User-Centred Design - Taking the U out of User

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This was a talk I gave at an internal conference for web staff at the University of Western Sydney

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User-Centred Design - Taking the U out of User

  1. 1. User Centred Design Taking the U out of USER By: Jax WechslerWednesday, 24 October 2012
  2. 2. Outline • A Bit About Me • User Centred Design (UCD) • Usability • UCD Process & Tools • Resources http://www.flickr.com/photos/svandermark/184667652/sizes/l/in/photostream/Wednesday, 24 October 2012
  3. 3. My Experience • Grad. Cert. in Digital Media • Grad. Cert. in IT • Masters in IT (Research) • Over 12 years online experience http://www.flickr.com/photos/simpologist/16734948/Wednesday, 24 October 2012
  4. 4. Wednesday, 24 October 2012
  5. 5. Wednesday, 24 October 2012
  6. 6. A common problem....Wednesday, 24 October 2012
  7. 7. “We do not see things as they are; we see things as we are” - The Talmud http://www.flickr.com/photos/omnium_photo/262747388/sizes/z/in/photostream/Wednesday, 24 October 2012
  8. 8. User Centred Design The central premise of user centred design is that the best designed products and services result from understanding the needs of the people who will use them. - UK Design CouncilWednesday, 24 October 2012
  9. 9. User Centred Design The process we follow to ensure high usability i.e. "The extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use." ISO 9241-11 http://www.usabilitynet.org http://www.usability.gov/Wednesday, 24 October 2012
  10. 10. helps us to makes things easier to LEARN and USE http://www.flickr.com/photos/45364450@N05/4580747339/sizes/l/in/photostream/Wednesday, 24 October 2012
  11. 11. gets cross-disciplinary teams on the SAME PAGE http://www.flickr.com/photos/45364450@N05/4580747339/sizes/l/in/photostream/Wednesday, 24 October 2012
  12. 12. UCD Process UNDERSTAND DESIGN EVALUATEWednesday, 24 October 2012
  13. 13. Rinse & repeat... http://www.flickr.com/photos/fvanharreveld/3589454845/sizes/l/in/photostream/Wednesday, 24 October 2012
  14. 14. 1 UNDERSTANDWednesday, 24 October 2012
  15. 15. Knowing your users EXPECTATIONS NEEDS EXPERIENCE FEELINGS GOALS & TASKS CONTEXT OF USE THOUGHTSWednesday, 24 October 2012
  16. 16. Wednesday, 24 October 2012 ?
  17. 17. Telephone Staff http://www.flickr.com/photos/plenty/3360322975/sizes/l/in/photostream/Wednesday, 24 October 2012
  18. 18. Contextual Inquiry http://www.flickr.com/photos/springreen/72964726/sizes/l/in/photostream/Wednesday, 24 October 2012
  19. 19. Web Analytics http://www.flickr.com/photos/batiks/7610535900/sizes/l/in/photostream/Wednesday, 24 October 2012
  20. 20. Card Sorting http://www.flickr.com/photos/batiks/7610535900/sizes/l/in/photostream/Wednesday, 24 October 2012
  21. 21. Tools to think with http://www.flickr.com/photos/herebythewaybut/3991496680/sizes/l/in/photostream/Wednesday, 24 October 2012
  22. 22. CUSTOMER JOURNEY MAP EXAMPLE http://www.flickr.com/photos/maureenhanratty/3397835918/sizes/l/in/photostream/Wednesday, 24 October 2012
  23. 23. Persona n. amodel of human behaviour that is - derived from contextual research data - described as if it were a real person - promote shared understanding/empathy - used in stories to envision the future http://www.uxforthemasses.com/personas/ http://www.steptwo.com.au/papers/kmc_personas/index.html http://www.slideshare.net/mobile/diana.mounter/the-role-of-personas-in-usercentred-designWednesday, 24 October 2012
  24. 24. PERSONA EXMPLE http://www.flickr.com/photos/flexeflix/4266820921/sizes/z/in/photostream/Wednesday, 24 October 2012
  25. 25. EMPATHY MAP EXAMPLE http://www.flickr.com/photos/davegray/2380465521/lightbox/Wednesday, 24 October 2012
  26. 26. Scenarios a scenario is a description of a persona using a product to achieve a goal, they describe an instance of use…in context. http://infodesign.com.au/usabilityresources/scenarios/ http://uxthink.wordpress.com/2010/11/30/using_scenarios/Wednesday, 24 October 2012
  27. 27. Stories about your personas http://www.flickr.com/photos/27980022@N04/4937974941/sizes/l/in/photostream/Wednesday, 24 October 2012
  28. 28. Understanding how others may see things http://www.flickr.com/photos/27980022@N04/4937974941/sizes/l/in/photostream/Wednesday, 24 October 2012
  29. 29. Scenarios assist us to think about use in context assist us to think about problems and opportunities in current design flesh out & evaluate a concept from multiple perspectivesWednesday, 24 October 2012
  30. 30. Use in context http://uxthink.wordpress.com/2010/11/30/using_scenarios/Wednesday, 24 October 2012
  31. 31. Creating Scenarios > Who is the persona involved? > What triggers the experience? > What happens? > What is the outcome? Focus on the activities people do, & the context in which they do themWednesday, 24 October 2012
  32. 32. 2 DESIGNWednesday, 24 October 2012
  33. 33. Collaborative design workshops http://www.flickr.com/photos/27980022@N04/4937974941/sizes/l/in/photostream/Wednesday, 24 October 2012
  34. 34. Sketch, sketch & sketch http://www.flickr.com/photos/amherd/3527566865/sizes/l/in/photostream/Wednesday, 24 October 2012
  35. 35. 3 VALIDATIONWednesday, 24 October 2012
  36. 36. Talk to people & validate your sketches http://www.flickr.com/photos/27980022@N04/4937974941/sizes/l/in/photostream/Wednesday, 24 October 2012
  37. 37. Test your prototypes & existing sites http://www.flickr.com/photos/27980022@N04/4937974941/sizes/l/in/photostream/Wednesday, 24 October 2012
  38. 38. Testing incentives http://www.flickr.com/photos/mcordell/4116728205/sizes/o/in/photostream/Wednesday, 24 October 2012
  39. 39. THINGS TO CONSIDER....Wednesday, 24 October 2012
  40. 40. You are communicating information to different kinds of peopleWednesday, 24 October 2012
  41. 41. UX  Honeycomb   by  Peter  Morville, http://www.flickr.com/photos/trblmkr/317526681/sizes/o/in/photostream/Wednesday, 24 October 2012
  42. 42. You are NOT your user (& neither is your manager) http://www.flickr.com/photos/45837712@N08/4313496631/sizes/l/in/photostream/Wednesday, 24 October 2012
  43. 43. BooksWednesday, 24 October 2012
  44. 44. Online Resources UX BLOGS http://johnnyholland.org/ http://www.uxbooth.com/ http://www.boxesandarrows.com/ http://www.uxmatters.com CUSTOMER JOURNEY MAPS http://bit.ly/OQ9jL8 USER RESEARCH http://www.uxmatters.com/topics/user-research/Wednesday, 24 October 2012
  45. 45. QUESTIONS? jax@jaxinteractive.com http://jaxinteractive.com twitter: @jacwex http://uxthink.wordpress.comWednesday, 24 October 2012

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