Description: “Did you wonder if you are doing your Social Media Marketing correctly? Have you taken it to the edge or are you coloring safely inside the lines? Giovanni Gallucci will show you just how far you can go in his presentation, Extreme Social Media Marketing.”
This will be different than any presentation I’ve ever given.
Today we are going to walk thru a creative brief for a campaign which involves multiple online marketing channels.
Why?
What if you don’t sell social media?
Ideavibes and Urban Resilience - Crowdsourcing for Citizen Engagement and Ope...Ideavibes | Paul Dombowsky
Ideavibes and Urban Resilience ran a workshop in Calgary to participants from the City, Public Institutions, environmental groups, etc. with a focus on helping them utilize crowdsourcing in their citizen engagement and open innovation initiatives.
Presentation given in Vancouver on April 18th, 2012 on Social Media with Elijah van der Giessen, Koodonation and Microvolunteering with Jennifer Robertson, and Fundchange and Crowdfunding with Paul Dombowsky.
Ideavibes and Urban Resilience - Crowdsourcing for Citizen Engagement and Ope...Ideavibes | Paul Dombowsky
Ideavibes and Urban Resilience ran a workshop in Calgary to participants from the City, Public Institutions, environmental groups, etc. with a focus on helping them utilize crowdsourcing in their citizen engagement and open innovation initiatives.
Presentation given in Vancouver on April 18th, 2012 on Social Media with Elijah van der Giessen, Koodonation and Microvolunteering with Jennifer Robertson, and Fundchange and Crowdfunding with Paul Dombowsky.
Presentation given on Feb 24/2011 at CSI in Toronto to Charities and Non-Profits on the topics of Social Media and Crowdfunding. Attention was paid to Fundchange as a new crowdfunding initiative in Canada sponsored by TELUS.
CFA Institute Wealth Management Conference 2013April Rudin
Here are my slides from my recent presentation on Digital Strategies In The HNW Financial Advisory Practice. Here is a link to my live presentation: http://new.livestream.com/livecfa/Rudin
How social media can be used to raise funds for your organization.
#1MilliForJadudi Case Study. How Kenyans raised over $70,000 in 3 days for Jadudi, a 24 year old fighting his 4th Brain Tumor.
Crowdfunding Tips - Do's & Don't's.
Word of mouth marketing - Taking it offlineRod Brooks
This PEMCO case study showing how a hyper-local Northwest insurance company took word of mouth marketing offline was chosen to be a featured presentation at the 2011 WOMMA School of WOM.
Slides (with notes) from Keynote address delivered July 20, 2018 to the 2018-19 National Digital Stewardship Art Cohort at the Philadelphia Museum of Art. Framing digital transformation and positive disruption through the lens of digital stewardship, systems thinking and The Innovator's Dilemma.
Mark James, VP Economic and Business Development gave this presentation to a group of business and economic development professionals in Athens, Ohio on April 24, 2013. Mark was invited by the Voinovich School within Ohio University.
Our vision is build a world that empowers filmmakers, distributors and change makers to play a profound role in driving social change. We do this by passionately working with storytellers and advocates to give voice to the voiceless, expose injustice, cultivate community and drive activism through our social action campaigns.
Films can change the world. We make sure they do.
Service Beyond Geography: Using Technology to Serve People Remotely-IdealwareIdealware
There’s a movement across many different human services field toward providing services via web conferencing, texting, video, interactive websites and even Skype. How can organizations make the most of these technologies to provide services to geographically distributed constituents? We'll host a discussion of best practices and case studies, including an overview of Montana Legal Services' extensive online legal aid resources, Idealware's recent research in this area, and a number of other innovative but practical examples from health services, family support nonprofits, and more.
Award-winning marketing communications case study - one pagerGraham Machacek
Case study: A national integrated marketing communications case study. Winner of a 2012 Silver Leaf Award and an Ovation Award of Excellence from International Association of Business Communicators.
Drive Engagement Using Ancient Myth, Social Media and User Generated VideoBloomerang
https://bloomerang.co/resources/webinars/
Michael Hoffman will show how the ancient story framework The Hero’s Journey can guide us to effective fundraising and communications.
Presentation given on Feb 24/2011 at CSI in Toronto to Charities and Non-Profits on the topics of Social Media and Crowdfunding. Attention was paid to Fundchange as a new crowdfunding initiative in Canada sponsored by TELUS.
