The document introduces Green Digital Signage (GDS) as an innovative platform that offers interactive, gesture-enabled digital signage solutions designed to enhance customer engagement and brand promotion. It highlights the various applications of GDS, including virtual reality, interactive galleries, and integration with mobile commerce, while emphasizing its energy-saving, multi-purpose features. The advantages of GDS over traditional digital signage include improved customer experience and increased revenue opportunities for businesses.

1. INTRODUCTION TO GDS (GREEN DIGITAL SIGNAGE)
By Assoc. Prof. Nguyen Chan Hung
GTC - VIELINA (www.vielina.com)

2. Outline
• Digital Signage in the World
• The GREEN DIGITAL SIGNAGE Solution
– The Differences
– Benefits
• Conclusions
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3. Introduction to Digital Signage
• What is Digital Signage ?
– An advertisement method of
delivering Digital Multimedia
contents.
– Similar to a private TV
station
– Classifications:
• Networked / Non-networked
• Non-Interactive / Interactive
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4. DS market today
• Digital signage is a fast growing video application with a
2009 estimated market size of $3.9 Billion and 1.1
Million displays sold. Analysts project unit sales and
displays sold to double by 2012 or 2013 for a CAGR of
20%+.
(Source: Digital Signage News 2013)
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4

5. Digital Signage in the World
• Benefit of DS:
– Promote brand name by
using:
• State-of-the-art technology
• Modern Business model
– Increase direct sale
– Cross-selling
– Revenue from selling ads for
providers
– Leasing screens / time slots
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6. THE “GREEN DIGITAL
SIGNAGE” SOLUTION
 The Differences
 Benefits
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7. GREEN DIGITAL SIGNAGE
• An interactive Digital
Signage that Make
Difference
– State-of-the Art Technology
– High Interaction
– Flexible and Multi-purposed
– Green
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8. GDS system
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9. Overview on GDS solution
• GDS is An open platform to run interactive gesture-enabled
applications
• It is NOT an ordinary application of fixed functionalities
• Allow user scripts triggered by events such as human
detection, hand gesture, etc.
– Run Video (HD, SD)
– Music
– Web,
– 3D Flash,
– VR, etc..
– OS commands
• An Ecosystem combining DS - Web – InternetTV – Mobile –
Social Network
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10. The GDS-42S product
• Inspired by Smartphone design
• Natural User Interface (Gesture-based)
+ Mechatronics
• Allow double display : both
horizontal and vertical layout !
• Auto-Sensing & Auto-Rotating
• Multi-Color LED decoration
• Energy saving (Green)
• No expensive vulnerable touch
screen
• Allow interaction from multiple
people
The very 1st in
Vietnam !
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11. GDS mini
• Small-factor design = an A4
paper
• Easy to deploy:
– Wall/ Ceiling mounted
– Attached to back of TV Screen
• Support 2 screens (projector /
LCD / LED / Plasma display)
• Energy saving
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12. Green Video Wall
• Customized for customers
– Various forms (W*H): 3*1, 1*3, 2*2, 3*2, 2*3, 4*2, 2*4
• Same interaction capabilities as other GDS product family
(gesture, full body tracking)
• Support Ultra HD (4K) resolution and beyond
• More cost-effective than foreign solution
• Green, intelligent energy saving
• Can remotely attract customers
• Promote brand
 The Perfect combination of smart interaction
and impressive Super High definition !
12/8/2014 12 GiẢI PHÁP QUẢNG CÁO
XANH – GREEN
DIGITAL SIGNAGE

13. Some available applications
GDS is an OPEN platform to run
various types of applications:
1. Virtual Reality
2. Interactive Gallery of Images and Video
in the form of Slide 2D, with QR Code –
for Smartphone access
3. Interactive 3D Image Gallery
4. GAME 3D (Car racing control by hand
gesture)
5. Special 3D Effects
6. Electronic book (simulate paper book)
7. Etc.. (video clip)
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GiẢI PHÁP QUẢNG CÁO XANH – GREEN DIGITAL SIGNAGE

14. Extensions
• Integration with M-commerce (mobile sale
application – virtual shopping) through QR Code
• Virtual fitting room – with Augmented reality
digital mirror
• Impression Analysis (customer view per
Advertisement content/time)
• Customer behavior analyzer
• Video Conferencing integration
• Surveillance integration
• 2D and 3D GAME
• Picture snapshot with artificial background
 Unlimited creative applications and
services on the GDS platform !
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15. GDS Service Center
• Server side application:
– Administrating multiple stations at multiple
sites
– Unlimited Channels & Programs
– Scheduling up to minute precision
– Can integrate most popular media types
– Compatible with terminals on various OSes
(Win, Linux, Android)
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16. SAMPLE USE-CASES
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17. 1. Customers enter a Commercial Building
• GDS is placed at the main entrance
• When a customer enter:
• GDS detects his direction and show a
famous actor greeting him or her.
• Then GDS shows a list of offers,
services, sales off, etc
• It can play a music track, music video,
Ads and/or their combination
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18. 1. Customers enter a Commercial Building
• Customers can select
items on the screen…
• … and take information
with him by using
Smartphone to scan QR
code on screen.
• .. then share it on Social
networks.
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19. 2. Customers waiting at the queue
• GDS screens placed near the queue,
showing:
– Hot Videos
– Funny clips
– Update information
• News
• Market: Stock, exchange rates, gold prices
• Weathers
 Improve customer satisfactions !
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20. 3. Customer leaves
When he pass by the GDS, the GDS
detect his direction out.
 GDS says goodbye and leave an
unforgettable message !
• He can also vote for services, goods,
foods, etc..
… and link to social networks using his
own Smartphone
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21. Benefits
• Improve Customer’s Brand, make difference to
competitors
• Increase the income
• Reduce man power
• Create conveniences for customers, virtually
reduce waiting time in queue
• Link with mobile and social network 
Internet Marketing
• Additional revenue from Ads
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22. Other Use Cases
• DS for Schools,
Universities
• Educational
interactive GAMEs
• DS for restaurants,
shops
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23. Conclusions
• Green Digital Signage is the very 1st
Vietnamese Interactive DS Solution with
strong localization and customer supports
• It brings multiple benefits to customers and..
• It MAKE DIFFERENCES !
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24. GREEN DIGITAL SIGNAGE
Make a Green
Difference Contact:
LC TECH VIETNAM
+84 90 460 1980
+84 4 6687 1625
email@lctech.vn
www.lctech.vn