This document provides an overview of social media best practices and guidelines for using various social media platforms. It discusses using Facebook, Twitter, LinkedIn and other tools for networking, promotion and information sharing. Key recommendations include engaging audiences, encouraging user-generated content, being timely with updates, using multiple platforms, and establishing general usage guidelines. Examples are given of how various University of Washington departments and programs currently utilize different social media.
As an introduction, I gave a series of short lectures on the Use of Social Media on Healthcare among medical students of Cebu Doctors University College of Medicine. Most of the slides were borrowed with permission from Dr. Iris Thiele Isip-Tan's slideshare deck.
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Overview of opportunities, strategies, and tactics for social marketing within healthcare settings. Learn how to create a strategy framework, data and strategy points to use with the C-suite, and tactics for Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, and YouTube.
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How many of us have created a Facebook Page or a Twitter account for our office, only to let it die out a few weeks later? To successfully use social networking sites, we need to stay engaged and have "friends," "fans" and "followers" who interact with us. This presentation demonstrates social networking best practices used by a professional in UW–Milwaukee University Housing and allows participants to explore how social networking can contribute to their own professional development.
The Power Point to support my presentation on use of Social Media in higher education. NISOD Conference on Teaching and Leadership Excellence, May 30 2011
From the Bootcamp series (http://www.dent.umich.edu/informatics/bootcamp), this presentation provides an overview of social networks being used with health care communities for consumers and providers.
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An hour-long presentation for Boston-Area Study Abroad Advisors designed to give an overview of various socia media platforms, including their use as communication and promotional tools for international education.
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Tips and best practices for blogging specifically for outreach and education. This presentation is an agency update for Urban FCS agents with Texas AgriLife Extension
As an introduction, I gave a series of short lectures on the Use of Social Media on Healthcare among medical students of Cebu Doctors University College of Medicine. Most of the slides were borrowed with permission from Dr. Iris Thiele Isip-Tan's slideshare deck.
Social Media for Healthcare OrganizationsErica Ayotte
Overview of opportunities, strategies, and tactics for social marketing within healthcare settings. Learn how to create a strategy framework, data and strategy points to use with the C-suite, and tactics for Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, and YouTube.
Successfully Using Online Social Networking to Engage Students and ColleaguesLiz Gross, Ph.D.
How many of us have created a Facebook Page or a Twitter account for our office, only to let it die out a few weeks later? To successfully use social networking sites, we need to stay engaged and have "friends," "fans" and "followers" who interact with us. This presentation demonstrates social networking best practices used by a professional in UW–Milwaukee University Housing and allows participants to explore how social networking can contribute to their own professional development.
The Power Point to support my presentation on use of Social Media in higher education. NISOD Conference on Teaching and Leadership Excellence, May 30 2011
From the Bootcamp series (http://www.dent.umich.edu/informatics/bootcamp), this presentation provides an overview of social networks being used with health care communities for consumers and providers.
Social Networks and International EducationGene Begin
An hour-long presentation for Boston-Area Study Abroad Advisors designed to give an overview of various socia media platforms, including their use as communication and promotional tools for international education.
Tips and Best Practices for Blogging: Outreach and EducationAmy Hays
Tips and best practices for blogging specifically for outreach and education. This presentation is an agency update for Urban FCS agents with Texas AgriLife Extension
Using Social Media in Substance Abuse Treatment and RecoveryJennifer Iacovelli
Using Social Media in Substance Abuse Treatment & Recovery was presented at the New England School of Best Practices in Addiction Treatment on September 15, 2011 in Waterville, New Hampshire by Jennifer Barbour of Another Jennifer Writing Lab.
How to use social media to engage independent school audiences like prospective students, parents and alumni. Delivered as a workshop for the Association of Independent Schools of New England.
