The document discusses using social media, such as Facebook and Twitter, to reach college students with messages about substance abuse prevention. It provides statistics on social media use and discusses how to create a social media plan, listen to what students are saying online, engage students through social media, and evaluate social media efforts. The goal is to expand the use of social norms marketing campaigns through interactive social media platforms.
Social Networks and International EducationGene Begin
An hour-long presentation for Boston-Area Study Abroad Advisors designed to give an overview of various socia media platforms, including their use as communication and promotional tools for international education.
Social media strategy for education sector Synopsis: Building and growing strategies for YOUR social media including Student Recruitment, Alumni Relations, Events Management, Promotions and Contests. Integrated with YOUR other existing digital and social media content. Drive traffic to your online preference and unify policy & processes to succeed!
Leveraging Social Media in Higher Education MarketingCareer Co
Find out how colleges, universities, and career schools can leverage social media to connect with students. Effective Student Marketing and The CollegeBound Network show you how you can take control of the conversations... before the conversations take control of you!
Social Networks and International EducationGene Begin
An hour-long presentation for Boston-Area Study Abroad Advisors designed to give an overview of various socia media platforms, including their use as communication and promotional tools for international education.
Social media strategy for education sector Synopsis: Building and growing strategies for YOUR social media including Student Recruitment, Alumni Relations, Events Management, Promotions and Contests. Integrated with YOUR other existing digital and social media content. Drive traffic to your online preference and unify policy & processes to succeed!
Leveraging Social Media in Higher Education MarketingCareer Co
Find out how colleges, universities, and career schools can leverage social media to connect with students. Effective Student Marketing and The CollegeBound Network show you how you can take control of the conversations... before the conversations take control of you!
NSPRA/Ohio Social Media Presentation for Schools 2010Shane Haggerty
A presentation on how to build a social media campaign delivered in 2010 to the Ohio Chapter of the National School Public Relations Association. Presenters included Billy Fischer and John Fimiani from Oxiem Marketing Technology, Shane Haggerty from Ohio Hi-Point Career Center and Lee Cole from Pickerington Local School District.
A overview of what Jewish day schools (and other nonprofits) need to know about measuring social media impact and creating social media guidelines/policies. Workshop delivered as part of AVI CHAI's Social Media Training Academy.
Social Media for Professional Enhancement Lisa Gualtieri
I had the honor to present to the annual meeting of the Alumni Association of the Tufts University School of Medicine Public Health and Professional Degree (PHPD) Program. Here are my slides which highlight the excellent social media use of graduates @pamressler, @s_rattigan, and @RDCorinne
A presentation by Darlene Fichter, Librarian at the University of Saskatchewan, and Jeff Wisniewski, Web Services Librarian at the University of Pittsburgh, about creating and evaluating social media campaigns for libraries.
What's Working in Social Media: 2015 and BeyondNetSquared
Tech4Good Denver
Wednesday, March 18, 2015 from 4:00 PM to 6:00 PM (MDT)
Denver, CO
hen it comes to social media, nonprofits don't have the bandwidth to chase after unproven trends.
At our March forum you'll hear from local experts about how they've achieved social media success and what they'll be doing differently in 2015 and beyond. Discussion will include developing a successful social media strategy, how to tackle it with limited resources and how it's being done successfully right here in Colorado.
PANELISTS:
Emily Davis, President - Emily Davis Consulting
Adam Fox, Director of Strategic Engagement - Colorado Consumer Health Initiative
Austin Montoya, Social Media & Online Coordinator - Colorado Consumer Health Initiative
Don't miss this opportunity to network with other nonprofit professionals and enjoy some free appetizers, wine and beer!
How To Handle The Responsibilities Of Hipaa, Identity Theft, And Privacy Conc...Ryan Squire
How To Handle The Responsibilities Of Hipaa, Identity Theft, And Privacy Concerns While Introducing New Social Media Technologies as presented by Ryan Squire at the ALI conference on health care in social media 10/5-8/09.
MOBILIZING AMBASSADORS TO COMMUNICATE YOUR SCHOOL’S BRANDKevin Anselmo
The presentation helps university communicators:
1. Gain an understanding about the importance of having your key stakeholders communicate to external audiences on their own.
