This paper proposes the design and implementation of a 2-bit multiplier using fully automatic design and semi- custom design. Any digital signal processor has adder and multiplier in its core unit. Low power and high speed mac units are in high demand and therefore make a significant place in today’s vlsi environment. Power consumption of cmos circuits is a major concern in vlsi design. The proposed design is made using transmission gate logicwhich helped in using less number of cmos. The multiplier circuit is first simulated using avlsi cad tool and thus the layout was generated. The proposed circuit is simulated by using 90nm cmos technology with supply voltage of 1.2v. It is found that semi-custom based design produced better results in terms of power dissipation and area.