10. 1. Design is RESEARCH driven…
Human-centred design process used by the dSchool
2. Design relies on making i.e. visualising
d! esign objects
• Make the intangible seem more tangible
• Communicate human-centred research
• Communicate the current state
• Facilitate conversation and collaboration
• Springboard new ideas
• Communicate visions for the future
Accessible evidence of the need for change
and a vision for how change could look.
30. Meet Paul
Marital Status: Married
Children: Yes - 3 kids.
Lives: Wife kids
English Literacy: High
CVD risk: Medium
Type 2 Diabetes: No
Frustrations, Barriers Concerns
Opportunities For Alere
Summary of my health journey to date
I lost my father when I was a boy to a heart condition and it was a real
wake-up call for me when I was diagnosed with high blood pressure
and hyper-tension. I have 3 kids and I hope to be a grand-dad one day. I
lost my father early in life and I am determined to do what I can to stay
healthy for as long as possible. My family needs me to.
i When I do not feel symptoms my condition is not always front of mind.
i How secure is my data? Who can see it?
What makes me aspire to improve my health?
I will do anything for my family, they motivate me to do anything. I
need to be in top condition as a father and husband now and always.
Automatic biometric tracking capability through biometric measurement
Visualisation of biometric data makes his disease more tangible. It
motivates him to improve.
technical devices make health monitoring more streamlined.
)',2-'%0-8)6%'=: None - Lo - Med - High
'')77232): Limited - Full
):-')7ħI use my desktop for: work, email, twitter, shopping. I use my
tablet for: reading, news, research. I use my Nike+ to track my jogging. I
use my smartphone *36ħ73'-%02)8;36/-2+Ħ8)8-2+Ħ4,3837ĥ
32. SOME FACTS ABOUT DEALERS
DEALER TYPES NUMBER OF DEALERS (PER STATE) CALLS TO DEALER CARE (PER MONTH)
Jan 2012 Feb 2012 Mar 2012 Average
SRC: Jorge De Abreau, Data Analytics SRC: Jorge De Abreau, Data Analytics Src: Darren J Hollingsworth, Business Analyst
T-SUITE REVENUE (PER CHANNEL) NEXT IP REVENUE THROUGH ICT CHANNEL ICT REVENUE: NEXT IP PRODUCT BREAKDOWN
(JULY 2011 - MARCH 2012)
DIRECT WEB 45%
REVENUE NEXT IP ($)
TID Premium Ethernet
SRC: Stephen Pech (T-suite Sales and Partner Dashboard 20120308) SRC: via Mark Ansell, ICT Channel Manager (National NextIP Report) SRC: National NextIP Report (Mark Ansell)
33. Video prototypes : how the future can look
Video Prototype : Animated wire-frames of “Janine” discussing the benefits and features made the concept
understandable by all. Annotated wire-frames and prioritised agile user-stories were delivered as well.!
35. The Patient Journey through the QLD healthcare system!
36. CURRENT USER JOURNEY (EPISODE)
Pre-CVD Episode Admission Treatment Info gathering Discharge Home Rehab Continued Care Lifestyle management My wish for the
O SMOKING O TIREDNESS
O HIGH CHOLESTEROL
O CHEST PAINS
O SHORTNESS OF BREATH
I was in denial
of my CV
I could see
myself as high
I was still in
It was like being
in the movies
with lots of
me – I was the
patient in the
I knew I was
worried as I we
I was given
but I went
and did more
I was left on
my own to
take care of
I was rested
but I was bored
rehab. It was hard to
get to and I had to wait.
I preferred to do my
own thing, so I took up
going to rehab and
no one called me so I
thought it was OK.
My GP takes care of the
medical side. I have to
take care of my lifestyle
and friends moral support
is very important to help
me change and for my
I lack discipline with
my lifestyle diet and
exercise. I like food
have time for exercise.
I changed my eating
habits and stopped
smoking because the
episode was scary
experience it again.
future of my health
To be healthy
in my old age
To be treated
To have a
To be able to
achieve my goals
To have any
the need for
OPPORTUNITIES INSIGHT JOURNEY PHASES
37. Todays designer
“…connectors and facilitators, as quality producers, as
visualisers and visionaries, as future builders (or co-producers).
Designers as promoters of new business models. Designers as
catalysers of change”
(Manzini, 2009, p. 11).
http://www.flickr.com/photos/bikolabs/31945 7 2 5 84/sizes/l/in/photostream/
38. New types of design knowledge
“to stimulate and steer strategic discussions, to be applied in a
variety of specific projects, to help understand what we are doing or
could do. This knowledge has to be explicit (to be clearly expressed
by whoever produces it), discussable (to permit the exchange of
opinions among many interested interlocutors), transferrable (to be
applicable by other designers) and possible to accumulate (to form a
reservoir of design knowledge that could be the starting point for
producing further knowledge...).”
Manzini, E. 2009, New Design Knowledge.”, Design Studies, vol. 30, no. 1 , p. 12.
Star Greismeyer (1998)
41. The opportunity
A real opportunity exists for designers to help facilitate and support
innovation within organisations by delivering sticky objects that
persuade change and enable others to do their work!!