This document provides an overview of search engine optimization (SEO) including defining what SEO is, discussing industry research on organic versus paid search results, outlining the typical SEO process, describing technical on-site and off-site optimization techniques, discussing optimization of social media like MySpace, and how to measure the success of SEO efforts.

1. SEO Tutorial Search Engine Optimization

4. Where are the Organic Results? Organic Pay Per Click Pay Per Click

5. Industry Research – Who gets the clicks? The vast majority of clicks -- roughly 60 percent, go to organic listings. Source: Enquiro, 2006 Organic Clicks vs Paid Clicks

6. Industry Research: Organic SEO is the most popular form of SEM Organic SEO is the most popular form of SEM, with almost three-quarters of advertisers using this method, with paid placement a very close second at 71%

10. Page Title Alt-Tags Link Title Tags Site-Side Optimization Technical SEO - Example of Page Elements Anchor Text Navigation

11. Technical SEO - Source Code Title Tag Javascript Meta data

12. Social Media - MySpace Optimization

15. SEO Toolbox “ The tool is only as good as the people that use it .”

16. Thank You Created By Shimon Sandler www.ShimonSandler.com