Presentations from the breakfast seminar organised by Munier-BBN, Ad Nova and the International Association of Business Communicators (IABC) France with:
Stephane Munier - Director, Munier-BBN
Yann Gourvennec - Head of Internet & Digital Media, Orange Business Services
Tom Scott - Communications Manager, GE Transportation
Xavier Guepet - Head of Multimedia, Veolia Environnement
Overcoming challenges of implementing mobile audience measurement studies in ...Merlien Institute
Presented by Beth Uyenco, Senior Vice President, International Research - ComScore
at Market Research in the Mobile World Asia-Pacific
30-31 January 2013, Kuala Lumpur, Malaysia
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
This presentation explores the attitudes of U.S. online consumers toward advertising in general and how their attitudes differ based on the medium, in particular on social networking services. Social networking services offer marketers a unique channel to interact with consumers and engage them with their brand. However, most advertisers are missing this opportunity because they are employing the wrong approach. This presentation presents IDC primary research on U.S. consumer behaviors on social networking services, their attitudes toward advertising on these sites, and the implications for how marketers and advertisers can utilize social media to connect with customers.
Social Media for B2B Technology Marketers (originally presented to Cisco's SMB global marketing team.) More social media and marketing content at http://gregverdino.typepad.com.
Canada continues to lead the world in online engagement, with visitors spending an average 45 hours per month online, representing a fertile ground for digital marketers and advertisers.
Overcoming challenges of implementing mobile audience measurement studies in ...Merlien Institute
Presented by Beth Uyenco, Senior Vice President, International Research - ComScore
at Market Research in the Mobile World Asia-Pacific
30-31 January 2013, Kuala Lumpur, Malaysia
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
This presentation explores the attitudes of U.S. online consumers toward advertising in general and how their attitudes differ based on the medium, in particular on social networking services. Social networking services offer marketers a unique channel to interact with consumers and engage them with their brand. However, most advertisers are missing this opportunity because they are employing the wrong approach. This presentation presents IDC primary research on U.S. consumer behaviors on social networking services, their attitudes toward advertising on these sites, and the implications for how marketers and advertisers can utilize social media to connect with customers.
Social Media for B2B Technology Marketers (originally presented to Cisco's SMB global marketing team.) More social media and marketing content at http://gregverdino.typepad.com.
Canada continues to lead the world in online engagement, with visitors spending an average 45 hours per month online, representing a fertile ground for digital marketers and advertisers.
In today’s Smarter Consumer and their use of technology (internet, mobile, and social) all industries are struggling to better serve and be more relevant to their customers and potential customers. When done well, businesses can 1) Improve loyalty and grow ‘share of wallet’, 2), True differentiation and competitive advantage as consumer’s ‘trusted advisor', 3) Margin improvement through optimized marketing spend, inventory, labor, etc., 4) Real intelligence vs. ‘paid for search positioning’ like Google
comScore, Avrupa’daki dijital manzaraya bir bakış sunan ve internet kullanımı, mobil, online video ve arama eğilimlerini konu alan “2013 Europe Digital Future in Focus” raporunu yayınladı.
Dados da comScore sobre o comportamento digital no Brasil.
Original em: http://www.comscore.com/por/Insights/Presentations_and_Whitepapers/2014/2014_Brazil_Digital_Future_in_Focus_Webinar?ns_campaign=SA_LATAM_BR_MAY2014_WBNR_BRAZIL%20DIGITAL%20FUTURE%20IN%20FOCUS%202014%20PORTUGUESE%20SESSION&ns_mchannel=email&ns_source=comscore_elq_SA_LATAM_BR_MAY2014_WBNR_BRAZIL%20DIGITAL%20FUTURE%20IN%20FOCUS%202014%20PORTUGUESE%20SESSION_SO&ns_linkname=text_general&ns_fee=0&elq=8ce897e5e4794df2877179d781b91025&elqCampaignId=331
Digital Renewal: Addressing Transformational Challenges and the Monetization ...Capgemini
The Telecom, Media & Entertainment (TME) industry faces a series of challenges both in growing the top line by finding new sources of revenue growth and also increasing operational efficiency to enhance margins. These challenges, while not new, are increasing as a result of the continually evolving consumer demand, rapid technology developments, new business models, and increasing competition. The rise in data usage, fuelled by the proliferation of mobile devices such as smartphones and tablets, is exerting tremendous strain on the network of operators. In addition there is the challenge of operators to effectively monetize this rapidly growing data traffic. New business models and non-traditional competitors are also increasing competition in the industry. In order to effectively tackle these transformational challenges, telecom players have adopted a number of diverse measures aimed at renewing customer relationships, network infrastructure, operations, IT systems, and product management. We have assessed these responses here calling it Digital Renewal.
