https://bloomerang.co/resources/webinars/ Sandy Rees will show you how to plan a year’s worth of diverse funding streams to support your growing nonprofit.

1. How to Plan Your
Fundraising
When Your Nonprofit is New and the World is in Crisis

2. You’re in
the right
place…
Your nonprofit is new (or
newish) and
Fundraising seems
overwhelming right now
You have no idea where to
start
You don’t want to be
insensitive that some people
have lost their jobs

3. And, you want to stop this…

4. What
you’ll get
today:
How to set goals for your
first year of fundraising
What kind of fundraising
you should do (and what
to avoid)
How to create a
manageable 90-Day Action
Plan

5. About me --
 Fundraising Coach
 Trainer
 Blogger
 Animal lover
me and Lucy

6. Where I learned it was…

7. Today…

8. Let’s talk about…
fundraising!

9. When you raise more money,
you can change more lives

10. fundraising is Easier when
you have a

11. Special challenges for
new nonprofits…
 No historical data -> no idea what works

12. Special challenges for
new nonprofits…
 No historical data -> no idea what works
 Tough to budget revenue

13. Special challenges for
new nonprofits…
 No historical data -> no idea what works
 Tough to budget revenue
 Lack of fundraising skill/knowledge slows you
down

14. Special challenges for
new nonprofits…
 No historical data -> no idea what works
 Tough to budget revenue
 Lack of fundraising skill/knowledge slows you
down
 Lack of helpful volunteers/Board members

15. Things were hard enough,
but now…

17. The key to success
Keep looking for options when you run into
roadblocks or feel stuck.

18. Step 1: Set 2 Goals

19. How much do you need?

20. You need 2 goals:
1. How many will you serve?
2. What will that cost?

21. Figure it out:
 Start by planning programs for the year
 What that will cost? (direct program costs)
 How much do you need to run your nonprofit
this year? (administrative and fundraising costs)
 Add those two together
 THAT’S how much you need to raise

22. Step 2: Choose Strategies

23. Choose
fundraising
that
Plays to your strengths
Gets you the MOST bang for the
buck
Is “rinse and repeatable”
Builds your donor family
Helps you take big steps toward
your $$ goal

24. Fundraisers vs Fundraising
Fundraisers Fundraising
One-off activities Part of an overall
plan
All about the money All about the
relationship
Transactional Transformational
Focus is right now Focus is longer-term

25. Common First activities:
 Bake sales
 Car washes
 Spaghetti dinners
 T-shirt sales
 Candy-bar sales

26. Common First activities:
 Bake sales
 Car washes
 Spaghetti dinners
 T-shirt sales
 Candy-bar sales
What do these have in common?

27. These can be unprofitable
at first…
 GoFundMe
 Grants
 “Rich people”
 Self-funding
 Social media

28. What to focus on first for
best results
 Building your supporter family

29. What to focus on first for
best results
 Building your supporter family
 Small, specific online campaigns

30. What to focus on first for
best results
 Building your supporter family
 Small, specific online campaigns
 Monthly giving

31. Step 3: chunk it up and write
it down!

32. 90-Day Action Plan

33. Why 90
days?
Things change fast!
Easier to focus on a
small chunk
Faster adjustments

34. Planning tips
 Schedule backwards

35. Planning tips
Schedule backwards
 Start with the actual date
 What needs to happen the day before?
 What needs to happen the day before that?
 Keep going until you get to the date you need
to start thinking/planning

36. Planning tips
 Schedule backwards
 Sticky note method

37. Planning tips
 Schedule backwards
 Sticky note method
 Decide What, Who, and When

38. Planning tips
 Schedule backwards
 Sticky note method
 Decide What, Who, and When
 Build in accountability

39. Now what?

40. Grab the download