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Chap15 econ 161

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This document discusses advertising, sales promotion, and public relations. It defines each area and explains major decisions involved in developing programs for advertising, sales promotion, and public relations. These include setting objectives and budgets, developing strategies, and evaluating effectiveness. Various tools used in advertising, sales promotion, and PR are also outlined.

BusinessNews & Politics
1 of 40
Chapter 15 Advertising, Sales Promotion, and Public Relations
Learning Goals ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Case Study Crispin Porter & Bogusky 15 -
Learning Goals ,[object Object],[object Object],[object Object],[object Object]
Definition ,[object Object],[object Object]
Advertising ,[object Object],[object Object],[object Object]
Major Advertising Decisions Figure 15.1 15 -
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Decisions
[object Object],Marketing in Action 15 -
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Decisions
Setting the Budget ,[object Object],Marketing in Action Click on image of Website for Product Description 15 -
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Decisions
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Creative Execution Styles ,[object Object]
A Fantasy and Slice of Life Executional Style Marketing in Action 15 -
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Decisions
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Major Media Types ,[object Object]
Media Selection ,[object Object],Marketing in Action 15 -
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Decisions
Evaluating Advertising ,[object Object],Marketing in Action 15 -
Measuring Online Advertising Effectiveness ,[object Object],[object Object],[object Object],Marketing in Action Source: Advertising Age 15 -
[object Object],[object Object],Marketing in Action Measuring Online Advertising Effectiveness Click on report to visit website 15 -
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object]
Learning Goals ,[object Object],[object Object],[object Object],[object Object]
Definition ,[object Object],[object Object]
Sales Promotion ,[object Object],[object Object],[object Object],[object Object]
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Consumer Promotion Tools
Sales Promotion ,[object Object],Marketing in Action 15 -
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Learning Goals ,[object Object],[object Object],[object Object],[object Object]
Definition ,[object Object],[object Object]
Press Releases are Important for Public Safety Concerns Marketing in Action The News Reports The P.R. Response 15 -
Public Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Public Relations Functions
Public Relations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Public Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Public Relations Tools
Public Relations ,[object Object],Marketing in Action 15 -
Learning Goals ,[object Object],[object Object],[object Object],[object Object]

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Chap15 econ 161

  • 1. Chapter 15 Advertising, Sales Promotion, and Public Relations
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  • 7. Major Advertising Decisions Figure 15.1 15 -
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  • 14. A Fantasy and Slice of Life Executional Style Marketing in Action 15 -
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  • 35. Press Releases are Important for Public Safety Concerns Marketing in Action The News Reports The P.R. Response 15 -
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