Supply Chain Insights
Delivering Insights to Line of Business Leaders




                                                  Supply Chain Insights, LLC © 2012
BRICKS                               Book
                                  Publishes




 Matter
                                  in August
                                     2012



 The Role of Supply Chains
      in Building Market-Driven
         Differentiation




     LORA M. CECERE
           CHARLES W. CHASE JR.
Who does it Best?


  Dell
                    Toyota


   Procter &
   Gamble

                                           3
                    Supply Chain Insights, LLC © 2012
4
         Who does it Best?

               SC Excellence
 38%



        21%
                    17%


                             4%        4%


P&G    Apple       Dell   Wal-Mart   Toyota




                                       Supply Chain Insights, LLC © 2012
5

What were the Tipping Points?
        Tipping Points

 52%
       36%
              20%   16%     8%




                          Supply Chain Insights, LLC © 2012
What is Supply Chain Excellence?




                          Supply Chain Insights, LLC © 2012
Supply Chain

A supply chain is a complex system with
complex processes with increasing
complexity.




                                  Supply Chain Insights, LLC © 2012
Alignment to Strategy
                                 Business strategy
            What are the right things to do to increase company value?
                     Value-network Supply Chain Strategy
         What are the right ways to support the business strategy?
 What are the right trade-offs between value drivers for each value network?
Align Demand Right Product                Design the        Build                      Align Supply
Relationships     Platforms               Supply            Organizational             Relationships
Supply chain strategy                     Response          Systems and
                                                            Manage Talent
                                                                                        Effective Supply
 Demand Networks       Design Networks                     Continuous                   Networks
                                                           Improvement
 Joint Value           Innovation         Supply Chain                                  Execution of buy-
 Creation Strategies   Methodologies      Network Design   Capabilities Required        side strategies


                                         Business Process
                           How do I do the right things right?


                                                                                   Supply Chain Insights, LLC © 2012
9

 Typical Organization

                                             CEO




               Chief
             Customer                                                         COO
              Officer



  Chief
                                                   VP of Supply                                       VP of
 Marketing               Sales                                                      CFO
                                                      Chain                                        Manufacturing
  Officer




                        Account   Customer
                                                   Procurement    Logistics         CIO               Quality
                        Teams      Service


Growth            Volume                                          Cost




                                                                                    Supply Chain Insights, LLC © 2012
A Look Back




              Supply Chain Insights, LLC © 2012
Supply Chain Tipping Points
1987 1988     1989     1990      1991   1992   1993    1994    1995    1996    1997     1998    1999


             JIT              Supply Chain                    Internet/Email
                                                                                            RFID
                              Organization
   Evolution of                                                       eProcurement
     the PC

                                                  Re-Engineering the                  Total Quality
 S&OP                                                Organization                     Management
                    Theory of
                   Constraints                    (Michael Hammer)


Supply Chain Excellence =                             Supply Chain Excellence =
        Islands of   Manufacturing                        Vertical Silo   Efficient Order to
                   +                                                    +
        Excellence   Excellence                           Excellence      Cash Processes


         Inside-Out                                           Inside-Out



                                                                                  Supply Chain Insights, LLC © 2012
Supply Chain Tipping Points
 2000   2001   2002   2003   2004   2005   2006    2007    2008    2009   2010   2011      2012


               .com                                  Social
                                                  Responsibility
 Y2K
                        Demand Driven
                          Concepts                                 CSCO
   Lean Six Sigma
                                                                           Market-Driven
                                                                          Value Networks


Supply Chain Excellence =                     Supply Chain Excellence =
        Vertical Silo Outsourcing                      Value-Based Outcomes
                     +
        Excellence     Effectiveness                   Delivered by Horizontal Processes


         Inside-Out                                    Outside-In



                                                                           Supply Chain Insights, LLC © 2012
The Long Tail: Growing Complexity



Volume




                          Level of Predictability
         Predictability based on forecast accuracy vs Actual Order Profiles


                                                                          Supply Chain Insights, LLC © 2012
Commodity Price Pressure

       400.00

       350.00

       300.00

       250.00                           Corn (metric Ton)
                                        Wheat (metric Ton)
       200.00
$/LB                                    Coffee, Robusta (Pound)
       150.00                           Sugar (Pound)
       100.00                           Beef (Pound)
                                        Crude Oil (Barrel)
        50.00

         0.00




                              Source: Index Mundi




                                                             14
                                   Supply Chain Insights, LLC © 2012
Days of Inventory
65

60

55

50

45

40

35

30
     2002   2003   2004     2005   2006      2007        2008         2009         2010
       Household Products      Chemical           Pharma              Average
                                          Data Source: CFO Magazine


