The document discusses best practices for annual reports for nonprofit organizations. It emphasizes that annual reports should be focused on donors and telling their stories, with the goal of showing gratitude and impact to inspire continued support. Stories should be told through text, images, numbers and design in an easy to read format. The purpose is to showcase how donor contributions made a difference and keep donors engaged, rather than tooting the organization's own horn. Fundraising should have final say on the annual report, as the goal is to strengthen the donor relationship and encourage future donations.