This 3 hr Social Media workshop was given to the Houston Apartment Association (HAA) on August 6, 2013 by Erica Campbell Byrum, the Director of Social Media for For Rent Media Solutions (ForRent.com) and Homes.com.
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. This session will provide attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
Effective content marketing for professionals and small businessDoug Hay & Associates
Content marketing is a critical part of an overall Internet marketing, social media marketing plan of action. It provides wanted and needed information for prospects and brand advocates.
The search engine landscape has changed with the convergence of Search and Social. This two hour session looks at what is important today to the search engines and how businesses can best position their content and their social media strategy in an effort to provide value to their audience and increase branding, engagement and targeted traffic from their target audience. Build it and they will come does not apply to Digital Marketing. Beginning with the end in mind this session further discusses how to develop a strategy to drive leads to and through your website in the B2B world.
Feb 2009 - These slides are from a presentation I gave to the Home Builders Association of Maryland, helping the attendees to identify and be aware of what shifts they should be making in their marketing focus.
This 3 hr Social Media workshop was given to the Houston Apartment Association (HAA) on August 6, 2013 by Erica Campbell Byrum, the Director of Social Media for For Rent Media Solutions (ForRent.com) and Homes.com.
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. This session will provide attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
Effective content marketing for professionals and small businessDoug Hay & Associates
Content marketing is a critical part of an overall Internet marketing, social media marketing plan of action. It provides wanted and needed information for prospects and brand advocates.
The search engine landscape has changed with the convergence of Search and Social. This two hour session looks at what is important today to the search engines and how businesses can best position their content and their social media strategy in an effort to provide value to their audience and increase branding, engagement and targeted traffic from their target audience. Build it and they will come does not apply to Digital Marketing. Beginning with the end in mind this session further discusses how to develop a strategy to drive leads to and through your website in the B2B world.
Feb 2009 - These slides are from a presentation I gave to the Home Builders Association of Maryland, helping the attendees to identify and be aware of what shifts they should be making in their marketing focus.
Proven social media action plan for professionals & small businessDoug Hay & Associates
This presentation is social media 101 for professionals (veterinarians, dentists, chiropractors, lawyers) and small business. Includes a 10 step action plan to get going.
Scott Childres, Social Media and Internet Marketing Director for Smile Savvy, presents the basics of internet marketing for dentists. From websites to local search to social media. For more information, please visit http://www.smilesavvy.com/
The Social Media Boot Camp for business discussion focusses on the major social media platforms and how businesses can best leverage the platforms to engage their audience in a meaningful way and grow their brand through meaningful interaction. Now that the search engines are considering social signals there is even more reason to engage with social media than ever before.
How to Create, Market and Manage Your Digital Brand Jeff Bullas
LIfe has become more complicated as you now need to manage your brand's offline brand as well as the increasingly important digital online brand. How do you create, market and manage your digital brand's presence online? What are the digital assets you should be creating? How do you market those assets?
This presentation was the keynote at the Digital Conference in Beirut, Lebanon that was the first digital conference in the Middle east by Al-Ikissad Wal-Aamal
Presentation to the Mendham Business Association on Digital Marketing Products.
Presented by Doug Doremus, Internet Marketing Manager - Recorder Community Newspapers.
A beginners guide for contractors looking to add digital marketing to their marketing efforts. This presentation covers getting started on social media sites such as Facebook, Twitter, LinkedIn, YouTube, creating a mobile website and reputation management with Google Alerts.
5 Website Improvements to Make in 5 Minutes (or Less) from ASAE's MMC Confere...Vanguard Technology
Today’s crowded online environment includes mobile experiences, social traffic and changing search technologies that call for more care and feeding than “throw it on the web and forget about it.” This quick hitting session equipped association communicators with the tools and techniques to practically and methodically turn their website into the most effective communications tool in their toolbox.
Presented at ASAE's 2014 Membership, Marketing and Communications Conference
http://www.digitalspaceconsulting.com. Presentation demonstrates how small business can leverage social media to build their business, connect with customers, suppliers, and partners. Small business social media provided by Digital Space Consulting (a social media and strategy consulting firm) Dallas, Texas. http://www.digitalspaceconsulting.com
Superfast Business - Winning and keeping customers online (Dorset)Superfast Business
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
A presentation by the Small Business Development Center at Eastern Kentucky University on how to use facebook to market your small business. Topics discussed include an overview of facebook, the impact of social media followers, how to set up a facebook business page, and tips and hints on how to market your page.