2. Discover the motivational levers that will get your colleagues excited about communicating your brand.
3. Learn new tools, frameworks and techniques that will make you more effective in training your colleagues to communicate to external audiences, pulling the levers of earned media (traditional media relations), owned media (content on owned channels, like a blog or podcast) and shared media (social media).
Brand-building in Facebook WITHOUT the Fan PageMerit Pages
To get the most out of this presentation, please click to the "Notes on Slide X" tab next to the comment box below to see the speaker notes.
The Facebook changes announced in September 2011 at the F8 developer's conference significantly impacted fan pages and the way fan page content is received in the newsfeed. Colleges who relied solely on the fan page as their foothold in social media are finding that newsfeed impressions and reach have declined due to changes in the EdgeRank algorithm.
The presentation will show extensive data on how the sharing and engagement rates of personalized content on Facebook is much higher than generic content. It will also share how these institutions are combining this strategy with their "regular" Facebook fan page strategy and creating overall reports and results to share internally and showcase social engagement.
Deck presented to college access and education professionals at the Washington College Access Network conference 3-28-12. Content includes how-to's on branding, brand identity, and social media.
A presentation to attendees from charities and nonprofits at LVSC's Cascade 'Engage and Connect with Social Media' Conference, on 13 Jan 10.
See also Laura Whitehead's presentation on 'Cultivating your online community':
http://www.slideshare.net/laurawhitehead/cascade-cultivating-your-online-community
And Leah William's presentation on the Women's Resource Centre's Journey into Social Media:
http://www.slideshare.net/leahmouse/womens-resource-centres-journey-into-social-media
NSPRA/Ohio Social Media Presentation for Schools 2010Shane Haggerty
A presentation on how to build a social media campaign delivered in 2010 to the Ohio Chapter of the National School Public Relations Association. Presenters included Billy Fischer and John Fimiani from Oxiem Marketing Technology, Shane Haggerty from Ohio Hi-Point Career Center and Lee Cole from Pickerington Local School District.
A overview of what Jewish day schools (and other nonprofits) need to know about measuring social media impact and creating social media guidelines/policies. Workshop delivered as part of AVI CHAI's Social Media Training Academy.
Social Media for Professional Enhancement Lisa Gualtieri
I had the honor to present to the annual meeting of the Alumni Association of the Tufts University School of Medicine Public Health and Professional Degree (PHPD) Program. Here are my slides which highlight the excellent social media use of graduates @pamressler, @s_rattigan, and @RDCorinne
A presentation by Darlene Fichter, Librarian at the University of Saskatchewan, and Jeff Wisniewski, Web Services Librarian at the University of Pittsburgh, about creating and evaluating social media campaigns for libraries.
What's Working in Social Media: 2015 and BeyondNetSquared
Tech4Good Denver
Wednesday, March 18, 2015 from 4:00 PM to 6:00 PM (MDT)
Denver, CO
hen it comes to social media, nonprofits don't have the bandwidth to chase after unproven trends.
At our March forum you'll hear from local experts about how they've achieved social media success and what they'll be doing differently in 2015 and beyond. Discussion will include developing a successful social media strategy, how to tackle it with limited resources and how it's being done successfully right here in Colorado.
PANELISTS:
Emily Davis, President - Emily Davis Consulting
Adam Fox, Director of Strategic Engagement - Colorado Consumer Health Initiative
Austin Montoya, Social Media & Online Coordinator - Colorado Consumer Health Initiative
Don't miss this opportunity to network with other nonprofit professionals and enjoy some free appetizers, wine and beer!
How To Handle The Responsibilities Of Hipaa, Identity Theft, And Privacy Conc...Ryan Squire
How To Handle The Responsibilities Of Hipaa, Identity Theft, And Privacy Concerns While Introducing New Social Media Technologies as presented by Ryan Squire at the ALI conference on health care in social media 10/5-8/09.
MOBILIZING AMBASSADORS TO COMMUNICATE YOUR SCHOOL’S BRANDKevin Anselmo
The presentation helps university communicators:
1. Gain an understanding about the importance of having your key stakeholders communicate to external audiences on their own.
2. Discover the motivational levers that will get your colleagues excited about communicating your brand.
3. Learn new tools, frameworks and techniques that will make you more effective in training your colleagues to communicate to external audiences, pulling the levers of earned media (traditional media relations), owned media (content on owned channels, like a blog or podcast) and shared media (social media).
