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E marketing checklist

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Ann Treacy
Ann Treacy

This document provides an e-marketing checklist to evaluate an organization's online presence. It includes questions about having a functional website, email newsletter, social media accounts, online reviews and more. The checklist helps determine if goals are being met on each platform and identifies areas for improvement. Suggested future classes are also listed to help strengthen digital marketing efforts.

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E-Marketing Checklist Ann Treacy atreacy@treacyinfo.com
Before we start… • What do you want from your online presence? • Sell online • Lead them to your shop • Build loyalty • Reach new people… • What are you willing to do? • What do you enjoy? • What would help you?
Do you have a website? • Is it up to date? • Does it answer basic questions? • Do you respond to queries from the site? • Are you happy with it?
Do you have an email newsletter? • How many subscribers? • When is the last time you sent it out? • Does is drive action? • Are you happy with it?
Does Google know you? • Search your name in Google. • Do you show up? • Have you claimed your business? • How are your reviews? • Are you on YouTube? • Are you happy with it?
Is your business on Facebook? • Are you personally on Facebook? • How many followers? • How active are you? • Are you happy with it? • Not on? Search yourself to make sure.
Is your business on Twitter? • Are you personally on Twitter? • How many followers? • How active are you? • Are you happy with it? • Not on? Search yourself to make sure.
Is your business on Instagram? • Are you personally on Instrgram? • What is your goal? • How many followers? • How active are you? • Are you happy with it? • Not on? Search yourself to make sure.
Is your business on LinkedIn? • Are you personally on Linked? • How many connections? • How active are you? • Are you happy with it? • Not on? Search yourself to make sure.
Other social media channels • Pinterest • TikTok • Snapchat • Reddit
Extra Credit: Check your reviews! • Tripadvisor • Yelp • Google
What classes would interest you in the future? 1. Strategic planning for online marketing 2. Website development 3. Search engine marketing 4. Email newsletter 5. Claiming your Google Place 6. Social media overview 7. Facebook 8. Twitter 9. Instagram 10. LinkedIn 11. Online Reviews 12. Other?
Questions? Ann Treacy - atreacy@treacyinfo.com - 651-239-4581 - treacyinfo.com

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E marketing checklist

  • 2. Before we start… • What do you want from your online presence? • Sell online • Lead them to your shop • Build loyalty • Reach new people… • What are you willing to do? • What do you enjoy? • What would help you?
  • 3. Do you have a website? • Is it up to date? • Does it answer basic questions? • Do you respond to queries from the site? • Are you happy with it?
  • 4. Do you have an email newsletter? • How many subscribers? • When is the last time you sent it out? • Does is drive action? • Are you happy with it?
  • 5. Does Google know you? • Search your name in Google. • Do you show up? • Have you claimed your business? • How are your reviews? • Are you on YouTube? • Are you happy with it?
  • 6. Is your business on Facebook? • Are you personally on Facebook? • How many followers? • How active are you? • Are you happy with it? • Not on? Search yourself to make sure.
  • 7. Is your business on Twitter? • Are you personally on Twitter? • How many followers? • How active are you? • Are you happy with it? • Not on? Search yourself to make sure.
  • 8. Is your business on Instagram? • Are you personally on Instrgram? • What is your goal? • How many followers? • How active are you? • Are you happy with it? • Not on? Search yourself to make sure.
  • 9. Is your business on LinkedIn? • Are you personally on Linked? • How many connections? • How active are you? • Are you happy with it? • Not on? Search yourself to make sure.
  • 10. Other social media channels • Pinterest • TikTok • Snapchat • Reddit
  • 11. Extra Credit: Check your reviews! • Tripadvisor • Yelp • Google
  • 12. What classes would interest you in the future? 1. Strategic planning for online marketing 2. Website development 3. Search engine marketing 4. Email newsletter 5. Claiming your Google Place 6. Social media overview 7. Facebook 8. Twitter 9. Instagram 10. LinkedIn 11. Online Reviews 12. Other?
  • 13. Questions? Ann Treacy - atreacy@treacyinfo.com - 651-239-4581 - treacyinfo.com