In today’s Smarter Consumer and their use of technology (internet, mobile, and social) all industries are struggling to better serve and be more relevant to their customers and potential customers. When done well, businesses can 1) Improve loyalty and grow ‘share of wallet’, 2), True differentiation and competitive advantage as consumer’s ‘trusted advisor', 3) Margin improvement through optimized marketing spend, inventory, labor, etc., 4) Real intelligence vs. ‘paid for search positioning’ like Google
comScore, Avrupa’daki dijital manzaraya bir bakış sunan ve internet kullanımı, mobil, online video ve arama eğilimlerini konu alan “2013 Europe Digital Future in Focus” raporunu yayınladı.
Dados da comScore sobre o comportamento digital no Brasil.
Original em: http://www.comscore.com/por/Insights/Presentations_and_Whitepapers/2014/2014_Brazil_Digital_Future_in_Focus_Webinar?ns_campaign=SA_LATAM_BR_MAY2014_WBNR_BRAZIL%20DIGITAL%20FUTURE%20IN%20FOCUS%202014%20PORTUGUESE%20SESSION&ns_mchannel=email&ns_source=comscore_elq_SA_LATAM_BR_MAY2014_WBNR_BRAZIL%20DIGITAL%20FUTURE%20IN%20FOCUS%202014%20PORTUGUESE%20SESSION_SO&ns_linkname=text_general&ns_fee=0&elq=8ce897e5e4794df2877179d781b91025&elqCampaignId=331
Digital Renewal: Addressing Transformational Challenges and the Monetization ...Capgemini
The Telecom, Media & Entertainment (TME) industry faces a series of challenges both in growing the top line by finding new sources of revenue growth and also increasing operational efficiency to enhance margins. These challenges, while not new, are increasing as a result of the continually evolving consumer demand, rapid technology developments, new business models, and increasing competition. The rise in data usage, fuelled by the proliferation of mobile devices such as smartphones and tablets, is exerting tremendous strain on the network of operators. In addition there is the challenge of operators to effectively monetize this rapidly growing data traffic. New business models and non-traditional competitors are also increasing competition in the industry. In order to effectively tackle these transformational challenges, telecom players have adopted a number of diverse measures aimed at renewing customer relationships, network infrastructure, operations, IT systems, and product management. We have assessed these responses here calling it Digital Renewal.
At Munier-BBN Digital we assist our clients at every step of the development of their brands on the internet, or to complement their offline communication strategies, primarily in the B2B and corporate fields.
In a constantly changing world where digital technology plays a key role, we offer strategic, creative and technical expertise in all aspects of interactive communication.
We create unique communication platforms for brands to be able to engage into meaningful dialog with their target audiences. Our two watchwords: accountability and usefulness.
Multicultural, innovative and independent, Munier-BBN Digital aims to lead in the field of Digital B2B branding.
A presentation that made us aware that instead of just changing our workflow we have to look how we might have to change completely as an agency how we know it now.
Выступление Татьяны Хандуровой, business development director, International comScore, Inc на Саммите Digital Branding 5-6 июня 2012 в Центре Digital October. www.digital-branding.ru
In February 2009, Vignette conducted a survey of 200 marketing executives on the subject of Social Media. The organizations surveyed know they need to utilize Social Media on their Web sites, but most are unsure how to implement a strategy.
This presentation by Gerardo Dada, senior director of product marketing for Vignette, explores a summary of trends captured in the survey as well as a step-by-step guide to implementing a successful Social Media strategy in your organization. The presentation also includes discussion on the state of Social Media today, what Web 2.0 means for your business and key strategies for successfully implementing Social Media in your organization.
Many large companies recognize the importance of social media tools but lack the vision on how to use them in conjunction with long-term initiatives and measure their effectiveness, according to a survey conducted by Vignette Corporation (NASDAQ: VIGN) in partnership with the Marketing Leadership Roundtable and the Corporate Executive Board. The results will be discussed in a June 10 Webcast presented by Vignette.
The survey collected almost 200 responses from companies with median revenue of $333 million. Fifty percent of the respondents work at companies that have 1,000 employees or more and 62 percent come from B2B organizations.
SimpliFlying Featured - 'Social' SecuritySimpliFlying
Low Cost & Regional Airline Business, Dec 2012 - Airlines today are finding an increasing need to speak to travellers in the same language and using the same mediums that they use in their daily lives. Social platforms have proven to be an effective tool for the modern traveller when gathering information, sharing reviews, planning trips, gaining advice and, most importantly, making the decision to travel to a particular destination with a particular airline. The age of the connected traveller has arrived.
