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The ‘Real Deal’ Behind Real 
Time Twitter Marketing 
Javier Burón, SocialBro 
#SBHalloween SocialBro – the #1 marketing platform for Twitter
Allow me to introduce myself… 
Javier Burón 
CEO & Co-founder 
#SBHalloween SocialBro – the #1 marketing platform for Twitter
• 270,000 users in 70 
countries 
• Integrated with platforms 
including Hootsuite, Kred, 
Bufferapp 
For more info go to www.socialbro.com & @SocialBro 
SocialBro – the #1 marketing platform for Twitter 
ABOUT SOCIALBRO 
• Cloud based Twitter marketing and management platform 
• Launched April 2011 
#SBHalloween
Before We Start… 
#SBHalloween 
Happy Halloween!!! 
SocialBro – the #1 marketing platform for Twitter 
:) 
#SBHalloween
Real-Time Twitter Marketing 
• A History Of Real-Time Twitter Marketing 
• Why Twitter? 
• Let’s Talk Strategy 
• When To Engage (& When Not To) 
• Pitfalls To Avoid 
• Tips For Success 
SocialBro – the #1 marketing platform for Twitter 
#SBHalloween
A HISTORY OF 
REAL TIME TWITTER MARKETING 
SocialBro – the #1 marketing platform for Twitter 
#SBHalloween
• Twitter was made for real-time 
marketing 
• TV + Twitter = Double reach 
• Consumers spend 58% of 
their time on digital. Where 
do brands delegate their 
media spend? 
SocialBro – the #1 marketing platform for Twitter 
WHY TWITTER 
#SBHalloween
SocialBro – the #1 marketing platform for Twitter 
LET’S TALK STRATEGY 
Planned Unplanned 
You can’t predict 
life! You can only 
respond as fast as 
possible. 
Preparing 
for a media surge with 
hot topics 
(i.e. The Olympics) 
#SBHalloween
LET’S TALK STRATEGY - PLANNED 
SocialBro – the #1 marketing platform for Twitter 
#SBHalloween
LET’S TALK STRATEGY - SEMI 
PLANNED 
SocialBro – the #1 marketing platform for Twitter 
#SBHalloween
LET’S TALK STRATEGY - SEMI PLANNED 
SocialBro – the #1 marketing platform for Twitter 
#SBHalloween
LET’S TALK STRATEGY - SEMI PLANNED 
SocialBro – the #1 marketing platform for Twitter 
#SBHalloween
LET’S TALK STRATEGY - SEMI PLANNED 
#SBHalloween SocialBro – the #1 marketing platform for Twitter
SocialBro – the #1 marketing platform for Twitter 
WHEN TO ENGAGE 
#SBHalloween
SocialBro – the #1 marketing platform for Twitter 
WHEN TO ENGAGE 
#SBHalloween
WHEN NOT TO ENGAGE 
SocialBro – the #1 marketing platform for Twitter 
#SBHalloween
WHEN NOT TO ENGAGE 
SocialBro – the #1 marketing platform for Twitter 
#SBHalloween
WHEN NOT TO ENGAGE 
SocialBro – the #1 marketing platform for Twitter
WHEN NOT TO ENGAGE 
SocialBro – the #1 marketing platform for Twitter 
#SBHalloween
WHEN NOT TO ENGAGE 
SocialBro – the #1 marketing platform for Twitter 
#SBHalloween
PWITHFEANL LNSO TTO T OAV EONIDGAGE 
SocialBro – the #1 marketing platform for Twitter 
#SBHalloween
#SBHalloween SocialBro – the #1 marketing platform for Twitter
1. Don’t be boring 
2. Avoid sales pitches 
3. Have an easy sign-off process 
4. Don’t force your story. Be relevant! 
5. Avoid controversial topics 
6. Don’t forget your follow up plan 
SocialBro – the #1 marketing platform for Twitter 
PITFALLS TO AVOID 
#SBHalloween
1. Think 2. Understand 3. Respond 4. Follow Up 
SUCCESS!! 
SocialBro – the #1 marketing platform for Twitter 
TIPS FOR SUCCESS 
#SBHalloween
Think 
• Be aware of ‘what’s going on’ 
• Make sure it’s relevant for you 
to get involved 
• Be sensitive 
• Connect with your users 
SocialBro – the #1 marketing platform for Twitter 
TIPS FOR SUCCESS 
#SBHalloween
Understand 
• Analytics: technology is your friend 
• Gain an understanding of your 
audience to better connect with 
them 
SocialBro – the #1 marketing platform for Twitter 
TIPS FOR SUCCESS 
#SBHalloween
Respond 
• Engage, engage, engage! 
• Be fast and flexible within your 
organisation 
SocialBro – the #1 marketing platform for Twitter 
TIPS FOR SUCCESS 
#SBHalloween
Follow Up 
• What’s the point in creating 
something that users engage with 
if you don’t bother to follow up? 
SocialBro – the #1 marketing platform for Twitter 
TIPS FOR SUCCESS 
#SBHalloween
TIPS FOR SUCCESS 
67% of Twitter followers are 
more likely to buy from the 
brands they follow… 
SocialBro – the #1 marketing platform for Twitter 
#SBHalloween
SocialBro – the #1 marketing platform for Twitter 
IN SUMMARY 
#SBHalloween
PRESENTATION FINISHED 
Any questions? 
