SlideShare a Scribd company logo
@uberflip#uberwebinar @InferInc
Sean Zinsmeister
Sr Dir of Product Marketing, Infer
@SZinsmeister
Hana Abaza
VP Marketing, Uberflip
@hanaabaza
Predictive Analytics:
A Content Marketer’s Secret Weapon
@uberflip#uberwebinar @InferInc
Join in on
WE WILL SEND THE RECORDING.
Questions? We’ve got answers!
(At the end of the webinar ☺)
@uberflip#uberwebinar @InferInc
STICK AROUND FOR A DEMO
@uberflip#uberwebinar @InferInc
WHY DO PREDICTIVE ANALYTICS MATTER
FOR CONTENT MARKETERS?
@uberflip#uberwebinar @InferInc
50% of content gets 8 shares or less (BuzzSumo)
60-70% of B2B content goes unused (SiriusDecisions)
90% of content is ignored by B2B sales teams (Forrester)
@uberflip#uberwebinar @InferInc
● Gather better, more actionable data
● Improve their content’s positioning and alignment
● Accelerate their lead nurturing and sales cycles
Predictive analytics can help B2B content marketers:
Accomplished Startup Marketer
Built & Led Marketing at Nitro
Musician-born Marketer
Podcast & Paleo Aficionado
2013 Markie Winner
@szinsmeister sean@infer.com 1 415 689 4654
Hi, I’m Sean Zinsmeister!
Senior Director of Product Marketing @ Infer
What is Predictive Analytics?
Actionable Intelligence for
Sales & Marketing
Machine Learning Thousands of external
data points
Keywords: ● Machine Learning ● Data Science ● Predictive Analytics● AI
@uberflip#uberwebinar @InferInc
Under the Hood
Existing Customer Data
With Pre-Build Connectors
Add Infer’s External Signals
Thousands of Data Points
Build Personalized Models
Using Machine Learning
Step 1: Start with your existing data
Step 2: Add thousands of signals mined from the web
•
•
•
•
•
•
•
•
•
•
•
•
Add thousands of signals
Step 3: Determine what signals are predictive
Step 3: Determine what signals are predictive
Step 5: Go live
83Infer Score
Where does Predictive Analytics fit into my stack?
@uberflip#uberwebinar @InferInc
Content Marketing Challenges
Pioneering Predictive for Sales &
Marketing
Which prospects are the best fit?
Too Many Prospects
Which are the best fit to buy?
Where do I start?
Content Marketing Drivers
● Demos
● eBooks, Whitepapers
● Datasheets
● Video
Pioneering Predictive for Sales &
Marketing
Which prospects are the best fit?
Automatically research every prospect and identify those that are a good fit to buy your product.
Fit Model Types
● Leads
● Contacts
● Opportunities
● Accounts
Organized funnel
after applying Fit Model
@uberflip#uberwebinar @InferInc
Three Examples
@uberflip#uberwebinar @InferInc
eBook Program
300 150 230
2%
3%
35%
60%
300
15%
25%
20%
40%
150
5%
10%
30%
55%
230
A
B
C
D
@uberflip#uberwebinar @InferInc
Video Marketing
200 450 1,000
Product People Animation
8%
12%
35%
45%
200
2%
3%
35%
60%
450
1%
4%
10%
85%
800
A
B
C
D
Product People Animation
@uberflip#uberwebinar @InferInc
Content Syndication
@uberflip#uberwebinar @InferInc
Predictive Playbook
Measuring Campaign Effectiveness
Adam von Reyn
VP of Growth Marketing
@uberflip#uberwebinar @InferInc
Leads Cost $ / Lead
Campaign 1 140 $5,000 $35.71
Campaign 2 110 $5,000 $45.45
Campaign 1
appears best under
CPL metrics
@uberflip#uberwebinar @InferInc
Leads Opportunities Lead to Opp
A 3,000 500 16.7%
B 5,000 325 6.5%
C 7,000 125 1.8%
A leads worth
almost 3X B
leads
@uberflip#uberwebinar @InferInc
Campaign
1
Leads Cost $ / Lead Fcast
Opps
Forecast $ /
Opp
A 10 1.7
B 30 2.0
C 100 1.8
140 $5,000 $35.71 5.4 $926
Campaign
2
A 35 5.8
B 30 2.0
C 45 0.8
110 $5,000 $45.45 8.6 $582
Campaign 2
wins on quality
weighted cost
@uberflip#uberwebinar @InferInc
RESOURCES
Learn more abut Infer:
www.infer.com
Case Study:
InsightSquared Use Case
Learn more about Predictive Analytics:
Predictive Playbook - Test & Invest
@uberflip#uberwebinar @InferInc
QUESTION TIME!
Sean Zinsmeister
Sr Director of Product Marketing, Infer
@szinsmeister
Hana Abaza
VP Marketing, Uberflip
@hanaabaza
hub.uberflip.com
Uberflip and Infer –  Predictive analytics: A Content Marketers Secret Weapon

