The document outlines a workshop led by Paul Dombowsky on crowdsourcing, detailing its definition, applications, and best practices. Key examples include how Dell uses crowdsourcing for product development and the mechanisms for citizen engagement in various cities. The workshop emphasizes the importance of engaging diverse communities and offers practical guidelines for effective crowdsourcing strategies.

1. PracticalCrowdsourcingPaul Dombowsky

2. Workshop OverviewTime: 11:30 to 1:30amSpeakers: Paul Dombowsky Founder and ceo of Ideavibes / FundchangeFollow-up: Slides Demo of Ideavibes Crowd Engagement Platform4

3. Agenda11:30 Introductions11:45 Survey of what’s happening in crowdsourcing from participants12:00What is Crowdsourcing?ExamplesBest PracticesChallenges and OpportunitiesTools1:10 Wrap-up and Questions4

4. Opening…the world is becoming too fast, too complex and too networked for any organization to have all the answers inside.YochaiBenkler, Yale University from the Wealth of Networks2

5. CrowdsourcingDefinedCrowdsourcing is an engagement process whereby organizations seek input from either open or closed communities of people, either homogenous or not, to contribute ideas, solutions, or support in an open process whereby the elements of creativity, competition and campaigning are reinforced through social media to come up with more powerful ideas or solutions than could be obtained through other means.Why Bother?Organizations have a difficult time engaging with their communities to strengthen their relationship and be customer/citizen focused. Internal or external, the community has ideas that can be harnessed that come from diverse backgrounds, experiences and education. 2

6. Generations – Who Participates?4

7. Where is Crowdsourcing being used?Citizen EngagementAs a Business ModelCorporateVancouverSeattleNYCquirky.comthreadless.com4

8. Who is your crowd?The crowd you know The crowd you don’t knowSocial Media Makes the Connection4

9. Where InnovationFits – Citizen Engagement 4

10. The Appeal4Crowdsourcing surfaces new perspectivesInvites participation from nontraditional sources Infuses real energy into the process of generating ideas and contentEmpowers people when they feel their voice is being heardTechnology can enable participation by disenfranchised (ie. PCs in libraries/shelters with citizen engagement campaigns)Builds engagement and relationships with new audiences

11. Crowdsourcing works best if:4Focuses on a well-stated challengeLinks to clear, well-articulated outcomesBalances input from ‘non-experts’ with guidance from ‘experts’Targets communities with particular perspective or experience, rather than general crowdsMakes clear how participating will be valuable to the crowd

12. Example 1 – Product Development - BrandedIdeaStorm was created to give a direct voice to Dell’s customers and an avenue to have online “brainstorm” sessions to allow them to share ideas and collaborate with one another and Dell. Their goal through IdeaStorm is to hear what new products or services you’d like to see Dell develop.In almost three years, IdeaStorm has crossed the 10,000 idea mark and implemented nearly 400 ideas! 6

13. Example 4: Product Development - InventionsQuirky is an all in one product development shop for inventors.6

14. Example 2: Conference AgendaIgnite uses crowdsourcing for the source and crowd directed agenda at an upcoming event.6

15. Example 3: Citizen EngagementNYC Citizen Engagement Program6

16. Rules of CrowdsourcingPick the right model

17. Pick the right crowd

18. Offer the right incentive (being heard is #1)

19. Don’t replace employees with the crowd

20. Benevolent Dictator

21. Keep in simple – break things down

22. Sturgeon’s Law – 90% of input is bunk