PUBLIC INTEREST DESIGN

1. PUBLIC INTEREST
DESIGN

2. CONTENT
 Introduction​
 History
 Public Interest Design from the 1990s – Present
 Professional Networks
 Attributes of PID
 What is SEED?
 Principles of SEED
 SEED Process
 SEED certification & SEED Evaluation
 Benefits of using SEED Evaluation
 Case studies

3. INTRODUCTION
Public interest design is a “human-centered and participatory” design practice that
places emphasis on the “triple bottom line” of sustainable design that includes
social, economic, and environmental issues and on creating products and
structures that address social issues such as income inequality and the
preservation of the environment. . It's a design practice. and environmental
conservation.
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4. HISTORY
Public benefit design grew out of the community design movement. The movement began in
1968 after American civil rights leader Whitney Young challenged attendees to the American
Institute of Architects (AIA) national convention: "...you are not a profession." All that's left is your
roaring silence and complete indifference." The answer to Young's challenge was to establish
Community Design Centers (CDCs) across the United States. CDCs were often established with
the support of local universities and offered a variety of design services, including affordable
housing, within their neighborhoods. In architecture schools, the Design/Building Program
provided assistance in meeting local design needs, especially in low-income and underserved
areas. One of the earliest design/building programs was the Vlock Building Project at Yale
University. Started in 1967 by Yale School of Architecture students, the project requires graduate
students to design and build low-income housing. One of the most famous programs is the
Auburn University Rural Studio Design/Architecture Program. 1993. Samuel Mockby and D.K.
Ruth created a program that gives students opportunities for hands-on community action and
service-based architecture. The program made headlines for Mockbee's investment in low-
income housing aesthetics. This has been a neglected aspect of the architectural design of
housing for the poor. Mockby and Ruth expressed their understanding of community through
architectural design. Visuals and functionality meet the needs of citizens. Rural Studio's first
project, Bryant House, was completed in 1994 for $16,500.

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PUBLIC INTEREST
DESIGN FROM THE
1990S – PRESENT
Interest in public interest design, particularly in socially responsible architecture, began to grow
in the 1990s and continued into the first decade of the new millennium as a reaction to
increasing globalization. Conferences, books, and exhibitions began showcasing the design
work taking place beyond community design centers, whose numbers have dwindled
significantly since their peak in the 70s. Non-profit organizations – Architecture for Humanity,
BaSiC Initiative, Design Corps, Public, etc. Architecture, Project H, Project Locus, and MASS
Design Group – serve a larger population segment than traditional design professionals served
We started offering design services to Many public benefit design organizations also offer
training and service learning programs for architecture. students and alumni. The Enterprise
Rose Architectural Fellowship was established in 1999 to give young architects the opportunity
to work on three-year design and community development projects in low-income communities.
Two of the earliest formal public benefit design programs are Gulf Coast Community Designs.
Mississippi State University Studio and University of Texas Public Interest Design Summer
Program . In February 2015, Portland State University launched the nation's first graduate
certificate program in public interest design. The first professional-level training was conducted
by the Public Interest Design Institute (PIDI) in July 2011 and was held at the Harvard University
Graduate School. design. Also, in a 2011 American Institute of Architects (AIA) survey, 77% of
AIA members defined the mission of the professional practice of public utility design as the
belief that everyone should be able to live in a comfortable environment. We agreed that we
could. Socially, economically and environmentally sound communities.