More Related Content

What's hot

How to Create Cognitive Nurture Programs
How to Create Cognitive Nurture ProgramsHow to Create Cognitive Nurture Programs
How to Create Cognitive Nurture Programs
Sean Zinsmeister
 
Opticon 2015-Best Practices in Programmatic Ad Buying and Conversion Funnel O...
Opticon 2015-Best Practices in Programmatic Ad Buying and Conversion Funnel O...Opticon 2015-Best Practices in Programmatic Ad Buying and Conversion Funnel O...
Opticon 2015-Best Practices in Programmatic Ad Buying and Conversion Funnel O...
Optimizely
 
Marko Savic - MarTech and the buyer journey
Marko Savic - MarTech and the buyer journeyMarko Savic - MarTech and the buyer journey
Marko Savic - MarTech and the buyer journey
FunnelCake
 
SearchLeeds 2018 - Holly Ellwood - Receptional - What’s new in PPC?
SearchLeeds 2018 - Holly Ellwood - Receptional - What’s new in PPC?SearchLeeds 2018 - Holly Ellwood - Receptional - What’s new in PPC?
SearchLeeds 2018 - Holly Ellwood - Receptional - What’s new in PPC?
Branded3
 
Using Call Intelligence to Increase ROI and Drive Conversions with Invoca for...
Using Call Intelligence to Increase ROI and Drive Conversions with Invoca for...Using Call Intelligence to Increase ROI and Drive Conversions with Invoca for...
Using Call Intelligence to Increase ROI and Drive Conversions with Invoca for...
Invoca
 
How to Increase Targeted Opportunities with ABM Display Advertising + AI
How to Increase Targeted Opportunities with ABM Display Advertising + AI How to Increase Targeted Opportunities with ABM Display Advertising + AI
How to Increase Targeted Opportunities with ABM Display Advertising + AI
Sean Zinsmeister
 
Paid Search: Driving Strategy at the C-Suite
Paid Search: Driving Strategy at the C-SuitePaid Search: Driving Strategy at the C-Suite
Paid Search: Driving Strategy at the C-Suite
Search Engine Journal
 
3 Tips for Creating Paid Social Campaigns that Convert
3 Tips for Creating Paid Social Campaigns that Convert3 Tips for Creating Paid Social Campaigns that Convert
3 Tips for Creating Paid Social Campaigns that Convert
Search Engine Journal
 
#FlipMyFunnel Atlanta 2016 - Matt Senatore - The Account-Based Marketing Tech...
#FlipMyFunnel Atlanta 2016 - Matt Senatore - The Account-Based Marketing Tech...#FlipMyFunnel Atlanta 2016 - Matt Senatore - The Account-Based Marketing Tech...
#FlipMyFunnel Atlanta 2016 - Matt Senatore - The Account-Based Marketing Tech...
#FlipMyFunnel
 
Opticon 2015- Benchmark Your Optimization Program
Opticon 2015- Benchmark Your Optimization ProgramOpticon 2015- Benchmark Your Optimization Program
Opticon 2015- Benchmark Your Optimization Program
Optimizely
 
Mastering the Google Suite (analytics and adwords)
Mastering the Google Suite (analytics and adwords)Mastering the Google Suite (analytics and adwords)
Mastering the Google Suite (analytics and adwords)
Invoca
 
2020 Digital Trends & Must-Haves
2020 Digital Trends & Must-Haves2020 Digital Trends & Must-Haves
2020 Digital Trends & Must-Haves
Search Engine Journal
 
SMX Munich 2018 - In A Nutshell: Advanced Shopping Campaigns
SMX Munich 2018 - In A Nutshell: Advanced Shopping CampaignsSMX Munich 2018 - In A Nutshell: Advanced Shopping Campaigns
SMX Munich 2018 - In A Nutshell: Advanced Shopping Campaigns
Liam Wade
 
The B2B Digital Blueprint: How to Win More Sales-Qualified Leads
The B2B Digital Blueprint: How to Win More Sales-Qualified LeadsThe B2B Digital Blueprint: How to Win More Sales-Qualified Leads
The B2B Digital Blueprint: How to Win More Sales-Qualified Leads
DemandWave
 
Mastering Call Data for Advanced Optimization
Mastering Call Data for Advanced OptimizationMastering Call Data for Advanced Optimization
Mastering Call Data for Advanced Optimization
Invoca
 
