3 types of WOM Marketing program
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Our WOMM scheme is a combination of traditional marketing strategies and positive WOM, spreading structure by means of cultivating WOM and thereby generating loyal consumers. These WOM seeders are known as "KUCHI-KOMINISTs“. The matrix below illustrates the process of the spread of positive WOM, beginning from the cultivation of KUCHI-KOMINISTs, who greatly affect the outcome of WOM. We name it "TSUZUMI MODEL." The key for successful WOM marketing is how well you handle these KUCHI-KOMINISTs and make good approaches to consumers through them. KUCHI-KOMINISTs are segmented into 3 types.
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— PARTNER DEVELOPMENT- who can help you do the heavy lifting?
— MARKET LEADERSHIP – using marketing to build credibility and support your end goals
Four different rare marketing
This document discusses experiential marketing. It defines experiential marketing as a form of advertising that focuses on helping consumers experience a brand directly through participation. This allows consumers to interact with real products and better understand a brand's benefits. The document provides examples of successful experiential marketing campaigns by Lifebuoy, Homeshop 18, and Coca-Cola that boosted brand awareness. It notes that experiential marketing can increase existing customer purchases and attract lapsed customers.
Unit3 promotion strategy
The document discusses various promotion strategies and methods. It covers personal selling, mass selling through advertising, and sales promotion techniques. It defines these different promotion approaches and provides examples. It also discusses promotion objectives of informing, persuading, and reminding customers. Additionally, it outlines promotion roles like sales managers, advertising managers, and sales promotion managers.
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The purpose of this survey is to study the impact of word of mouth (WOM) marketing. Based on the Tsuzumi* model that the team has proposed, they had investigations over true figure of WOM such as the way WOM spreads, information carried by WOM, relation between WOM and media, and positive WOM vs. negative WOM. The feature in this edition is the elaborated study in two phases of WOM spreads.
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3 types of WOM Marketing program
- 1. OUR WOM Progrum ３ Type of WOM-Marketing http://www.womlabo.com
- 2. Our WOMM scheme is a combination of traditional marketing strategies and positive WOM, spreading structure by means of cultivating WOM and thereby generating loyal consumers. These WOM seeders are known as "KUCHI-KOMINISTs“. The matrix below illustrates the process of the spread of positive WOM, beginning from the cultivation of KUCHI-KOMINISTs, who greatly affect the outcome of WOM. We name it " TSUZUMI MODEL ." The key for successful WOM marketing is how well you handle these KUCHI-KOMINISTs and make good approaches to consumers through them. KUCHI-KOMINISTs are segmented into 3 types as shown on next side.
- 3. WOMlabo 3 TYPES OF W PROGRAM 2. interest 3. purchase 4. Share Engage experiences Potential customers prospects customers KUCHI-KOMINIST’S WOM marketing domain TSUZUMI model 1. awareness News providing WOM program WOM seeder Community opinion leaders Benefit emphasizing WOM program WOM seeder Celebrities/ specialists Community Effecter Authority C Mass media/ traditional promotion domain 3 types of KUCHI-KOMINISTs and programs Buzz Marketing & promotion Viral Marketing & promotion Blogger Facebook influencer WOM Advocacy Marketing & promotion* We name it "TSUZUMI MODEL." The key for successful WOM marketing is how well you handle these KUCHI-KOMINISTs and make good approaches to consumers through them. KUCHI-KOMINISTs are segmented into 3 types as shown on the right side. WOM WOM B <Traditional Marketing> <WOM Marketing> *Test operating pharmacy network to which almost 1000 pharmacists contribute Experience sharing WOM program WOM seeder High loyalty customers Brand Ambassador A Evangelist Marketing & promotion
- 4. The analysis program to identify Brand ambassador y x z LOYALTY BEHAVIOUR RATE EMOTIONAL LOYALTY RATE Yet-to-have Loyalty Pretended Loyalty Emotional Loyalty Favorable Loyalty Loyalty Analysis program WOM REFERRAL RATE Brand Ambassador Experience sharing WOM program WOM seeder High loyalty customers Brand Ambassador A
- 5. TSUZUMI MODEL Customer Customer wom wom wom wom 2. interest 3. purchase 4. Share Engage experiences Potential customers prospects customers KUCHI-KOMINIST WOM marketing domain 1. awareness Mass media/ traditional promotion domain <Mass Marketing> <WOM Marketing> Customer prospects prospects prospects MESUREMENT
- 7. Thanks for your interest. CONTACTS: Masayuki Nakajima Senior Marketing Director, Marketing Dept Kokokusha Co., Ltd. [email_address] http://www.womlabo.com https://www.facebook.com/masayuki.nakajima