1) A study by Nielsen and Facebook analyzed the effectiveness of paid, earned, and paid media with social advocacy on Facebook.
2) Earned and paid media with social advocacy were highly effective at increasing brand recall, awareness, and purchase intent, but earned media alone has limited reach.
3) Combining paid, earned, and paid with social advocacy provides the highest effectiveness while also achieving large reach, making it the optimal mix for marketers on Facebook.
Да разберем стойността на импресиите в социалните медии
1. Advertising
Effectiveness: Understanding the Value of
a Social Media Impression
APRIL 2010
INSIDE:
• How social networking and consumer engagement
have changed how brand marketing works
• An approach for understanding the value of earned
and paid impressions in a social context
• How creating a Facebook fan base can drive social
advocacy within paid media, thus increasing its
effectiveness
• Data and insights that directly measure the
effectiveness and reach of paid media, paid
media with social advocacy, and earned media