Jessica Michaels - Finding Success with Multi-Channel Attribution
Jessica Michaels - Finding Success with Multi-Channel AttributionJessica Michaels - Finding Success with Multi-Channel Attribution
Jessica Michaels - Finding Success with Multi-Channel Attribution
Autumn Quarantotto
 
Marketing Metrics
Marketing MetricsMarketing Metrics
Marketing Metrics
Digital Vidya
 
Data-Driven Internal Linking Optimisation
Data-Driven Internal Linking OptimisationData-Driven Internal Linking Optimisation
Data-Driven Internal Linking Optimisation
In Marketing We Trust
 
Winfluencer Marketing
Winfluencer MarketingWinfluencer Marketing
Winfluencer Marketing
Digital Vidya
 
Demystifying Shopping: Uncover buying patterns & optimize for profit
Demystifying Shopping: Uncover buying patterns & optimize for profitDemystifying Shopping: Uncover buying patterns & optimize for profit
Demystifying Shopping: Uncover buying patterns & optimize for profit
Mike Ryan
 

What's hot (20)

How to Create Cognitive Nurture Programs
How to Create Cognitive Nurture ProgramsHow to Create Cognitive Nurture Programs
How to Create Cognitive Nurture Programs
 
Opticon 2015-Best Practices in Programmatic Ad Buying and Conversion Funnel O...
Opticon 2015-Best Practices in Programmatic Ad Buying and Conversion Funnel O...Opticon 2015-Best Practices in Programmatic Ad Buying and Conversion Funnel O...
Opticon 2015-Best Practices in Programmatic Ad Buying and Conversion Funnel O...
 
Marko Savic - MarTech and the buyer journey
Marko Savic - MarTech and the buyer journeyMarko Savic - MarTech and the buyer journey
Marko Savic - MarTech and the buyer journey
 
SearchLeeds 2018 - Holly Ellwood - Receptional - What’s new in PPC?
SearchLeeds 2018 - Holly Ellwood - Receptional - What’s new in PPC?SearchLeeds 2018 - Holly Ellwood - Receptional - What’s new in PPC?
SearchLeeds 2018 - Holly Ellwood - Receptional - What’s new in PPC?
 
Using Call Intelligence to Increase ROI and Drive Conversions with Invoca for...
Using Call Intelligence to Increase ROI and Drive Conversions with Invoca for...Using Call Intelligence to Increase ROI and Drive Conversions with Invoca for...
Using Call Intelligence to Increase ROI and Drive Conversions with Invoca for...
 
How to Increase Targeted Opportunities with ABM Display Advertising + AI
How to Increase Targeted Opportunities with ABM Display Advertising + AI How to Increase Targeted Opportunities with ABM Display Advertising + AI
How to Increase Targeted Opportunities with ABM Display Advertising + AI
 
Paid Search: Driving Strategy at the C-Suite
Paid Search: Driving Strategy at the C-SuitePaid Search: Driving Strategy at the C-Suite
Paid Search: Driving Strategy at the C-Suite
 
3 Tips for Creating Paid Social Campaigns that Convert
3 Tips for Creating Paid Social Campaigns that Convert3 Tips for Creating Paid Social Campaigns that Convert
3 Tips for Creating Paid Social Campaigns that Convert
 
#FlipMyFunnel Atlanta 2016 - Matt Senatore - The Account-Based Marketing Tech...
#FlipMyFunnel Atlanta 2016 - Matt Senatore - The Account-Based Marketing Tech...#FlipMyFunnel Atlanta 2016 - Matt Senatore - The Account-Based Marketing Tech...
#FlipMyFunnel Atlanta 2016 - Matt Senatore - The Account-Based Marketing Tech...
 
Opticon 2015- Benchmark Your Optimization Program
Opticon 2015- Benchmark Your Optimization ProgramOpticon 2015- Benchmark Your Optimization Program
Opticon 2015- Benchmark Your Optimization Program
 
Mastering the Google Suite (analytics and adwords)
Mastering the Google Suite (analytics and adwords)Mastering the Google Suite (analytics and adwords)
Mastering the Google Suite (analytics and adwords)
 
2020 Digital Trends & Must-Haves
2020 Digital Trends & Must-Haves2020 Digital Trends & Must-Haves
2020 Digital Trends & Must-Haves
 
SMX Munich 2018 - In A Nutshell: Advanced Shopping Campaigns
SMX Munich 2018 - In A Nutshell: Advanced Shopping CampaignsSMX Munich 2018 - In A Nutshell: Advanced Shopping Campaigns
SMX Munich 2018 - In A Nutshell: Advanced Shopping Campaigns
 
