Presentation at NSW gov camp unconference

1. Human centred design,
co-design &
government

2. Introducing Jax
Independent User Experience Architect
- 12 years online experience
- design geek
- & perpetual uni nerd
BLOGS: http://uxthink.wordpress.com
http://cocreatingchange.com
Tweeting as @jacwex

3. Talk to me about
User Experience Design
Service Design
Co-design
Design Thinking
Innovation (incl. social)
Collaboration
Social technology
http://uxthink.wordpress.com
http://cocreatingchange.com
Tweeting as @jacwex

4. The world today
We are facing significant environmental, economic and social challenges across
the globe including an ageing population, the depletion of fossil fuels, etc.
According to Tim Brown, author, founder of IDEO and Design Thinking advocate;
“What we need are new choices – new products that balance the needs of
individuals and of society as a whole; new ideas that tackle the global
challenges of health, poverty, and education; new strategies that results in
differences that matter and a sense of purpose that engages everyone
affected by them.” (Brown 2004, p. 3)

5. Societal Change
According to Peter Drucker (1994, cited in Green 2007, p.6);
“Every few hundred years in Western history there occurs a sharp
transformation. Within a few short decades, society rearranges itself; its
worldview (paradigm), its basic values, its social and political structures, its arts,
its key institutions. Fifty years later there is a new world.”

6. Design-led Innovation
There is growing sentiment, particularly within government policy, that innovation
will play an important role in manifesting societies that are financially and
environmentally sustainable.
In Britain the Design Council was set up with the aim of “helping Britain
use design to build a stronger economy and improve everyday life” (http://
www.designcouncil.org.uk/).

7. The nature of innovation
Senge (1990) notes that innovation stems from the “creative tension” between
current realities and future possibilities.
For innovation to occur, future possibilities which compliment the values of its’
participants need to be both defined and articulated.

8. Defining social
innovation
“Social innovation refers to new ideas that work in meeting social goals.....[i.e.]
innovative activities and services that are motivated by the goal of meeting a
social need and that are predominantly developed and diffused through
organizations whose primary purposes are social.”
(Young Foundation, 2007, p. 8 cited in Pol & Ville, 2009, p.880)

9. Navigating the fuzzy
front end
Sanders and Steppers (2007)

10. UCD

11. UCD$–$What$is$it?$
UCD
$ User%Centred%Design%is$a"
design"philosophy"and"a"
process"in"which"the"needs,"
wants"and"limita4ons"of"
end"users"of"a"product"are"
given"extensive"a9en4on"at"
each"stage"of"the"design"
process."

12. UCD
who are your service users?
NEEDS
EXPECTATIONS
EXPERIENCE
FEELINGS
GOALS
CONTEXT OF USE
THOUGHTS

13. Co-design
• At the core of co-design is the notion that designers need to involve future ‘users’ i.e. people
who are going to use the designed product or service in it’s design.
• In 2007, Sanders and Stappers noted that there were “1,700,000 hits on 2 July 2007” for the
term ‘codesign’ through the search engine www.google.com and 11,800 on Google Scholar
(Sanders & Stappers 2007, p.7).
• Interestingly on the 4th of June 2011 there were approximately 460,000,000 results in
google.com and 34,800 in Google Scholar for this same term. Clearly co-design is an area
of increasing interest within both academic and professional/popular sectors.

14. CO-
DESIGN
Stems from the USERS of a system By getting users to
participatory need to be participate in the
design tradition involved in it’s design of a
from the 70’s DESIGN system, we can
better understand
their needs,
dreams and

15. Design Participation
“There is certainly a need for new approaches to design if we are to
arrest the escalating problems of the man-made world and citizen
participation in decision making could possibly provide a necessary
reorientation” (Cross, 1972, p.11).

16. Co-design Videos
• http://vimeo.com/3143657 (What is it?)
• http://www.youtube.com/watch?
v=SBCr6jBCbvg&feature=player_embedded
(Kent County Council)

17. NHS + design thinking
“Experience Based Design”
Operationalising design thinking within
the NHS
h t t p : / / w w w. i n s t i t u t e . n h s . u k /
quality_and_value/introduction/
experience_based_design.html

18. NHS Nuts and Bolts
+ Creation of a framework
+ Culture of empowerment
+ Giving staff tools to create better
services

19. Discussion
• Is this work happening here in Australia?
• Is government interested in this?
• Risks and challenges?
• How can we establish participatory
feedback mechanisms?
• Any thoughts?

20. Lets talk further
• Jax [at] Jaxinteractive [dot] com
• tweeting @jacwex
• www.cocreatingchange.com