This document provides an overview of search engine optimization (SEO) including its history from the 1990s to present day. It discusses early SEO techniques like descriptive file names, page titles, and meta descriptions. It then covers how SEO evolved with the introduction of keywords, keyword density, and backlinks. The document also provides examples of on-page and off-page optimization strategies and shares case studies of how businesses successfully improved their search rankings and traffic. It concludes by asking if the audience has any other questions.
Before you Blog: Everything your WordPress Business Website is Missing - Trav...Travis Pflanz
PRESENTED AT: WordCamp Kansas City 2018 on Saturday, April 14, 2018
Every time I meet with a potential client they have the biggest dreams in the world about what they want to do with their website, how they expect their websites to function, and all the money they’re going to make – this month! They think they’re SO close… All they need is “a little SEO” to get them over the top.
They’re wrong. 9 times out of 10, even the biggest and most long-standing business website is missing many of the very basic business requirements – both on the website and throughout the business’s online profiles, listings and other assets.
Before you blog for your business, make sure to take care of all the fundamentals so your blog can provide the biggest benefit for potential customers and to your your business.
This session covers all the things that are commonly (and some uncommon things) missing from most business websites.
----------------
Session video to come.
5 Ways to Contribute to WordPress (If You're Not a Developer)Adam W. Warner
WordPress would be nothing if it weren’t for the thousands of people contributing to the project, but what if you’re not a developer or designer and still want to be involved?
Adam was faced with these very questions and quickly learned that it’s much easier to contribute than he previously thought. In this session, Adam shares the top five ways in which non-developers can contribute to WordPress—from participating in the WordPress community through support forums, to reviewing documentation and even understanding patches in Core. Adam also shares bonus ways to contribute for those wanting to completely immerse themselves in the WordPress community. Session attendees will learn new ways to get involved and gain a greater understanding of how their participation makes a difference to millions of users worldwide.
When I turned my web writing job into this “content strategy” thing back in 2008, I thought I’d hit the jackpot: Finally, I had the tools to solve the problems that plagued my projects. Content wasn’t left ’til last, projects weren’t delayed, concerns weren’t limited to design and development. Win, win, win.
But then some terrible someone always came along to spoil my party. I’d make a style guide; the authors would stop following it. I’d work out a content model; the designer would insist on an interface it couldn’t support. I’d go through the audit results; the client would smile, nod...and go back to business as usual. I wanted to make content meaningful. Instead, I was making documents. I was making fantasies. Sometimes, I was even making enemies.
I was overwhelmed, overworked, and disappointed—until I changed the way I saw my role. Instead of tying things up with a bow and delivering it to others’ doorsteps, I learned how to make the work theirs instead—to create strategy with them, not for them.
In this talk, I share the ways I overhauled how I work, and how that’s led to more successful projects and more satisfying client relationships.
Keynote presentation at Future of Web Design 2014 in NYC
Templates, trainings, threats: I’ve tried everything to get content from clients and colleagues sooner—and mobile hasn’t made things easier. Instead of planning pages, now we’re asking stakeholders to prioritize and manage a million bits of modular content. So how do we keep our subject-matter experts from feeling overwhelmed, prevent carousel-obsessed executives from endless homepage arguments, and get the content we need to make design and development decisions? The answer is in using content strategy as a means to orchestrate, not dictate.
Before you Blog: Everything your WordPress Business Website is Missing - Trav...Travis Pflanz
PRESENTED AT: WordCamp Kansas City 2018 on Saturday, April 14, 2018
Every time I meet with a potential client they have the biggest dreams in the world about what they want to do with their website, how they expect their websites to function, and all the money they’re going to make – this month! They think they’re SO close… All they need is “a little SEO” to get them over the top.
They’re wrong. 9 times out of 10, even the biggest and most long-standing business website is missing many of the very basic business requirements – both on the website and throughout the business’s online profiles, listings and other assets.
Before you blog for your business, make sure to take care of all the fundamentals so your blog can provide the biggest benefit for potential customers and to your your business.
This session covers all the things that are commonly (and some uncommon things) missing from most business websites.
----------------
Session video to come.
5 Ways to Contribute to WordPress (If You're Not a Developer)Adam W. Warner
WordPress would be nothing if it weren’t for the thousands of people contributing to the project, but what if you’re not a developer or designer and still want to be involved?
