The document discusses the potential for continuing medical education (CME) to embrace Web 2.0 technologies and social networking approaches to become more interactive, needs-based, and effective. It provides examples of how various social media platforms like LinkedIn, Twitter, and Facebook could be used to conduct needs assessments, deliver interactive education, and evaluate outcomes. While CME has not fully adopted these approaches yet, the presenter argues that CME providers and educators should collaborate to implement CME 2.0 strategies using current technologies and methodologies.