overview presentation on how tph can leverage social media for research and communications

1. Health Care Tool box (Embracing Web 2.0)

2. It used to be that new media was an after-thought in the research space as

3. Communications were pretty simple

4. as we were a paper driven society

5. ... And then things changed

6. and became a bit more complicated

8. “ The world is in the middle of an ongoing conversation . A marketer’s challenge and job is to enter that conversation and when you do join in, you had better be prepared to add value .” John D Hayes – CMO American Express

10. Today you will learn how to extend the conversation and leverage the power of web 2.0 & social media to educate, engage and track public perceptions on health related topics

11. Before you can add value and extend the conversation, there a few things you should know…

15. What is social media?

16. It’s not about the online tools…

17. It’s not about you broadcasting your message to the masses either

18. Social media is about creating a 2-way conversation

19. using the tools

21. Social media in Canada starts with

25. friend or foe?

40. Leveraging social media to track public perception on health topics

42. Get yourself a feed aggregator

44. Social bookmarking

45. Social Bookmarking in Plain English

52. Let’s continue the conversation… Email: [email_address] Voice or SMS to 416-729-4268 LinkedIn profile: http:// www.linkedin.com/in/phryl Follow me on Twitter: http:// www.twitter.com/phryl Follow my Mobile & Interactive marketing blog: http:// www.burningthebacon.com http:// m.burningthebacon.com (mobile version) ‏ Check out other contributions at: http:// www.onedegree.ca http:// www.canadianmarketingblog.com / Phil Barrett (.mobi) ‏