Adam was faced with these very questions and quickly learned that it’s much easier to contribute than he previously thought. In this session, Adam shares the top five ways in which non-developers can contribute to WordPress—from participating in the WordPress community through support forums, to reviewing documentation and even understanding patches in Core. Adam also shares bonus ways to contribute for those wanting to completely immerse themselves in the WordPress community. Session attendees will learn new ways to get involved and gain a greater understanding of how their participation makes a difference to millions of users worldwide.
When I turned my web writing job into this “content strategy” thing back in 2008, I thought I’d hit the jackpot: Finally, I had the tools to solve the problems that plagued my projects. Content wasn’t left ’til last, projects weren’t delayed, concerns weren’t limited to design and development. Win, win, win.
But then some terrible someone always came along to spoil my party. I’d make a style guide; the authors would stop following it. I’d work out a content model; the designer would insist on an interface it couldn’t support. I’d go through the audit results; the client would smile, nod...and go back to business as usual. I wanted to make content meaningful. Instead, I was making documents. I was making fantasies. Sometimes, I was even making enemies.
I was overwhelmed, overworked, and disappointed—until I changed the way I saw my role. Instead of tying things up with a bow and delivering it to others’ doorsteps, I learned how to make the work theirs instead—to create strategy with them, not for them.
In this talk, I share the ways I overhauled how I work, and how that’s led to more successful projects and more satisfying client relationships.
Keynote presentation at Future of Web Design 2014 in NYC
Templates, trainings, threats: I’ve tried everything to get content from clients and colleagues sooner—and mobile hasn’t made things easier. Instead of planning pages, now we’re asking stakeholders to prioritize and manage a million bits of modular content. So how do we keep our subject-matter experts from feeling overwhelmed, prevent carousel-obsessed executives from endless homepage arguments, and get the content we need to make design and development decisions? The answer is in using content strategy as a means to orchestrate, not dictate.
Modern Performance Management Whitepaper - PaylocityRyan Detillier
Today’s engaged workforce expects constant, real-time feedback on their performance. Is your company equipped for a new way of managing performance? Keep your employees engaged and understand how performance management can improve retention. Paylocity’s new whitepaper identifies new trends in performance discussions and tools. In this whitepaper you will find:
• Where performance management has come from and the direction in which it is heading
• Why today’s trends are essential to employee engagement
• Tips on how to get started on modernizing your performance management processes and systems
Modern Performance Management Whitepaper - PaylocityRyan Detillier
Today’s engaged workforce expects constant, real-time feedback on their performance. Is your company equipped for a new way of managing performance? Keep your employees engaged and understand how performance management can improve retention. Paylocity’s new whitepaper identifies new trends in performance discussions and tools. In this whitepaper you will find:
• Where performance management has come from and the direction in which it is heading
• Why today’s trends are essential to employee engagement
• Tips on how to get started on modernizing your performance management processes and systems
This presentation is from Performance Marketing Summit 2017 (March 14, 2017 in Austin, TX). Session description: For many, Google seems mysterious and complicated, and even corrupt. Join us as shed some light by sharing some surprising facts about Google and how to optimize for it in 2017.
Surprising facts about google and 2017 seoMeena Bisht
Google, a search engine launched in 1997 by two Stanford students: Larry Page and Sergy Brin. For two years, these students had worked on an advanced method for finding information on the Internet. Since the creation of Google, the company is already worth $ 400 billion! This makes Google one of the most valuable brands in the world.
Dave Goebel of the Goebel and Jon Inama of Pilot Fish, discuss the basics of Search Engine Optimization at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.
https://jonrognerud.com - from my presentation at the amazing Sellers Playbook Conference in Las Vegas - where I spoke to a smart group of 120+ Entrepreneurs about ways to get more buying traffic to their e-commerce sites and specifically Amazon.
SEO presentation for marketing summit 2017Scott True
We hear so much about how SEO has changed, but has it really? It's really the algorithms that have changed, but good marketing has remained the same for quite some time. The channels have changed, the core concept of attracting people with great content and differentiated offerings is the same. Let's take a look back at the facts and see how to optimize for Google in 2017.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
![OUTLINE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)