The B2B Digital Blueprint: How to Win More Sales-Qualified Leads
The B2B Digital Blueprint: How to Win More Sales-Qualified LeadsThe B2B Digital Blueprint: How to Win More Sales-Qualified Leads
The B2B Digital Blueprint: How to Win More Sales-Qualified Leads
 
Mastering Call Data for Advanced Optimization
Mastering Call Data for Advanced OptimizationMastering Call Data for Advanced Optimization
Mastering Call Data for Advanced Optimization
 
Jessica Michaels - Finding Success with Multi-Channel Attribution
Jessica Michaels - Finding Success with Multi-Channel AttributionJessica Michaels - Finding Success with Multi-Channel Attribution
Jessica Michaels - Finding Success with Multi-Channel Attribution
 
Marketing Metrics
Marketing MetricsMarketing Metrics
Marketing Metrics
 
Data-Driven Internal Linking Optimisation
Data-Driven Internal Linking OptimisationData-Driven Internal Linking Optimisation
Data-Driven Internal Linking Optimisation
 
Winfluencer Marketing
Winfluencer MarketingWinfluencer Marketing
Winfluencer Marketing
 
Demystifying Shopping: Uncover buying patterns & optimize for profit
Demystifying Shopping: Uncover buying patterns & optimize for profitDemystifying Shopping: Uncover buying patterns & optimize for profit
Demystifying Shopping: Uncover buying patterns & optimize for profit
 

Viewers also liked

MassTLC summit_amacleod_predictiveanalytics
MassTLC summit_amacleod_predictiveanalyticsMassTLC summit_amacleod_predictiveanalytics
MassTLC summit_amacleod_predictiveanalytics
MassTLC
 
Dgr sps16 radius-final-deck
Dgr sps16 radius-final-deckDgr sps16 radius-final-deck
Dgr sps16 radius-final-deck
G3 Communications
 
Dgr lls16 on24_final_deck
Dgr lls16 on24_final_deckDgr lls16 on24_final_deck
Dgr lls16 on24_final_deck
G3 Communications
 
Dgr lls16 radius-final_deck
Dgr lls16 radius-final_deckDgr lls16 radius-final_deck
Dgr lls16 radius-final_deck
G3 Communications
 
Resilient Predictive Data Pipelines (GOTO Chicago 2016)
Resilient Predictive Data Pipelines (GOTO Chicago 2016)Resilient Predictive Data Pipelines (GOTO Chicago 2016)
Resilient Predictive Data Pipelines (GOTO Chicago 2016)
Sid Anand
 
Expanding Your Reach in Target Accounts
Expanding Your Reach in Target AccountsExpanding Your Reach in Target Accounts
Expanding Your Reach in Target Accounts
Terminus
 
Workgroup Issues
Workgroup IssuesWorkgroup Issues
Workgroup Issues
Infrastructure 2.0
 
LicensingScopeAndBoundaries
LicensingScopeAndBoundariesLicensingScopeAndBoundaries
LicensingScopeAndBoundaries
William Francis
 
Bmit meet theexperts_2013
Bmit meet theexperts_2013Bmit meet theexperts_2013
Bmit meet theexperts_2013
William Visterin
 
Education webinar april 2012
Education webinar april 2012Education webinar april 2012
Education webinar april 2012
Infoblox
 
Wp ipam infoblox
Wp ipam infobloxWp ipam infoblox
Wp ipam infoblox
islamet
 
Network automation seminar
Network automation seminarNetwork automation seminar
Network automation seminar
patmisasi
 
Long Infoblox
Long InfobloxLong Infoblox
Ipadd mngt
Ipadd mngtIpadd mngt
Ipadd mngt
James1280
 
Why Does My Business Need Social Media Marketing and How Do I Get Started Str...
Why Does My Business Need Social Media Marketing and How Do I Get Started Str...Why Does My Business Need Social Media Marketing and How Do I Get Started Str...
Why Does My Business Need Social Media Marketing and How Do I Get Started Str...
Dr. William J. Ward
 
Threat Exposure Management - Reduce your Risk of a Breach
Threat Exposure Management - Reduce your Risk of a BreachThreat Exposure Management - Reduce your Risk of a Breach
Threat Exposure Management - Reduce your Risk of a Breach
Rahul Neel Mani
 
How to Sell Security to Your CIO
How to Sell Security to Your CIOHow to Sell Security to Your CIO
How to Sell Security to Your CIO
Rapid7
 
Cyber crime v3
Cyber crime v3Cyber crime v3
Cyber crime v3
Jamison Utter
 
Cómo mejorar la seguridad de los servicios de DNS, DHCP e IPAM
Cómo mejorar la seguridad de los servicios de DNS, DHCP e IPAMCómo mejorar la seguridad de los servicios de DNS, DHCP e IPAM
Cómo mejorar la seguridad de los servicios de DNS, DHCP e IPAM
Mundo Contact
 
