Hariyali Kisaan Bazaar - Rural Marketing (Retailing) in IndiaArjun Parekh
Hariyali Kisaan Bazaar case serves as an excellent case study to understand how Retail works in Rural India. It throws light on Rural Consumerism, Retailing in Rural Markets of India, etc.
Hariyali Kisaan Bazaar - Rural Marketing (Retailing) in IndiaArjun Parekh
Hariyali Kisaan Bazaar case serves as an excellent case study to understand how Retail works in Rural India. It throws light on Rural Consumerism, Retailing in Rural Markets of India, etc.
Cavinkare - A CHALLENGE OF SUSTAINING GROWTH AND EXPANDING BUSINESSKabita Dhimal
CavinKare’s goal is to remain the preferred choice for customers at home and in every market, besides operating with conviction and leading certain chosen sectors for innovation.
This presentation on LG's Sampoorna Color TV talks about an innovative consumer product for Rural India, Its marketing strategies and growth story. It explains 4As and 4Ps of Rural Marketing wrt LG Sampoorna
I have prepared that slides depend upon basics of marketing strategy and saw the 4p's of marketing mix of AMUL, BCG matrix and distribution strategy with its supply chain.I have also shown the competitive analysis and what is the competitor of AMUL brand.
Cavinkare - A CHALLENGE OF SUSTAINING GROWTH AND EXPANDING BUSINESSKabita Dhimal
CavinKare’s goal is to remain the preferred choice for customers at home and in every market, besides operating with conviction and leading certain chosen sectors for innovation.
This presentation on LG's Sampoorna Color TV talks about an innovative consumer product for Rural India, Its marketing strategies and growth story. It explains 4As and 4Ps of Rural Marketing wrt LG Sampoorna
I have prepared that slides depend upon basics of marketing strategy and saw the 4p's of marketing mix of AMUL, BCG matrix and distribution strategy with its supply chain.I have also shown the competitive analysis and what is the competitor of AMUL brand.
From the time immemorial, ‘Haats’ in our hinterland have played a role of a facilitator for socio-economic intercourse. Barter- exchanging goods and commodities against set of other commodities or services have been the modus operandi over the past centuries, now it subsumes infinite economic and monetary exchange. Besides, agri- products, FMCGs are the real flavours of these desi markets.
Biscuits manufactured by Parle Products in India.
1939 started manufacturing biscuits.
Tag line : The Tasty Healthy Food
Earlier G for Glucose
Now G for Genius
Marketing strategy for Rural India
Pricing at lower rate
Maintains 4 rupee packs for a longer period of time
Even it is available at rupee 1,2,4, 25 &more
Reaching remote villages
Concentrated heavily on rural marketing to have high growth rate.
Rural market penetration is 50 – 65%
High distribution network
Known as biscuit ka puda (large packet )
Sponsors of Shakthiman ---- gave them a great success
Associates with various governmental initiatives like
Primary Education Scheme
National Rural Health Mission Center
Mid day meal being served in primary schools
Products are made available in different sizes
It is mainly promoted through TV ads and cinema
Even went for print ads
Easily available biscuits
so these are the marketing strategy of parle g for rural Inda
Mamopanel Webinar on Agricultural Mechanisation in Rwanda presented by Alain...Malabo-Montpellier-Panel
How is Rwanda transforming its agriculture thanks to mechanization.
Lessons from Rwanda Agriculture and Animal Resources Development Board
(RAB)
By Alain NZEYIMANA
Agricultural Mechanization Specialist
Ag. Mechanization Program Leader
This presentation deals with Marico's inbound and outbound supply chain. We discuss here the supply chain problems that Marico faced and the remedial steps it took to solve the problems. Use of IT (ERP/SAP solution) and disintermediation in supply chain appear as notable steps Marico undertook to solve its Supply Chain problems.
Adapting Marketing to Changing Scenarios- Indian contextKashyap Shah
An overview of how indian marketing ways changed over the years in accordance with changing demands after independence, supported by few classic indian companies examples.
This is a part of case-study base lecture at Symbiosis Institute of Business Management, Bangalore..
Gujarat Agro Infrastructure Mega Food Park is an industrial estate focussed exclusively at the food processing sector. We provide enabling infrastructure and mechanisms to strengthen the Agricultural value chain, bringing together Farmers, Food Processors and the End Consumers such as Wholesalers, Retailers & Exporters.
Vision : To be recognized in the Food and Agricultural Industry for playing a vital role in linking agricultural production to the marketplace using Cutting-edge Technologies, Innovation, High quality Service standards and ethical business practices.
Mission : Our mission is to create maximum value for our customers, stakeholders, employees and community.
We strive to be among the best facilities in India providing an institutional mechanism to Producers/Farmers, Food Processors, Wholesalers/Retailers and End Consumers to work together to build a strong Agri Supply Chain
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
2. Challenges
• Poor Road connectivity
• Low density of shops per village
• Poor storage system
• Low investment capacity of rural retailers
• Poor display of products
• Inadequate banking and credit facilities
3. Distribution Strategy
• Use of Vans.
• Reaching Larger villages.
• Jatra/Mela/Santhe.
• Understanding peak season.
• Company’s own distribution network-
Shakti/E-Choupal.
• Use of co-operative societies.
5. Examples of effective distribution tie-
ups in rural market: -
• Samsung has tied-up with the Indian Farmers Fertilizer Cooperative
(IFFCO). Thus,Samsung will use IFFCO's cooperative network for marketing
the hand-sets to ruralconsumers over a wide area.
• Nokia has entered into a partnership with HCL for distribution of its hand-
sets.
• Motorola and Nokia have partnered with ITC e-Choupal which gave them
wider reach inrural market.
• Procter & Gamble had tie-up with Godrej and Marico Industries, and now
it is planning onewith Nirma as well for distribution of Camay Soaps.
• Godrej has tie-up with Jyothi Labs to use its extensive distribution network
for marketingGodrej Tea across the country.
