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USER EXPERIENCE DESIGN
           WHAT IS IT & WHY IS IT IMPORTANT?
               + A LOOK AT SOME TOOLS....




                                 WWW.JAXINTERACTIVE.COM
TWITTER: @JACWEX                 UXTHINK.WORDPRESS.COM
IMPROVING THE DESIGN OF
ANYTHING PEOPLE EXPERIENCE
INTERACTIVE PRODUCTS
INTERACTIVE PRODUCTS ARE EVERYWHERE
HOLISTIC - WHOLE EXPERIENCE
THE INTERSECTION
X-DISCIPLINARY TEAMS
EXPERIENCE IS SUBJECTIVE
WHY DO PEOPLE
USE TECHNOLOGY?
TO ACHIEVE THEIR GOALS
TO ACHIEVE THEIR GOALS
TO ACHIEVE THEIR GOALS
I WANT TO......(ONLINE)
TECHNOLOGY NEEDS TO BE TRANSPARENT
WHO CAN SET ONE OF THESE?
FAMILIAR FEELING?
FAMILIAR FEELING?
DESIGN BY COMMITTEE
UXD IS
CONCERNED WITH
WHY WON’T IT
  JUST WORK?

“TECHNOLOGY &
   ME AREN’T
    FRIENDS




                HOW CAN WE TURN THIS? ... INTO THIS ...
WHY WON’T IT
  JUST WORK?

“TECHNOLOGY &
   ME AREN’T
    FRIENDS




                HOW CAN WE TURN THIS? ... INTO THIS ...
WHY WON’T IT
  JUST WORK?

“TECHNOLOGY &
   ME AREN’T
    FRIENDS




                HOW CAN WE TURN THIS? ... INTO THIS ...
GREAT!
 WHY WON’T IT                                     I JUST...
  JUST WORK?
                                               (ACHIEVED BY
“TECHNOLOGY &                                     GOAL)
   ME AREN’T
    FRIENDS




                HOW CAN WE TURN THIS? ... INTO THIS ...
YOU SEXY
INTERACTIVE
PRODUCT.....

I LOVE YOU &
  CAN’T LIVE
WITHOUT YOU




INTO PLEASURE?
HOW?


HOW?
DESIGN FOR USERS
DESIGN FOR USERS
            NEEDS
DESIGN FOR USERS
            NEEDS


              EXPERIENCE
DESIGN FOR USERS
            NEEDS


              EXPERIENCE



            GOALS
DESIGN FOR USERS
               NEEDS


                    EXPERIENCE



                   GOALS



        THOUGHTS
DESIGN FOR USERS
  EXPECTATIONS

                        NEEDS


                             EXPERIENCE



                            GOALS



                 THOUGHTS
DESIGN FOR USERS
           EXPECTATIONS

                                 NEEDS

FEELINGS
                                      EXPERIENCE



                                     GOALS



                          THOUGHTS
DESIGN FOR USERS
             EXPECTATIONS

                                   NEEDS

 FEELINGS
                                        EXPERIENCE


CONTEXT OF
                                       GOALS
   USE



                            THOUGHTS
HTTP://SEMANTICSTUDIOS.COM/PUBLICATIONS/SEMANTICS/IMAGES/HONEYCOMBBIG.JPG

                                         USER EXPERIENCE DESIGN
APPROACH: USER CENTERED DESIGN
WHAT DO USERS
     WANT?

BUSINESS GOALS?




                  PRACTICE: USER CENTERED DESIGN
WHAT DO USERS
     WANT?

BUSINESS GOALS?                     COLLABORATION
                                      + IDEATION




                  PRACTICE: USER CENTERED DESIGN
WHAT DO USERS
     WANT?

BUSINESS GOALS?                     COLLABORATION
                                      + IDEATION




                                    = MAKE
                                  SOMETHING



                  PRACTICE: USER CENTERED DESIGN
WHAT DO USERS
      WANT?

 BUSINESS GOALS?                     COLLABORATION
                                       + IDEATION




TEST / VALIDATE


                                     = MAKE
                                   SOMETHING



                   PRACTICE: USER CENTERED DESIGN
HTTP://WWW.SLIDESHARE.NET/TODDWARFEL/DELVE-PROTOTYPING-IN-THE-WILD


                                      PRACTICE: PROTOTYPING
UX TOOLKIT
PERSONAS
STORY BOARDS
PROCESS FLOW DIAGRAMS
SITE-MAPS
SKETCHING
WIRE-FRAMES (LO-FI)
LO-FI PROTOTYPING (VALIDATION)
DESIGN<==>REFINE
IN SUMMARY.....
WHY IS IT IMPORTANT?


             USEFUL, USE-ABLE
WHY IS IT IMPORTANT?


             USEFUL, USE-ABLE
                & LOVE-ABLE
WHY IS IT IMPORTANT?

                      ASSISTS
              COLLABORATION
                PROJECT TEAMS
             ON THE SAME PAGE
WHY IS IT IMPORTANT?


           BUSINESS EFFICIENCIES
WHY IS IT IMPORTANT?


            BETTER PRODUCTS
WHY IS IT IMPORTANT?


            HAPPY CONSUMERS
What is User Experience Design?

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What is User Experience Design?

Editor's Notes

  1. UXD has broad application ---&gt; some examples of where UXD could be used.... - stores - experiences like disney land - restaurants/ cafes - iphone applications - gaming devices/toys - customer service
  2. UXD is concerned w improving the design of ANYTHING people experience
  3. UXD is important when designing new interactive products
  4. lets face it technology ---&gt; everywhere
  5. UXD is concerned with the WHOLE EXPERIENCE ( Eg Apple (itunes - players plus distribution channel for apps and music) Amazon - web site mobile app - kindle as a reader for ebooks.....)
  6. the UXD of interactive products --&gt; lies at the intersection between users -- technology -- business objectives OPPORTUNITY but also CHALLENGES
  7. holistic nature of UX --&gt; collaboration between x-disciplinary teams [ different ways of doing things - different interests, concerns and accountability - different language and methodologies ]
  8. how can we design for something so fleeting - subjective and non-tangible?
  9. to achieve their goals.... send a photo - time a race - check the health of an unborn child
  10. to achieve their goals.... send a photo - time a race - check the health of an unborn child
  11. (some reasons one may go online...)
  12. in order to help people achieve their goals....
  13. show of hands....
  14. show of hands....
  15. show of hands....
  16. informed by RESEARCH.....
  17. informed by RESEARCH.....
  18. informed by RESEARCH.....
  19. informed by RESEARCH.....
  20. informed by RESEARCH.....
  21. informed by RESEARCH.....
  22. informed by RESEARCH.....
  23. the honeycomb of uxd - factors...
  24. iterative process - user at the center....
  25. iterative process....recurive
  26. processes - tools - specifications - user surveys - design pattern libraries - analytics
  27. processes - tools - would hans use this feature?
  28. processes - tools
  29. processes - tools
  30. processes - tools
  31. processes - tools
  32. continual process