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Reveling in Ralph Lauren New Media Marketing Proposal By: Molly Mann
<ul><li>Strengths  </li></ul><ul><li>Brand image: premier  </li></ul><ul><li>American luxury clothier </li></ul><ul><li>St...
Ralph Lauren’s Greatest  Challenge BROADENING THE AUDIENCE
<ul><li>Ralph Lauren's mission is </li></ul><ul><li>to redefine American </li></ul><ul><li>style, provide quality </li></u...
HOW TO ACCOMPLISH THIS? Maximize Mobile and Online Presence Trendy Models/Professionals in Europe and Asia Make “Corporate...
Key Components Captivate Asian and European Markets through Social Media
YOU TUBE CONTEST <ul><li>Who will be the next face for the Ralph  Lauren Europe and Asia Campaign? </li></ul>
Viral Marketing Campaign in Europe and Asia
METRICS OF SUCCESS <ul><li>Google Analytics </li></ul><ul><li>Twitter Polls/Surveys </li></ul><ul><li>Number of Votes </li...
CAMPAIGN BUDGET <ul><li>Timeline </li></ul><ul><li>0--------------------------6 months----------------------1 yr </li></ul...
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Reveling in Ralph Lauren: Final Adv 492 Project

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Final Adv 492 project for MSU New Media

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Reveling in Ralph Lauren: Final Adv 492 Project

  1. 1. Reveling in Ralph Lauren New Media Marketing Proposal By: Molly Mann
  2. 2. <ul><li>Strengths </li></ul><ul><li>Brand image: premier </li></ul><ul><li>American luxury clothier </li></ul><ul><li>Strong presence online </li></ul><ul><li>Mobile Applications </li></ul><ul><li>Weaknesses </li></ul><ul><li>- N arrow audience </li></ul><ul><li>Expensive </li></ul><ul><li>Opportunities </li></ul><ul><li>Expanding mobile and online </li></ul><ul><li>presence </li></ul><ul><li>- Diversifying the buyer market </li></ul><ul><li>Threats </li></ul><ul><li>Competition </li></ul><ul><li>Downturn in the economy </li></ul>
  3. 3. Ralph Lauren’s Greatest Challenge BROADENING THE AUDIENCE
  4. 4. <ul><li>Ralph Lauren's mission is </li></ul><ul><li>to redefine American </li></ul><ul><li>style, provide quality </li></ul><ul><li>products, create worlds </li></ul><ul><li>and invite people to take </li></ul><ul><li>part in our dreams. </li></ul><ul><li>Invite Who? </li></ul><ul><li>Europe & Asia </li></ul>GOAL
  5. 5. HOW TO ACCOMPLISH THIS? Maximize Mobile and Online Presence Trendy Models/Professionals in Europe and Asia Make “Corporate” feel “Local”
  6. 6. Key Components Captivate Asian and European Markets through Social Media
  7. 7. YOU TUBE CONTEST <ul><li>Who will be the next face for the Ralph Lauren Europe and Asia Campaign? </li></ul>
  8. 8. Viral Marketing Campaign in Europe and Asia
  9. 9. METRICS OF SUCCESS <ul><li>Google Analytics </li></ul><ul><li>Twitter Polls/Surveys </li></ul><ul><li>Number of Votes </li></ul><ul><li>Increased Sales? </li></ul>
  10. 10. CAMPAIGN BUDGET <ul><li>Timeline </li></ul><ul><li>0--------------------------6 months----------------------1 yr </li></ul><ul><li>Research, Organize, Create Launch, Implement, Begin Evaluation </li></ul><ul><li>Budget 1,000,000 </li></ul><ul><li>Research 25% </li></ul><ul><li>Social Media 50% </li></ul><ul><li>Campaign 20% </li></ul><ul><li>Continuing development 5% </li></ul>

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