Brand-building in Facebook WITHOUT the Fan PageMerit Pages
To get the most out of this presentation, please click to the "Notes on Slide X" tab next to the comment box below to see the speaker notes.
The Facebook changes announced in September 2011 at the F8 developer's conference significantly impacted fan pages and the way fan page content is received in the newsfeed. Colleges who relied solely on the fan page as their foothold in social media are finding that newsfeed impressions and reach have declined due to changes in the EdgeRank algorithm.
The presentation will show extensive data on how the sharing and engagement rates of personalized content on Facebook is much higher than generic content. It will also share how these institutions are combining this strategy with their "regular" Facebook fan page strategy and creating overall reports and results to share internally and showcase social engagement.
Deck presented to college access and education professionals at the Washington College Access Network conference 3-28-12. Content includes how-to's on branding, brand identity, and social media.
A presentation to attendees from charities and nonprofits at LVSC's Cascade 'Engage and Connect with Social Media' Conference, on 13 Jan 10.
See also Laura Whitehead's presentation on 'Cultivating your online community':
http://www.slideshare.net/laurawhitehead/cascade-cultivating-your-online-community
And Leah William's presentation on the Women's Resource Centre's Journey into Social Media:
http://www.slideshare.net/leahmouse/womens-resource-centres-journey-into-social-media
One year ago I posted, "10 Social Media Best Practices in Higher Education" which has proven to be one of my most popular posts. This is not surprising, as many of my campus speaking engagements include covering such topics.
This top 10 list includes:
Implement a Social Media Strategy
Produce Quality & Accurate Content
Manage Platforms with Social Media Managers and Student Leaders
Use an Authentic and Transparent Voice
Represent the University/Division/Department Brand and University Resources
Collaborate and Support other University Social Media Pages
Respect Your Community
Dive into Data
Empower Influencers and Engage Audience
Get Internal Buy-In
Social media exists in the gray, so even these best practices could be scrutinized. Whatever your perspective, higher education needs more tools to aid in strategy development, especially since social media platforms change constantly.
This presentation outlines how cultural trends are making it more of a priority to address the need for better understanding and use of social media by Educators for both professional growth and personal use.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Holly foster
1. Using Social Media to Reach College Students Holly A. Foster Alcohol, Tobacco & Other Drug Education Coordinator The Gordie Center for Substance Abuse Prevention The University of Virginia
27. On average, it takes nearly 3 hours for most people to eliminate the alcohol in 2 drinks.
28.
Editor's Notes
Three years as graduate assistant/doc intern, recently hired as ATOD Ed Coordinator; dissertation is on substance abuse prevention in higher education, specifically with social norms marketing and curriculum infusion.
Stats: People spend an average of 55 minutes per day on fb How-to-videos are fastest growing vertical market 80% of google traffic goes to the top 5 sites 374 million people have smart phones and that number is expected to top 800 million by the end of 2012 35 hours of Youtube videos are uploaded every MINUTE
Before considering social media as a tool for reaching college students, it is important to understand social norms marketing (as the information we are promoting via social media). So as a quick overview: SNMarketing was founded (Perkins and Berkowitz) on the belief that individuals incorrectly perceive that the attitudes or behaviors of others are different from their own, when in reality they are similar (a.k.a. pluralistic ignorance). This occurs largely because the extreme behavior tends to be most noticed and talked about, while typical behavior is less gossip worthy. Looking forward, social media is a new trend that gets information to students in a format they are comfortable with. If we incorporate social norms into social media, we increase visibility of norms (that visibility is very important as it creates that dialogue and potentially sustains it). Perhaps get the conversations moving away from the negative to the positive. What we currently do!
We hang these posters (SSJ) in all first year bathrooms as well as some other central buildings around Grounds. They are generally very well-received and not something we will move away from anytime soon. In fact we are looking at doubling the SSJ (so two at a time in alternating stalls). So social media not always replacing current forms of marketing, but perhaps supplementing what works.
Now this is a more common standard social norms approach campaign – poster form around Grounds. We are finding that students are really moving away from paying attention to these types of campaigns and more towards electronic communciation/social media. This is the type of communication we are moving away from.
So thinking about Social Norms Marketing – next is Social Media (as second element). How are we using it?