                                                                      Supply Chain Insights, LLC © 2012
Days of Working Capital
95


85


75


65


55


45


35
     2000    2001   2002   2003   2004   2005     2006     2007      2008       2009       2010
            Household Products      Chemical           Pharma               Average

                                                Data Source: CFO Magazine
                                                                            Supply Chain Insights, LLC © 2012
Evolution of Supply Chain Excellence
                                       Continuous
Align      Building Horizontal
               Connector
                                         Testing
                                        Learning            Orchestrate
                                       Improving


  Adapt
                     Resilient
                                        Reliable
                                           Right Product   Efficient
      Sense               Demand
     Demand               Volatility
    and Supply                              Right Place            Cost


      Shape                                  Right Time
                                                                Procure to
   Demand and              Supply                              pay/order to
   Supply based           Volatility                              cash
    on Market                                Right Cost




                                                                Supply Chain Insights, LLC © 2012
What is a Market-driven Value Network?
An adaptive network focused on a value-
based outcome that senses and translates
market changes (buy and sell-side markets)
bi-directionally with near-real time data
latency to align sell, deliver, make and
sourcing operations.




                                                        18
                                  Supply Chain Insights, LLC © 2012
Great Recession:
Leaders sensed Market Changes 5x Faster




                                 Supply Chain Insights, LLC © 2012
What is a Value-based Outcome?
Industry       Today                Tomorrow
Airspace and   Selling aircraft     Performance-
Defense                             based logistics
Automotive     Efficiency: sale and Safe transportation
               life of a car
Consumer       Right product, right Effectiveness at
Products       time, right place    the moments of
                                    truth
Healthcare     Efficient sickness   Long life and
                                    wellness



                                                                20
                                          Supply Chain Insights, LLC © 2012
Sales and Operations Planning




                       Supply Chain Insights, LLC © 2012
In 2011…
                                       Supply chains are grappling with
              90%                      skyrocketing costs and supply volatility.

                                                                                 Struggling with the integration of business
                                                          87%                    planning and supply chain planning
                                                                                 technologies.

                    85%                    Supply chains experienced a disruption.



                                                   62%                    Companies have multiple S&OP processes.



                                    !               Industry progress on working capital has stalled.



Source: Supply Chain Resilience 2011 © 2011 The Business Continuity Institute. All Rights Reserved.             Supply Chain Insights, LLC © 2012
S&OP Evolution
                                                          Greater Benefit
                            Business-                     • Growth
Sales Driven                                              • Resilience
                         planning Driven
Match Demand                                              • Efficiency
                           Coordination
 with Supply
                             of Plans




  Manufacturing-                              Demand         Market Driven
       Driven                                  Driven         Orchestrate
 Deliver a Feasible                          Sense and         Demand
 Plan for Operations                       Shape Demand     Market to Market



                                                          Supply Chain Insights, LLC © 2012
24

Aligning for Balance
             S: Go-to-
                                 OP: Demand
              Market
             Strategies
                           &     Orchestration




                          Goal




                                                 Supply Chain Insights, LLC © 2012
Image by felixj used with Attribution as directed by Creative Commons http://www.flickr.com/photos/felixj/462022653




                         Where we are Headed




© 2011 Altimeter Group                                                                                 Supply Chain Insights, LLC © 2012
Historically, we have:
  • Tried to get precise on inaccurate data
  • Believed that the most efficient supply chain is the most
    effective supply chain
  • Built efficient chains, but not effective or adaptive networks
  • Wrongly defined the “R”s
  • Focused inside-out, not outside-in.
  • Rewarded the urgent, not the important
  • Responded without sensing.




                                                                          26
                                                    Supply Chain Insights, LLC © 2012
Supply Chain Insights, LLC © 2012
Supply Chains Don’t Play by the Rules




                                But, wh
                                at if they
                                 could?

                                                    28
                              Supply Chain Insights, LLC © 2012
Big Data Supply Chains are Evolving
                                      Challenges:
 Structured    • Transactional
    Data       • Time phased data


                                                Volume
               •   Social
Unstructured   •   Channel
   Data        •   Customer Service
               •   Warranty

                                          Velocity
               •   Temperature
  Sensor       •   RFID
   Data        •   QR codes
               •   GPS

                                               Variability
    New        •   Mapping and GPS
               •   Video
   Data        •   Voice
   Types       •   Digital Images




                                                                               29
                                                         Supply Chain Insights, LLC © 2012
Connecting the Extended Supply Chain



 Transactional     Transactional     Transactional
 Applications      Applications      Applications




Trading Partner   Trading Partner   Trading Partner
       1                 2                 3




                                                            30
                                      Supply Chain Insights, LLC © 2012
Evolving Supply Chain Architectures

 Collaborative             Collaborative                Collaborative
     Layer                     Layer                        Layer
 Transactional             Transactional                Transactional
 Applications              Applications                 Applications

Enterprise Data           Enterprise Data              Enterprise Data
 Warehouse                 Warehouse                    Warehouse

Trading Partner           Trading Partner              Trading Partner
       1                         2                            3

 Key:
        Supplier Signal
                           Predictive Analytics
        Repository
        Demand Signal      Transactional Adapters
        Repository         and Intelligent Rule Sets

                                                                               31
                                                         Supply Chain Insights, LLC © 2012
Wrap-up
 Move the puck. Supply chain excellence is about
  more than supply and cost. Make it about value
  and growth.
 Invest in new technologies to harness growth:
  make it count.
 For manufacturers and retailers, supply chain is
  business.




