This document discusses an IDEO CoLab prototyping sprint, which is a 5-day design process that builds a functional prototype to address a key question by leveraging emerging capabilities. The sprint aims to quickly develop prototypes through collaboration between different stakeholders.

1. An IDEO CoLab prototyping sprint is a 5 day design
process that builds a functional prototype to addresses a
key question, leveraging an emergent capability.
t March 30, 2023
Jenn Gustetic, Shift Forward LLC
@jenngustetic
FOSTERING COLLABORATION
WHICH SEEDS INNOVATION

2. WHY
COLLABORA
TE?

3. BELIEF IN COLLABORATION IS A WORLD
VIEW

4. BEING INTENTIONAL ABOUT COLLABORATION IS
ESSENTIAL TO NURTURING ENVIRONMENTS THAT
ARE PRIMED TO SURFACE AND SUSTAIN
INNOVATION THAT CREATES REAL IMPACT IN THE
WORLD.

5. COLLABORATION DOESN’T JUST HAPPEN.
YOU HAVE TO ACTIVELY ENCOURAGE, EXPECT AND
STRUCTURE IT.
WHY DO YOU OR YOUR ORGANIZATION CARE
ABOUT COLLABORATION?

6. “At the end of the day, the discoveries are what
endure. We are just passing on this planet for a
short time. We do our job, and then we leave
and others pick up the work.”
–Emmanuelle Charpentier, 2020 Nobel Prize Winner for
Chemistry
“In driving toward compromise when hashing out
the details of the Constitution which would set the
foundation for America, Benjamin Franklin
proclaimed “both sides must part with some of
their demands… we are sent hither to consult,
not to contend, with one another””.
--Walter Isaacson

7. Innovation in Government: Rule by popular consent with laws drafted by the people's
representatives with novel practices such as checks and balances, separating powers
between branches, defining said powers and editability through amendments.
“Compromisers may not make
great heroes, but they do make
great democracies”.
--Walter Isaacson

8. Innovation in Science and Medicine: Using an easily programmed RNA molecule to
target specific genes and change them. Applications of CRISPR could change the
world (curing disease, diagnostics, COVID testing).
“Fighting the coronavirus
required collaboration across
disciplines. In that way, it
resembled the effort to
develop CRISPR, which
involved microbe-hunters
working with geneticists,
structural biologists,
biochemists and computer
geeks”.
--Walter Isaacson

9. NATIONAL
POLICY
LOCAL NEEDS
COLLABORATION METHODS TO SEED
INNOVATION IN ADDRESSING ….

10. NATIONAL
POLICY
CHALLENG
ES

11. “The future is here, it is just unevenly distributed”

12. COLLABORATIVE DESIGN-DRIVEN POLICY
PROCESS
A design driven policy process includes:
● Empathy-driven focus on end-user needs
● Collaboration-driven approach that identifies and works with key stakeholders
● Prototyping mindset with a bias towards action
Research
Survey &
Pre-read
Makeathon
Followups &
Data Analysis

13. 9:00-9:30
9:30-9:50
9:50-10:00
10:00-10:50
10:50-11:10
11:10-11:40
11:40-12:10
Welcome & Intro
Creative Tensions
Break
Panel Discussion
Meet Your Team + Read Your
Brief
Meet Your Persona
Brainstorming
12:10-12:50
12:50-1:00
1:00-3:30
3:30-4:30
4:30-4:50
4:50-5:30
Lunch
Introduction to Prototyping
Prototyping
Mock Town Hall & Shareback
Closing
Happy Hour & Science Fair
MORNING AFTERNOON
MAKEATHON AGENDA

14. DESIGN BRIEF TOPICS
Good Jobs in the
Future of Work
How might we understand the health and strength of the workforce
beyond the number of jobs? How might we empower people to find high
quality jobs?
Instrumenting the
Workforce
How might we leverage timely workforce and skills data enable more
inclusive economic growth?
Reducing
Opportunity Cost of
Learning
How might we reduce the opportunity cost of learning for adult workers to
make skill acquisition quicker and less risky?
Human Impact of
Automation
How might we protect the rights and well-being of workers working
alongside intelligent machines?