Overview In 2004 Facebook (then known as TheFacebook) was launched as an online social network service that focused on building and reflecting social relations among students at Harvard University. **We saw Social Network so we know the story. But what is important now is knowing there are more than 500 million active users (70 percent outside the United States) and 50 percent of active users log on to Facebook in any given day. Other popular social media technologies include Twitter, a real-time information network; YouTube, a site to watch and share originally created videos; and LinkedIn, a professional development site. Most social network services provide means for users to interact over the Internet, such as e-mail and instant messaging.
When it comes to using social media technology for alcohol, drug abuse, and violence prevention, Thomas Workman, at Baylor College of Medicine, points out that social media is interactive. “ That means we communicate in a very different way, which poses a challenge for people in the college prevention field who have relied on one-way social marketing or substance interaction to communicate prevention messages. Social media is fundamentally interactive, which means that I am entering a conversation rather than a declaration, and I’ll get responses that may contradict my message. But how that conversation goes has great preventative power even though there is no message control. One of the most important ways to use social media is as a listening and engagement tool. It took us a little longer than the students, but we are definitely getting there. For example, in the early days of Facebook at the University of Nebraska, there were over 500 Facebook groups that involved some form of college drinking and partying. That has changed dramatically. Now an Internet search on the topic ‘college drinking’ brings up as many prevention entries as the blatant party drinking posts. We have learned that when we seed conversations across various social media groups, our seeds have as much influence as every other comment. By being in the conversation, we change the conversation.”
While no research has specifically evaluated the effects of facebook/social media on substance abuse prevention in higher education, there is plenty out there that demonstrates the connection between fb use and social capital and that as fb users continues to grow it makes them a target for maximizing the reach and impact of health communication and eHealth interventions. A listening tool to really understand what the campus community is saying/thinking. A dialogue tool – not only to begin the dialogue, but to engage and sustain the dialogue. And as a communication tool – a way for peer educators to really broaden their reach (beyond posters and FOA presentations, but into news feeds and updates). Additionally: on a survey at U.Va. on undergradutes and social media, we found that 95% of undergraduate students have a facebook profile and 63% would “like” a FAN page and 53% would be open to communication from programs/professionals.
FB Shifting because people want peer recommendations (fb falls in line with TV as source). Word-of-mouth is key and best form of advertising; in fact the ultimate marketing goal is to increase word-of-mouth. Dimensions of credibility: E xperts Trust (people, site, information): In order to gain trust you must be reliable, current, new 1+2 = influentials: influentials is the goal (build trust and prove expertise). Large participatory events drive social currency; social media doesn’t drive people, it is a tool for them to do what they want. Simple Contagion = 1 message is enough = widespread reach Complex Contagion = multiple exposures = multiple sources = saturation (depends on how much resistance there is to the message – if low resistance then simple msg is enough; if high resistence then complex is needed. Purpose is key: for example, Newcomb Hall Construction uses Twitter because they want to provide constant, real-time updates to what is happening and what rooms are open/closed. But for Prevention Messages (these are not time sensitive on such a minute level, so facebook is better because the message remains for longer and it is more likely the user will see it several times).
We also use it because it fits what students said they want: fun, non-authortarian, quick & easy It has a broad reach Part of our current thought process is to plan fb campaigns in much the same way we do regular campaigns --- plan and test all the messaging ahead of time, then stream it into fb on regular intervals through the semester.
Twitter is FAST! Twitter is great for real time updates (use NHL Renovations examples). But not great for us.
YouTube: Be sure to brand your channel (ie., logo, tagline, website, something that is consistent across all of your videos that identifies your brand). This works in much the same way as business cards or letterhead in the past. It really helps establish you as an influential.
Peer Educators can use social norms and social media to extend their reach in terms of programs. But there has to be some training that must occur prior to peer educators using social media. While the students very likely know more than I do in terms of actually using the social media outlets, we want to focus on educating them on the broader knowledge of social media and how to interact as a paraprofessional. The first step uses LEAP: How can we use social media to reach students with social norms marketing information? Our peer educators are a great resource for not only creating program pages, but also updating statuses and for commenting on center statuses as away to increasing visibility of center posts. So what do we need to teach peer educators in terms of being able to actively use social media in a responsible and meaningful way? Creating a presence and learning when and how to respond. They first determine their desired outcomes then work backwards from there to determine what is the best method of reachin students and what the messages should look like.
So the focus for peer educators is on when and where and how to use social media and social norms for their mission. First is listen and learn: Adapted from: Workman, Thomas. (2010). Employing Social Media for Coalition-based Prevention. HEC Webinar.
