GM hired a marketing firm to develop a $3 million campaign to promote the Hummer H2. The campaign used advertisements in magazines like the Wall Street Journal with taglines like "How did my soul get way out here". One ad featured a well-dressed woman driving the H2 through an urban area with the conclusion "threaten men in a new way". GM's target market for the Hummer H2 included ladies in corporate sectors, young people, and individuals earning $125,000-$200,000 annually between ages 42-50. Later, GM positioned the H2 as a luxury vehicle and the H3 was aimed at the upper middle class market. Promotional strategies for the H3 included showrooms in