PORTFOLIOS ON THE WEB
These days, creatives
 in every field have
  online portfolios.
Illustration
       Art
Landscape Design
  Architecture
Industrial Design
Photography
 Motion Graphics
 Graphic Design
   Copywriting
Interaction Design
Photography
 Motion Graphics
  Graphic Design
   Copywriting
Interaction Design
IDEAL MEDIA
Each design discipline has
an ideal medium, the one
  in which the work was
    meant to be seen.
Photography
 Motion Graphics
 Graphic Design
   Copywriting
Interaction Design
Image
 Motion Graphics
 Graphic Design
   Copywriting
Interaction Design
Image
 Motion Graphics
 Graphic Design
   Copywriting
Interaction Design
Image
      Video
 Graphic Design
   Copywriting
Interaction Design
Image
      Video
 Graphic Design
   Copywriting
Interaction Design
Image
      Video
     Image
   Copywriting
Interaction Design
Image
      Video
     Image
   Copywriting
Interaction Design
Image
       Video
       Image
Text / Image / Video
 Interaction Design
Image
       Video
       Image
Text / Image / Video
 Interaction Design
Image
       Video
       Image
Text / Image / Video
 Interactive Media
WAIT, WHAT?
Image
       Video
       Image
Text / Image / Video
 Interactive Media
Image
       Video
       Image
Text / Image / Video
      Image?
THIS IS A PDF FILE
The work is interactive,

 but you can’t interact
  with the work itself.
SQUANDERED POTENTIAL
The irony is that
 Interaction Design is
 most suited for the
web, yet uses the least
appropriate medium.
The interactions, gestures,
 info architecture, experience,
and many other aspects of the
      design are ignored.
It doesn’t have to
    be this way.
REDESIGNING THE
INTERACTION DESIGN
     PORTFOLIO
OBJECTIVE
Rethink the way we portray
  the role of interaction
designers, and the way we
present interaction design.
CRITERIA
It must correctly portray the
roles of an interaction designer.
It must correctly portray the
roles of an interaction designer.

 It must cater to professionals
      as well as laymen.
It must correctly portray the
roles of an interaction designer.

 It must cater to professionals
      as well as laymen.

     It must be interactive.
At first, this project was
 meant to be more of an
educational site, but now
  it’s a pure portfolio.
HOW TO SHOW
   THE ROLES OF AN
INTERACTION DESIGNER
Visual Design
Information Architecture
       Usability
         Copy
  Delighting the User
Visual Design
Information Architecture
       Usability
         Copy
  Delighting the User
Visual Design
Information Architecture
       Usability
         Copy
  Delighting the User
Gamify
bad   good
In-line Interactive Project
Visual Design
Information Architecture
       Usability
         Copy
  Delighting the User
Visual Design
Information Architecture
       Usability
         Copy
  Delighting the User
“The design must be
tailored to a certain subset
of people. For instance, you
 are from New York, using
     Chrome on a Mac.”
Visual Design
Information Architecture
       Usability
         Copy
  Delighting the User
IN-LINE INTERACTION
One of the best ways to
  present design work is to
  visit the original context


 pros: context, full experience
con: you have to leave the site
In-line
jQ mockup
joelcalifa.com/inlinetest
DESIGN IS A PROCESS
Market Research
 Wireframing
Usability Testing
    Iteration
      etc.
You can learn a lot about
designers through their
    design process.
The final portfolio
will include details
about my process
RECAP
Interaction Design isn’t
presented in the best way.
I want to make this better,
using my portfolio as a test.
I’ll do this by creating an
actually interactive portfolio.
and by presenting many of
 my roles as a designer.
It’s going to be pretty rad.
FIN.

Rethinking the Interaction Design Portfolio