15. Reducing Opportunity
Cost of Learning
Instrumenting the
Workforce
Human Impact of
Automation
Good Jobs In the
Future
of Work
DESIGN BRIEF WORKER
PERSONAS

16. EXAMPLE
PERSONAS:
Reducing the
Opportunity Cost
of Learning

17. ● Take Legislative Action
● Create or Update Regulations, Rules, or
Standards
● Develop or Reimagine Government Services
● Target Federal R&D on Important Societal
Challenges
● Use Oversight Authority to Support Federal
Implementation
● Seed New Industries and Business Models
through Government Procurement & Open
Data
EXPANSIVE POLICY TOOLS
● Articulate a National Strategy with
Corresponding Ambitious Goals
● Hire World-Class Experts into Government
● Organize a High-Impact Commission or
Brainstorm
● Set Ambitious Cross-Sector Goals and
Catalyze Commitments to Action
● Showcase What Works
● Build a Community of Practice

19. IMPLICATIONS
Read the full report,
here: https://bit.ly/FOWPolicyDesign
The solutions developed through the
policy prototyping process involved
more sectors in implementation and
were more tactical in nature than
traditional policy ideas surfaced
through our research.

20. In 2019, Day One’s goal was to arm the next presidential administration in January 2020 with 100
implementation-ready policy proposals crowdsourced from the science, technology and innovation
community.
Produced to date:
• 200+ implementation ready policy proposals from 350+ contributors
• 6 policy accelerators
• 25+ policy design workshops
Together we have inspired:
• Over $2.6 billion in federal investment across key science and technology priorities
• Eight new cross-cutting federal initiatives
• Four executive actions
https://www.dayoneproject.org/

21. LOCAL
NEEDS

22. 22

23. 23
PUBLIC HEALTH AND PUBLIC REALM
Closed signs hang on a fast food restaurant amid the coronavirus pandemic on April 24,
2020 in New York City, United States. (Photo by Alexi Rosenfeld/Getty Images)

24. NEIGHBORHOODS NOW METHOD
24
Connect Engage Co-create
Tell
Stories
Build
Trust
Evaluate
Build
Capacity

25. MODEL
25
Architecture
Public Health
Organizations
Financial
Institutions
Web
Design
Engineering Planning
Marketing
Land
Use Law
Landscape
Architecture
Fabrication
City
Agencies
Fundraisers
Storytelling
Graphic
Design
Data
Collection &
Evaluation
Strategic Partner
Project Partner Van Alen Institute
Community Partners

26. 26
NEIGHBORHOODS NOW BY THE NUMBERS
11 community organizations across
7 neighborhoods
200+ community leaders and interdisciplinary
professionals across 85+ firms
38K+ hours of pro bono services,
estimated at $10M
$1M re-granted to community partners

27. 27
BEYOND ARCHITECTURE: FLEXIBLE
FUNDING

28. 28
BEYOND ARCHITECTURE: STORYTELLING

29. 29
BEYOND ARCHITECTURE: EVALUATION
Source: Gehl’s Neighborhoods Now: Engaging Communities, measuring public life

30. 30
NEIGHBORHOODS NOW ACHIEVEMENTS
Winter Wonderland at Marcy Plaza - Bed-Stuy Gateway BID
Cultural activation at Dunningham Triangle - 82nd Street Partnership, Jackson Heights
Streetscape design vision on Amsterdam Ave - CLOTH, Washington Heights
FABmobile launch at NYCHA housing in the LES - FABnyc
FABmobile launch at NYCHA housing in the LES - FABnyc

31. 31
TESTIMONIAL

32. COLLABORATIO
N
SUPERPOWERS

33. NEVER LET A CRISIS GO TO WASTE.

34. ARTIFICIAL BOUNDARIES CREATE IMAGINARY
ENEMIES.

35. “YOU DON’T GET THE MOST OUT OF PEOPLE IF YOU
TELL THEM WHAT TO DO... YOU GET FULL EFFORT
IF YOU HELP PEOPLE DISCOVER OPPORTUNITY
AND THEN CHALLENGE THEMSELVES.”
--Liz Wiseman, Multipliers: How the Best Leaders Make Everyone Smarter

36. COLLABORATORS AND RESOURCES