11. green economy
highly eco-efficient services
for a sustainable use of water, energy,
food, materials, waste and land
next economy
12. social economy
new generations of services
to face to emerging demands
and to improve social cohesion
next economy
13. networked economy
unprecedented forms of organisation,
new business models and services ideas,
de-intermediated interactions.
next economy
14. good news
for (new) designers
networked economy
unprecedented forms of organisation,
new business models and services ideas,
de-intermediated interactions.
next economy
15. next
The next economy is not an utopia.
It is here today, growing in the
framework of the old economy.
What we have to do is to recognize it
and to chose what we want to do.
47. people inventing
new ways of living
creative communities
promising cases
of social innovation
48. social innovation
“Social innovation.
New ideas that work in
meeting social goals”
The Young Foundation, Social Silicon
Valleys. A Manifesto for Social
Innovation, 2006
49. social innovation
social innovation
“… another wave of social innovations is
underway in the 2000s as the power of
the Internet and the global media is
harnessed to causes such as world
poverty and environment”
(The Young Foundation, Social Silicon Valleys. A
Manifesto for Social Innovation, 2006 )
50. social innovation
social innovation
“the financial and economic crisis makes
creativity and innovation in general, and
social innovation in particular, even more
important to foster sustainable growth…”
( Barroso, UE President, 2.1.2009 )
51. social innovation
social innovation is starting to be
recognized as a major driver of
sustainable changes.
this topic is mainly treated adopting
managerial and policy makers
languages.
52. social innovation
social innovation is starting to be
recognized as a major driver of
sustainable changes.
this topic is mainly treated adopting
managerial and policy makers
languages. a design approach
is needed too
54. what to design?
social innovation
“The idea is simple: to find the most effective
programs out there and then (provide the
capital needed to) replicate their success in
communities around the country that are
facing similar challenges”
to design
enabling systems
(Michelle Obama – White House Office of Social Innovation and Civic
Participation 05.05.2009)
82. design for social innovation
pre-condition 1
think in a systemic/strategic way:
consider products, services and
communication as a whole; conceive and
develop systemic solutions.
89. design for social innovation
pre-condition 2
act as co-design facilitator: use
design tools to feed the “strategic
conversation” in the co-design process.
93. design for social innovation
activities
co-design
tools
local
projects
framework
projects
context
improvement
94. design for social innovation
activity 1
co-design
tools tools specifically conceived
to trigger and support co-
local design processes
projects
framework
projects
context
improvement
95. co-design
tools
scenarios
ref.
EMUDE- Emerging user demands for
sustainable lifestyles
Design Research for 6th Framework program of the
European Community
96. 6 ways of doing…
5 persona
30 evolved solutions
97. co-design
tools
photo story
ref.
CCSL- Creative communities for sustainable
lifestyle
Design Research for the Taskforce on Sustainable
Lifestyles UNEP- United Nations Environmental Program
98.
99.
100.
101.
102. co-design
tools
co-design cards
ref.
CCSL- Creative communities for sustainable
lifestyle
Design Research for the Taskforce on Sustainable
Lifestyles UNEP- United Nations Environmental Program
107. design for social innovation
activity 2
co-design
tools
local
projects initiatives based social
inventions, capable to make
framework them more effective,
accessible and replicable
projects
context
improvement
108. shared rooms
Housing
New Community Housing is characterised in the lodging market by a common place and people organising a certain level of collective
housing to support sharing, mutual help or collective projects
109. shared rooms
Housing
New Community Housing is characterised in the lodging market by a common place and people organising a certain level of collective
housing to support sharing, mutual help or collective projects
cases of innovative residential
sharing, worldwide
110. shared rooms
Housing
New Community Housing is characterised in the lodging market by a common place and people organising a certain level of collective
housing to support sharing, mutual help or collective projects
cases of innovative residential
sharing, worldwide
co-housing.it
cohousing in Milano
111. enabling solution development
Step 1: research of similar cases
Step 2: enabling solution definition
Step 3: co-design process
Step 4: project realization and management
............................................................................