CFA Institute Wealth Management Conference 2013April Rudin
Here are my slides from my recent presentation on Digital Strategies In The HNW Financial Advisory Practice. Here is a link to my live presentation: http://new.livestream.com/livecfa/Rudin
How social media can be used to raise funds for your organization.
#1MilliForJadudi Case Study. How Kenyans raised over $70,000 in 3 days for Jadudi, a 24 year old fighting his 4th Brain Tumor.
Crowdfunding Tips - Do's & Don't's.
Word of mouth marketing - Taking it offlineRod Brooks
This PEMCO case study showing how a hyper-local Northwest insurance company took word of mouth marketing offline was chosen to be a featured presentation at the 2011 WOMMA School of WOM.
Slides (with notes) from Keynote address delivered July 20, 2018 to the 2018-19 National Digital Stewardship Art Cohort at the Philadelphia Museum of Art. Framing digital transformation and positive disruption through the lens of digital stewardship, systems thinking and The Innovator's Dilemma.
Mark James, VP Economic and Business Development gave this presentation to a group of business and economic development professionals in Athens, Ohio on April 24, 2013. Mark was invited by the Voinovich School within Ohio University.
Our vision is build a world that empowers filmmakers, distributors and change makers to play a profound role in driving social change. We do this by passionately working with storytellers and advocates to give voice to the voiceless, expose injustice, cultivate community and drive activism through our social action campaigns.
Films can change the world. We make sure they do.
Service Beyond Geography: Using Technology to Serve People Remotely-IdealwareIdealware
There’s a movement across many different human services field toward providing services via web conferencing, texting, video, interactive websites and even Skype. How can organizations make the most of these technologies to provide services to geographically distributed constituents? We'll host a discussion of best practices and case studies, including an overview of Montana Legal Services' extensive online legal aid resources, Idealware's recent research in this area, and a number of other innovative but practical examples from health services, family support nonprofits, and more.
Award-winning marketing communications case study - one pagerGraham Machacek
Case study: A national integrated marketing communications case study. Winner of a 2012 Silver Leaf Award and an Ovation Award of Excellence from International Association of Business Communicators.
Drive Engagement Using Ancient Myth, Social Media and User Generated VideoBloomerang
https://bloomerang.co/resources/webinars/
Michael Hoffman will show how the ancient story framework The Hero’s Journey can guide us to effective fundraising and communications.
How Connected is your Cause? - Fundraising through Fans, Followers & Friends.Dell Social Media
Carly Tatum, International Social Media Manager at Dell, shares how family foundations can use social media to raise awareness and money for their cause. Presented on May 17, 2012, at the Neuroblastoma and Medulloblastoma Translational Research Consortium at Dell Children’s Hospital in Austin, Texas.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are (in an alphabetical order): Dawid Każmierczak, Social & PR Director, 180heartbeats + JUNG v MATT; Josh Hood, Social Media Strategist & Simon Walton, Social Brand Lead, Above+Beyond; Kevin Fernandez, Social Media Manager, Adolescent; Theresa Myrill, Vice President, Social Media, Barkley; Kei Obusan, Head of Insights & Innovation, Circus Social; Victoria Gates-Fleming, Senior Director, Digital Strategy, Day One Agency; Michele Polico, Chief Innovation Officer, Different; Joshua Tabansi, Creative Director, EnterFive & Product Director, Versus LLC; James Hebbert, Managing Director, Hylink UK; Oana Oprea, Digital Creative Planner, Jazz Communications; Danny Pinch, Executive Creative Director, King James Group; Babs Watson, Director of Brand and Content & Erin Dodds, Senior Account Manager, Launch; Felix Willikonsky, Executive Director, Digital Strategy, PIABO; Friday O’Flaherty, Managing Partner, Osaka Labs; Aziz Musa, CEO, Sudan Digital & Chairman, AMC Group; Sean Bell, Head of Digital, Zulu Alpha Kilo.
2010 Trends in Digital Advertising (for Miami Ad School)Marci Ikeler
This is my Industry Hero presentation that I gave to Miami Ad School on 2/1/2010. It describes what I think are the major trends in successful digital marketing for 2010. It's part of a larger presentation that I'm still polishing. Please send your feedback!
