How to Web 2013: Ivan Brezak, Netocratic - Thought leadership

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Find out more on what it takes to be a though leader in social media from Ivan Brezak, from Netocratic. More details on: http://2013.howtoweb.co/

Technology

Spoiler:

Content marketing #win

@ivanbrezakbrkan

Caution:

60+ more slides to go

@ivanbrezakbrkan

Thought
Leadership for
Sales, Strategy
& Survival
@ivanbrezakbrkan

Thought
Ivan Brezak Brkan
Leadership for
Founder & Editor, Netokracija
@ivanbrezakbrkan
Sales, Strategy
& Survival
@ivanbrezakbrkan

I had an
idea for a
talk
@ivanbrezakbrkan

If only we
had more
time
@ivanbrezakbrkan

But it was a
one time
‘pitch’
@ivanbrezakbrkan

An idea no
one really
liked?
@ivanbrezakbrkan

Right. It’s
quite
frustraiting
-

@ivanbrezakbrkan

Content
Marketing for
Product
Companies
@ivanbrezakbrkan

You’re an
expert to
me, srsly!
@ivanbrezakbrkan

Have you
explained a
‘startup’?
@ivanbrezakbrkan

Specific
knowledge
= expert.
@ivanbrezakbrkan

Here, a CM
is an
expert!
@ivanbrezakbrkan

But lets
focus on:
content.
@ivanbrezakbrkan

Target your
target
audience.
@ivanbrezakbrkan

Blogger
without a
blog?
@ivanbrezakbrkan

Forget the:
Update
blog.
@ivanbrezakbrkan

Forget the:
Corporate
blog.
@ivanbrezakbrkan

The topic is
not YOUR
COMPANY
@ivanbrezakbrkan

Cheap &
easy? MVP
indeed.
@ivanbrezakbrkan

Dedicate
time to
writing.
@ivanbrezakbrkan

It’s time for
a CCO, my
friends.
@ivanbrezakbrkan

Start by
freelancing
- then hire.
@ivanbrezakbrkan

Get that
email, like,
tweet
@ivanbrezakbrkan

1. You’re an expert
2. Be topical
3. Target your readers/users
4. Get their email/follow/like
5. Have a voice
6. ...REPEAT
7. Call to action - get a user!
@ivanbrezakbrkan

Thanks,
geeks!
@ivanbrezakbrkan /
ivan@mememedia.me
@ivanbrezakbrkan

Q&A
@ivanbrezakbrkan /
ivan@mememedia.me

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