Step 5: new product development
112. enabling solution development
Step 1: research of similar cases
Step 2: enabling solution definition
Step 3: co-design process
Step 4: project realization and management
............................................................................
Step 5: new product development
116. enabling solution development
Step 1: research of similar cases
Step 2: enabling solution definition
Step 3: co-design process
Step 4: project realization and management
............................................................................
Step 5: new product development
117. processes and difficulties are analyzed
shared Solutions
visions definition Planning
Meeting Activation Co-design Realization
steps in the co-housing building process
118. enabling solutions are defined
1. digital platform
to support a large
community of
interest
conceiving the solution components
119. enabling solutions are defined
1. digital platform 2. real estate team
to support a large to find suitable areas
community of and solve related
interest problems
conceiving the solution components
120. enabling solutions are defined
1. digital platform 2. real estate team 3. community building
to support a large to find suitable areas to help the group to
community of and solve related arrive to a shared idea
interest problems on what to do
conceiving the solution components
121. enabling solutions are defined
1. digital platform 2. real estate team 3. community building 4. co-design team
to support a large to find suitable areas to help the group to to support the group in
community of and solve related arrive to a shared idea co-designing the shared
interest problems on what to do services
conceiving the solution components
122. a large “community of interest”
is built potential co-housers
express their interest
123. enabling solution development
Step 1: research of similar cases
Step 2: enabling solution definition
Step 3: co-design process
Step 4: project realization and management
............................................................................
Step 5: new product development
126. enabling solution development
Step 1: research of similar cases
Step 2: enabling solution definition
Step 3: co-design process
Step 4: project realization and management
............................................................................
Step 5: new product development
129. enabling solution development
Step 1: research of similar cases
Step 2: enabling solution definition
Step 3: co-design process
Step 4: project realization and management
............................................................................
Step 5: new product development
131. design for social innovation
activity 3
co-design
tools
local
projects projects and programs that
coordinate and direct a
variety of self-standing local
framework projects
projects
context
improvement
141. observation: social innovation in food systems is
showing a variety of promising solutions.
farmer markets
purchasing groups
community vegetable gardens
community-supported agriculture
142. planning by projects
step 1: local resources
step 2: promising cases
step 3: scenario and strategy
step 4: self-standing proposals
step 5: co-design processes
143. strategy: the proximity between farms and the
city can be turned in an advantage considering its
potentiality in terms of “zero-miles” food and
tourism
the pre-condition for developing this strategy
is to develop a multifunctional farming
Parco Sud Milano
144. design proposal: co-creation of a new vision (a
new idea of agricultural park) and 7 initiatives to
support multifunctional farming and local tourism.
Parco Sud Milano / Cascina Forestina
145. design proposal: co-creation of a new vision (a
new idea of agricultural park) and 7 initiatives to
support multifunctional farming and local tourism.
designer role: to facilitate
the new vision co-creation
and define the concepts of
the 7 supporting projects.
Parco Sud Milano / Cascina Forestina
146. planning by projects
step 1: local resources
step 2: promising cases
step 3: scenario and strategy
step 4: self-standing proposals
step 5: co-design processes
147. 7 self-standing projects
to connect farmers and citizens
digital platform
common brand
farmer market purchasing group food boxes
visitor centre rural centre horticulture urban agriculture
Parco Sud Milano
153. planning by projects
step 1: local resources
step 2: promising cases
step 3: scenario and strategy
step 4: self-standing proposals
step 5: co-design processes
work in progress...!
154. a new vision of city/farm relationship
new food communities
155.
156.
157.
158.
159. design for social innovation
activity 4
co-design
tools
local
projects
framework communication and network
building to promote and
projects sustain the diffuse social
innovation and the related
context design activities
improvement
161. to build a sustainable
future means to use at best
the Planet resources
80%
162. to build a sustainable
future means to use at best
the Planet resources
in a small, densely populated,
highly connected planet,
80%
social resources are
the most abundant ones
163. to build a sustainable
future means to use at best
the Planet resources
in a small, densely populated,
highly connected planet,
80%
social resources are
the most abundant ones
design can help