#SBHalloween SocialBro – the #1 marketing platform for Twitter
Please get in touch 
Send Twitter love (or not? ☹) to 
@JavierBuron + @SocialBro 
www.socialbro.com 
#SBHalloween SocialBro – the #1 marketing platform for Twitter

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The Real Deal Behind Real Time Twitter Marketing

  • 1. The ‘Real Deal’ Behind Real Time Twitter Marketing Javier Burón, SocialBro #SBHalloween SocialBro – the #1 marketing platform for Twitter
  • 2. Allow me to introduce myself… Javier Burón CEO & Co-founder #SBHalloween SocialBro – the #1 marketing platform for Twitter
  • 3. • 270,000 users in 70 countries • Integrated with platforms including Hootsuite, Kred, Bufferapp For more info go to www.socialbro.com & @SocialBro SocialBro – the #1 marketing platform for Twitter ABOUT SOCIALBRO • Cloud based Twitter marketing and management platform • Launched April 2011 #SBHalloween
  • 4. Before We Start… #SBHalloween Happy Halloween!!! SocialBro – the #1 marketing platform for Twitter :) #SBHalloween
  • 5. Real-Time Twitter Marketing • A History Of Real-Time Twitter Marketing • Why Twitter? • Let’s Talk Strategy • When To Engage (& When Not To) • Pitfalls To Avoid • Tips For Success SocialBro – the #1 marketing platform for Twitter #SBHalloween
  • 6. A HISTORY OF REAL TIME TWITTER MARKETING SocialBro – the #1 marketing platform for Twitter #SBHalloween
  • 7. • Twitter was made for real-time marketing • TV + Twitter = Double reach • Consumers spend 58% of their time on digital. Where do brands delegate their media spend? SocialBro – the #1 marketing platform for Twitter WHY TWITTER #SBHalloween
  • 8. SocialBro – the #1 marketing platform for Twitter LET’S TALK STRATEGY Planned Unplanned You can’t predict life! You can only respond as fast as possible. Preparing for a media surge with hot topics (i.e. The Olympics) #SBHalloween
  • 9. LET’S TALK STRATEGY - PLANNED SocialBro – the #1 marketing platform for Twitter #SBHalloween
  • 10. LET’S TALK STRATEGY - SEMI PLANNED SocialBro – the #1 marketing platform for Twitter #SBHalloween
  • 11. LET’S TALK STRATEGY - SEMI PLANNED SocialBro – the #1 marketing platform for Twitter #SBHalloween
  • 12. LET’S TALK STRATEGY - SEMI PLANNED SocialBro – the #1 marketing platform for Twitter #SBHalloween
  • 13. LET’S TALK STRATEGY - SEMI PLANNED #SBHalloween SocialBro – the #1 marketing platform for Twitter
  • 14. SocialBro – the #1 marketing platform for Twitter WHEN TO ENGAGE #SBHalloween
  • 15. SocialBro – the #1 marketing platform for Twitter WHEN TO ENGAGE #SBHalloween
  • 16. WHEN NOT TO ENGAGE SocialBro – the #1 marketing platform for Twitter #SBHalloween
  • 17. WHEN NOT TO ENGAGE SocialBro – the #1 marketing platform for Twitter #SBHalloween
  • 18. WHEN NOT TO ENGAGE SocialBro – the #1 marketing platform for Twitter
  • 19. WHEN NOT TO ENGAGE SocialBro – the #1 marketing platform for Twitter #SBHalloween
  • 20. WHEN NOT TO ENGAGE SocialBro – the #1 marketing platform for Twitter #SBHalloween
  • 21. PWITHFEANL LNSO TTO T OAV EONIDGAGE SocialBro – the #1 marketing platform for Twitter #SBHalloween
  • 22. #SBHalloween SocialBro – the #1 marketing platform for Twitter
  • 23. 1. Don’t be boring 2. Avoid sales pitches 3. Have an easy sign-off process 4. Don’t force your story. Be relevant! 5. Avoid controversial topics 6. Don’t forget your follow up plan SocialBro – the #1 marketing platform for Twitter PITFALLS TO AVOID #SBHalloween
  • 24. 1. Think 2. Understand 3. Respond 4. Follow Up SUCCESS!! SocialBro – the #1 marketing platform for Twitter TIPS FOR SUCCESS #SBHalloween
  • 25. Think • Be aware of ‘what’s going on’ • Make sure it’s relevant for you to get involved • Be sensitive • Connect with your users SocialBro – the #1 marketing platform for Twitter TIPS FOR SUCCESS #SBHalloween
  • 26. Understand • Analytics: technology is your friend • Gain an understanding of your audience to better connect with them SocialBro – the #1 marketing platform for Twitter TIPS FOR SUCCESS #SBHalloween
  • 27. Respond • Engage, engage, engage! • Be fast and flexible within your organisation SocialBro – the #1 marketing platform for Twitter TIPS FOR SUCCESS #SBHalloween
  • 28. Follow Up • What’s the point in creating something that users engage with if you don’t bother to follow up? SocialBro – the #1 marketing platform for Twitter TIPS FOR SUCCESS #SBHalloween
  • 29. TIPS FOR SUCCESS 67% of Twitter followers are more likely to buy from the brands they follow… SocialBro – the #1 marketing platform for Twitter #SBHalloween
  • 30. SocialBro – the #1 marketing platform for Twitter IN SUMMARY #SBHalloween
  • 31. PRESENTATION FINISHED Any questions? #SBHalloween SocialBro – the #1 marketing platform for Twitter
  • 32. Please get in touch Send Twitter love (or not? ☹) to @JavierBuron + @SocialBro www.socialbro.com #SBHalloween SocialBro – the #1 marketing platform for Twitter