China overtook US to become the world’s largest auto market in 2009 and maintained its leadership in 2010. International brands reinforced their market leadership over their competitors. Volkswagen, General Motors and Hyundai were the top 3 manufacturers in 2010. China remains a 70% sedan market, while SUV & MPV enjoys steady growth.
Rapid urbanization will continue to drive the demand for cars. Read about this and other emerging consumer and industry trends for automotive in this paper authored by Booz & Co’s Bill Russo (click here to view Bill’s profile) entitled: “Realigning Strategic Marketing Focus to Gain Competitive Edge in China’s Automotive Industry”.
TO GET A COPY OF THE FULL PAPER, PLEASE EMAIL TO admin@autoplastcon.com
A taster of the results from IAB & MMA supported research into the UK mobile advertising market (June 2009).
If you want to buy the full report then contact James Cameron on james@camerjam.com
China overtook US to become the world’s largest auto market in 2009 and maintained its leadership in 2010. International brands reinforced their market leadership over their competitors. Volkswagen, General Motors and Hyundai were the top 3 manufacturers in 2010. China remains a 70% sedan market, while SUV & MPV enjoys steady growth.
Rapid urbanization will continue to drive the demand for cars. Read about this and other emerging consumer and industry trends for automotive in this paper authored by Booz & Co’s Bill Russo (click here to view Bill’s profile) entitled: “Realigning Strategic Marketing Focus to Gain Competitive Edge in China’s Automotive Industry”.
TO GET A COPY OF THE FULL PAPER, PLEASE EMAIL TO admin@autoplastcon.com
A taster of the results from IAB & MMA supported research into the UK mobile advertising market (June 2009).
If you want to buy the full report then contact James Cameron on james@camerjam.com
State of the U.S. Online Retail Economy in Q2 2010 comScore
comScore Chairman Gian Fulgoni presents his quarterly review of the state of the U.S. online retail economy during this webinar from Thursday, August 19. This installment includes an overview of e-commerce trends in the second quarter of 2010 and survey findings that highlight consumer sentiment about the current state of the economy.
Presentations from the breakfast seminar organised by Munier-BBN, Ad Nova and the International Association of Business Communicators (IABC) France with:
Stephane Munier - Director, Munier-BBN
Yann Gourvennec - Head of Internet & Digital Media, Orange Business Services
Tom Scott - Communications Manager, GE Transportation
Xavier Guepet - Head of Multimedia, Veolia Environnement
The Case for Advertising in Interactive Digital Magazinesjgordon
"The Case for Advertising in Interactive Digital Magazines" is the first study exclusively conducted on readers of interactive digital magazine readers, as opposed to the majority of digital magazines which are replicas of print magazines. Interactive digital magazines are different becuase they are designed to compete for online readers and are ideal for use on iPad and e-reader devices.
Digital signage in hospitals and other healthcare facilities has many applications, including educating and entertaining patients in the waiting room and providing wayfinding information. A switch to digital can reduce operational costs while at the same time improving operational efficiency, quality of care and patient experience. With an easy-to-operate and easily updatable platform, digital displays ensure accurate information is being conveyed to patients and employees at all times, reinforcing patient confidence in their healthcare choice.
EzPoster is an easy-to-use content management software running on a Pc. With EzPoster and included templates, you can create displays efficiently, schedule programs freely, and deliver the contents either via USB device or via network (Wifi).
State of the U.S. Online Retail Economy in Q2 2010 comScore
comScore Chairman Gian Fulgoni presents his quarterly review of the state of the U.S. online retail economy during this webinar from Thursday, August 19. This installment includes an overview of e-commerce trends in the second quarter of 2010 and survey findings that highlight consumer sentiment about the current state of the economy.
Presentations from the breakfast seminar organised by Munier-BBN, Ad Nova and the International Association of Business Communicators (IABC) France with:
Stephane Munier - Director, Munier-BBN
Yann Gourvennec - Head of Internet & Digital Media, Orange Business Services
Tom Scott - Communications Manager, GE Transportation
Xavier Guepet - Head of Multimedia, Veolia Environnement
The Case for Advertising in Interactive Digital Magazinesjgordon
"The Case for Advertising in Interactive Digital Magazines" is the first study exclusively conducted on readers of interactive digital magazine readers, as opposed to the majority of digital magazines which are replicas of print magazines. Interactive digital magazines are different becuase they are designed to compete for online readers and are ideal for use on iPad and e-reader devices.
