Learn how to use the Lean UX process to improve the UX without spending a lot of time and money. Create your own UX toolkit with affordable (or even free) resources.

1. UX Team of
Masterclass
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2. What’s UX?
Any guess?
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4. Lean UX
No more deliverables!!
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7. Preparation
What you should have before you start the process
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9. Define your customer
the real one
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10. Using Personas
what?
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11. Getting real
A persona is not a hypothetical customer invented by the
marketing department
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12. Behaviour driven
A persona is not about customer likes and dislikes
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13. The other questions
Personas are able to provide details to important
questions that a "user" cannot define.
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14. Focus on goals
Personas can provide a very real benefit for user
experience research
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15. Keep it simple
Don't Overdo the Persona Process. It is not a job
description.
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16. Find the motivations
Opinions are good but motivation is better
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19. Can we start now?
nope, not yet
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21. Define your brand
no, it’s not the logo
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22. “A brand is the sum of all feelings, thoughts and
recognitions – positive and negative – that people in the
target audience have about a company, a product or
service.” – Steve McNamara
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28. Are we there yet?
just one more stop!
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30. Content first
really?
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36. Got it, can we go now?
YES!
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37. Why lean?
Good question!
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39. No more deliverables
Let’s do some (real) work!
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41. Concept
Draw something. Anything!
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45. Create a shared understanding
Remember this!
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46. Go out!
Leave your desk and start talking to people
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50. Tools!
Cheap and easy to use
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55. Prototype
Build! Build! Build!
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56. “You’ve got a thing you can start testing, in all kinds of
ways, almost immediately. Prototyping is more like
experimenting than describing your grand design.”
Leisa Reichelt
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57. Kill photoshop!
and start building your product
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64. Work with someone
with a different set of skills
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68. Usability testing!
internally and externally
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69. Choose real users
not your family
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70. People with an opinion
who know what they want
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71. Different views
discover new problems
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72. “The best results come from testing no more than five
users and running as many small tests as you can afford.”
Jakob Nielsen
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82. Create a Style Guide
“The” deliverable
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86. Layout and Design
make it beautiful
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87. “Design is not just what it looks like and feels like. Design
is how it works.”
Steve Jobs
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89. User Interface Design
don’t think too much
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91. Mobile-first
narrow your views to get focused
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92. Use patterns
they call them patterns for a reason
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100. What’s next?
Review and exercise!
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103. Thank you!
@braposo
bernardo@connectcoimbra.com
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