The document discusses various types of advertising and advertisers. It defines ethical and socially responsible advertising, as well as deceptive and unfair advertising. It also discusses subliminal advertising and puffery. Additionally, it outlines different levels of advertisers from local to global, including local, regional, national, and multinational advertisers. Finally, it provides examples of types of local advertisers such as dealers of national companies, stores that sell branded merchandise, specialty businesses and services, and governmental and nonprofit organizations.
An exploration of what is food resiliency, and how the Transition Town movement contributes towards it. Examines what is happening in Waterloo Region and beyond both nationally and internationally, with a special emphasis on the efforts of TransitionKW,
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
"Protectable subject matters, Protection in biotechnology, Protection of othe...
Mcom 341 week 3 summary
1. MCOM 341<br />Week 3 Summary<br />ETHICS & SOCIAL RESPONSIBILITY<br />Ethical advertising: Doing what the advertiser and the advertiser's peers believe is morally right in a given situation<br />Social responsibility: Acting in accordance to what society views as best for the welfare of people in general or for a specific community of people.<br />Deceptive advertising: According to the FTC, any ad in which there is a misrepresentation, omission, or other practice that can mislead a significant number of reasonable consumers to their detriment.<br />Unfair advertising: According to the FTC, advertising that causes a consumer to be quot;
unjustifiably injuredquot;
or that violates public policy.<br />Subliminal advertising: Advertisements with messages (often sexual) supposedly embedded in illustrations just below the threshold of perception.<br />Puffery: Exaggerated, subjective claims that can't be proven true or false such as quot;
the best,quot;
quot;
premier,quot;
or quot;
the only way to fly.quot;
<br />Stereotypes: Broad, often limited, generalizations about large groups of people; does not take individual differences into consideration. <br />ADVERTISERS: LOCAL TO GLOBAL<br />Local advertising: Advertising by businesses within a city or county directed toward customers within the same geographical area.Suppliers: People and organizations that assist both advertisers and agencies in the preparation of advertising materials, such as photography, illustration, printing, and production.Product advertising: Advertising intended to promote goods and services; also a functional classification of advertising.Sale advertising: A type of retail advertising designed to stimulate the movement of particular merchandise or generally increase store traffic by placing the emphasis on special reduced prices.Institutional advertising: A type of advertising that attempts to obtain favorable attention for the business as a whole, not for a specific product or service the store or business sells. The effects of institutional advertising are intended to be long term rather than short range.Classified ads: Newspaper, magazine, and now Internet advertisements usually arranged under subheads that describe the class of goods or the need the ads seek to satisfy. Rates are based on the number of lines the ad occupies. Most employment, housing, and automotive advertising is in the form of classified advertising.Classified advertising: Used to locate and recruit new employees, offer services, or sell or lease new and used merchandise.Cooperative (co-op) advertising: The sharing of advertising costs by the manufacturer and the distributor or retailer. The manufacturer may repay 50 or 100 percent of the dealer's advertising costs or some other amount based on sales.Horizontal co-op advertising: Joint advertising effort of related businesses (car dealers, realtors, etc.) to create traffic for their type of business.Vertical co-op advertising: Co-op advertising in which the manufacturer provides the ad and pays a percentage of the cost of placement.Regional advertiser: Companies that operate in one part of the country and market exclusively to that region.National advertisers: Companies that advertise in several geographic regions or throughout the country.Global marketers: Multinational companies that use a standardized approach to marketing and advertising in the countries where they’re present.Designated market areas (DMA’s): The geographical areas used to delineate media markets.Types of Local Advertisers:Dealers or local franchises of national companies that specialize in one main product line or service (Honda, Wendy’s, H&R Block)Stores that sell a variety of branded merchandise, usually on a nonexclusive basis (convenience, grocery and department stores)Specialty businesses and services (banks, boutiques, insurance brokers, restaurants, music stores, shoe-repair shops, remodeling contractors, attorneys, accountants, etc.)Governmental and nonprofit organizations (municipalities, utilities, charities, arts organizations, etc.)<br />