                                                              32
                                        Supply Chain Insights, LLC © 2012
33




Thank you!
             Lora Cecere
             lora@altimetergroup.com
             Blog: www.supplychainshaman.com
             Twitter: lcecere
             Linkedin: linkedin.com/pub/loracecere/0/196/573




                                           Supply Chain Insights, LLC © 2012

Ibf presentation

  • 1.
    Supply Chain Insights DeliveringInsights to Line of Business Leaders Supply Chain Insights, LLC © 2012
  • 2.
    BRICKS Book Publishes Matter in August 2012 The Role of Supply Chains in Building Market-Driven Differentiation LORA M. CECERE CHARLES W. CHASE JR.
  • 3.
    Who does itBest? Dell Toyota Procter & Gamble 3 Supply Chain Insights, LLC © 2012
  • 4.
    4 Who does it Best? SC Excellence 38% 21% 17% 4% 4% P&G Apple Dell Wal-Mart Toyota Supply Chain Insights, LLC © 2012
  • 5.
    5 What were theTipping Points? Tipping Points 52% 36% 20% 16% 8% Supply Chain Insights, LLC © 2012
  • 6.
    What is SupplyChain Excellence? Supply Chain Insights, LLC © 2012
  • 7.
    Supply Chain A supplychain is a complex system with complex processes with increasing complexity. Supply Chain Insights, LLC © 2012
  • 8.
    Alignment to Strategy Business strategy What are the right things to do to increase company value? Value-network Supply Chain Strategy What are the right ways to support the business strategy? What are the right trade-offs between value drivers for each value network? Align Demand Right Product Design the Build Align Supply Relationships Platforms Supply Organizational Relationships Supply chain strategy Response Systems and Manage Talent Effective Supply Demand Networks Design Networks Continuous Networks Improvement Joint Value Innovation Supply Chain Execution of buy- Creation Strategies Methodologies Network Design Capabilities Required side strategies Business Process How do I do the right things right? Supply Chain Insights, LLC © 2012
  • 9.
    9 Typical Organization CEO Chief Customer COO Officer Chief VP of Supply VP of Marketing Sales CFO Chain Manufacturing Officer Account Customer Procurement Logistics CIO Quality Teams Service Growth Volume Cost Supply Chain Insights, LLC © 2012
  • 10.
    A Look Back Supply Chain Insights, LLC © 2012
  • 11.
    Supply Chain TippingPoints 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 JIT Supply Chain Internet/Email RFID Organization Evolution of eProcurement the PC Re-Engineering the Total Quality S&OP Organization Management Theory of Constraints (Michael Hammer) Supply Chain Excellence = Supply Chain Excellence = Islands of Manufacturing Vertical Silo Efficient Order to + + Excellence Excellence Excellence Cash Processes Inside-Out Inside-Out Supply Chain Insights, LLC © 2012
  • 12.
    Supply Chain TippingPoints 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 .com Social Responsibility Y2K Demand Driven Concepts CSCO Lean Six Sigma Market-Driven Value Networks Supply Chain Excellence = Supply Chain Excellence = Vertical Silo Outsourcing Value-Based Outcomes + Excellence Effectiveness Delivered by Horizontal Processes Inside-Out Outside-In Supply Chain Insights, LLC © 2012
  • 13.
    The Long Tail:Growing Complexity Volume Level of Predictability Predictability based on forecast accuracy vs Actual Order Profiles Supply Chain Insights, LLC © 2012
  • 14.
    Commodity Price Pressure 400.00 350.00 300.00 250.00 Corn (metric Ton) Wheat (metric Ton) 200.00 $/LB Coffee, Robusta (Pound) 150.00 Sugar (Pound) 100.00 Beef (Pound) Crude Oil (Barrel) 50.00 0.00 Source: Index Mundi 14 Supply Chain Insights, LLC © 2012
  • 15.
    Days of Inventory 65 60 55 50 45 40 35 30 2002 2003 2004 2005 2006 2007 2008 2009 2010 Household Products Chemical Pharma Average Data Source: CFO Magazine Supply Chain Insights, LLC © 2012
  • 16.
    Days of WorkingCapital 95 85 75 65 55 45 35 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Household Products Chemical Pharma Average Data Source: CFO Magazine Supply Chain Insights, LLC © 2012
  • 17.
