This marketing plan aims to triple sales of "XXX" Hummer vehicles and replace declining military vehicle demand with equal or higher commercial sales. The primary target is male, ages 35-64, college educated, with incomes over $175,000. Tactics include magazines to reach this affluent lifestyle audience, direct mail to current and prospective owners, and dealer support including a marketing planner and tips. The objectives are to raise brand awareness to 50%, strengthen the Hummer image, and deliver qualified leads to dealers. Publications include Forbes and Business Week.