DNS, DHCP & IPAM with IPv6
DNS, DHCP & IPAM with IPv6DNS, DHCP & IPAM with IPv6
DNS, DHCP & IPAM with IPv6
Andreas Taudte
 

Viewers also liked (20)

MassTLC summit_amacleod_predictiveanalytics
MassTLC summit_amacleod_predictiveanalyticsMassTLC summit_amacleod_predictiveanalytics
MassTLC summit_amacleod_predictiveanalytics
 
Dgr sps16 radius-final-deck
Dgr sps16 radius-final-deckDgr sps16 radius-final-deck
Dgr sps16 radius-final-deck
 
Dgr lls16 on24_final_deck
Dgr lls16 on24_final_deckDgr lls16 on24_final_deck
Dgr lls16 on24_final_deck
 
Dgr lls16 radius-final_deck
Dgr lls16 radius-final_deckDgr lls16 radius-final_deck
Dgr lls16 radius-final_deck
 
Resilient Predictive Data Pipelines (GOTO Chicago 2016)
Resilient Predictive Data Pipelines (GOTO Chicago 2016)Resilient Predictive Data Pipelines (GOTO Chicago 2016)
Resilient Predictive Data Pipelines (GOTO Chicago 2016)
 
Expanding Your Reach in Target Accounts
Expanding Your Reach in Target AccountsExpanding Your Reach in Target Accounts
Expanding Your Reach in Target Accounts
 
Workgroup Issues
Workgroup IssuesWorkgroup Issues
Workgroup Issues
 
LicensingScopeAndBoundaries
LicensingScopeAndBoundariesLicensingScopeAndBoundaries
LicensingScopeAndBoundaries
 
Bmit meet theexperts_2013
Bmit meet theexperts_2013Bmit meet theexperts_2013
Bmit meet theexperts_2013
 
Education webinar april 2012
Education webinar april 2012Education webinar april 2012
Education webinar april 2012
 
Wp ipam infoblox
Wp ipam infobloxWp ipam infoblox
Wp ipam infoblox
 
Network automation seminar
Network automation seminarNetwork automation seminar
Network automation seminar
 
Long Infoblox
Long InfobloxLong Infoblox
Long Infoblox
 
Ipadd mngt
Ipadd mngtIpadd mngt
Ipadd mngt
 
Why Does My Business Need Social Media Marketing and How Do I Get Started Str...
Why Does My Business Need Social Media Marketing and How Do I Get Started Str...Why Does My Business Need Social Media Marketing and How Do I Get Started Str...
Why Does My Business Need Social Media Marketing and How Do I Get Started Str...
 
Threat Exposure Management - Reduce your Risk of a Breach
Threat Exposure Management - Reduce your Risk of a BreachThreat Exposure Management - Reduce your Risk of a Breach
Threat Exposure Management - Reduce your Risk of a Breach
 
How to Sell Security to Your CIO
How to Sell Security to Your CIOHow to Sell Security to Your CIO
How to Sell Security to Your CIO
 
Cyber crime v3
Cyber crime v3Cyber crime v3
Cyber crime v3
 
Cómo mejorar la seguridad de los servicios de DNS, DHCP e IPAM
Cómo mejorar la seguridad de los servicios de DNS, DHCP e IPAMCómo mejorar la seguridad de los servicios de DNS, DHCP e IPAM
Cómo mejorar la seguridad de los servicios de DNS, DHCP e IPAM
 
DNS, DHCP & IPAM with IPv6
DNS, DHCP & IPAM with IPv6DNS, DHCP & IPAM with IPv6
DNS, DHCP & IPAM with IPv6
 

Similar to Uberflip and Infer –  Predictive analytics: A Content Marketers Secret Weapon

How to Design Compelling Content Experiences
How to Design Compelling Content ExperiencesHow to Design Compelling Content Experiences
How to Design Compelling Content Experiences
Uberflip
 
How to Amplify Content by Activating Your Sales Team
How to Amplify Content by Activating Your Sales TeamHow to Amplify Content by Activating Your Sales Team
How to Amplify Content by Activating Your Sales Team
Uberflip
 
How to Use Customer Intelligence to Identify The Right Audience for Your B2B ...
How to Use Customer Intelligence to Identify The Right Audience for Your B2B ...How to Use Customer Intelligence to Identify The Right Audience for Your B2B ...
How to Use Customer Intelligence to Identify The Right Audience for Your B2B ...
Uberflip
 
Marketstein: How to Bring Your Content Back to Life
Marketstein: How to Bring Your Content Back to LifeMarketstein: How to Bring Your Content Back to Life
Marketstein: How to Bring Your Content Back to Life
Uberflip
 