Facebook & Twitter Strategies for Small Business OwnersAnvil Media, Inc.
John McPhee, VP of Formic Media, presents Facebook and Twitter marketing strategies to help obtain more fans, followers, engagement and online visibility. Additionally, McPhee also shares social media and reporting tools.
Paychex has had the accounting community help design and develop our payroll reports. This helps ensure that Paychex reports will always be easy to read and understand.
Proven social media action plan for professionals & small businessDoug Hay & Associates
This presentation is social media 101 for professionals (veterinarians, dentists, chiropractors, lawyers) and small business. Includes a 10 step action plan to get going.
Scott Childres, Social Media and Internet Marketing Director for Smile Savvy, presents the basics of internet marketing for dentists. From websites to local search to social media. For more information, please visit http://www.smilesavvy.com/
The Social Media Boot Camp for business discussion focusses on the major social media platforms and how businesses can best leverage the platforms to engage their audience in a meaningful way and grow their brand through meaningful interaction. Now that the search engines are considering social signals there is even more reason to engage with social media than ever before.
How to Create, Market and Manage Your Digital Brand Jeff Bullas
LIfe has become more complicated as you now need to manage your brand's offline brand as well as the increasingly important digital online brand. How do you create, market and manage your digital brand's presence online? What are the digital assets you should be creating? How do you market those assets?
This presentation was the keynote at the Digital Conference in Beirut, Lebanon that was the first digital conference in the Middle east by Al-Ikissad Wal-Aamal
Presentation to the Mendham Business Association on Digital Marketing Products.
Presented by Doug Doremus, Internet Marketing Manager - Recorder Community Newspapers.
A beginners guide for contractors looking to add digital marketing to their marketing efforts. This presentation covers getting started on social media sites such as Facebook, Twitter, LinkedIn, YouTube, creating a mobile website and reputation management with Google Alerts.
5 Website Improvements to Make in 5 Minutes (or Less) from ASAE's MMC Confere...Vanguard Technology
Today’s crowded online environment includes mobile experiences, social traffic and changing search technologies that call for more care and feeding than “throw it on the web and forget about it.” This quick hitting session equipped association communicators with the tools and techniques to practically and methodically turn their website into the most effective communications tool in their toolbox.
Presented at ASAE's 2014 Membership, Marketing and Communications Conference
http://www.digitalspaceconsulting.com. Presentation demonstrates how small business can leverage social media to build their business, connect with customers, suppliers, and partners. Small business social media provided by Digital Space Consulting (a social media and strategy consulting firm) Dallas, Texas. http://www.digitalspaceconsulting.com
Superfast Business - Winning and keeping customers online (Dorset)Superfast Business
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
A presentation by the Small Business Development Center at Eastern Kentucky University on how to use facebook to market your small business. Topics discussed include an overview of facebook, the impact of social media followers, how to set up a facebook business page, and tips and hints on how to market your page.
Facebook & Twitter Strategies for Small Business OwnersAnvil Media, Inc.
John McPhee, VP of Formic Media, presents Facebook and Twitter marketing strategies to help obtain more fans, followers, engagement and online visibility. Additionally, McPhee also shares social media and reporting tools.
Paychex has had the accounting community help design and develop our payroll reports. This helps ensure that Paychex reports will always be easy to read and understand.
Сегодня существует 2 способа показать пространство. Статический 1D способ с одной фотографией и виртуальный 3D способ с панорамными сценами на 360°.
Компания AID360 предлагает полный спектр услуг для виртуального содержания ( контента ), включая фотосъемку, редактирование в электроннои виде (digital editing), производство и представление в вэб или на любом другом медиа.
Мы работаем со ВСЕМИ софт программами для виртуального тура.
Мы предлагаем фото съемку, фото редактирование и публикацию на файлах Высокого Разрешения (High Definition .exe files) + вэб сайт клиента.
ETSOS & Conscious Solutions Digital Marketing CPD workshop, aimed at helping law firms increase their revenue through Digital Marketing and Social Media.
How to Develop a Successful Online Marketing StrategySteve Saars
I :: The Basics: What You Need to Do to Market Your Business
Establishing a solid online presence by leveraging core online initiatives (website, eNewsletter, online advertising, SEO)
II :: Social Media: How to Harness the Power of Two-Way Communication
Using online social networking tools to interact with your target audience (Facebook, Twitter, LinkedIn, blogs)
III :: Thought Leadership: How to Stand Out From Your Competitors
Communicating innovative value added information to the your target audiences (eBooks, webinars, blogs)
Regularly publishing quality content is the most effective SEO strategy a small business can follow.