A video of my presentation (about 1/2 hour long in total) can be found here:
http://vimeo.com/9296055
http://vimeo.com/9296127
http://vimeo.com/9296429
http://vimeo.com/9297001
Note: it's broken into four parts for easy viewing.
"Invisible Children" is a case study that our group created for the course, 102 Social Media Engagement in Private and Public Sectors, Postgraduate Social Media Program at Seneca College (December 2017). The presentation is fully designed by Carolina Feng, including infographics. Videos on the slides can be found on Youtube.
Tool used: Microsoft Powerpoint
Images, icons and logos used in the presentation are only for academic learning purposes. They have all been sourced in the presentation.
Keynote given by Christophe Ginisty, President of IPRA, on Thursday, May 16th 2013 in Doha during the 3rd Regional Conference organized by the Gulf Chapter of the International Public Relations Association.
Kate Drane at Hardware Innovation Summit 2013makezine
The 1-1/2 day event kicks off with a VC panel, "Pitch Your Prototype," and "Getting Started, case studies of maker pros with early stage products. The Innovation Showcase follows, a unique opportunity to casually engage with over two dozen makers who have their cutting-edge products and devices on display. Creating an almost magical atmosphere where hardware innovation and creative genius generates spirited ideation, the Innovation Showcase is not to be missed.
Wednesday was an all-star lineup with over 30 speakers representing leading entrepreneurs and thought leaders at the forefront of the maker movement. Investors, industrial designers, product development teams - anyone looking for insight into the early stage companies with the potential to change the global business landscape - should attend.
Visual is the future – and the future is now. This session will look at the current state-of-the-art in VR social media reality. Session links can be found at http://gallucci.net/pubcon
10 Virtual Reality Marketing Strategies You Can Implement Now!Digital Strategist
Virtual Reality (‘VR’) gives digital marketers the opportunity to give their audience the closest experience they can get from a product, service, event or place without actually physically being there. As the lines between the physical and virtual worlds increasingly blur, VR presents marketers with an ideal way to engage their customers. In this talk, Giovanni Gallucci will show you 10 ways digital marketers can start using VR right now in campaigns.
What you will learn:
An understanding of what hardware and software is required to shoot a professional VR video; what is necessary when distributing a VR video to YouTube and Facebook. Whether you can produce a VR campaign in-house or if you need to hire an outside firm to assist them. What current VR campaigns look like, and what a successful VR campaign looks like.
Today’s web users are blind to traditional marketing interruptions. Curating relevant, engaging and valuable content, such as videos, photos, social media posts and blog posts, can help to capture their attention online. To ensure you are curating the right content, sharing it via the right channels and reaching the right audiences.
I've Made a Record...Now What? - Houston, TX - 02/12/2014Digital Strategist
13th Annual "I've Made a Record...Now What?" Seminar is TOMORROW!
There are sessions on social media, public relations, sponsorship and endorsement, radio airplay and more. The day ends with a Keynote Interview of Wade Bowen, a singer-songwriter with 12 top five Texas Music Chart songs including six number ones.
For the past 12 years, the "Now What?" seminar has been a source of learning and networking for the burgeoning Texas music scene covering business-related matters for recording artists, musicians, songwriters, promoters, and others making music in Texas.
"I've Made a Record...Now What?" is 9:00 AM - 5:30 PM Wednesday, February 12th, at the "Show Room" at Dave & Buster's, 6010 Richmond Avenue at Fountainview in Houston.
No credit cards at the door, cash and checks only. (There is an ATM available.)
To register, click http://www.texasmusicchart.com/Pages/Seminar.htm.
Public relations professionals worldwide are utilizing social media to promote their clients and their brands. However, the policies for PR use of social media are still being worked out. Learn what capabilities social media can have in furthering a press agenda.
Today, SEO campaigns go beyond the optimization of text-based content. The Internet is filled with video, audio, flash and other embedded content, and it is vital to learn how to optimize these outlets and engage them in your SEO efforts. Join us as we share tips and tricks on using multimedia for SEO.
