Mario Derba Keynote at Microsoft's event for Fiat Group, Turin, January 2006

1. Microsoft for FIAT
Innovation & Partnership
Mario Derba
Director Enterprise & Partner Group
Microsoft Italia
Automotive Solutions
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2. FIAT & Microsoft for a
‘Digital World of Work’
Calendars,
TV & Movies Scheduling Spotting trends for
Music business intelligence
Memories Unified
communication
Education Improving personal
productivity
Insights and
structured
Games workflow
Productivity Presence
Communications Finding Team
information collaboration
Maps,
Travel planning Optimizing
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supply chains
Buying/Selling

3. Compass
 Global Automotive Industry - key issues & trends
 Microsoft commitment to the FIAT’s success in
the Automotive Industry
 Agenda of the Microsoft Day
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4. FIAT Group
A Microsoft Global Account
‘From IT Supplier to Global Business Partner’
About 50 of the Single Point of Contact
Fortune 500, 5.5 Few selected Dedicated managing the
million desktops, Customer/Microsoft
customers Account Team
over 325K servers relationship across the
around the WW coverage
world world
Worldwide Business Value added Access to any Microsoft
THE RIGHT service from Product
Planning & services,
Execution COMPANY Support up to
customized
Global Resourcing Enterprise Strategic
Community Consultancy, Training
and e-learning
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5. Global Automotive Industry - key issues & trends
Volatile material costs Downward pricing Vehicle regulations
Labor optimization Liability pressures “Pass-along” costs
Demanding consumers Portfolio showroom Safety and
Competitive differentiators Traditional tactics diluting environment
requirements
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6. “Beating the Squeeze”
A new automotive era focused on collaboration and
connections across the value chain
Optimize Functions Optimize Across Functions
Optimize Individual Processes Optimize Across Processes
Optimize within the Enterprise Optimize Across Networks
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7. Technology will play a critical role in enabling this
transformation - Integration and Collaboration
OEMs
Functions
3rd
Plants
Parties
Suppliers Dealers
Functions
Integrated Dealership
Vehicle Systems
3rd 3rd
Plants Depts
Parties Parties
Consumers
Life
Home Work
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8. Microsoft 7 SW Businesses
R&D Investments
Windows O/S Office
Great Plains Embedded O/S Project
bCentral Other Standalone apps
Professional Support
Navision
Client
MS CRM
Business Information
Solutions Worker
Server platforms
.NET Enterprise $6B
Server R&D MSN
Servers Platforms MSN Network
Developer tools CE Home & MSN Access
Premier support Mobility Entertainment
and consulting
Training, certification,
and Press
Pocket PC Consumer hardware and software
Windows Powered PC and Online games
SmartPhones TV Platform
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MapPoint Xbox

9. Solving the dilemma of innovation versus
costs reduction - Global Evidence
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10. Role of software
• Scaleable, integrated platforms
• General purpose
– Safety and security
– Entertainment
– Real-time capabilities
• Interoperability through XML Web services
• Flexible, multi-mode user interfaces
• Shorter cycle times for new functionality
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11. Success Stories in Italy
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12. FIAT & Microsoft for a
‘Digital World of Work’
Calendars,
TV & Movies Scheduling Spotting trends for
Music business intelligence
Memories Unified
communication
Education Improving personal
productivity
Insights and
structured
Games workflow
Productivity Presence
Communications Finding Team
information collaboration
Maps,
Travel planning Optimizing
Buying/Selling supply 12
chains

13. Automotive Industry & FIAT IT
Challenge
OEMs
Functions
3rd
Plants
Parties
Suppliers Value Net Collaboration Dealers
Functions
Integrated Dealership
CustomerSystems
Vehicle Centricity
Plants
3rd
Parties
Product Innovation & Depts
3rd
Parties
Life Cycle Management
Consumers
Life
Home Work
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14. Enabling Digital WorkStyle in
Automotive Customer Connect
Solutions
Integrated Innovation in Automotive (simplified view)
OEM Wholesale Retail Customer /
Retail Customers
In Vehicle
Home
Wholesale
Template
Solutions Manufacturing Portals Customer Portals
System / Platform
Windows
Dealer Portals Mobile
Landscape
SAP Navision for
Automotive
Axapta MSN Auto
RPMCar
SAP on Microsoft
(lower TCO)
Info-Entertainment
& B2V
Data & Process
Solutions
Landscape
Vehicle CRM Customer
Follow-the-Order
Data Data Data
solutions Retail Template
Solutions
Customer Centricity Processes
Single View of
Vehicle & Visibility Solutions
Customer (e.g. Supply Chain, 14
Stocks, etc)

