The document provides tips for effective blogging to drive customer action. It discusses focusing content on helping the target audience, providing useful and action-oriented headlines, using images and short paragraphs to build engaging posts, and crafting clear calls to action throughout the blog to encourage behaviors like subscriptions or purchases. The goal is to use content and calls to action to guide readers toward a desired action while maintaining their continued readership.

1. Blogging For
Customer
Action

2. ABOUT
SocialFreshMedia.com

3. #PCB6
Share the awesome

10. #PCB6
“When your content
helps someone, it puts
them on your team.”

12. #PCB6
“The longer you keep
fans reading the more
likely they will convert.”

13. Let’s Regroup
CORE QUESTIONS ANSWERS
1. Who do I want to help? 1. Audience
2. How can I be helpful? 2. Content
3. What do I want the blog 3. Action
to accomplish?

15. Examples of Actions
1. Subscribe
2. Buy a product or service
3. Complete a sales lead form
4. Return to the site
5. Continue to the next page
6. Sign up as a member

16. A
B
HEADLINE ACTION

17. HEADLINES

18. #PCB6
“Your headline is
your elevator pitch.”

19. The 4U Headline Approach
1. Useful
2. Urgent
3. Unique
4. Ultra Specific

20. Rules For Better Headlines
1. Add emotion
2. Add specificity
3. Add results
4. Add authority
5. Add intrigue
6. Simplify

22. Rumors
that
Microso0
May
Buy
Yahoo,
but
No
Confirma9on
Yet
Microsoft Buying Yahoo?

23. Idol
Finale
Ra9ngs
Well
Up
From
Last
Year's
Ra9ngs
Idol
Ups
Finale
Viewership
By
5
Million

24. The
Keys
to
A
Perfect
Cover
LeJer
For
Your
Job
Search
5
Cover
Le9er
Killers
Is
Your
Cover
Le9er
Keeping
You
Unemployed?

25. How
To
Write
Great
Headlines
The
Cheater's
Guide
To
WriEng
Great
Headlines
7
Secrets
From
Headline
WriEng
Experts

26. CONTENT

27. #PCB6
“Your headline leads
to content leads to
content leads to
ACTION.”

28. How To Build A Post
1. 1-3 sentence paragraphs
2. Photos
3. Bullets
4. Questions
5. Sub-headings
6. Single-line and single-word
paragraphs

29. Portioning

30. Photos
1. Always use an intro image
2. Align images to the right
3. Use full width images
4. Use photos
5. Use people
6. Tell stories
7. Use screen shots

31. WRITING

32. 4 Example Post Types
1. Opinion
2. How To’s
3. Lists
4. Research

33. Great Blog Writing
1. Is Short
2. Avoids description openings
3. Is instructional
4. Has emotion
5. Has personality
6. Does not waiver
7. Makes your posts easy to scan
8. Spends time on headlines

34. CALLS TO
ACTION

35. Your Blog is a
LANDING PAGE

36. Make a clear ask
& OFFER VALUE

37. Where?
1. Top of sidebar
2. Post footer
3. Blog footer
4. About page
5. Resource pages
6. Inline text
7. Top resources
8. Feature box
9. Pop-up box

38. Calls To Action

39. Calls To Action

40. Calls To Action

41. Calls To Action

42. Calls To Action

43. CLOSING
THOUGHT

44. #PCB6
“Your blog exists to
make your readers
look cool.”

45. Continued Reading
BRAND EXAMPLES TRAINING
• Seomoz • Problogger
• Kissmetrics • Copyblogger
• Hubspot • ChrisBrogan.com
• Wildfireapp • SocialFresh.com

46. THANK
YOU
SocialFreshMedia.com