can help speed offers and buzz quicker and more consistently for the social client.