SlideShare a Scribd company logo
Health Care Tool box  (Embracing Web 2.0)
It used to be that new media was an after-thought in the research space as
Communications were pretty simple
as we were a paper driven society
... And then things changed
and became a  bit more complicated
 
“ The world is in the middle of an ongoing conversation .  A marketer’s challenge and job is to enter that conversation and when you do join in, you had better be prepared to add value .”  John D Hayes – CMO American Express
 
Today you will learn how to extend the conversation and leverage the power of web 2.0 & social media to educate, engage and track public perceptions on health related topics
Before you can add value and extend the conversation, there a few things you should know…
 
Agenda  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Canadian Interactive landscape ,[object Object],[object Object],[object Object],[object Object]
What is social media?
It’s not about the online tools…
It’s not about you broadcasting your message to the masses either
Social media is about creating  a 2-way conversation
using the tools
Join the conversation with: ,[object Object],[object Object],[object Object],[object Object]
Social media in Canada starts with
Canadian Facebook Stats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object],What this means to you
friend  or foe?
[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
 
 
 
 
Twummary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Leveraging social media to track public perception on health topics
 
Get yourself a feed aggregator
Translation for you ,[object Object],[object Object],[object Object],[object Object]
Social bookmarking
Social Bookmarking  in  Plain English
 
 
Translation for You ,[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusions ,[object Object],[object Object],[object Object]
Where do you start? ,[object Object],[object Object],[object Object]
The future… ,[object Object],[object Object]
Let’s continue the conversation… Email: [email_address] Voice or SMS to 416-729-4268 LinkedIn profile:  http:// www.linkedin.com/in/phryl   Follow me on Twitter:  http:// www.twitter.com/phryl   Follow my Mobile & Interactive marketing blog: http:// www.burningthebacon.com http:// m.burningthebacon.com  (mobile version) ‏ Check out other contributions at:  http:// www.onedegree.ca http:// www.canadianmarketingblog.com /   Phil Barrett (.mobi) ‏

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