The results of a 2009 survey of Canadian Economic Development professionals, conducted by On Three Communication Design Inc., in partnership with the Economic Developers Association of Canada.
A recent survey explains how companies aiming to reach customers through social media have been successful using three key capabilities. These capabilities help strengthen organizations' social media presence as they move to digitize their brands.
CDI UK Feasibility Study 2009 - Digital Inclusion ResearchIris Lapinski
This is the summary report of the CDI UK feasibility study produced by Zeitgeist Advisors. Please share and attribute on a non-commercial Creative Commons licence basis.
A Customer Centricity Paradox - Tim Suther at Digiday Brand Conference #digidayAcxiom Corporation
Read the full state of the industry report: http://bit.ly/ACXMdigiwp12
Digital marketers think they’re on the cutting edge of what empowered consumers are doing, but in fact, they can’t see the forest for the trees. While mostly focused on deploying new channels and creating better ROI metrics, most lack a customer centric strategy that creates long term value. Based on new joint Digiday/Acxiom survey results with hundreds of digital marketers, this presentation will reveal the insights from that survey while providing some ideas and strategies that digital marketers can employ to help their organizations extend their brand’s success by leveraging their data assets in this digitally-connected world.
Similar to Study Are B2 B Companies Getting It (20)
Ce document s’adresse à toutes les personnes intervenant dans la conception et le déploiement de dispositifs digitaux ou désirant le faire, notamment aux directions marketing, aux directions des systèmes d’information ainsi qu’aux membres du COMEX. Il vise à proposer des formations pour enrichir les compétences de vos équipes et augmenter leur capacité à mener à bien vos projets.www. west.fr
Un projet informatique sur quatre est abandonné en cours de route et 20% à 25%* d’entre eux ne dégageront pas de retour sur investissement.
C’est pour lutter contre ce phénomène que de nouvelles méthodes de production dites « digitales » notamment, ont émergé. Celles-ci nécessitent de faire évoluer les compétences de vos équipes projets et de leurs managers via des formations adaptées.
Les modules proposés ici sont complémentaires et vous pouvez d’ailleurs les moduler pour composer la formation adaptée à votre équipe et à vos projets.
La Jeune Rue by Be - Du 9 au 25 septembre !Nicolas Jambin
La Jeune Rue by Be est un évènement social, digital, live et festif du 9 au 25 septembre 2016, rue du Vertbois dans le 3ème arrondissement de Paris :)
Suite au succès de l’opération en 2015, Be organise en partenariat avec HopShop une nouvelle édition encore plus ambitieuse cette année : soient 10 pop-up stores de 30 à 50 m2 couplés à un flagship de 400 m2 pendant 2 semaines en plein cœur du Marais à Paris.
HopShop est une plateforme de publication d’annonces et de réservation de boutiques éphémères. Cette plateforme nous voulons la mettre au service d’une belle idée : libérer la créativité de notre communauté et raconter les histoires qui en découleront !
Les Terrasses du Port - E-commerce Paris 2014Nicolas Jambin
L’opération pilote a été démarrée en mars 2014. La première campagne de recrutement mobile a été lancée en Juin. Quatre mois plus tard, en septembre, l’App a été téléchargée 35 000 fois. Le centre commercial a 44 000 fans sur Facebook, 1800 followers sur twitter, 1900 followers sur Instagram et 26 000 vidéos vues sur Youtube par mois, car il organise des événements tels que des défilés de mode ou des concerts. Le site Web affiche 80 000 visiteurs uniques par mois.
As a consultant I often meet up with business leaders who are cautious about digital … they shouldn't. A lot of companies are already harvesting the value of digitization and those who are not ready for it are in trouble. Discover how...
Presentations from the breakfast seminar organised by Munier-BBN, Ad Nova and the International Association of Business Communicators (IABC) France with:
Stephane Munier - Director, Munier-BBN
Yann Gourvennec - Head of Internet & Digital Media, Orange Business Services
Tom Scott - Communications Manager, GE Transportation
Xavier Guepet - Head of Multimedia, Veolia Environnement
Presentations from the breakfast seminar organised by Munier-BBN, Ad Nova and the International Association of Business Communicators (IABC) France with:
Stephane Munier - Director, Munier-BBN
Yann Gourvennec - Head of Internet & Digital Media, Orange Business Services
Tom Scott - Communications Manager, GE Transportation
Xavier Guepet - Head of Multimedia, Veolia Environnement
Presentations from the breakfast seminar organised by Munier-BBN, Ad Nova and the International Association of Business Communicators (IABC) France with:
Stephane Munier - Director, Munier-BBN
Yann Gourvennec - Head of Internet & Digital Media, Orange Business Services
Tom Scott - Communications Manager, GE Transportation
Xavier Guepet - Head of Multimedia, Veolia Environnement
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Discover the innovative and creative projects that highlight my journey throu...
