- General Motors is a large multinational automaker founded in 1908 that currently employs 266,000 people worldwide and sells vehicles in over 200 countries. However, falling car sales and increased competition have created problems for the company. - A SWOT analysis identified strengths like brand recognition but also weaknesses such as a decline in market share and high costs. Opportunities include focusing on more fuel-efficient vehicles, but threats include intense competition and volatility in fuel prices. - Proposed changes to the marketing mix include cutting brands to focus on Cadillac and Chevrolet, launching more fuel-efficient vehicles, adjusting pricing to be more rational, reducing dealerships to 3,000, and promoting a "green" image to

1. Abdurrahim Musleman

4. Brands

10. Competitive Situation How Does GM compete? 2008 Sales Revenue Employees At 2008 Year-end $182 Billion $230 Billion $177 Billion $172 Billion 266,000 316,000 274,999 245,000

11. The Competitive Situation 2006 GCC Market Share

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23. Q & A