This presentation explains how to start thinking like a publisher, and begin to promote your business through blogging, infographics, and other popular media.
Social Works - Social Media Marketing 101 for Small BusinessReLaunchU
This presentation was delivered to live audiences by Marguerite Inscoe, Small Business Strategist and Marketing Consultant of ReLaunchU. Learn more about her small business consulting and coaching at http://relaunchuoff.com
The days of building a website or tweeting a few times, making a boatload of money, and retiring early are over. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution?
This slide deck explores where we are now, what’s coming next, and how to prepare your company to compete in 2014 and beyond. You’ll learn what content prospects and customers want, how to measure success, and how to get started.
Topics Cover in this session include
• B2B social media strategies that work
• NEW – How to rank in Google today
• NEW – What we can and cannot measure
• Developing an effective plan
• Getting organization buy in
Presented at MHEDA (Material Handling Equipment Distributors Association) Emerging Leaders Conference 2014 Chicago, IL.
Madhouse Seminar - April 17 2012
Social Media Marketing: How can you make the most of it?
Claire Lancaster of Social Boutique delved into the depths of social media marketing, looking at how it can be used in a B2B environment as well as B2C.
How to get ahead of your competitors online in 2011. We look at what will be happening in search marketing, social media and web analytics to help businesses get advantage online.
The talk was given to over 60 business owners and marketing managers in Bournemouth, Dorset and received huge praise from all attendees.
seo, search, ppc, local listings, social, facebook, linkedin, analytics, google, adwords, bing, yahoo, success, results, 2011, online marketing, tracking, usability
Losing sight of the social media prize? It might be time to take another look at your social media strategy. Any good business person knows that trying to do anything without a plan and clear goals is a mistake and this presentation takes you from step one to done. Create your social media strategy today and start reaping the rewards tomorrow.
Hard to know where you going with social media for your business if you don't have a map. This presentation covers what strategy steps you should be taking before embarking on a social media marketing campaign and then provides insight on how to best utilize the different networks including the big 5 and newbies like Instagram and Pinterest.
Internet Marketing Fundamentals - Search Engine Optimization & Social Media
1. The Next Level of
Internet Marketing
Prudential California Realty
Training Presentation
2. Today’s Agenda
• Introduction
• Design that converts
• Search engine marketing
• Social media strategies
• Email Marketing
• Analytics
3. About WSI
WSI is a Global Research and Knowledge
based organization, specializing in
Strategic Internet Marketing, Online
Branding and Business Automation.
We are the LARGEST Internet Marketing
Consulting Company in the World
4. • Head Office
Toronto Canada A Global Network
• 1500 offices proven processes – proven results
• 87 Countries
• 345 Certified Google
Experts
• 35 Certified Analytics
Experts
• 28 Certified Conversion
Specialists
• 381 SEO Content
Developers
• 182 Certified Landing
Page Developers
5. Local People
• Born and raised in Ventura – 3rd
generation – know and love this area
• Saint Bonaventure High School alumnus
• Communications degree from Stanford
University
• Saw a need
6. Information Overload
• Easy to get overwhelmed
online today
• We are conditioned to be
fearful of what we don’t
know
• We tend to stay in our
comfort zones
• Time to overcome and
break through
7. Design that Converts
• Site design is critical
• Intuitive
• Clean presentation
• Conversion based architecture
– Shopping for a digital camera
9. Case Study:
Ventura Overhead Door
• Using a vendor template website
• Lots of money in pay-per-click, not
converting
• Print marketing was not converting
• We started with a redesign of their existing
site
10.
11.
12. Results
April 2009
• 1,502 visits
• 3,881 page views
• 8 submitted contact forms (80%
conversion to new business)
• Never had received one internet lead
before the redesign
13. Idea 1 - Site Redesign
• Wow visitors
• Current look
& feel
• Convert
more
customers
14. The Power of Optimization:
Search Engine the Internet
What is it?
• •Ranking for targeted keywords
Google’s index stands
at over 8 billion pages
– When you search your product/service and
• 90s area you are in, do you come up?
the
boom, Millennium
• Moving target
bust
– Goal remains the same, the path
• Web 2.0 Internet Marketing (IM) is the
does not process of growing and
promoting an organization
using online media
-Wikipedia
15. Search Engine Optimization Now
What has changed?
