PRESS RELEASE For immediate release: 01/11/2012!!!Technology Strategy Board launches £7m fund at the Enabled byDesign-athon, a two day ideas and product prototyping-fest for peoplewith disabilities!!The Government’s Technology Strategy Board (TSB) will be launching its £7m additivemanufacturing (3D Printing) competition at the Enabled by Design-athon event in Londontomorrow, being held in partnership with design leaders IDEO and sugru and hosted byRavensbourne.!!Over 100 designers, manufacturers, hackers, and assistive product users from the Enabled byDesign community attending this two day ideas and product prototyping-fest will be among thefirst to receive the full details of how to enter the TSB competition. !!In this two day event (Friday 2 – Saturday 3 November 2012 at Ravensbourne), teams willdesign and build prototypes that demonstrate how products can rapidly be designed and builtwith people for people, personalising products to better fit with people’s lives and their needs.A movement for accessibility for the masses, the event will continue Enabled by Design’s workto mainstream products that work for as many people as possible, including those withdisabilities and older people.!!TSB expect to make grants of between £50k to £750k for projects that help overcome some ofthe factors that have prevented a rapid expansion of this game-changing technology. They citethese barriers as: high cost, inconsistent material properties, lack of applicable industrystandards, unexpected pre-and post-processing requirements and the failure to exploit the newdesign freedoms offered.!!Robin Wilson - Lead Technologist, Technology Strategy Board, says: “We’re particularlykeen to attract new entrants from the design and “maker” communities who wouldn’t normallylook at manufacturing competitions and we know many of these people will be attending theEnabled by Design-athon.!!“Enabling these individuals and small companies to partner up or subcontract with some of the! 1!
more established design, manufacturing and 3D printing companies is one of the challengeswe are hoping to overcome.” !!Denise Stephens, Founder, Enabled by Design, says: “We’re extremely proud and excitedthat the Technology Strategy Board has chosen the Enabled by Design-athon to launch itscompetition briefing document. I know there are a lot of people who are eagerly awaiting thesedetails and people coming to our event will be the first to have the opportunity to gain furtherinsights into the competition.!!“We’re passionate about Design for All and feel that 3D printing technology will take accessibledesign to the next level through customisation of new and existing products, better supportingindividuals’ needs. So a competition supporting the uptake of additive manufacturing in newareas is something we’re keen to see.”!!ENDS!!Notes to Editors!!1) The Enabled by Design-athon is a two-day event, being held at Ravensbourne, a highereducation institution innovating in digital media and design, in Greenwich Peninsula, London,on Friday 2 and Saturday 3 November 2012.!!2) At the event, teams will design and build prototypes that demonstrate how products canrapidly be designed and built with people for people, personalising products to better fit withpeople’s lives and their needs. The team are creating a movement for accessibility for themasses so that mainstream products work for as many people as possible, including thosewith disabilities and older people. The event will challenge people’s preconceptions of assistivetechnology, showing how products can be personalised, purposeful and beautifully designedtoo.!!3) Speakers at the event will include Tom Hulme, Design Director IDEO and FounderOpenIDEO, and James Carrigan, Co-Founder sugru and Fixperts, among others. The fullagenda can be seen here: http://enabledbydesign.org/2012/10/enabled-by-design-athon-whats-on-the-agenda/!!4) For more information about the event and find out how to get involved:! Website: http://enabledbydesign.org Facebook: https://www.facebook.com/enabledbydesign Twitter: @enabledby Email: firstname.lastname@example.org!5) Details of the £7m Technology Strategy Board CR&D (Collaborative Research andDevelopment) competition “Inspiring New Design Freedoms in Additive Manufacturing /3D printing” are now up on the Technology Strategy Board competition website. It opens for! 2!
registration on 3 December 2012 and the briefing / consortium building event is on 11December 2012 in London. http://www.innovateuk.org/content/competition/inspiring-new-design-freedoms-in-additive-manufact.ashx!!6) Additive Manufacturing or 3D printing is a process of building an item from a digital modelmade through computer aided design (CAD) software using a materials printer. The item ismade by the printer adding layers of materials together to create the desired form, rather thanremoving chunks of the material, as is usually the case in traditional manufacturing. Theprocess allows people to produce items on relatively affordable equipment and could even beused to create bespoke products in the home.!!7) Enabled by Design http://enabledbydesign.org Enabled by Design is a social business andcommunity of people passionate about design for all. They believe that good design cansupport people to live as independently as possible, by helping to make day-to-day tasks thatlittle bit easier.!!8) Technology Strategy Board (TSB) http://www.innovateuk.org The Technology StrategyBoard is the UK’s innovation agency. Its goal is to accelerate economic growth by stimulatingand supporting business-led innovation. Sponsored by the Department for Business,Innovation and Skills (BIS), the Technology Strategy Board brings together business, researchand the public sector, supporting and accelerating the development of innovative products andservices to meet market needs, tackle major societal challenges and help build the futureeconomy.!!9) Partner organisations supporting the Enabled by Design-athon, in addition to TSB, are: ! • IDEO http://www.ideo.com/uk IDEO is an award-winning global design firm that takes a human-centred, design-based approach to helping organisations in the public and private sectors innovate and grow. We identify new ways to serve and support people by uncovering latent needs, behaviours, and desires. We envision new companies and brands, and we design the products, services, spaces, and interactive experiences that bring them to life. We also help organisations build the creative culture and the internal systems required to sustain innovation and launch new ventures. • Ravensbourne http://www.rave.ac.uk Ravensbourne is a university sector college innovating in digital media and design, with a vocationally focused portfolio of courses. • sugru www.sugru.com sugru is the exciting new air-curing rubber that can be formed by hand. Developed by a team of product designers and materials scientists, sugru’s patented technology is unique in its combination of hand-formability, self-adhesion and flexibility when cured. • FutureGov http://wearefuturegov.com FutureGov are digital innovators, drawing on their design, technology and change skills to help identify social challenges and work with users to define and deliver solutions. 10) A range of hi-res logos and images are available on request. Press are welcome to attend the event - those wishing to do so, please register your interest with email@example.com to ensure entry.!! 3!