    Evolution of SupplyChain Excellence Continuous Align Building Horizontal Connector Testing Learning Orchestrate Improving Adapt Resilient Reliable Right Product Efficient Sense Demand Demand Volatility and Supply Right Place Cost Shape Right Time Procure to Demand and Supply pay/order to Supply based Volatility cash on Market Right Cost Supply Chain Insights, LLC © 2012
  • 18.
    What is aMarket-driven Value Network? An adaptive network focused on a value- based outcome that senses and translates market changes (buy and sell-side markets) bi-directionally with near-real time data latency to align sell, deliver, make and sourcing operations. 18 Supply Chain Insights, LLC © 2012
  • 19.
    Great Recession: Leaders sensedMarket Changes 5x Faster Supply Chain Insights, LLC © 2012
  • 20.
    What is aValue-based Outcome? Industry Today Tomorrow Airspace and Selling aircraft Performance- Defense based logistics Automotive Efficiency: sale and Safe transportation life of a car Consumer Right product, right Effectiveness at Products time, right place the moments of truth Healthcare Efficient sickness Long life and wellness 20 Supply Chain Insights, LLC © 2012
  • 21.
    Sales and OperationsPlanning Supply Chain Insights, LLC © 2012
  • 22.
    In 2011… Supply chains are grappling with 90% skyrocketing costs and supply volatility. Struggling with the integration of business 87% planning and supply chain planning technologies. 85% Supply chains experienced a disruption. 62% Companies have multiple S&OP processes. ! Industry progress on working capital has stalled. Source: Supply Chain Resilience 2011 © 2011 The Business Continuity Institute. All Rights Reserved. Supply Chain Insights, LLC © 2012
  • 23.
    S&OP Evolution Greater Benefit Business- • Growth Sales Driven • Resilience planning Driven Match Demand • Efficiency Coordination with Supply of Plans Manufacturing- Demand Market Driven Driven Driven Orchestrate Deliver a Feasible Sense and Demand Plan for Operations Shape Demand Market to Market Supply Chain Insights, LLC © 2012
  • 24.
    24 Aligning for Balance S: Go-to- OP: Demand Market Strategies & Orchestration Goal Supply Chain Insights, LLC © 2012
  • 25.
    Image by felixjused with Attribution as directed by Creative Commons http://www.flickr.com/photos/felixj/462022653 Where we are Headed © 2011 Altimeter Group Supply Chain Insights, LLC © 2012
  • 26.
    Historically, we have: • Tried to get precise on inaccurate data • Believed that the most efficient supply chain is the most effective supply chain • Built efficient chains, but not effective or adaptive networks • Wrongly defined the “R”s • Focused inside-out, not outside-in. • Rewarded the urgent, not the important • Responded without sensing. 26 Supply Chain Insights, LLC © 2012
  • 27.
  • 28.
    Supply Chains Don’tPlay by the Rules But, wh at if they could? 28 Supply Chain Insights, LLC © 2012
  • 29.
    Big Data SupplyChains are Evolving Challenges: Structured • Transactional Data • Time phased data Volume • Social Unstructured • Channel Data • Customer Service • Warranty Velocity • Temperature Sensor • RFID Data • QR codes • GPS Variability New • Mapping and GPS • Video Data • Voice Types • Digital Images 29 Supply Chain Insights, LLC © 2012
  • 30.
    Connecting the ExtendedSupply Chain Transactional Transactional Transactional Applications Applications Applications Trading Partner Trading Partner Trading Partner 1 2 3 30 Supply Chain Insights, LLC © 2012
  • 31.
    Evolving Supply ChainArchitectures Collaborative Collaborative Collaborative Layer Layer Layer Transactional Transactional Transactional Applications Applications Applications Enterprise Data Enterprise Data Enterprise Data Warehouse Warehouse Warehouse Trading Partner Trading Partner Trading Partner 1 2 3 Key: Supplier Signal Predictive Analytics Repository Demand Signal Transactional Adapters Repository and Intelligent Rule Sets 31 Supply Chain Insights, LLC © 2012
  • 32.
    Wrap-up  Move thepuck. Supply chain excellence is about more than supply and cost. Make it about value and growth.  Invest in new technologies to harness growth: make it count.  For manufacturers and retailers, supply chain is business. 32 Supply Chain Insights, LLC © 2012
  • 33.
    33 Thank you! Lora Cecere lora@altimetergroup.com Blog: www.supplychainshaman.com Twitter: lcecere Linkedin: linkedin.com/pub/loracecere/0/196/573 Supply Chain Insights, LLC © 2012