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Human centred design,
    co-design &
   government
Introducing Jax

Independent User Experience Architect
- 12 years online experience
- design geek
- & perpetual uni nerd



BLOGS: http://uxthink.wordpress.com
       http://cocreatingchange.com
       Tweeting as @jacwex
Talk to me about
User Experience Design
Service Design
Co-design
Design Thinking
Innovation (incl. social)
Collaboration
Social technology

  http://uxthink.wordpress.com
  http://cocreatingchange.com
  Tweeting as @jacwex
The world today
We are facing significant environmental, economic and social challenges across
the globe including an ageing population, the depletion of fossil fuels, etc.

According to Tim Brown, author, founder of IDEO and Design Thinking advocate;

  “What we need are new choices – new products that balance the needs of
  individuals and of society as a whole; new ideas that tackle the global
  challenges of health, poverty, and education; new strategies that results in
  differences that matter and a sense of purpose that engages everyone
  affected by them.” (Brown 2004, p. 3)
Societal Change

According to Peter Drucker (1994, cited in Green 2007, p.6);

  “Every few hundred years in Western history there occurs a sharp
  transformation. Within a few short decades, society rearranges itself; its
  worldview (paradigm), its basic values, its social and political structures, its arts,
  its key institutions. Fifty years later there is a new world.”
Design-led Innovation

There is growing sentiment, particularly within government policy, that innovation
will play an important role in manifesting societies that are financially and
environmentally sustainable.


In Britain the Design Council was set up with the aim of “helping Britain
use design to build a stronger economy and improve everyday life” (http://
www.designcouncil.org.uk/).
The nature of innovation
Senge (1990) notes that innovation stems from the “creative tension” between
current realities and future possibilities.

For innovation to occur, future possibilities which compliment the values of its’
participants need to be both defined and articulated.
Defining social
             innovation
“Social innovation refers to new ideas that work in meeting social goals.....[i.e.]
innovative activities and services that are motivated by the goal of meeting a
social need and that are predominantly developed and diffused through
organizations whose primary purposes are social.”
(Young Foundation, 2007, p. 8 cited in Pol & Ville, 2009, p.880)
Navigating the fuzzy
     front end



    Sanders and Steppers (2007)
UCD
UCD$–$What$is$it?$
                                   UCD

$   User%Centred%Design%is$a"
    design"philosophy"and"a"
    process"in"which"the"needs,"
    wants"and"limita4ons"of"
    end"users"of"a"product"are"
    given"extensive"a9en4on"at"
    each"stage"of"the"design"
    process."
UCD
       who are your service users?

                            NEEDS
   EXPECTATIONS
                              EXPERIENCE



  FEELINGS
                             GOALS




CONTEXT OF USE
                           THOUGHTS
Co-design

•   At the core of co-design is the notion that designers need to involve future ‘users’ i.e. people
    who are going to use the designed product or service in it’s design.

•   In 2007, Sanders and Stappers noted that there were “1,700,000 hits on 2 July 2007” for the
    term ‘codesign’ through the search engine www.google.com and 11,800 on Google Scholar
    (Sanders & Stappers 2007, p.7).

•   Interestingly on the 4th of June 2011 there were approximately 460,000,000 results in
    google.com and 34,800 in Google Scholar for this same term. Clearly co-design is an area
    of increasing interest within both academic and professional/popular sectors.
CO-
                    DESIGN
Stems from the     USERS of a system   By getting users to
participatory      need to be          participate in the
design tradition   involved in it’s    design of a
from the 70’s      DESIGN              system, we can
                                       better understand
                                       their needs,
                                       dreams and
Design Participation

“There is certainly a need for new approaches to design if we are to
arrest the escalating problems of the man-made world and citizen
participation in decision making could possibly provide a necessary
reorientation” (Cross, 1972, p.11).
Co-design Videos

• http://vimeo.com/3143657 (What is it?)
• http://www.youtube.com/watch?
  v=SBCr6jBCbvg&feature=player_embedded
  (Kent County Council)
NHS + design thinking
 “Experience Based Design”
 Operationalising design thinking within
 the NHS

 h t t p : / / w w w. i n s t i t u t e . n h s . u k /
 quality_and_value/introduction/
 experience_based_design.html
NHS Nuts and Bolts
+ Creation of a framework
+ Culture of empowerment
+ Giving staff tools to create better
services
Discussion
• Is this work happening here in Australia?
• Is government interested in this?
• Risks and challenges?
• How can we establish participatory
  feedback mechanisms?
• Any thoughts?
Lets talk further