Digital signage in hospitals and other healthcare facilities has many applications, including educating and entertaining patients in the waiting room and providing wayfinding information. A switch to digital can reduce operational costs while at the same time improving operational efficiency, quality of care and patient experience. With an easy-to-operate and easily updatable platform, digital displays ensure accurate information is being conveyed to patients and employees at all times, reinforcing patient confidence in their healthcare choice.
EzPoster is an easy-to-use content management software running on a Pc. With EzPoster and included templates, you can create displays efficiently, schedule programs freely, and deliver the contents either via USB device or via network (Wifi).
http://israk.my/digital-signage
We are MSC-Status company who embrace this technology by providing latest trend, powerful digital signage software and hardware such as digital signage player as well as complete services for your digital signage deployment. Our team of highly skilled professionals is able to introduce innovative ways for businesses to communicate with their intended audiences for a variety of purposes including informing, educating, entertaining and selling.
We have partnered with a number of key reputable companies and will continue to build further partnerships to deliver the most effective solutions for our customers.
In the year 2010, when the buzz around social media still dominates every media conversation, a massive change is about to happen. The rise of mixed reality advertising and digital signage.
A presentation I gave on March 17th to the Minneapolis College of Art and Design and the Minnesota Interactive Marketing Association about the future of advertising in the digital age.
IAB Internet Advertising Revenue Reporttony anderson
IAB Internet Advertising
Revenue Report Social Media Metrics Definitions
Tony Anderson, Online Media Sales
Gen-Y Media Inc.
www.genymediainc.com tony@genymediainc.com
Online Ad Sales
Ad Serving, DoubleClick, DART DFP, adapt
Online Campaigns: A waste of money or improving your bottom line?Research Now
With the explosion of online advertising, many brands have taken a shotgun approach to reach their audience. But consumers are now demanding more focused, targeted and personalised communications. In this webinar, we will tackle the move from offline to online advertising and show how effective consumer insight can advance your online campaigns and drive conversions.
Learn more: http://bit.ly/132FstQ
Google's mission is to organize the world's information and make it universally accessible and useful. From its early days at Stanford University, the Google search engine has proven to return the most relevant results. Google has monetized search, being able to deliver advertisements that are relevant to the pages they are displayed on. Beyond search, Google offers many free services including Gmail, Google Maps, and YouTube. These services add to Google’s platform, and provide content for Google’s advertising. Google has not been successful in monetizing all of its products and services.
Мартин Попов, управителя на дигитална агенция Interactive Share сподели своето мнение за дигиталните маркетинг трендове пред някои от най-големите Фармацевтични компании в България. Той спомена някои от най-важните трендове в дигиталната реклама и маркетинг в насока уеб сайтове, социални мрежи, видео и мобилна реклама.
Презентацията съдържа обобщение на семинара на Tony Robbins - Unleash The Power Within. Семинара е най-големият по рода си в световен план за личностно развитие и усъвършенстване. Тони Робинс е един от най-добрите експерти в тази насока и е помогнал на над 5 000 000 души по целият свят да променят и подобрят живота си. В презентацията има изключително много упражнения от семинара.
Презентацията на Мартин Попов, представена на форум IAB България на 31 март 2016 относно новите тендинции в дигиталната индустрия.
This presentation shows the new digital trends in online advertising through the eyes of Martin Popov, the general manager of the digital agency Interactive share.
Въпроси и Отговори - За потребителите в Българският интернет, за детайлите пр...
Iab Interactive Advertising Outlook 2009
1. Interactive Advertising Outlook 2009
A Report to the JP Morgan Chase Virtual
Advertising Summit
Cyberspace, New York
January 26, 2009
2. IAB’s Mission Remains…
GROWTH
The Interactive Advertising
Bureau is dedicated to the
growth of the interactive
advertising marketplace, of
interactive’s share of total
marketing spend, and of
our members’ share of
total marketing spend.