How to Educate and Convert in Competitive SaaS Markets
How to Educate and Convert in Competitive SaaS MarketsHow to Educate and Convert in Competitive SaaS Markets
How to Educate and Convert in Competitive SaaS Markets
Uberflip
 
The 2016 Framework for Evaluating Content Marketing Software
The 2016 Framework for Evaluating Content Marketing SoftwareThe 2016 Framework for Evaluating Content Marketing Software
The 2016 Framework for Evaluating Content Marketing Software
Uberflip
 
How to Capture, Nurture & Ensure High Quality Leads
How to Capture, Nurture & Ensure High Quality LeadsHow to Capture, Nurture & Ensure High Quality Leads
How to Capture, Nurture & Ensure High Quality Leads
Uberflip
 
Balanced, Strong & Flexible: 3 Ways to Get Your Content and Campaigns In Stan...
Balanced, Strong & Flexible: 3 Ways to Get Your Content and Campaigns In Stan...Balanced, Strong & Flexible: 3 Ways to Get Your Content and Campaigns In Stan...
Balanced, Strong & Flexible: 3 Ways to Get Your Content and Campaigns In Stan...
Uberflip
 
What is Account-Based Marketing and Where Does Content Fit In?
What is Account-Based Marketing and Where Does Content Fit In?What is Account-Based Marketing and Where Does Content Fit In?
What is Account-Based Marketing and Where Does Content Fit In?
Uberflip
 
How to Conquer the Content ROI Conundrum
How to Conquer the Content ROI ConundrumHow to Conquer the Content ROI Conundrum
How to Conquer the Content ROI Conundrum
Uberflip
 
How to Create Engaging B2B Content
How to Create Engaging B2B ContentHow to Create Engaging B2B Content
How to Create Engaging B2B Content
Uberflip
 
Crawl, Walk, Run with Account-Based Marketing
Crawl, Walk, Run with Account-Based MarketingCrawl, Walk, Run with Account-Based Marketing
Crawl, Walk, Run with Account-Based Marketing
Sangram Vajre
 
SearchLove San Diego 2017 | Hana Abaza | Aiming for Impact: A Conversion-Cent...
SearchLove San Diego 2017 | Hana Abaza | Aiming for Impact: A Conversion-Cent...SearchLove San Diego 2017 | Hana Abaza | Aiming for Impact: A Conversion-Cent...
SearchLove San Diego 2017 | Hana Abaza | Aiming for Impact: A Conversion-Cent...
Distilled
 
How to Optimize Your Webinar Strategy to Meet Your Marketing Goals
How to Optimize Your Webinar Strategy to Meet Your Marketing GoalsHow to Optimize Your Webinar Strategy to Meet Your Marketing Goals
How to Optimize Your Webinar Strategy to Meet Your Marketing Goals
Uberflip
 
50+ Content Marketing Hacks That Will Double Your Engagement & Conversion Rates
50+ Content Marketing Hacks That Will Double Your Engagement & Conversion Rates50+ Content Marketing Hacks That Will Double Your Engagement & Conversion Rates
50+ Content Marketing Hacks That Will Double Your Engagement & Conversion Rates
Uberflip
 
#FlipMyFunnel Atlanta 2016 - Bill Kent & Troy O'Bryan - What's Working With A...
#FlipMyFunnel Atlanta 2016 - Bill Kent & Troy O'Bryan - What's Working With A...#FlipMyFunnel Atlanta 2016 - Bill Kent & Troy O'Bryan - What's Working With A...
#FlipMyFunnel Atlanta 2016 - Bill Kent & Troy O'Bryan - What's Working With A...
#FlipMyFunnel
 
How Content Fuels the Entire Buyer's Journey
How Content Fuels the Entire Buyer's JourneyHow Content Fuels the Entire Buyer's Journey
How Content Fuels the Entire Buyer's Journey
Uberflip
 
Lay of the Landing Page: A 101 Intro to LPO, CRO & A/B Testing
Lay of the Landing Page: A 101 Intro to LPO, CRO & A/B TestingLay of the Landing Page: A 101 Intro to LPO, CRO & A/B Testing
Lay of the Landing Page: A 101 Intro to LPO, CRO & A/B Testing
Liesl Barrell
 
#FlipMyFunnel Atlanta 2016 - Joe Mckenna & Eileen Chow - 5 Hacks for Getting ...
#FlipMyFunnel Atlanta 2016 - Joe Mckenna & Eileen Chow - 5 Hacks for Getting ...#FlipMyFunnel Atlanta 2016 - Joe Mckenna & Eileen Chow - 5 Hacks for Getting ...
#FlipMyFunnel Atlanta 2016 - Joe Mckenna & Eileen Chow - 5 Hacks for Getting ...
#FlipMyFunnel
 