Social media is redefining the world of marketing and public relations. It is no longer a question of whether or not we engage, but rather how we do so. The way in which companies interact with employees, customers, and other businesses via social media networks is more important. In
this real time environment the challenge is to engage in a way that encourages participation. Join us for an encompassing look at how social media can work in your business environment.
As more institutions are allowing social media application use, medical libraries should investigate whether they should use Facebook and Twitter in the outreach efforts.
Presented at the October 2009 Midwest MLA Conference In Columbus, OH.
Social Media Marketing for B2B Business Development - Business Marketing Asso...Erin Moloney
In this presentation that I gave to the Business Marketing Association's St. Louis, MO chapter on April 1, 2010, I go over the best sites to analyze for driving more leads into the sales pipeline for a B2B organization.
Presented in April 2010 at the National Hospice and Palliative Care Organization's conference, this slideshow discusses demographics, strategy, HIPAA concerns, social media policies and specific pros and cons for Facebook, Twitter, YouTube and blogging.
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Social media can be leveraged to help chapters connect with their members--all around such common goals as increasing awareness, gaining members, or highlighting chapter events.
Presentation given at a workshop for the Religion Communicators Council, April 2014: Making Social Media Work for You. Co-presenter: Joel Abramson, Jewish Federation of Nashville
From Pushcart to Classroom: Accelerating educational access in the Philippine...Sophia Kristina
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Course: Emerging Markets in Digital Media. Autumn 2010.
Instructor: Anita Verna Crofts
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Assignment:
For each application analysis, students will produce a Powerpoint presentation with 4 slides:
1. Describe the psychological process (original full-slide textual summary, 10-12 point font).
2. Explain how the process is in operation and affecting usage of a website or other media (screenshots and half-page explanation).
3. Discuss whether the required conditions for the process to operate according to the theory match or do not match the digital media environment (screenshots and half-page explanation).
4. Recommend to a designer, marketer, or executive what changes in the interface, messaging, or business model that would better align the digital media with the psychology of the users (bulleted list and paragraphs).
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
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June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
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Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
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The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
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A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
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http://sandymillin.wordpress.com/iateflwebinar2024
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Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
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19. Not ready for FB Your unit has “control issues” You are unwilling to become part of the Facebook community yourself You think it’s something students can manage You think you can manage it without some student involvement
20.
21. Twitter?! Huh? Personalized news feed A place to follow thought leaders in your fields of interest They have to be 140 characters or fewer
22. Twitter? So what? It grew by 1,382% year-over-year in Feb. ‘09 Grew from 5K tweets/day in ‘07 to 50M in ’10 Driver of news and referring traffic to sites Starting point to build relationships You don’t need to know people’s e-mail addresses to connect with them!
23. Twitter Pros Low technical skills Your department/school/college can have an ongoing presence in a Twitter “follower’s” routine, i.e. they look to you for info Typical Tweeters use the site at least daily, often hourly. BUT, this isn’t necessarily the pattern you have to follow. Pulse on your audience’s interests and trends Soundbites; easy to digest [vs. newsletters]
24. Twitter Cons Requires very regular maintenance 140-character limit may decrease depth of your engagements As Twitter usage increases, competition for attention increases.
25. Best Uses for Twitter News & event updates Emergency announcements Play-by-play reporting from conferences, lectures, sporting events, etc. To encourage conversation with and input from followers Eyewitness accounts (e.g. Haiti, Clemmons)
26. Examples: UW on Twitter UWNews: http://twitter.com/uwnews UWSportsNews: http://twitter.com/UWSportsNews UWTV: http://twitter.com/UWTV The Daily: http://twitter.com/thedaily The Henry: http://twitter.com/henryartgallery UW Career Center: http://twitter.com/uwcareercenter School of Public Health: http://twitter.com/uwsph Cliff Mass: http://twitter.com/cliffmass
27.
