This document provides information about Mondelez Inc., the parent company of Oreo cookies. It discusses the company's background, mission to be consumers' primary snack food brand, objectives like maintaining customers and introducing new products, and target market of health-conscious consumers of all ages. It also outlines Oreo's product, segmentation strategy, distribution places, promotional activities, pricing, and competitors like Nestle. The conclusion recommends a new Fancy Mini Oreo Milk's Favourite Cookies product to change perceptions and provide health benefits.

1. PREPARED BY:
NUR HAZWANI BT ZULKEFLI 2013453564
NUR FATIHA BT MOHD JAIS 2013625878
NOR ADLINA BT MOHD ZAINURI 2013657856
NURUL ADILA BT YAACOB 2013279336
HARIISHUN BT JAMALUDDIN 2013461052

2. COMPANY BACKGROUND
• Oreo is one of the product manufacture by
Mondelez Inc. Where at the beginning of its
establishment use the name Kraft.
• The name of Mondelez Inc. begin at the year
2012.
• Kraft Foods Group, was split off. It
specializes in grocery items. Kraft Foods
Group later merged with the Heinz to become
Kraft Heinz Company.

3. MISSION
• “We want our consumers to regard us as
their primary snack food. We want our
customers to know that we have their
wants and needs in mind along with
working to create products that will cater to
their health conscious lifestyles.”

4. OBJECTIVES
• Maintain demand of customers
• Introduce new sandwiches
• Create awareness through effective media
• Attract more customers
• Retain current customers
• Stay ahead of competitors
• Reduction or elimination of other supply chain
inefficiencies
• To achieve superior consumer exposure
• Establishment of regional marketing specialists
• To reinforce and reaffirm the Oreo cookie brand
position

5. COMPANY LOGO

6. TARGET MARKET
• who maintains a healthy lifestyle.
• any age.
• for older people that really concern about
their healthy lifestyle.
• students at school and university.

7. PRODUCT
• Branding
• Trademark
• Labelling
• Packing

8. MARKET SEGMENTATION
• Geographic- The segmentation is based
on region of the country or world.
• Demographic- Study of people vital
statistic.
Eg, age and gender.
• Psychographic- The segmentation based
on personality, motives, lifestyle.

9. PLACE
Producer Retailer Consumer

10. PROMOTION
• Advertising
– Newspaper
– Magazine
• Promotion
– Contest

11. PRICE
• Status quo
pricing is the
price about the
same or very
close to our
competitors’ price
• RM 4.80

12. COMPETITION
COMPANY NAME NESTLE JACK “N” JILL MUNCHY’S
STRENGTH •Produced daily
food and has made
delicious product
•Quality and taste
of their products to
fulfill consumer
needs that always
more complex day
by day
•More cheaply price
than the other
brand.
•Customer who use
their product
continuously.
WEAKNESS •Only focus on daily
product.
•Packaging is not
executive than our
product
•Not make other
type of product
other than cookies.
•Sensitive and not
easy to take care.

13. CONCLUSION
• Fancy Oreo Milk’s Favourite Cookies
product is a new product that will change
people’s perception about cookies
• very healthy for all people no matter what
age or gender
• get many benefit rather than just taste
good, our products also can give their
body the best nutrient

14. RECOMMENDATION
• new strategy, we take a challenge to
create our new product, Fancy Mini
Oreo Milk’s Favourite Cookies which
is the first cookies with fancy
around the cookies product in the
market.
• bring new to our customer and gain
our sales