User Reviews: Your Best Kept Content Marketing Secret
User Reviews: Your Best Kept Content Marketing SecretUser Reviews: Your Best Kept Content Marketing Secret
User Reviews: Your Best Kept Content Marketing Secret
Uberflip
 

Similar to Uberflip and Infer –  Predictive analytics: A Content Marketers Secret Weapon (20)

How to Design Compelling Content Experiences
How to Design Compelling Content ExperiencesHow to Design Compelling Content Experiences
How to Design Compelling Content Experiences
 
How to Amplify Content by Activating Your Sales Team
How to Amplify Content by Activating Your Sales TeamHow to Amplify Content by Activating Your Sales Team
How to Amplify Content by Activating Your Sales Team
 
How to Use Customer Intelligence to Identify The Right Audience for Your B2B ...
How to Use Customer Intelligence to Identify The Right Audience for Your B2B ...How to Use Customer Intelligence to Identify The Right Audience for Your B2B ...
How to Use Customer Intelligence to Identify The Right Audience for Your B2B ...
 
Marketstein: How to Bring Your Content Back to Life
Marketstein: How to Bring Your Content Back to LifeMarketstein: How to Bring Your Content Back to Life
Marketstein: How to Bring Your Content Back to Life
 
How to Educate and Convert in Competitive SaaS Markets
How to Educate and Convert in Competitive SaaS MarketsHow to Educate and Convert in Competitive SaaS Markets
How to Educate and Convert in Competitive SaaS Markets
 
The 2016 Framework for Evaluating Content Marketing Software
The 2016 Framework for Evaluating Content Marketing SoftwareThe 2016 Framework for Evaluating Content Marketing Software
The 2016 Framework for Evaluating Content Marketing Software
 
How to Capture, Nurture & Ensure High Quality Leads
How to Capture, Nurture & Ensure High Quality LeadsHow to Capture, Nurture & Ensure High Quality Leads
How to Capture, Nurture & Ensure High Quality Leads
 
Balanced, Strong & Flexible: 3 Ways to Get Your Content and Campaigns In Stan...
Balanced, Strong & Flexible: 3 Ways to Get Your Content and Campaigns In Stan...Balanced, Strong & Flexible: 3 Ways to Get Your Content and Campaigns In Stan...
Balanced, Strong & Flexible: 3 Ways to Get Your Content and Campaigns In Stan...
 
What is Account-Based Marketing and Where Does Content Fit In?
What is Account-Based Marketing and Where Does Content Fit In?What is Account-Based Marketing and Where Does Content Fit In?
What is Account-Based Marketing and Where Does Content Fit In?
 
How to Conquer the Content ROI Conundrum
How to Conquer the Content ROI ConundrumHow to Conquer the Content ROI Conundrum
How to Conquer the Content ROI Conundrum
 
How to Create Engaging B2B Content
How to Create Engaging B2B ContentHow to Create Engaging B2B Content
How to Create Engaging B2B Content
 
Crawl, Walk, Run with Account-Based Marketing
Crawl, Walk, Run with Account-Based MarketingCrawl, Walk, Run with Account-Based Marketing
Crawl, Walk, Run with Account-Based Marketing
 
SearchLove San Diego 2017 | Hana Abaza | Aiming for Impact: A Conversion-Cent...
SearchLove San Diego 2017 | Hana Abaza | Aiming for Impact: A Conversion-Cent...SearchLove San Diego 2017 | Hana Abaza | Aiming for Impact: A Conversion-Cent...
SearchLove San Diego 2017 | Hana Abaza | Aiming for Impact: A Conversion-Cent...
 
How to Optimize Your Webinar Strategy to Meet Your Marketing Goals
How to Optimize Your Webinar Strategy to Meet Your Marketing GoalsHow to Optimize Your Webinar Strategy to Meet Your Marketing Goals
How to Optimize Your Webinar Strategy to Meet Your Marketing Goals
 
50+ Content Marketing Hacks That Will Double Your Engagement & Conversion Rates
50+ Content Marketing Hacks That Will Double Your Engagement & Conversion Rates50+ Content Marketing Hacks That Will Double Your Engagement & Conversion Rates
50+ Content Marketing Hacks That Will Double Your Engagement & Conversion Rates
 
#FlipMyFunnel Atlanta 2016 - Bill Kent & Troy O'Bryan - What's Working With A...
#FlipMyFunnel Atlanta 2016 - Bill Kent & Troy O'Bryan - What's Working With A...#FlipMyFunnel Atlanta 2016 - Bill Kent & Troy O'Bryan - What's Working With A...
#FlipMyFunnel Atlanta 2016 - Bill Kent & Troy O'Bryan - What's Working With A...
 