• Jax [at] Jaxinteractive [dot] com
• tweeting @jacwex
• www.cocreatingchange.com

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Human Centred Design, Codesign and Government

  • 1. Human centred design, co-design & government
  • 2. Introducing Jax Independent User Experience Architect - 12 years online experience - design geek - & perpetual uni nerd BLOGS: http://uxthink.wordpress.com http://cocreatingchange.com Tweeting as @jacwex
  • 3. Talk to me about User Experience Design Service Design Co-design Design Thinking Innovation (incl. social) Collaboration Social technology http://uxthink.wordpress.com http://cocreatingchange.com Tweeting as @jacwex
  • 4. The world today We are facing significant environmental, economic and social challenges across the globe including an ageing population, the depletion of fossil fuels, etc. According to Tim Brown, author, founder of IDEO and Design Thinking advocate; “What we need are new choices – new products that balance the needs of individuals and of society as a whole; new ideas that tackle the global challenges of health, poverty, and education; new strategies that results in differences that matter and a sense of purpose that engages everyone affected by them.” (Brown 2004, p. 3)
  • 5. Societal Change According to Peter Drucker (1994, cited in Green 2007, p.6); “Every few hundred years in Western history there occurs a sharp transformation. Within a few short decades, society rearranges itself; its worldview (paradigm), its basic values, its social and political structures, its arts, its key institutions. Fifty years later there is a new world.”
  • 6. Design-led Innovation There is growing sentiment, particularly within government policy, that innovation will play an important role in manifesting societies that are financially and environmentally sustainable. In Britain the Design Council was set up with the aim of “helping Britain use design to build a stronger economy and improve everyday life” (http:// www.designcouncil.org.uk/).
  • 7. The nature of innovation Senge (1990) notes that innovation stems from the “creative tension” between current realities and future possibilities. For innovation to occur, future possibilities which compliment the values of its’ participants need to be both defined and articulated.
  • 8. Defining social innovation “Social innovation refers to new ideas that work in meeting social goals.....[i.e.] innovative activities and services that are motivated by the goal of meeting a social need and that are predominantly developed and diffused through organizations whose primary purposes are social.” (Young Foundation, 2007, p. 8 cited in Pol & Ville, 2009, p.880)
  • 9. Navigating the fuzzy front end Sanders and Steppers (2007)
  • 10. UCD
  • 11. UCD$–$What$is$it?$ UCD $ User%Centred%Design%is$a" design"philosophy"and"a" process"in"which"the"needs," wants"and"limita4ons"of" end"users"of"a"product"are" given"extensive"a9en4on"at" each"stage"of"the"design" process."
  • 12. UCD who are your service users? NEEDS EXPECTATIONS EXPERIENCE FEELINGS GOALS CONTEXT OF USE THOUGHTS
  • 13. Co-design • At the core of co-design is the notion that designers need to involve future ‘users’ i.e. people who are going to use the designed product or service in it’s design. • In 2007, Sanders and Stappers noted that there were “1,700,000 hits on 2 July 2007” for the term ‘codesign’ through the search engine www.google.com and 11,800 on Google Scholar (Sanders & Stappers 2007, p.7). • Interestingly on the 4th of June 2011 there were approximately 460,000,000 results in google.com and 34,800 in Google Scholar for this same term. Clearly co-design is an area of increasing interest within both academic and professional/popular sectors.
  • 14. CO- DESIGN Stems from the USERS of a system By getting users to participatory need to be participate in the design tradition involved in it’s design of a from the 70’s DESIGN system, we can better understand their needs, dreams and
  • 15. Design Participation “There is certainly a need for new approaches to design if we are to arrest the escalating problems of the man-made world and citizen participation in decision making could possibly provide a necessary reorientation” (Cross, 1972, p.11).
  • 16. Co-design Videos • http://vimeo.com/3143657 (What is it?) • http://www.youtube.com/watch? v=SBCr6jBCbvg&feature=player_embedded (Kent County Council)
  • 17. NHS + design thinking “Experience Based Design” Operationalising design thinking within the NHS h t t p : / / w w w. i n s t i t u t e . n h s . u k / quality_and_value/introduction/ experience_based_design.html
  • 18. NHS Nuts and Bolts + Creation of a framework + Culture of empowerment + Giving staff tools to create better services
  • 19. Discussion • Is this work happening here in Australia? • Is government interested in this? • Risks and challenges? • How can we establish participatory feedback mechanisms? • Any thoughts?
  • 20. Lets talk further • Jax [at] Jaxinteractive [dot] com • tweeting @jacwex • www.cocreatingchange.com

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