2
3. Our ~400 Members Represent 86% of
Measured U.S. Interactive Advertising
Revenues
Membership Sample
4. 2009 Themes
• Interactive continues to grow despite strong economic
headwinds
• Medium girded by its breadth of options, from above-the-
line to below-the-line
• Consumers increasingly embracing digital media in all
forms
• Share shift by marketers from offline to online to tap into
the variety, reach, targetability, and effectiveness of
interactive media
• Emerging platforms provide new opportunities for
marketers to engage and learn from their customers
5. 2008 First Nine-Month Revenues Totaled
Over $17 Billion
First Nine‐Month Revenues — 2007 vs. 2008
$ millions
Source: IAB Internet Advertising Revenue Report, 2008 Second-Quarter
and First Six-Month Results October 2008, and Q3 November 2008 combined
6. Historical Quarterly Revenue Trends
Since the third quarter of 2002, revenues have increased 21 of the past 24 consecutive quarters.
Quarterly Revenue growth remains strong on a cumulative year-over-year percentage and dollar
basis.
Quarterly $ Revenue Growth Comparisons — 2000‐2008 YTD
$ millions
2000 2001 2002 2003 2004 2005 2006 2007 2008
Source: IAB Internet Advertising Revenue Report, 2008 Second-Quarter
and First Six-Month Results, October 2008
7. Seasonal Trends Relatively Strong
Through First 9 months
$21.2B
28%
$16.9B
28%
$12.5B
$ millions
29%
$9.6B
$8.1B
28%
$7.1B $7.3B
72%
26% $6.0B
23% 30%
72%
$4.6B
26%
71%
38% 72%
74% 77%
70%
74%
62%
Source: IAB Internet Advertising Revenue Report, 2008 Second-Quarter
and First Six-Month Results, October 2008
8. YOY % Search & Display Spend Grow
Lead Gen
7%
Classifieds
Email
14%
2%
Search
44%
(41% in ’07)
Display*
33%
(32% in ’07)
2008 First Six-Month Revenues: $11.5 Billion
Source: IAB Internet Advertising Revenue Report, 2008 Second-Quarter and First Six-Month Results, October 2007, 2008
* Display-related advertising includes Display Banner Ads, Rich Media, Digital Video and Sponsorship
9. Interactive is the fastest-growing display
medium
Percentage Change in Measured Ad Spending:
Jan‐Sept 2008 vs. Jan‐Sept. 2007.
Media Sector Percentage Change
Television Media 2.1%
Magazine Media -3.9%
Newspaper Media -10.0%
Internet (Display Ads Only) 7.0%
Radio Media -8.8%
Outdoor -0.5%
FSIs 0.9%
Total -1.7%
Source: “TNS Media Intelligence Reports U.S. Advertising Expenditures Declined 1.7 Percent in First Nine Months of 2008 ,” TNS Media Intelligence
Press Release, Dec. 11, 2008. Note TNS does not track search advertising revenue. URL: http://www.tns‐mi.com/news/12112008.htm
10. US Online Social Network Ad Spending
Projected to Grow
$ millions
Source: eMarketer, December 2008
12. Drivers of Interactive Ad Growth Include
Rising Broadband Penetration…
US Broadband Households
(in millions)
Source: JupiterResearch Internet Access Model, 3/07 (US Only)
13. Consumers Time Spent Online Keeps
Increasing
18.0
15.3
16.0
14
13.5
Average Weekly Hours Online
14.0 12.5
11.1
12.0
9.8
9.4
10.0
8.0
6.0
4.0
2.0
0.0
2001 2002 2003 2004 2005 2006 2007
Source: USC Annenberg School Center for the Digital Future, The 2008 Digital Future Report, and previous Digital Future Report releases.
