1. IAB Poland aims to stimulate constant growth of the interactive/online share of total media adspend in Poland and bring together major online publishers, ad networks, and agencies. 2. IAB Poland has over 100 member organizations and runs various programs, events, and taskforces to develop standards and educate on interactive marketing. 3. IAB Poland engages in public advocacy and self-regulation efforts to support the development of the interactive market in Poland.