Study Are B2 B Companies Getting It
1. The Web, B-to-B & the power of 2.0
International survey results
Paris, 18th of February 2010
18/02/2010
2. Web 2.0 is a tsunami…
Facebook celebrating 6th birthday with 400 million
month active users worldwide – Mashable
More than 600 millions will be logged onto social
network by 2012 - Matthew Fraser & Soumitra Dutta
Not using social media has dropped from 43% now to
only 9% within Fortune 500 companies - E-Marketers
18/02/2010 2
3. Web 2.0 impact on business
By 2011, 1/3 of purchases (online and offline) will be
influenced by Web communities – Gartner
80% of US companies are using Linkedin as main
tool for hiring people–Forrester
UGC (User Generated Content) represents 25% of
search results for the worlds top 20 largest brands
are links – Socialnomics
18/02/2010 3
4. Social media are dramatically reshaping relationships…
Something should be happening in BtoB…?
With some specificities… ?
4
18/02/2010 4
5. International BtoB survey
112 Companies
Accor hotels, Air Liquide Industrie, American standard brands, APEM, Aster
Group, Auto Clover CSC, Belin Stenbeck AB, BNP Paribas Assurance,
Bostik, Bouygues Telecom, Burgmann Industries, CALS, Card Crawford and
ABS, CBRE, CDW, Cegedim dc, CEMA AG, Cessna, Coperion GmbH,
Corus Colors, Dassault Systèmes, Dell France, DHL Global Mail, DORMA,
Dow AgroSciencesLLC, Eastman Chemical Company, EDF Pro, Electrabel,
Elekta, EuroShell, Facom, FirstAssist Legal Protection, Forensic Science
Service, GDF Suez, Generali, Groupama, Groupe Nmpp, Guardian, Henkel
AG, HK Systems, HL Display, Höganäs AB, Hydro International, Ibstock,
INEO GDF Suez, INVIVO, John Deere France, John Deere US, JS
Corporation, JunjinCSM, KM ink, Koelnmesse GmbH, KWS SAAT AG,
Lafarge, LCL, LG CNS, Manitou, Mannheimer Morgen, Medi-Future, Merial,
Mölnlycke Healthcare, Mono Pumps Ltd, Munters AB, NACCO Materials
Handling Group, Natixis Assurances, NatureTech, NCC, Nexans France,
Novell Gmbh, Office Depot, PBS Software, Pilkington's Tiles, Pixmania Pro,
Puratos Group, Saab, Sage Software, Same Deutz Fahr, Samkwang Glass,
Sandvik Coromant, SATA, Scafftag, SD Worx, Securitas, Seifert & Partners,
SGD, Sindoricoh, SK Chemicals, SKF Lubrication Systems Germany AG,
Sodexo, Solvay Pharma, SOPEXA, Spacesaver Corporation, Streamson,
Thales Group, Trelleborg Offshore, TTS GmbH, TÜV SÜD AG, Veolia,
Werner Enterprises, Weg, Merial, Gerdau, Scotia Homes
5
18/02/2010 Benchmark Group & BBN 5
6. 50% increase to be expected in BtoB digital budget
Digital budget compared to total marketing and communication budget
20%
14% 15%
15% 13%
12% 12% 12%
9% 10%
10%
7%
5%
0%
2008 2009 2010 (f)
Total France Foreign countries
18/02/2010 Source: Benchmark Group / Munier-BBN – October 2009 6
7. The marketing & communication mix is changing
Internet (display, ad
words…)
75% 20% “Please rate the following media used in
promoting your brand in 2009”…
Web 2.0 tools (social 53% 13% 32%
media, blogs…)
Professional events 22% 44% 29% 5%
(seminars, tradeshows…)
Printed mailing 10% 48% 34% 3%5%
Newspapers and 10% 44% 30% 6% 9%
magazines
Sponsoring, patronage… 6% 40% 28% 23%
More and more Unchanged Less and less Abandoned in 2009 Unused
Broadcast (radio, TV…) 2% 25% 17% 55%
0% 20% 40% 60% 80% 100%
18/02/2010 7
8. Economic crisis is boosting the decision for mark/com
activities with easy ROI measurement
“What is the impact of the current economic slow down on your B to B communication strategy?”