What we are listening for: We need to listen, NOT react. Rather listen to learn. What we can learn about students is important. Using Google alert to see what the trends are….give yourself search codes and you get updates. Ie., bath salts and you will get all sources that come up with that phrase (and it searches everything – blogs, news, etc.). Advantage is that students understand students. If I were presenting this to professionals, I would include topics such as “understanding language,” but students are already at the point where they understand. So they will be trained to focus more on the bigger picture of what is happening. Next is understanding when/where and how to engage. Also, spend time thinking about where and how to engage – determine when to join, when in inquire, when to ask. Remember that sometimes responding to other posts/information is correct and sometimes it is not. Sometimes you have to watch for a while before joining in the conversation, other times not. Most of tend to be lurkers (90%) and few engage (10%).
Once you decide to move forward and use social media, making a social media plan is key!!! Determine: Who is our target? Who are we after? Not just who serving, but also the community as a whole (parents, bar staff, other people who affect our students). Representation? Like when peer educators are representing themselves as peer educators and when as something else. Do those need to be defined?
And because we love evaluation in higher education, we must remember to evaluate the value of Social Media (because this is difficult): Free (but not very useful) are: Wildfire, Social Mention, Monitor This, Tweet Deck Low Cost: UberVu, Buzz Stream Expensive: Radian6, Lithium, Sysomos, Atterian Key: EASE. Remember to use buttons as a way of simplifying your links. Long hyperlinks can appear complex to people. Shorter, simpler is always important. We know that social media is the way to reach people (and its proven effective at reaching people), but it is not a proven way of changing behavior. We are still working on that – importantly because behavior change is not something we can measure in mouse clicks. Things to consider: Plan ahead! Be directed in your messaging. There needs to be some democratization – train them and trust them to do it (there is not time for multiple levels of approvals and vetting to occur).
Remember that timing is everything! It can’t be a slow process and those who are process oriented have to be organized in a way that allows quick decisions (be fast and efficient). At the very least institute a small subgroup to do this. IDEALS: Imagine Design Engage Act Learn (what worked, evaluate) Sustain Remember there are no longer “peak” times of usage. Because of smart phones and the way that millenials in particular are using them, they are online all the time (not just during specific hours). Twitter is FAST and if you are not capable of keeping up, it is better not to use it (use fb instead – it has more reach and allows for a steadier pace).
Move from promotion to engagement – this is very important for our peer educators to be aware of. Students are not used to (or expect) any type of failure, so understanding the pitfalls and dangers is critical to the overall success of the program. For social media they might be: 1). If maintaining an online presence it is important to be responsible for what you write. 2). The interactive media component – it is a challenge when others post contradicting messages to our messages. 3). Move from invited to uninvited – These are public forums, so can be unexpected participants in the conversation. Just be sure to monitor all comments to determine if there is value in it or just needs to be deleted. BUT VERY IMPORTANT TO DISCUSS THE IMPORTANCE OF BEING NON-JUDGEMENTAL. 4). Diversity, real-time, alter-ego – we should learn from these; understand there are levels of understanding. Also remember that higher expectations exist. If having a strong presence, updates need to happen regularly, and that can be time consuming. 5). But have fun – enjoy the engagement that comes from the students and see where the messages go.
Message being, look around and see what’s out there and then decide what aspects you can use and what you will have to develop on your own, for your specific audience. Decide which social media outlets will work best for you. For some facebook might be the best, for others it might be Youtube, and others Twitter, etc. Takes an evaluation of your needs. Lessons Learned From Colleges and Universities Michigan State University’s social norms campaign has a Facebook page that is driven by a group of people who are online peers. It has a large friend collection. But not all the interactions are alcohol-based social norms. People are “friending” the page to see posts on their wall that may have nothing to do with alcohol. The Illinois Higher Education Center for Alcohol, Other Drug and Violence Prevention’s mission is to “ reduce negative health & safety consequences to Illinois college students related to alcohol, other drugs & violence & to increase college & community environmental factors that support healthy and safe norms.” Its Facebook page lets people know about upcoming training events, provides discussions on topics, and displays photos from activities.
Thinking about what we put out there. This is a great photo! And it shows as a photo on our page for a selling point.
We regularly put out this type of message. Doesn’t have to be fast, real time, can be calculated and planned.