In today’s tightly-budgeted and targeted music environment, cheaper is better and free is best. Social media tools like Facebook and Twitter are the indie musicians’ best friend, a combined delivery system and vehicle for nurturing a fanbase. And shared passion is the key ingredient for getting in your fans’ faces on Facebook. Giovanni will explain how musicians should effectively use social media for outreach, funding, finding gigs, connecting with other musicians, making the most of festivals, and connecting with journalists to promote their music
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
3. About @giovanni Emerging Tech Conference 2012
Giovanni has a renaissance soul. On one hand he is a recovering Microsoft .NET
programmer turned internet journeyman who develops online audience
development strategies for clients in music, media, missions, faith, film, tv, tech
& causes.
On the other hand he is a professional photographer and filmmaker who focuses
on the same topics. Giovanni writes about SEO & Social Media for GeekBeat.TV
and serves as a faculty member at Five2Media, xTrain, and Adobe TV.
If you’re not careful you might catch him, his photography and/or video work on
Troubadour, TX, a syndicated docu-reality TV series airing nationwide to over
40 million households in 140 U.S. markets each week.
@giovanni
3
4. Creative Exercise Emerging Tech Conference 2012
Description: “Did you wonder if you are doing your Social Media Marketing
correctly? Have you taken it to the edge or are you coloring safely inside
the lines? Giovanni Gallucci will show you just how far you can go in his
presentation, Extreme Social Media Marketing.”
This will be different than any presentation I’ve ever given.
Today we are going to walk thru a creative brief for a campaign which
involves multiple online marketing channels.
Why?
What if you don’t sell social media?
@giovanni
4
5. Assumptions Emerging Tech Conference 2012
Our prospect will hereafter be referred to as “The Client” and their project
will be “The Campaign.” The Client my be a third-party or someone within
your own organization who is part of the decision-making process.
This exercise is based upon getting youth involved in a campaign to raise
awareness and funds re: combatting hunger in the Horn of Africa.
The firm I am representing in this fictional pitch will be referred to as “The
Agency”
@giovanni
5
6. One More Thing Emerging Tech Conference 2012
We’ve been given 4 business days to pull this together.
Notified in Dallas on Thursday - we have to present this on Wednesday in
Seattle.
@giovanni
6
8. Setting Expectations Emerging Tech Conference 2012
Passion
• If you are not passionate about what you’re doing, stop. I’m serious. Just
stop.
• “I have never had a job I was not passionate about.” – Kurt Podeszwa
(Camp for All)
Understanding the landscape
We need to reset:
Anyone who says social media is free and easy doesn’t know squat about
running an effective social media campaign.
@giovanni
8
9. Restate What You Know Emerging Tech Conference 2012
The Current State of the Proposed Campaign
• Ongoing decline in participation
• Ongoing decline in revenue
• Peak giving year $9 million - Last year giving $5 million
• The Agency believes that at least part of the decline of the campaign can be
attributed to not being as relevant as it could be to this new generation of
youth.
@giovanni
9
10. Define Key Points Emerging Tech Conference 2012
Our approach - We Have To Agree On These Things
• Determine the mission, value proposition, and objective: What is the message?
• Define the context as it relates to the organization: What is the context?
• Decide on the voice(s) of the organization: Who is the messenger?
• Discover where your existing supporters already are: Where are your digital natives?
• Determine where your potential supporters might be: Who else might be interested?
• Decide which technologies could reach them: Where are they engaged?
• Listen to what is already taking place in the space: How receptive will they be?
• Figure out how you can add value to what they do: Do you have beneficial content?
• Decide what your expected outcomes might be: What is the expected outcome?
• Train local group facilitators and leaders in social media: How can they participate?
@giovanni
10
11. Identifying Your Target Emerging Tech Conference 2012
Youth Profile - Building Our Persona
• Gen Z is constantly connected… both digitally and emotionally… to their
social networks.
• Next to talking in person, the top two ways Gen Z stays connected is
through text messaging and talking on social networks.
• 84% are on Facebook and 37% use Twitter.
• Pinterest, Foursquare and Instagram are growing rapidly in popularity.
• Gen Z is more willing to give up allowance, buying clothes and going to the
movies than giving up their internet connection or mobile phone.
• Gen Z is concerned… about today and tomorrow.
@giovanni
11
12. Identifying Your Target Emerging Tech Conference 2012
Youth Profile
• They are more socially responsible.
• They are more concerned about the economy than terrorism or wars.
• They are generally pessimistic about the future, believing the world will
stay the same or get worse.
