Presentation given on Feb 24/2011 at CSI in Toronto to Charities and Non-Profits on the topics of Social Media and Crowdfunding. Attention was paid to Fundchange as a new crowdfunding initiative in Canada sponsored by TELUS.
2. Workshop Overview Time: 8:30 to 10:30am Speakers: Paul Dombowsky Founder and ceo of Ideavibes / Fundchange Evelyn So Founder of Noesium Follow-up: Slides 4
3. Agenda 8:30 Introductions and Format 8:45 Social Media Overview by Evelyn So Experience from the trenches - what are people experiencing Impact on fundraising efforts 9:15 Crowdfundingby Paul Dombowsky What is it and how can you use it? Options for engaging a new generation of donors Project based or ‘doable ask’ focused fundraising 10:00Fundchange.com – what is it and how can you participate 10:00 Wrap-up and Questions 4
13. Who is your crowd? The crowd you know The crowd you don’t know Social Media Makes the Connection 4
14. Projects or Doable Asks Easier for most people to wrap their head around a smaller project as opposed to a ‘cure’ or a ‘hospital wing’ Examples: Piece of medical equipment Stream revitalization Education program Conference attendance Sports equipment for a couple kids 5
15. Examples: Fundchange Post Promote Share Search/Filter Fund Receipt Report Costs: $99 + hst to join includes 2 postings 3.9% processing fee 6
24. Need to pay attention to write-up to inspire funders8
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26. Because your efforts are only as good as the crowd you are able to mobilize to your cause, it makes sense that your organization strategically manages and promotes its brand online.
27. Make sure your target audience is online and will give online
28. If you opt to post your projects on established crowdfundingsites, do your homework – be careful of the company you keep. 8