6. PROFESSIONAL NETWORKS
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One of the oldest professional networks associated with public interest design is the Association for
Community Design (ACD), a professional organization founded in 1977. In 2005, the Socio-Economic and
Environmental Design (SEED) network was adopted, a term coined by architect Kimberly Dowdell. was co-
founded by a group of community design leaders during a conference hosted by the Harvard Graduate
School of Design's Loeb Fellowship. The SEED Network has established a common set of five principles
and standards for public benefit design practitioners. An evaluation tool called the SEED Evaluator is
available to assist designers and practitioners in developing projects that align with the goals and criteria of
the SEED Network. In 2006, the Open Architecture Network was launched by Architecture for Humanity in
collaboration with co-founder Cameron Sinclair's TED Wish. Named Worldchanging in 2011, the network is
an open source community dedicated to improving living conditions through innovative and sustainable
design. Designers from all walks of life can share ideas, designs and plans, collaborate and manage
projects. while protecting your intellectual property rights using the Creative Commons "Some rights
reserved" licensing system. In 2007, DESIGN 21: Social Design Network, an online platform built in
partnership with UNESCO, was launched. In 2011, the Design Other 90 Network was launched by the
Cooper Hewitt National Design Museum in conjunction with the "Design with the Other 90%: CITIES"
exhibition. In 2012, IDEO.org, supported by the Bill & Melinda Gates Foundation, launched HCD Connect,
a network for social sector leaders working on human-centered design. In this context, human-centered
design begins with the end-user of a product, place, or system and considers the end-user's needs,
behaviors, and desires. Our rapidly growing network of 15,000 professionals is based on a Human-
Centered Design Toolkit specifically designed for people, non-profits and social enterprises working with
low-income communities around the world . People using HCD toolkits and human-centered design in the
social sector now have a place to share their experiences, ask questions, and connect with others working
in the same field and challenges.

7. ATTRIBUTES OF PID
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Community-driven Resilient
Socially
sustainable
Generative Embedded
Community-based Human centered
Socially
responsible
Participatory

8. WHAT IS SEED?
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SEED is a principle-based network of individuals and organizations dedicated to building and supporting a culture of civic responsibility and
engagement in the built environment and the public realm. By sharing best practices and ideas, these parties create a community of knowledge for
professionals and the public based on a set of shared principles.
The SEED Network members promote and celebrate the idea that design matters and all people can shape their world for the better through design.
The Network is part of a global movement that believes design can support a community from the ground up. SEED facilitates action by providing tools
such as the SEED Evaluator, which provides guidelines for pursuing a design process informed by inclusivity and participation that can lead to SEED
Certification.

9. FIVE SEED PRINCIPLES
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1
Advocate with those
who have a limited
voice in public life
2
Build structures for
inclusion that
engage
stakeholders and
allow communities
to make decisions
3
Promote social
equality through
discourse that
reflects a range of
values and social
identities
4
Generate ideas that
grow from place and
build local capacity
5
Design to help
conserve resources
and minimize waste

10. 9 STEPS OF SEED PROCESS-
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11. SEED CERTIFICATION & THE SEED
EVALUATOR:
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• SEED Certification is granted to a design project after an independent third-party review determines that the social, economic, and
environmental outcomes of that project are in keeping with the SEED Mission and Principles.
• The SEED Evaluator is an interactive software program that provides a protocol to help guide, document, evaluate, and communicate
the social, economic, and environmental outcomes of design projects. The SEED Evaluator is also the application form required for
SEED Certification.
• Access to the SEED Evaluator is free to registered users. Registration is free. Each phase of the three phase SEED Certification process
is reviewed by a panel of SEED Certified professionals. A sliding scale processing fees is assessed at each phase, depending on type of
project (professional, nonprofit, student, etc.).

12. BENEFITS OF USING THE SEED
EVALUATOR
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PROCESS
The SEED Evaluator provides
a step-by step process for
designers and communities to
assess challenges, define
priorities, set goals, and
propose design projects to
address critical social,
economic, and environmental
issues.
PARTICIPATION
The SEED Evaluator functions
as an on-line communication
platform that can include
multiple stakeholders and
diverse community members
in decision-making processes.
Documentation of broad and
diverse participation is a
requirement of SEED
Certification.
TRANSPARENCY
The SEED Evaluator allows
project participants and
stakeholders to track progress
towards success on-line and
in real time.
ACCOUNTABILITY
The SEED Evaluator
provides “proof of concept”
and documentation that
project goals were viable
and appropriate for the
community served, while the
SEED Certification certifies
that those goals were met.

13. CASE STUDIES:
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