The document summarizes Mexico's growing macroeconomic environment and its potential for business opportunities. Mexico has experienced strong GDP growth in recent years and will surpass many developed nations. There is a large presence of medium and small sized companies that are favorable for new business concepts. Mexico also has compelling demographic dynamics with a young population and fast growing middle class that will increase the potential customer base. Internet usage in Mexico is among one of the fastest growing globally which opens opportunities for e-commerce.

1. Starting up @ MX
David Geisen
Founder & CEO clickOnero.com.mx
@clickOneroDF

2. [Alemán: ¡Salud! ]

12. Mexico: Stable and Fast Growing Macroeconomic Environment
Strong GDP growth will make Mexico surpass main developed nations in the coming years.
Large number of Medium/Small Sized Companies very favorable for envisaged business concept.
GDP per Capita (USD$ at current prices) Medium/Small Sized Companies Presence
0.2 %
8.9 %
$ 11,115
$ 10,270 $ 10,638 18.0 %
$ 9,786 $ 9,566 47.1 %
$ 9,077
$ 8,203
26.0 %
99.8 %
Services Commerce
MSME Large Companies Manufacture Others
2006A 2007A 2008A 2009A 2010A 2011E 2012E
Source: IMF World Stats Book Source: Secretaria de Economia (2009)
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13. Mexico: Compelling Demographic Dynamics
Young population with a fast growing middle-class will increase substantially
the potential number of clients and e-commerce users with buying power
Mexican Demographic Transition
100 or more
90-94
2005 Men
2015 Women 2030
80-84
104.0 mm 112.3 mm 120.9 mm
70-74
60-64
50-54
40-44
30-34 45.8 mm 51.3 mm 51.6 mm
20-24
10-14
0-4
-10,000,000 0 10,000,000 -10,000,000 0 10,000,000 -10,000,000-5,000,000 0 5,000,000 10,000,000
Source: CONAPO
Number of Households in Mexico (in mm) Growing Middle Class (%)
39.2
36.8
34.1 19.0%
31.1 21.2%
28.1 7.9 pct
25.1 17.8% 17.9% Point
Increase
30.2% 35.8%
33.0% 25.1%
2000 2008
2005A 2010A 2015E 2020E 2025E 2030E
D/E D+ C A/B/C+
Source: CONAPO Source: AMAI
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14. Internet in Mexico
One of the fastest growing economies in terms of internet users on a global level
Computer & Internet Users Evolution Internet Penetration
0.9 %
4.0 %
3.5 %
8.2 %
5.0 %
5.8 %
6.3 %
7.2 %
8.2 %
5.9 %
7.9 %
9.2 %
16.2 %
19.6 %
19.8 %
24.2 %
10.0 %
11.0 %
10.0 %
22.4 %
23.7 %
3.9 %
4.6 %
5.3 %
2.8 %
5.5 %
13.2 %
38.9
34.7
32.0 32.8
30.6
28.3 27.2
95.9 %
89.7 %
26.4
89.6 %
87.2 %
86.0 %
85.6 %
82.5 %
79.1 %
77.8 %
76.7 %
18.4 %
69.8 %
68.7 %
67.4 %
67.1 %
66.7 %
63.9 %
63.0 %
63.0 %
62.2 %
22.7
58.6 %
22.3
55.1 %
54.2 %
54.0 %
53.5 %
47.9 %
38.1 %
20.8
18.5
16.4
12.8
United States
Slovak Republic
Luxembourg
United Kingdom
Estonia
Austria
France
Slovenia
Sweden
Mexico
Japan
Czech Republic
Netherlands
Hungary
Iceland
Denmark
Spain
Portugal
Belgium
Norway
Finland
Greece
Ireland
Germany
Italy
Poland
Korea
2004A 2005A 2006A 2007A 2008A 2009A 2010A
% of Households with access to Internet 07-09 CAGR
Computer Users (In mm) Internet Users (In mm) Source: OECD
Households by type of Internet Connection Mexican Internet User Profile (2010)
8.4 %
1.3 % 4.1 % By Gender By Age
4.0 %
7.0 % 10.0 %
18.3 % 6-11
12-17
12.0 % 18-24
Women 27.0 % 25-34
67.9 % 51.0 % 49.0 %
Men 17.0 % 35-44
45-54
23.0 %
+55
Phone line TV cable Dedicated phone line Wireless Others
Source: INEGI Source: INEGI. Censo de Población y Vivienda 2010
According to OECD, Between 2007 and 2010, the most rapid growth for Internet access was in
Turkey, Mexico, Greece and the Czech Republic
14

15. Global e-Commerce growth: LatAm +204%
Internet retailing spending on LatAm expected to triple in the next 5 years
Forecasted growth:
84%
Forecasted growth:
Forecasted growth: 184%
98%
Forecasted growth: Forecasted growth:
Annual
204% 71%
E-commerce
Spending,
In billions (2009)
Forecasted growth:
$102.40 104%
$90.50
$54.50
$9.50 Forecasted growth:
$8.90 88%
$2.40
$1.60
By 2014, global e-Commerce spending is projected to increase more than 90 percent.
In Latin America, the amount spent online is projected to more than triple
15
Source: Euromonitor International

16. Top 10 Países de
82% FB
52% FB
32% FB
Fuente: http://www.socialbakers.com/facebook-statistics/?interval=last-6-months#chart-intervals

21. Lo más importante en cada startup: el equipo