Opportunity to drive
innovative and The economic slow
differentiating down is
campaigns accelerating a
No impact yet 9% process that
26% already started
years ago
23%
We drive web 2.0
Choose media with marketing in the
easy ROI context of limited
assesment budget
29% 13%
18/02/2010 8
9. Web 2.0: BtoB marketers are jumping on the band wagon
Broadcast of contents on
user-generated content 34% 24% 41% In communicating your brand, what interactive
platform platforms do you use or plan to use?
Information sharing 32% 27% 41%
communities
Consumer voicing their
opinions on blogs and 22% 12% 66%
social media
Micro-blogging actions 20% 5% 76%
Make influent bloggers 15% 17% 68%
test my products
Web TV 12% 5% 83%
Product evaluation 7% 20% 73%
platform
Yes, already No, but planned for late 2009/10 Not planned
Conduct special 2% 98%
operations on Second Life
0% 20% 40% 60% 80% 100%
18/02/2010 Source: Benchmark Group / Munier-BBN – October 2009 9
18. Different perception of constraints between France and
ROW…
What are the main difficulties in setting interactive services using web 2.0 solutions?
Animation/moderating 71%
cost 45%
26%
Lack of expertise 49%
Risk of poor quality 13%
content 51%
19%
Development cost France
45%
Etranger
Management of online 32%
reputation 32%
0% 20% 40% 60% 80%
18/02/2010 Source: Benchmark Group / Munier-BBN – October 2009 18
19. Maturity varies between Services and Industry
What are the main difficulties in setting interactive services using web 2.0 solutions?
Animation/moderating 51%
cost 59%
43%
Lack of expertise 29%
Risk of poor quality 46%
content 29%
27%
Development cost Services
46%
Industry
Management of online 38%
reputation 29%
0% 20% 40% 60% 80%
18/02/2010 Source: Benchmark Group / Munier-BBN – October 2009 19
20. Improve brand image 64%
Increase website traffic 63%
BtoB marketers do not
55%
Build customer loyalty
fully appreciate ye the
Promote innovative brand 53%
benefits of using web 2.0
image
tools & techniques
Create dialog between 50%
brand and clients
Provide users with “Why do you use or plan to use Web
40%
customised alerts 2.0 solutions?”
Collect insights 38%
Extend messages on to 22%
mobile devices
Facilitate customers
19%
decision
Training 18%
Identify new concepts 15%
0% 20% 40% 60% 80%
18/02/2010 Source: Benchmark Group / Munier-BBN – October 2009 20
21. E-reputation : a major issue for BtoB companies
“How do you currently manage online consumers opinions”
e-reputation (1) 46% 19% 35%
Brand community (2) 19% 29% 52%
Digital influence (3) 11% 29% 59%
0% 20% 40% 60% 80% 100%
Currently used Planned for late 2010 Not planned for now
18/02/2010 21
22. Three major trends for web 2.0 in BtoB marketing
The adoption of web 2.0 tools will speed up in 2010
The perception of web 2.0 is moving from low cost marketing to significant (but
necessary) investment with substantial ROI
BtoB companies need to fully integrate web 2.0 in their business model in order
to harvest its full potential
18/02/2010 22
23. How should brands and
marketers prepare for the
future?
18/02/2010 23
25. To harvest the benefit of social media, Marketers will
have to reinvent themselves
Marketing strategy
• Long-term relationship and transparency with your customers
• Value content & personalization vs intrusive advertising
• Earned media vs paid media
• Real time / iteration vs yearly marketing planning
Marketing resources
• Balance online and offline budget
• Allocate money to produce value content
• Hire community managers
• Change your way to consider market survey: use online communities to generate
insights and test products or services concepts
18/02/2010 25
26. Regarding control, companies have to adapt…
E-reputation management strategy
• e-reputation measurement tool is not enough
• Companies should plan specific actions to manage bad buzz and get more of positive
buzz
Social media guidelines
• Employees have major responsibilities in the e-reputation management
• Companies should train them to use social media without damaging the brand image
• See Coca Cola and DELL online social media principles examples
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27. The B2B website of the future
Capable of adapting content and experiences to reflect customer’s preferences
Serve dynamically generated images and messages, based on user’s online
behavior and user profile.
This will allow communication to become highly personal
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30. In ten years, most of us will communicate directly with consumers,
employees and the broader community through blogs…If you’re not part of
the conversation, others will speak on your behalf.
Jonathan Schwartz, president of Sun Microsystems
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