This document provides an e-marketing checklist to evaluate an organization's online presence. It includes questions about having a functional website, email newsletter, social media accounts, online reviews and more. The checklist helps determine if goals are being met on each platform and identifies areas for improvement. Suggested future classes are also listed to help strengthen digital marketing efforts.

1. E-Marketing Checklist
Ann Treacy
atreacy@treacyinfo.com

2. Before we start…
• What do you want from
your online presence?
• Sell online
• Lead them to your
shop
• Build loyalty
• Reach new people…
• What are you willing to
do?
• What do you enjoy?
• What would help you?

3. Do you have a website?
• Is it up to date?
• Does it answer basic
questions?
• Do you respond to
queries from the site?
• Are you happy with it?

4. Do you have an email
newsletter?
• How many subscribers?
• When is the last time you
sent it out?
• Does is drive action?
• Are you happy with it?

5. Does Google know
you?
• Search your name in
Google.
• Do you show up?
• Have you claimed your
business?
• How are your reviews?
• Are you on YouTube?
• Are you happy with it?

6. Is your business on
Facebook?
• Are you personally on
Facebook?
• How many followers?
• How active are you?
• Are you happy with it?
• Not on? Search yourself
to make sure.

7. Is your business on
Twitter?
• Are you personally on
Twitter?
• How many followers?
• How active are you?
• Are you happy with it?
• Not on? Search yourself
to make sure.

8. Is your business on
Instagram?
• Are you personally on
Instrgram?
• What is your goal?
• How many followers?
• How active are you?
• Are you happy with it?
• Not on? Search yourself to
make sure.

9. Is your business on
LinkedIn?
• Are you personally on
Linked?
• How many connections?
• How active are you?
• Are you happy with it?
• Not on? Search yourself
to make sure.

10. Other social media
channels
• Pinterest
• TikTok
• Snapchat
• Reddit

11. Extra Credit: Check
your reviews!
• Tripadvisor
• Yelp
• Google

12. What classes
would
interest you
in the
future?
1. Strategic planning for
online marketing
2. Website development
3. Search engine
marketing
4. Email newsletter
5. Claiming your Google
Place
6. Social media
overview
7. Facebook
8. Twitter
9. Instagram
10. LinkedIn
11. Online Reviews
12. Other?

13. Questions?
Ann Treacy - atreacy@treacyinfo.com - 651-239-4581 - treacyinfo.com