14. Search Is Now Habitual
100%
91% 91%
90% 89% 89%
90%
85%
Percentage of US Online Adults
88%
84%
80%
Using Search Engines
70%
60%
50% 49%
42%
41% 41%
40%
38%
31%
30% 30%
29%
20%
10%
0%
Sep-02
Sep-03
Sep-04
Sep-05
Sep-06
Sep-07
Jan-02
Jan-03
Jan-04
Jan-05
Jan-06
Jan-07
Jan-08
May-02
May-03
May-04
May-05
May-06
May-07
May-08
Used Search Engine Ever Used Search Engine Yesterday
Source: “Almost Half of All Internet Users Now Use Search Engines on a Typical Day,” Pew Internet & American Life Project Data Memo,
August 6, 2008 Link: http://www.pewinternet.org/PPF/r/258/report_display.asp
15. During 2008, US Search Volumes Grew
by 15-26% Each Month
30% US Core Search Growth Rates, Year‐On‐Year
Percentage Growth Rate of US Core Searches,
26%
25% 23% 22%
20%
19% 19% 19%
18% 19%
20% 17%
Year-on-Year
15%
15%
10%
5%
0%
Jan-08 Feb-08 Mar-08 Apr-08 May-08 Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08
Source: comScore qSearch, quoted in “ComScore: YouTube Now 25 Percent of All Google Searches,” TechCrunch, Dec. 18, 2008,
http://www.techcrunch.com/2008/12/18/comscore‐youtube‐now‐25‐percent‐of‐all‐google‐searches/
16. Digital Video Is Now a Mainstream
Medium
US Monthly Video Streams Served
9.50
10.00
9.00
8.00
7.00 6.20
(Billions)
6.00
5.00
4.00
3.00
2.00
1.00
0.00
December-07 November-08
Key November 2008 Data (Nielsen):
Streams Served: 9.5 billion
Unique Viewers: 124.3 million
Streams/Viewer: 76.8 streams
Time per Viewer: 177.9 minutes
Source: “Nielsen: 9.5B Video Streams in November,” NewTeeVee.com, Dec. 30, 2008; “Nielsen Online's VideoCensus: Networks Failing To Reach
Men Online,” MediaPost Onlline Media Daily, Feb. 15, 2008.
17. Smartphones Are Unleashing Mobile’s
Potential
As of 2Q 2008, in the US:
• More than 26 million mobile subscribers use a
smartphone device
• Smartphones represent 16% of recent mobile device
acquisitions
• 57% of smartphones are acquired by personal users
• 30% of smartphone users are likely to upgrade their
device in the coming year
Source: “Nielsen Proivdes iPhone 3G and Smartphone Statistics,” Nielsen Mobile Press Release, October 16, 2008. URL:
http://www.nielsenmobile.com/html/press%20releases/iPhone3GandSmartphoneStats.html
18. Social Media Sites Already Exceed
Television’s Reach
Worldwide Audience for Top 10 Social Media Sites, November 2008
250 221.5
Monthly Global Unique Visitors
•Total Social Media Audience: 691M, or 69.4% reach
200.2 •Facebook’s audience grew 116% from Nov 07‐Nov 08
200
(in Millions)
150 126.2
113.7
100 86.8
69.2 63.9 58.1
46.4 45.6
50
0
5
ut
rt
er
kr
ok
ce
ss
es
es
HI
pa
k
gg
ic
a
re
it i
bo
ac
Or
Sp
Fl
xA
oc
dp
o
Sp
ce
Bl
My
Si
Ge
or
Fa
ve
W
o
Li
ho
ws
Ya
do
in
W
Source: comScore as reported in “Top Social Media Sites of 2008 (Facebook Still Rising),” TechCrunch, Dec. 31, 2008.
19. Consumers want the Internet to be
ad-supported
• For both mobile and PC video, 70% of consumers prefer
ad-supported models over consumer-paid models.
(IBM study across 6 major international markets)
• 67% of US consumers ages 25-34 and 75% of
consumers aged 13-24 would “be willing to be exposed
to online ads in exchange for free content.” 66% of all
Internet users would click on more online ads if they
were better targeted to them. (Deloitte)
Source: “IBM Study Shows Consumers Will Accept New Forms of Advertising If Companies Follow Their Rules,” IBM Press Release, Nov. 17, 2008, URL: http://www‐
03.ibm.com/press/us/en/pressrelease/26077.wss; Deloitte Study quoted in “Survey: More online ads, free content,” Forbes, December 26, 2007, link:
http://techland.blogs.fortune.cnn.com/2007/12/26/survey‐more‐online‐ads‐free‐content/