• Google has changed the rules
– Content and rich media (video, podcasts, etc.)
is king
• Mixed media results
– Searches result in news feeds, image
samples, local business directories, videos,
and websites
18. Important 1st Steps
• Meta data
– Your site’s first impression to search engine
spiders
– Title, keywords, description
• Alt tags
– Tag your images and links with your target
keywords
– i.e. Google Images
19. Content is Emperor
• Focused
– Cover one topic per page
– Good internal link structure to allow visitor to
dig deeper
• User friendly
– Simplify your product/service offering into
easy to understand layman’s terms
20. Next Step…Rich Media
• Google’s new search engine spider now
can index…
– The audio track of a video, audio podcast and
find keywords
– A flash website/file
– An RSS Feed for relevant content
21. RSS Feeds
• Simply put – a content feed
– Standardized format to syndicate a particular
source of information
– Blogs put RSS on the map
• Why use them?
– Steady stream of fresh content on your site
– Search engines love them – can easily index
the information for keywords
22.
23. Idea 2 - Blog Campaign
• Consistent
content
• RSS
• Search
engines
love it!
• $ effective
25. Pay Per Click – Pros & Cons
• Pros
– Dominate search results as part SEO
campaign
– Pay for performance
• Cons
– 15% of searchers click ads
– Ventura County is difficult to target
26. Case Study
Ventura Overhead Door
• Search Engine Optimization Campaign
– Optimizing main site for targeted keywords
– Created and optimized video
– In process of adding blog and rss feed as well
• Goal
– Dominate local searches for garage door
sales and service
27. The video alone has been
viewed over 300 times
since mid-April
28. W h a t Is S o c ia l M e d ia
Social media is an umbrella term that
defines the various activities that integrate
technology, social interaction, and
the construction of words, pictures,
videos and audio.
- Wikipedia, July, 2008
33. YouTube in 2008
Consumed As
Much Bandwidth
As The Entire
Internet in 2000
34. More than 1 in 8
viewers make a
purchase
after watching a video
ad online
eMarketer
35. YouTubing The Search Engines
• Often on the first page
• Often in the top positions
• Can be indexed and ranked
within an hour of submission
36. Facebook
• More than 200 million active users
– 100 million sign in at least once a day
• 2/3 of users are outside of college
• Fasting growing demographic is 35 years old or
older
• No. 1 photo sharing application on the Web
(comScore)
– 900 million photos uploaded each month
37. Facebook Business
Opportunities
• Facebook
Pages/Groups
– Cause? Go for Group
– Business? Create a
Page
• Case Study - WM
– Insights
– Cigar Dinner
38. Facebook Ads
• Displayed on profile
• Facebook knows you best
• Ads you see are based on age, sex, location,
political slant, even your profile information:
– Hobbies and interests
– Pages you are a fan of
– Causes you have joined
• Let me show you…
39. Facebook Hi from Janice,
click to speak
with me now
I had “engaged”
on my Facebook
profile so what
kind of ads do
you think keep
popping up? What kind of ads would show up
for a male who is not engaged
or married?
40. • Microblog (140 characters of brilliance)
• Screen name important
• Who cares? Make them care…
• Don’t use it as your ‘personal soundtrack’
• Advanced searching capability
• Workaround for 140 character limit
42. Who Is Using Social Media?
• The average person spends 2.5
hours a day on social media
43. Idea 3 - Get Social
• Connect with
customers
• Join the
conversation
• Manage
your online
identity
44. SEO & SMO Work Together
Hello. I’m SEO.
And I’m SMO.
45. 7 out of 10
Video Sharing Site
Video Sharing Site
User Generated Content
Video Sharing Site
Social Networking Site
Video Sharing Site
Social Networking SIte
46. Don’t Forget
Email Mktg.
• Allows you to maintain
good relationships with
your existing clients
• Ensures that clients visit
your website frequently
• Segment list
appropriately
47. Tracking Your Progress
Web Metrics & Analytics
• Success comes from
trying, testing and
measuring
• This allows us to
determine what is
working and what is
not
• WSI is proactive in
sharing these analytic
reports with you
48. Idea 4 - Google Analytics
• Mandatory!
• Know what
your visitors
are doing
• Google
paying
attention