15. Investing in Customer Value
‘The Business Platform for the Digital Lifestyle’
Videoconferencing
Advanced voice
Workflow Workflow
Application sharing Application sharing
Whiteboarding/Wireless Whiteboarding/ Wireless
2 way paging 2 way paging
Shared workspace / IM Shared workspace / IM Shared workspace / IM
Portal service / Adv Fax Portal service / Adv Fax Portal service / Adv Fax
Web conferencing Web conferencing Web conferencing Web conferencing
Streaming Media Streaming Media Streaming Media Streaming Media
Basic Services Basic Services Basic Services Basic Services
Basic Services
Across All Options Help Desk, Security, and Remote Access
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Blue Collar White Collar Manager Mobile User Power user

16. Microsoft Automotive Strategy
Integrated Innovation
I nuovi servizi ai clienti e le tecnologie abilitanti
Suppliers OEMs Wholesale Retail Customers
Barbara Faccendoni, Poste Italiane
Responsabile Marketing Strategico Servizi Innovativi
Innovation
Remote Connected Connected
Industry
Shaper
RFID Bio Metrics
Diagnostics Vehicle Customer
Un’infrastruttura IT efficiente
Virtual e sicuraIntegrated
per migliorare la Speech
produttività Digital
Telematics
Factory Aziendale
Workforce Recognition Lifestyle
Customer Maturity
Innovare la comunicazione e la
Progetto convergence:
collaborazione per migliorare le attività di business
Maurizio Salvi, Responsabile servizi di Creare valore ai nostri clienti
Supply Chain
infrastruttura di base Telecom Italia
Performance
Pierpaolo Crovetti, CIO, Brembo
Business
Product Lifecycle Paola Carrea, Centro Ricerche Fiat
Value
Peak
Direttore Divisione Tecnologia
La piattaforma tecnologica di riferimento
Lean Mftg & Plant Operations per i propri sistemi mission critical
Customer Centricity CIO, Italcementi Group
Renzo Passera,
Real Time Manufacturing System in FIAT Auto
Infrastructure
Independence: Mobility, Remote Access, Inclusion
Continuity
Information: Roberto Zuffada, Fiat Auto
Messaging, Portals, Real-Time collaboration, Business Intelligence, ERP
Business
Integration: Responsabile IT per il Manufacturing e la Qualità
Interoperability and Orchestration
Identity: Single Sign On, Role Based Access, Privacy
Infrastructure: Systems Management, Directory, Security, Disaster Recovery
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17. Agenda of the day - Mattina
Agenda
10.30 Un’infrastruttura IT efficiente e sicura per migliorare la produttività
aziendale
Maurizio Salvi, Responsabile servizi di infrastruttura di base, Telecom Italia
10.55 La piattaforma tecnologica di riferimento per i propri sistemi mission
critical
Renzo Passera, Chief Information Officer, Italcementi Group
11.20 Innovare la comunicazione e la collaborazione per migliorare le
attività di business
Pierpaolo Crovetti, Chief Information Officer, Brembo
11.45 Real Time Manufacturing System in FIAT Auto
Roberto Zuffada, Responsabile IT per il Manufacturing e la Qualità, Fiat Auto
12.10 I nuovi servizi ai clienti e le tecnologie abilitanti
Barbara Faccendoni,
Responsabile Marketing Strategico Servizi Innovativi, Poste Italiane
12.35 Progetto Convergence: Creare valore ai nostri clienti
Paola Carrea, Direttore Divisione Tecnologia, , Centro Ricerche Fiat
13.00 Sessione Domande e Risposte … seguirà Buffet
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18. Agenda of the day Pomeriggio
Agenda -
14.30 Office System per le aziende Manifatturiere
Lorenzo Pengo, Manufacturing Industries EMEA, Microsoft
15.00 La Real Time Collaboration per rispondere alle nuove esigenze di
business
Elena Semplici, Solution Specialist Real Time Collaboration, Microsoft
15.30 New World of Work” con Office 12
Walter Vacchini, Business Manager Information Worker Business Group, Microsoft
16.00 Windows Vista: Innovazione e futuro del Sistema Operativo client
Renato Gobbo, Product Manager Windows, Microsoft
16.30 Sessione Domande e Risposte … seguirà Aperitivo
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19. Microsoft for FIAT
Innovation & Partnership
Delivering a solutions strategy tailored
to the Automotive Market – now!
Enabling cost effective solutions
with partners – best economics
Designing a platform of connected
innovation – adopted by large Enterprises
Ensuring an effective Business
Partnership – Global Breadth 19

20. We have a dream....
FIAT e Microsoft guidano il
futuro dell’auto
Il digital life style parcheggia al
Lingotto
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21. Q&A
Mario Derba
Director - Enterprise &
Partner Group
Via Rivoltana 13
20090 Segrate (MI) Italy
Phone: +39-0270392210
Mobile: +39-335-7940441
e-mail: maderba@microsoft.com
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