• Gen Z is closer to people who are distant geographically than previous
generations, which makes them more globally oriented.
• Gen Z is, “coming up in a world shaped by 9/11, Columbine and the War on
Terror. They have a sense of social justice, philanthropy and maturity that
comes with growing up during one of the most severe economic recessions
in history.” (howstuffworks.com/culture)
@giovanni
12
14. Defining The Plan Emerging Tech Conference 2012
The Plan – What will a local group facilitator experience
once they sign up for the Famine Event?
• It begins with The Agency-recommended messaging platform that is built
off the Gen Z passion for social justice…
“It’s just not fair”
• A positioning that is designed to appeal to Gen Z’s sense of social justice.
• It expresses what Gen Z feels about those who they believe are victims of
injustice.
• It implies that the individual empathizes with the person who is the subject
of injustice.
@giovanni
14
15. Defining The Plan Emerging Tech Conference 2012
The Plan – What will a local group facilitator experience
once they sign up for the Famine Action Event?
• It continues with The Agency-recommended Famine Action Event
repositioning to make the Famine event a challenge… not just an event…
with a clearly stated national goal.
• A challenge that begins for the group the moment the local group facilitator
signs up for the Famine
• A challenge that connects his/her group with like groups across the nation,
groups they can not only connect with, but compete against to achieve the
stated goal
• A challenge that is energized and catalyzed by Famine Central
@giovanni
15
17. Sell Your Solution Emerging Tech Conference 2012
The Top 10 “Whys” for Famine Central
• Connecting opportunities, informational and educational content.
• Enabling, participating, and encouraging that engagement.
• Driving attendance to Famine Action Event event
• Mobilize registered attendees to reach out to their social networks to invite their
friends/peers
• Target the ideal digital natives based on their interests
• Allow digital natives to communicate and collaborate before and after the Famine
Action Event
• Mobile applications = feeding frenzy
• Local Group Facilitators and pastors will be better prepared to tailor their message
to their local audience
• Create evangelists, encourage press coverage, and answer critics of the Famine
Action Event
• Reposition the Famine Action Event
• Drive Funding For The Famine Action Event
@giovanni
17
18. Get the Client Level-Set Emerging Tech Conference 2012
June 20, 2012
Facebook 901 Million
Google+195 Million
Twitter 140 Million
@giovanni
18
19. Introducing Search Emerging Tech Conference 2012
Some very basic seo basics
• click thrus | humans
• keywords & phrases | humans
• backlinks | search engines
• anchor text | search engines
• Give some logistical examples
• Make sure the search engines can crawl your site
• Find the right keywords
• Using these words the same way youth culture
uses them
@giovanni
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20. Show Some Stats Emerging Tech Conference 2012
Where Should Our Attention Be?
43% increase in time
28% decrease in time
@giovanni
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21. Show Some More Stats Emerging Tech Conference 2012
Who Should We Be Paying Attention To?
Where Are They Spending Time Online?
@giovanni
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27. Introduce The Plan Emerging Tech Conference 2012
Yes - We’re giving away the milk...kind of...
The Plan – What will a local group leader experience
once they sign up for the Famine Event?
• Now, The Agency’s recommended communication flow…
• It begins with the initial auto-responder when a local group
leader signs up…
@giovanni
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28. Integrate Email Marketing Emerging Tech Conference 2012
Make them feel comfortable with a
platform they already use and have a
favorable opinion of.
Thank-you auto-responder (Day 0)
@giovanni
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29. Integrate Direct Mail Emerging Tech Conference 2012
Next is the Famine Central direct mail piece (within one week) which
includes…
• A cover letter that:
• Lets local group facilitator know that the challenge starts
now
• Gives directions on how to get his/her group onto Famine
Central, and
• Encourages the group to start fundraising as soon as
possible
• Includes the Leader’s Guide and poster
• Possible additional components: decals and temporary
tattoos
• Social Media platforms promoted throughout all
physical pieces
@giovanni
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30. Integrate Video Into Email Emerging Tech Conference 2012
Next is an encouragement
email with video component
that is sent within 30 days of
sign-up…
@giovanni
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31. Full Email Campaign Concept Emerging Tech Conference 2012
Introduce Streaming
We then recommend monthly emails with new and repurposed video
content encouraging the teams on and pushing them to sign up for the
national simulcast.