How Content Fuels the Entire Buyer's Journey
How Content Fuels the Entire Buyer's JourneyHow Content Fuels the Entire Buyer's Journey
How Content Fuels the Entire Buyer's Journey
 
Lay of the Landing Page: A 101 Intro to LPO, CRO & A/B Testing
Lay of the Landing Page: A 101 Intro to LPO, CRO & A/B TestingLay of the Landing Page: A 101 Intro to LPO, CRO & A/B Testing
Lay of the Landing Page: A 101 Intro to LPO, CRO & A/B Testing
 
#FlipMyFunnel Atlanta 2016 - Joe Mckenna & Eileen Chow - 5 Hacks for Getting ...
#FlipMyFunnel Atlanta 2016 - Joe Mckenna & Eileen Chow - 5 Hacks for Getting ...#FlipMyFunnel Atlanta 2016 - Joe Mckenna & Eileen Chow - 5 Hacks for Getting ...
#FlipMyFunnel Atlanta 2016 - Joe Mckenna & Eileen Chow - 5 Hacks for Getting ...
 
User Reviews: Your Best Kept Content Marketing Secret
User Reviews: Your Best Kept Content Marketing SecretUser Reviews: Your Best Kept Content Marketing Secret
User Reviews: Your Best Kept Content Marketing Secret
 

More from Infer

Infer and LeanData - Host Analytics Customer Case Study
Infer and LeanData -  Host Analytics Customer Case StudyInfer and LeanData -  Host Analytics Customer Case Study
Infer and LeanData - Host Analytics Customer Case Study
Infer
 
Infer VIP Event - Prospect Management Launch
Infer VIP Event - Prospect Management LaunchInfer VIP Event - Prospect Management Launch
Infer VIP Event - Prospect Management Launch
Infer
 
What is the Deal with Intent Data?
What is the Deal with Intent Data?What is the Deal with Intent Data?
What is the Deal with Intent Data?
Infer
 
What is Intent Data?
What is Intent Data?What is Intent Data?
What is Intent Data?
Infer
 
SiriusDecisions Webinar: How to Evaluate Predictive Lead Scoring Vendors
SiriusDecisions Webinar: How to Evaluate Predictive Lead Scoring VendorsSiriusDecisions Webinar: How to Evaluate Predictive Lead Scoring Vendors
SiriusDecisions Webinar: How to Evaluate Predictive Lead Scoring Vendors
Infer
 
Infer's Model Build Process
Infer's Model Build ProcessInfer's Model Build Process
Infer's Model Build Process
Infer
 
Infer Customer Quotes
Infer Customer QuotesInfer Customer Quotes
Infer Customer Quotes
Infer
 

More from Infer (7)

Infer and LeanData - Host Analytics Customer Case Study
Infer and LeanData -  Host Analytics Customer Case StudyInfer and LeanData -  Host Analytics Customer Case Study
Infer and LeanData - Host Analytics Customer Case Study
 
Infer VIP Event - Prospect Management Launch
Infer VIP Event - Prospect Management LaunchInfer VIP Event - Prospect Management Launch
Infer VIP Event - Prospect Management Launch
 
What is the Deal with Intent Data?
What is the Deal with Intent Data?What is the Deal with Intent Data?
What is the Deal with Intent Data?
 
What is Intent Data?
What is Intent Data?What is Intent Data?
What is Intent Data?
 
SiriusDecisions Webinar: How to Evaluate Predictive Lead Scoring Vendors
SiriusDecisions Webinar: How to Evaluate Predictive Lead Scoring VendorsSiriusDecisions Webinar: How to Evaluate Predictive Lead Scoring Vendors
SiriusDecisions Webinar: How to Evaluate Predictive Lead Scoring Vendors
 
Infer's Model Build Process
Infer's Model Build ProcessInfer's Model Build Process
Infer's Model Build Process
 
Infer Customer Quotes
Infer Customer QuotesInfer Customer Quotes
Infer Customer Quotes
 

Recently uploaded

Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven KingpdfPractical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
william charnock
 
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
kcblog21
 
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
Shuntaro Kogame
 
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
KiranRai75
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Lauren Polinsky
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Veronika Höller
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
InstBlast Marketing
 
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaAI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
1Solutions Pvt. Ltd.
 

Recently uploaded (20)

Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
 
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven KingpdfPractical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
 
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
 
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
 
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
 
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer Morilla
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan Brock
 
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
 
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYAmazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAY
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
 
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaAI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
 

Uberflip and Infer –  Predictive analytics: A Content Marketers Secret Weapon