28. What is Linked in A site for professional networking Users post resumes, recommend colleagues’ job skills Has more than 36 60M members Organizations create groups to bring together people who want to be associated with their brand
29. Uses for Linked in For Q&A opportunities Monitor the competition Facilitate networking Provide profile information, like statistics, demographics, key links
30. UW on Linked in University of Washington campuses Foster School UW Medicine School of Law iSchool Libraries Alumni Group
50. Want to know more? Social Media Governance http://socialmediagovernance.com/policies.php UW Marketing Toolkit: https://www.washington.edu/externalaffairs/uwmarketing/toolkits/best-practices/ Mashable http://mashable.com/social-media/ Common Craft http://www.youtube.com/user/leelefever
51. Social Media & Retention Inigral http://blog.inigral.com/research-on-social networking-in-retention/ Virtual College Fairs.com http://collegerecruiting.virtualcollegefairs.com/wp/ .EduGuru http://doteduguru.com/
54. Sophia Agtarap sagtarap@uw.edu 206.543.9016 Grad.washington.edu/gomap GO-MAP, The Graduate School G-1 Communications Building
55. UW Grad School @uwgradschool @uwgomap Facebook.com/uwgradschool Facebook.com/uwgomap Flickr.com/uwgomap
Editor's Notes
Background about presenterWelcome! So glad you’re able to take a moment to have this conversation about what social media is (and isn’t), how and why other grad departments are using it, and why it’s important to consider folding it into your communications with prospective and current students as well as alumni.
social media overviewbest practicesnext steps
Last month we sent out a survey inquiring about tools you used to communicate with current and prospective students. May use a combination of email, phone, postal mail to communicate with students—integrated approachinterest in learning about social mediahow to use it
Survey results: 88% or 30 use email to communicate w/ current & prospective students—direct them to links,35%: phone calls
Survey results: Of all social media use, FB is highest.
http://www.facebook.com/pages/Seattle-WA/University-of-Washington/8829726273With Facebook growing another 14.9% from December to January, the site now reaches 68.5 million people each month, versus 58.5 million for MySpace.Data provided by CompeteGrowth rates: http://www.istrategylabs.com/2010/01/facebook-demographics-and-statistics-report-2010-145-growth-in-1-year/
In the same time span, MySpace dropped by 4% and Facebook grew by 228%. Data is from Nielson Onlinehttp://www.independent.co.uk/news/media/twitter-sees-astronomical-growth-investigates-ways-to-monetize-the-service-1908309.html
Tweet on Thursday-Friday. Most active http://techcrunch.com/2010/01/19/state-twittersphere-hubspot/
-it’s not a one-way street-if social media has taught us anything, it’s that people value a conversation rather than being talked at
Something new will come along. Be ready for that Don’t pour all your time into this changing media. Understand how to use it most efficiently and integrate it into your recruitment and communication plans.
Just because it reaches millions, doesn’t mean it will reach your audienceHow will you stand out?
Not meant to replace your current communication channels—use it to supplement. Have an integrated communication approach.
A tool to engage a wider audience
A transparent conversation with people you are building relationships withA community of people who are energized about communicating the work you do
Listening and responding
Feature video when you can
Feature video when you can
Tag people. Then their friends will see it and so on
Understand your audience
Encourage user generated content: students, faculty, other communities with which you interact
Teach everyone to be a communicatorTake every opportunity to tell your story—this means getting faculty/staff/student in the habit of collecting/sharing accomplishments.It is up to the Public Affairs professionals at each level to teach and enforce Air Force new media policy, by training and educating every Airman on the proper use and techniques for engaging in new media: http://www.livingstonbuzz.com/2009/03/24/every-airman-is-a-communicator/
Post weekly—stay current!It’s ok to keep a running list of factoids that you’d like to share with your community, but be sure to share breaking news in a timely manner.No piles on your desk.
Use photos! We like to find people we can identify with. As often as possible, use photos of students, faculty and staff in your departments.
Mind your manners. Make time to say thank you to those who join your group or post comments.
Use tools to help you manage your social media content.Not everything is a hammer