• These emails will feature cultural leaders (i.e., celebrity spokesperson),
artists and video from the field.
• Includes an email promoting the nationwide simulcast
@giovanni
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32. Follow Up Email Emerging Tech Conference 2012
Mocked up sample email from campaign
with social embedded
Reinforce the goals of the campaign
Reset expectations
Keep the leaders energized and engaged
@giovanni
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33. Pitching the Live Event Emerging Tech Conference 2012
The Event – Making the national date a national event
• The Agency-recommended revamp of the national date is to make the
Famine Action Event a live, national, 3-hour event that connects Famine
groups across the country in real time:
• National simulcast connecting groups across the country
• Broadcast live from Famine Central, providing real-time Twitter feeds
and instagram posts
• Provide live reports from Famine groups around the nation
• Feature entertainment/info with top musical artist(s)/band(s)
• Feature spokesperson for teaching segment, using this to promote
the Famine group small group study
• Provide live feeds or recorded video from location where Famine
funds are being used
@giovanni
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34. Following The Big Event Emerging Tech Conference 2012
Post-Event – Keeping Famine Action alive
• Use social media to keep groups informed and connected with the
results of what they’ve raised through video reports from the field
• Post awards on Famine Central on May 31
• Confirm participation in Famine 2014
• Communicate the launch date for the Famine 2014 challenge
• Promote Supporting Website as a resource for the youth group to
sponsor a local event
@giovanni
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35. Post Event Emerging Tech Conference 2012
Building a youth-driven worldview of serving the poor
• Use Famine Central to promote small group curriculum with celebrity
spokesperson (produced on UStreamTV)
• Do a special push of curriculum to Famine local group facilitators
• Do a special promotion to UStreamTV participating local groups
(128,000) of the Famine Action Event youth curriculum with celebrity
spokesperson… use it to gain new local groups for 2014
@giovanni
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36. Demo Post Event Video Campaign Emerging Tech Conference 2012
@giovanni
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37. Go Back Over The Big Points Emerging Tech Conference 2012
Summary
• Reposition Famine Action Event messaging around “It’s not fair” to
speak to Gen Z’s passion for social justice
• Reposition Famine Action Event as a national campaign rather than an
event, using Famine Central as a key focal point
• Drive group participation in a nationwide simulcast, connecting groups
together on a live feed Famine Action weekend
• Heavily engage social media to address Gen Z’s desire to connect, driving
participants to Famine Central
• Conduct a Famine Action weekend live simulcast from Famine Central
• Engage in a stream of cultivation that will demonstrate to the local group
facilitator and the youth group the impact of their contributions
• Introduce a Famine Action Event small group curriculum with Bluefish
TV/Right Now Ministries to retain current groups and attract new groups
@giovanni
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39. Upcoming Talks Emerging Tech Conference 2012
06.27 Facebook Basics for Business Dallas, TX [search: rowdfw]
06.30 DFW Rocks Social Media Day Addison, TX [search: dfw rocks social]
07.09 SEO for Public Relations Pros Durant, OK [search: ocpra summer conference]
07.10 Facebook Tips, Tricks, & Hacks for Tech Start-Ups Plano, TX [search: gravity
center dallas]
07.14 To Tweet Or Not To Tweet Dallas, TX [search: art professionals texas]
07.18 Integrating Social Media with Email Marketing Dallas, TX [search: rowdfw]
07.22 - 07.26 Social Media Bootcamp Nairobi, Kenya
08.14 Integrating Social Media with Email Marketing Plano, TX [search: gravity
center dallas]
08.15 YouTube Basics for Business Dallas, TX [search: rowdfw]
@giovanni
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40. Thank You Emerging Tech Conference 2012
Download this presentation!
http://LiveLoudTexas.com/preso
Giovanni Gallucci
giovanni@LiveLoudTexas.com
469.682.6978
http://LiveLoudTexas.com
google+: http://LiveLoudTexas.com/plus
facebook: http://www.facebook.com/LiveLoudTexas
linkedin: http://linkedin.com/in/LiveLoudTX
tumblr: http://LiveLoudTX.tumblr.com
twitter: http://twitter.com/giovanni
youtube: http://youtube.com/LiveLoudTX
@giovanni
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